Business Research Assessment 2: Strategic Organizational Culture

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BUSINESS RESEARCH
ASSESSMENT 2
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Table of Contents
Introduction...................................................................................................................... 3
Literature Review............................................................................................................. 4
The role of Strategic organizational culture in the organisations..................................4
The impacts of Strategic organizational cultural to different aspects of an organisation
...................................................................................................................................... 6
Impact on employees and their satisfaction levels........................................................7
The impact of customer responses on Strategic organizational cultural transformation
...................................................................................................................................... 9
Conclusion..................................................................................................................... 11
References.....................................................................................................................11
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Introduction
Strategic organizational culture of the companies will be essential components of the
organization which will play an important role when it comes to run the organization
successfully. In this report, the research will be conducted on strategic organizational
culture and its role, importance in the organizations as well. The data will be collected
using secondary data collection methods which include different journals, articles of
different renowned authors as well and all the resources will be able to provide effective
information and knowledge about the topic as well. In this report, the role of strategic
organizational culture, the impacts of Strategic organizational cultural to different
aspects of an organisation and impact of customer responses on Strategic
organizational cultural transformation will be addressed as well. The report helps to
understand the importance of strategic organisation culture to the organisations as well.
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Literature Review
Literature Review is considered as a review of different articles to the relevant research
topic. It includes the current knowledge such as findings, methodological & theoretical
contributions from different authors to a specific topic as well. Literature Review is
considered as a secondary source of information which often helps to insight the
findings on the topic using relevant theories as well. It will be helpful to identify different
aspects of the topic so far.
The role of Strategic organizational culture in the organisations
According to the Du, et. al., (2013) the cultural of the organisation plays an important
role in the organisation and it is considered as one of the most important factors to the
success and failure of the organisation. Along with that impact, strategic organisational
culture includes different beliefs, values, and norms of the organisation. It is one of the
most important factors for the company’s success.
In the words of Pinho, et. al.,(2014) strategic organizational culture helps to make
development in the strong foundation of the organisations. It will be helpful to not only
to the employees but also to the growth of the organisation as well. It has a strong role
in the employees’ satisfaction working in organisations. It will be helpful when it
comes to successfully implementing the strategies which organisations have been using
(Pinho, et. al., 2014). Besides that, it also helps to enhance the impact of outcomes
achieved from the strategies to the organisations as well.
According to the words of Nguyen-Phuong-Mai, (2017) Stable cultural will help to not
only increase the systemic approach when it comes to the execution of the strategies
as well. It will be helpful to increase the team bonding, coordination and partnership
cultural among the employees within the organisations. A stable and strong culture will
be helpful in terms of developing the productivity of the employees. It also helps to
increase the focus and determination among the employees which would be considered
as the prime target to achieve organisation’s target successfully.
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Risk measurement will be easy for the organisation if the organisations have a strong
culture along with stable cultural so far. It will be helpful to measure the risks which a
company can take while running different projects in the organisation so far. It will also
help to not only access the risk boundaries but it also helps to build strong
strategies for over overcoming those risks to the organisation.
In the words of Lin, et. al., (2016) Effective financial planning will be considered as
one of the most important benefits of the strategic organizational culture within the
organisation as well. Effective financial planning is essential to not only execute the
strategies effectively but it also reduces the risks associated with different projects. It
will be helpful to the organisation in terms of costs efficiency because it has several
benefits such as strong bonding among employees, cost efficiency, risk
assessment, effective execution of strategies as well.
Goal unification will be helpful if the organisation has been running within a strong,
flexible and stable organisation culture as well. Strategic organizational cultural will be
helpful in terms of defining the goals and targets of the organisation as well. It will
help to align the goals and it plays an important role in the successful execution of the
strategies so far (Lin, et. al., 2016). Effective running of strategies will be helpful to
improve the productivity of the employees because it helps to improve the
efficiency and focus of the employees working there in the organisation as well.
According to the words of Torghabehi, et. al., (2016) Performance management of the
employees will be increased with the help of strategic organizational culture in the
organisations. It helps to improve the leadership capability among the employees
which plays a major role in the success of the organisation so far. The cultural
alignment Maturity model helps to identify the improving alignment requires for the
companies to make high growth in performance of the employees (Torghabehi, et. al.,
2016).
