This research project investigates the impact of strategic change on Charles & Keith, a fashion retail company. The study explores the concept of strategic change within organizations, examining how it affects a company's ability to sustain employees and gain a competitive edge. The report includes an introduction outlining the research background, aims, objectives, and questions, followed by a comprehensive literature review that provides a theoretical framework. The methodology section details the qualitative approach, data collection methods (questionnaires), and data analysis techniques (thematic analysis). The findings section presents the results of the research, which are then discussed and evaluated. The conclusion summarizes the key findings, limitations, and recommendations for Charles & Keith, offering suggestions for improvements in organizational operations. The report is structured with chapters covering introduction, literature review, methodology, results, discussion, and conclusion, and includes appendices with the questionnaire and data analysis results.
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