Research Project: CSR Impact on Marks and Spencer (BUS201, Sem 1)

This research project investigates the impact of Corporate Social Responsibility (CSR) on Marks and Spencer (M&S). The project begins with an introduction, outlining the research objectives and methodology. Task 2 focuses on matching resources with research questions, including questionnaire design and data collection methods. Task 3 details the research design, including research approaches (deductive, inductive, and adductive), data sampling techniques, and ethical considerations. The project analyzes the collected data, interpreting the results to determine the importance of CSR, its impact on consumer behavior, and M&S's CSR activities. The analysis utilizes a questionnaire to gather information from 50 respondents. The findings reveal that CSR is considered important by a majority of respondents. The project concludes with recommendations based on the analysis, emphasizing the significance of CSR for M&S's business strategies and consumer relations.

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 2............................................................................................................................................1
2.1 Match resources efficiently with research questions and hypothesis....................................1
2.2 Research investigation and with agreed specification and procedures too...........................1
2.3 Questionnaire........................................................................................................................2
TASK 3............................................................................................................................................4
3.1 Use of appropriate research evaluation technique................................................................4
Research design...........................................................................................................................4
3.2 Analyses and interpretation of result.....................................................................................6
3.3 Recommendation and Findings...........................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
TASK 2
2.1 Match resources efficiently with research questions and hypothesis.
Basically, there are various kind of resources which will be used by the project and it is
required to met with the other project questions and hypothesis in proper way. There are various
kind of resources which is being used by structure and needs to define the proper and in sensible
manner. Even though, it is required to analyse the goals and objectives in perfect way so that
phrasing of questions can be done in great way and proper or supportive outcome can be
determined (Cronin, 2014). Moreover, the firm is also lead to select the sample size in proper
way on basis of random sampling frame which needs to be defined different thing in better and
appropriate way. Therefore the data and information which is being selected from market needs
to be perfect and worth for business so that they can make proper strategies and decision that do
help in enhancing the options of defining better related output as well. Hence for effective
collection of data, it is required to use the questionnaire scenario with random sampling which
can lead to attain a good amount of information. For particular research, a random sampling is
done on 50 people to gain an accurate knowledge for some specific things.
2.2 Research investigation and with agreed specification and procedures too.
To have an study on Marks and Spencer, questionnaire and survey is such which will
going to be opt in perfect way. Basically, there are two techniques which are better and
considered as appropriate in nature and which needs to be made enable and also lead to support
some of the things in right and in supportive way as well even in great manner. For instance,
questionnaire is such which do help in analysing the total result with survey and leads to have an
place of random sampling way.
Questionnaire is such which do help them to collect the data and information in right
context, although the questionnaire do help in distributing social media in which some of the
major group are as of customer and target too (Bryman and Bell, 2015). Generally, this is
something which attribute will make them enable in defining and make them to understand
different thing in better and all in appropriate way. Normally, all such is be like in which
everything is done in appropriate and having an agreed specification and procedure which do
lead to have an effective and appropriate result which could be determined in great context too.

Even though, there are two method which does help in conducting the research work and
having an qualitative and quantitative. Quantitative research is something which is completely
rely on the different thing like numerical facts and figures as well. Basically, there is an main
aim of having an analysis which needs to be showcased and having an remarkable
differentiations between past and present data in order to have an prediction of future alterations
in proper way (Visser and Tolhurst, 2017). Such tool help in attaining a practical, experimental,
observational and numerical expression with quantifiable bonds too.
On another hand, qualitative method is there which is totally distinct from the
quantitative approach which does not rely upon different numerical with facts and figures as
well. It is such which does comprise of feedbacks and thoughts to those persons with whom
same kind of personality can be shared in effective way too. Basically, approach is somewhere
based on analysation, interpretation and increase of data with information is also performed
population is such which use appropriate strategies as well. Method is used by teammates of
research teams in effective way. It is like, which do make firm to perform in better way and also
help entity to analyse the impact of corporate social responsibility which do influence the
customer choice too.
2.3 Questionnaire.
It is being considered as the appropriate method which do help in providing a range of
options and having an population that can be chose alternate according to the viewpoint too
(Beddewela and Fairbrass, 2016). Questions for the interviews which do help in designing orders
that do collect all the data in a very systematic manner which do help in having an appropriation
in data that could be obtained and this is of those questions that would be like to be asked and
analysed. Design on which questionnaire is also depended for having an customer evaluation
presented below as:
Questionnaire
Name:
Gender:

