Business Research Report: Big Data Applications and Uses

This report delves into the contemporary topic of big data utilization within business organizations, emphasizing its significance in today's competitive market. It explores how organizations leverage big data for customer identification, preference analysis, and achieving business goals. The report includes an introduction, project objectives, scope, and a comprehensive literature review covering big data's advantages, such as competitive edge, product redevelopment, risk analysis, and data safety, along with processes for its implementation. The literature review highlights the benefits of big data in understanding and targeting customers, creating new revenue streams, and improving operational efficiency. The report also discusses how big data is used in the business organizations. The report concludes with a reference list and appendices, including figures and charts related to data usage.

Running head: BUSINESS RESEARCH METHODOLOGY
Uses of big data in business organization
Name of the student
Name of the university
Author Note:

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Table of Contents
Introduction......................................................................................................................................3
Project Objective.............................................................................................................................3
Project Scope...................................................................................................................................4
Literature Review............................................................................................................................4
Big Data...........................................................................................................................................4
Advantages of Big Data...................................................................................................................5
Process of the use of Big Data in Business Organizations..............................................................8
Conclusion.....................................................................................................................................12
Reference List................................................................................................................................13
Appendix........................................................................................................................................16
Appendix 1.....................................................................................................................................16
Appendix 2.....................................................................................................................................16
Appendix 3.....................................................................................................................................17

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Introduction
The following report deals with the contemporary topic of uses of big or bulk data by the
different business organizations. Every business organizations of the world irrespective of their
sizes and the amount of business they does needs ample amount of data and insights to be
successful in the highly competitive market of the contemporary world. The use of big and large
scale data .by the management of the organizations helps in the identification of the targeted
group of customers and also helps to identify the preferences or the choices of the clients (Akter
et al. 2016). The identification, implementation and analysis of the different forms of such data
will be useful for the achievement of various kinds of organizational goals. The following report
thus sheds light on the so called use of the big process data by the business organizations. The
report starts with the introductory part followed by the description of the objective of the project
as well as the scope of the project. However the main part of the report lies within the literature
review of the following topic. The literary review consists of a number of different elements
regarding the effective use of big data within the organizations, its use and other similar
elements. The concluding part of the report is followed by an effective and transparent appendix
list consisting different figures and chart related to the use of data in the organizations.
Project Objective
The main objective of the following report is to find out the ways by which the big data
or the bulk amount of data used for the daily business operations are used by the organization.
The report also analyzes the reasons behind the use of such kind of information by the
organization and also the main uses of the different forms of large data by the organizational

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heads. The report has played a crucial role to determine the proper use, storage and needs for the
big data by different business enterprises.
Project Scope
The following report has been influential to determine the uses of big data by the
organization be it large or small. The project has taken into consideration a large number of
different elements that includes the likes of the different types of data, their uses, their
applications, implementation and finally the way they are used by the organization. The
introduction of all these different elements within the following report has helped to make the
scope of the project much larger in size and will surely be one of the best reports that will be
helpful for the future researches on the same topic.
Literature Review
Big Data
As mentioned earlier the big data in a business organization are needed for a variety of
different reasons, this includes the likes of the identification of the potential clients for the
organization, identification of the preferences of the customers and many other similar as such.
In simple terms big data can be said to be the combination of all the processes and tools that are
linked to the utilization and management of large volume of data sets. The following concept
was introduced to get a transparent picture of the trends, preferences and patterns amongst the
huge amount of database that was generated when the people interacts with different kinds of
systems with each other (Akter et al. 2016).

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The concept of big data is not a new one. It is seen that in the modern business world
more and more companies that earlier used to rely on simple data are installing the basic
facilities and implementing the big data for gaining success in the market. The use of big data by
these organizations paves the way to gain more and more information regarding the condition of
the market, the strategies of the customers and most importantly the perceptions of the
consumers. The advantages of big data are given in details in the next part of this chapter.
Advantages of Big Data
Big Data as a Competitive Advantage
The use of big data has been key to the success of many business enterprises irrespective
of their sizes. In many industrial sectors, the new entrants as well as the established competitors
of the market uses data driven business strategies to compete in the market, capture the market
share and innovate different products and services. Big data can help to reach out to a better
analysis of the initial stages of the business (Chen Preston and Swink 2015). The use of the big
data in business operations can create a lot of new growth opportunities. It also helps the
business to make ways for venturing into other industries in the market and also gives rise to new
forms of businesses. Many of the different such companies can sit in the middle of large
information flows about different products and services and different suppliers and buyers.
Different companies across different industrial sectors are thus recommended to build upon their
personal capabilities to implement and use the Big Data strategically.
Apart from the broad reach of the big data, the high frequency and real time nature of
data are the most crucial. For example the ability to estimate different forms of metrics is utmost
important for the business. These types of metrics include the likes of the calculation of the