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The impacts of Strategic organizational cultural to different aspects of an
organisation
In the words of Kotalik, et. al., (2014) Strategic organizational cultural will be few of
those factors which will make huge impacts on the organisation including its all different
aspects as well. The different aspects of the organisation include vision, mission and
value of the organisation and it will be helpful to enhance the impact of the
organisational culture to the vision, mission, and value of the organisation as well. It
helps to influences the vision, value and mission of the organisation in a positive
manner so far(Kotalik, et. al., 2014).
According to Stensaker & Vabø, (2013) mission is an important component of business
which is linked to organisational performance. Strategic organisational culture
influences the components of mission and facilitates them in such a way to get better
outcome from them, these components include product and services, profitability,
growth, market. It facilitates leadership, social responsibility of the organisation and
other factors that help in easy and effective functioning of the business operations.
Strategic organisational culture serves as a strategic tool that helps in formation of
organisation’s vision and mission. It encompasses organisation’s values that give
meaning to its decisions, goals, actions and everyday behaviors. It communicates
vision and mission of an organisation to its employees.
In the words of Bezuidenhout, et. al., (2013) the Edgar Schein model of organisation
cultural, an organisation depends on its manager’s behavior and decision which is
highly influenced by strategic organisational culture. Basically, in big companies where
informal communication is not very frequent among managers and employees. Strategic
organisational culture facilitates communication level in organisation and covey
company’s vision, mission and values to its employees. It ensures an effective and
suitable working environment for employees so that they will be able achieve their
personal as well as organisational goals effectively and efficiently (Bezuidenhout, et. al.,
2013).
According to Stensaker & Vabø, (2013) every organisation has different organisation
culture which makes it different from another organisation, it not only reflects various
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behaviors of employees and managers working in the organisation but also influences
them in a positive or negative manner. Strategic organisational culture is created by
various practices and norms implemented by leaders of an organisation. This culture
indicates the suitable behavior required by a particular organization. It shows the
necessity of employee relations with management of the company. It ensures job
satisfaction and assists the organisation for developing more development programs
which lead to increased productivity and turnover of employees (Stensaker & Vabø,
2013).
According to Osland, et. al., (2015) strategic organisational culture sets a base for
implementing a good strategy to achieve success upon competitors. this strategy will
work upon vision and mission of the company. This culture facilitates values in
organisation by explaining the employees their responsibility towards social
environment, towards customers and toward themselves, so that they can work
efficiently in an organisation. A suitable vision, mission, and values help the
organisation to secure an appropriate place in global market which is possible with the
help of strategic organisational culture (Osland, et. Al., 2015).
Impact on employees and their satisfaction levels
According to the words of Bouckenooghe, et. al., (2014) In any organisation, employees
will be considered as the main important pillar which makes a huge impact to the
success and growth of the company as well. Every industry especially large
organisation and multi-chain organisations must get impacted with organisational
culture. If the strategic culture of the organisations will be stable and effective, it will be
very beneficial to the employees because employees got affected with it the most as
well (Bouckenooghe, et. al., 2014).
In the words of Ahiauzu & Asawo, (2012) Productivity will be one of the most important
things which will be helpful not only in terms of increasing profitability but it also helps
to increase the focus and dedication of the employees to the organisations. In a large
organisation, there will be a large number of employees (including part-time and full-
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time employees), especially to retail industry as well. The organisation which has been
running a stable strategic organisation cultural provides a clear vision and statement
of the rights, roles, and responsibilities of the employees towards the organisation. it
helps to increase the employees' productivity within the organisation as well (Ahiauzu &
Asawo, 2012).
Smooth operational activities will be a helpful factor when it comes to Strategic
organizational culture and its successful execution as well. If the organisational culture
within the company will be encouraging and stably strategic as well, it helps to run the
operational activities of the organisation which helps to reduce the conflicts among
employees and encourage the employees to effectively increase the bonding with each.
It will be helpful in terms of increasing high spirit of teamwork as well (Ahiauzu & Asawo,
2012).
Employees’ engagement will be helpful in terms of running all operational activities
smoothly in the organization. When it comes to larger organisation, where large number
of the employee would be working, employee engagement will be one of the most
required things so far to achieve the desired outcomes to the organisation as well. The
cultural of the organisation is the root key which helps employees in terms of increasing
teamwork, team management and high rates of productivity so far. It will help to
increase employee engagement with their roles & responsibilities and with other
employees as well.