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consumer loyalty, product performance, employee performance and many more as such. Apart
from this kind of benefits of big data, it has also other major benefits that will be discussed at the
later part of this report. The main benefits of the report includes the likes of the
Re-Develop Products
Big Data is one of the best ways to collect and use the feedback of the customers. The
analysis of the feedback of the customers helps the management of the organization to
understand the perceptions, likes, needs and the choices of the customers related to the products
and the services. Therefore the management of the company or the business enterprise are able to
make the necessary changes and specifications related to the products and services. The social
media test of the organization helps the management to have a better understanding of the
different kinds of consumer behaviors and also helps to disintegrate the feedback based on
demographical and geographical factors. For example Big Data allows the users to test numerous
variations of different high end computer aided designs within a few seconds. The management
of the organization can gather quality information at the real time, cost of different materials,
performance of different materials and many more as such (Erevelles Fukawa and Swayne
2016). Therefore the gathering of all this kinds of information can help to re develop the total
organizational structure or make necessary amendments of the organizational structure to help
the employees be more productive and generative in nature, which in turn helps the organization
to maximize its operational performance and make itself sustainable in nature.
Perform Risk analysis
Each and every business has the ultimate aims to gain success in the modern competitive
world. Achieving success in this world is however not so easy as success depends on a lot of

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internal as well as external factors. There is a wrong perception that success can be easily
achieved by performing smooth operations. The management of a business organization has lot
of more things to do apart from ensuring a smooth operation for the business. Both the economic
and social factors have a crucial role to play in the determination of the different
accomplishments. Big data leads to predictive analysis which in turn helps in the accurate
analysis of the social media reports and feedbacks of the customers (Gandomi and Haider 2015).
This helps the management of the organization to stay updated with the latest trends and modern
developments in the business and gain a competitive advantage in the market.
Data Safety
The tools that are used to analyze and utilize the big data in the business organizations
allow the management of the business organization to map the total amount of data that is
available and processed within the business system. According to, Gandomi and Haider (2015)
such a unique advantage allows the management of the organizations to assess all the internal
threats. This kind of information helps the organization to keep the sensitive documents in a safe
manner. The documents are kept safe in an appropriate manner. This information apart from
being safe is also stored following all the different regulatory requirements of the organization.
Most of the large scale industries of the market are focusing on the big data to ensure the data
safety and protection. It is utmost important for the financial institutions, debit and credit
institutions and other institutions that deals with such practices.
Create New Revenue Streams
Big data used by the business enterprises provides us with the insights from the analysis
of the market and the consumers. The data is not only important for the management of a

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particular organization but it is also equally important for the management of the other
organizations in the same kind of business. As time passes by big data will be going to provide a
much bigger scope to the uses its generate in the business. Therefore the management of the
different organizations, apart from installing the infrastructure needed to operate the big data
must arrange some exclusive and effective training sessions for the employees of the business
organization (George Haas and Pentland 2014). Providing proper form of training will help the
employees to gain the necessary skills related to the implementation and the functioning of the
big data in the business organizations. The proper and effective performance of the employees
under the new system will provide the management of the business enterprise with the scope of
changing the performance of the organization according to the demands of the customers.
Process of the use of Big Data in Business Organizations
The Big Data is used in a number of different ways in the organization. Nowadays it has
been a trend to use big data irrespective of the size and stature of the business organization. The
reason behind this is the competitive market and the dynamics of the modern market. Some of
the important processes by which the following data is implemented and used by the
management of the business enterprises are as follows;
1. Understanding and Targeting Customers- The understanding of the customers and
targeting them based on the analysis of the understanding is one of the most important
and tough task for the management of the business to accomplish. Big data is used to
better understand the choices and needs of the customers as well as their behaviors and
preferences towards different kinds of products and services. The management of the
companies are always keen to expand their traditional data base by means of social media

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data, browser logs as well as text media analytics (George Haas and Pentland 2014). This
kind of analysis helps the management to have an accurate and clear understanding of the
likes and the preferences of the customers and thus help them to design and build their
products and services in such a way that they gain quality success. The main objective in
most of the cases is the creation of a number of predictive models for the organization. It
is quite clearly seen in the market that in the modern days different business enterprises
operating in different areas of business can easily predict their targeted consumers as well
as predict the types of products that they have been searching for.
2. Understanding and optimizing different business processes- Big data is easily finding
its way to optimize different processes within the business organization. It is important
for the different business operations to optimize the information as they are used to
predict the future outcomes. For example big data in retail business helps to optimize the
information that is available to optimize the stock based on predictions that are generated
from social media, web search trends and different forecasts of the weather to manage
their stocks (Hartmann et al. 2014). The supply chain and delivery route particularly sees
the maximum process of optimization as because it helps the organizations to manage the
geographic positioning and uses radio frequency identification sensors to are used to
track the different routes by integrating large traffic, HR business processes are also
being improved using the analysis of big data (George Haas and Pentland 2014). The
following includes the optimization of talent acquisition by the HR management of the
enterprise, measurement of the company culture and many more as such. Some of the
companies have unique ways to determine the social culture prevalent in the workplace.
For example there are some companies who install smart chips in the ID card of the

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employees and the workers to have a transparent view of the different elements both
social and cultural prevalent in the workplace. Internet of Things is the example of one
such technique to store data and is on a recent spree of growth. It improves everything
and particularly each and every business by the means of proper technology.
3. Personal Qualification and Performance optimization- The big data is not only just
for the business enterprise as a whole but also acts as a tool for personal improvement of
the employees and the workers. The company provides different well equipped
technologically advanced set of wearable devices like smart watches or smart bracelets to
calculate the energy levels, the amount of performance and the amount of productivity
that the employees can generate (Hartmann et al. 2014). The providence of such
technologically advanced items by the management of the organization also helps the
Company to get an idea into the health and fitness levels of the employees and provides
them adequate benefits accordingly. Apart from this the employees are also registered
under a social app or a Company application in the internet where the employees can
easily interact with each other to have relaxation after or sometime within the office
hours. Therefore big data tools are of real help both to the management as well as the
employees of the organization.
4. Improvement in Health Care and Public Health- The power of the internet and the
evaluation of computing technologies, robotic technologies and artificial intelligence has
been helpful for the proper and effective growth of the public health sector. The
computing power has made possible for the application of the most latest and modern
techniques to treat different kinds of complex diseases. The data of the health of different
persons can be easily available from the smart watches and smart bracelets, which makes

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it easier for the doctor’s to suggest the right and effective ways for the treatment of the
different individuals. Apple one of the best technologically advanced companies have
developed a social application tool named Research Kit that has transformed itself more
into a biomedical device than being just a phone.
5. Improvement in Sports Performance- The big data has been now finding its way in
sports performance as most of the elite sports in the world has already switched to the
help of big data. Use of video analytics has been introduced in cricket, football, hockey
and many other sports. Apart from this tennis sportsperson includes the use of the slam
tracker tool. Basket ball game and golf clubs also take the help of different sensor
technologies during the games to judge the game more accurately. Athletes specially use
these technologies to measure their performance. The large organization that sponsors
them thus uses these technologies to keep a sharp track on their performances and thus
track them accordingly (Hartmann et al. 2014).
6. Improving Science and Research- The use of data in science and research has been
slowly increasing in importance with the passage of time. Most of the big organizations
that either conduct research activities or sponsor them invests and implements these
particular kinds of technologies to make use of the available data and get the desired
results out from the research. The main data is then stored in the centralized servers for
further use in the future (Kalyvas and Albertson 2015).
7. Optimize Machine and Device Performance- The optimization of the machine and
device performance is utmost important for the business organization as because it helps
the different machines to become advanced and smart in nature. The big data tools are
used to optimize the performance of the computers and the data warehouses. New

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technologies have made it possible to innovate electric and self propelled or driverless
cars. Such kinds of latest technologies are a boon for the automobile companies to make
new automobiles for the customers and attract them with such kind of latest technologies.
Conclusion
The following report has been successful to properly analyze the use of data in the
business organization. The report highlights the different uses and needs of Big Data in both
large and small scale organizations of the contemporary market. The report has been able to
determine the different elements that are related to the collection, processing, implementation
and use of the modern data being stored in the business process. The analysis of the modern use
of big data and its uses will help the readers to get a clear idea of what big data is, its uses and
the future scope. Overall it can be said that the report has been successful in meeting the
objectives of the research.