In the words of Ab Hamid & Bin, (2015) Employee satisfaction plays a huge role in
the success of the companies. Employees would be considered as a huge part of the
organisation and play an important role when it comes to successful operation running
of the organisation as far. If the organisation culture of the companies is strong and
stable, it will be helpful to the companies in terms of managing the workforce as well.
It will be helpful to increase the determination of the employees for their roles &
responsibilities, which would be helpful to increase their satisfaction level as well. It
helps to increase their productivity so far.
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The structured authority will be considered as one of biggest advantages which would
be achieved because of the strategic organisational culture. It helps to not only provide
a well-defined structure of the organisation but along with all that, it also helps to run
that new authority structure very well in the organisation as well. Organisation structure
and organisational culture are inter-connected and it is considered as one of the major
requirements for running the organisations successfully as well. McKinsey 7S
model helps to understand about the importance of stable structure while making or
changing organisation cultural to the companies. it explains that skills, structure, staff,
values and cutlrual are inter-related as well and makes huge impact on the companies
(Singh, 2013).
The impact of customer responses on Strategic organizational cultural
transformation
According to the words of Jha, et. al., (2017) Customers would play a majorly important
role in the success or failure of the companies. If the companies would be run effective
strategic organisation cultural, it will be helpful in terms of increasing the possibilities of
providing customer satisfaction as well. It will be helpful to run the organisation
successfully as well. Feedbacks from customers will be of the most important factor
and it helps the organisation to reduce the errors. It also helps to make some
improvement in the areas where organisations need some changes as well. When it
comes to strategic organisational cultural transformation, customer responses and
feedbacks must be considered as the most required thing for the successfully
implementing the transformation in the organisation so far (Jha, et. al., 2017). The
following will be the major impacts of customer responses on strategic organisational
cultural transformation.
Identify the requirements of transformation is the most required thing when it comes
to making an effective transformation to the company. When a company starts the
procedure of running some transformation to the company, it is very required that the
company will be able to identify the requirements of the company or of the customers. It
helps to increase the chances of making positive response to the responses of the
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customers for the transformation changes related to the strategic organisation cultural
as well. It not only helps to understand the customers’ desire but it also helps to reduce
the errors from the organisation end as well.
In the words of Aslam, et. al., (2018) Effective implementation of changes could only
be achieved in the organisation with the help of collecting responses from the
customers for required and identified changes in the companies. It also helps to run the
smooth implementation of the changes required in the organisation as well. Planning of
changes would never be enough; it could only be successfully achieved, if the
implementation of those strategies would run smoothly. For achieved the desired
outcomes from the transformation, customers responses would be helpful so far.
Smooth operational activities would be one of the few important things which required
achieving the targets and goals of the companies (Aslam, et. al., 2018). Each
organisation has some specific goals during the specific time period and for achieving
those, operational activities of the companies would be run smoothly, without any
interruptions so far and customers’ responses will be helpful to the company to run
smooth operations.
According to the words of Akhtar, et. al., (2016) Reduce conflicts among companies
and customers will be considered as the biggest impact of collecting customer
responses or feedbacks for the transformation of strategic organisation cultural as well.
It helps the customers to express their requirements from the companies, products or
even from employees as well. After identification of the requirements, it will be easy for
the companies to complete the work easily. It helps to reduce conflicts among
employees and customers because the transformation in the organisations would be
possible according to their choices as well.
Customer loyalty will be increased with the help of collecting responses from the
customers before running any strategic operational transformation to the companies. It
will be helpful to increase the customers loyalty towards the organisation and it
makes a huge impacts on the sales and profitability of the companies which overall,
increase the growth and success of the companies (Akhtar, et. al., 2016). Loyal
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customer bank will be considered as the biggest assets for the companies in today’s
competitive world where, the companies have been facing a huge competition recently.
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Conclusion
In this report, the role of strategic organisation cultural, its impact on the employees’
satisfaction has been discussed. Along with that, the impact of strategic organisation
culture to the various aspects of the companies has been described as well. The
secondary data collection has been used in this report which helps to access
information about different journals, articles and other reliable resources as well. The
report concluded that the strategic organisation cultural makes a huge impact on the
success & growth of the companies, besides that, it also makes big time impact on the
customer satisfaction from the products and services of the organisations as well.
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