Age:
Email Id:
Address:
1.) Do Corporate Social responsibility is important for firm?
 Yes
 No
2.) Do CSR impact on consumer choice and behaviour?
 Yes
 No
3.) Does CSR too promote some effective and positive attribute towards a firm too?
 Yes
 No
4.) What could be the CSR activity that is performed by M&S?
 Child Education
 Having an Job Opportunity
 Poverty reduction
5.) Does CSR help in attaining more profits to M&S?
 Yes
 No
6.) Does CSR helping firm in increase of sales of there product?
 Yes
 No
7.) what could be the impact of CSR in organization?
 Positive
 Negative
8.) If CSR is performed in effective way then do it help to increase the chances of
investment in firm?
 Agree
 Disagree

9.) Any recommendation?
…......................................................................................................................................................
......................................................................................,
TASK 3
3.1 Use of appropriate research evaluation technique.
Research design
This is defined as having an strategies and method which do have an policies that have an
investigations and also select the integrate elements of report in great manner. Research design is
such which also contain aims and objectives which have an importance of direction in research
activities. Methods are thus which do collect the data which do make an calculations of different
thing that also manipulate data in information (Holloway and Galvin, 2016). Basically, this
section is such which has an evaluation, aggregation and even analysation of different records
too. Even though, there are some of the main objectives of conducting a research as well and
thus it also make collection of data and researcher needs to convert data into information by
having an analyses with proper info that will help in having an investigation for having an
solution of research problem too. Moreover, functions showcase some of the specifications
which are required.
Research approaches.
Research approaches are some of those concept that help in developing the strategies,
plans and procedure which needs to be helpful in running a successful program in a systematic
manner. These plan and procedure is such which has an action that also contain steps which must
follow the order in collection and analyses too. Basically, these all are responsible for carrying
out the formulation of policy and strategies that has an necessary to set the target and having an
investigation that conduct the study in precise way (Shen and Benson, 2016). Moreover it is
quite divided into few parts as Inductive, deductive and lastly it is be like adductive research.
Generally, Deductive research is be like checking of validity of theory and on other side
inductive methodology also contribute in revolutionary assumptions. Apart from such, Adductive

approach is such which do provide the detail of the project. Even though, out of such all
approaches, adductive is having an incorporation with existing theory to construct changes too.

Data Sampling.
It is a statistical analyses tools which is being used to select and also analyse the pattern
and having trend which needs to be get analysed with large data size. Data sampling is
considered as the tool which needs to be utilised for having an gathering of all sample at one
place in having an order to conduct a research topic in better way (Jamali, Lund-Thomsen and
Khara, 2017). Techniques are those which is used by the method that is divided into two parts
even one is probabilistic and another one is a non-probabilistic. Probabilistic approach is based
on selection of area which is used for conducting survey and on the other non-probabilistic
approach is such which do lead to have an voluntary feedbacks and responses in great way. It is
considered as purposive sampling method in better way too. This unit is such which needs to be
utilised as manageable part of having an probabilistic sampling and getting aid that take actual
and having an proper sample from the entire population as well. Researcher is such who decides
the sample size of 50 responder with whom and consumers that use some of social media sites
and having on regular and short term basis as well.
Ethical consideration.
Ethical consideration is such which needs to appear in having an critical manner because
it is such section that determine norms and policies that do make an differentiations in between
the right and wrong. Even though, this is such which do promote the knowledge and also has an
trust and leads to take ethics account even wasteful data can be reduced and ignored too.
Moreover Ethics are considered as the important and also run in which attainment of project in
there and many professionals are there which needs to have an corporations that also consider
some of the factor and also conduct from there firm (Vallentin, 2015). Normally, outlining an
ethical behaviour of investigation. These codes are those of ethical conduct and it is linked with
honesty, objectivity and social responsibility.
Limitations.
Even though there are various limitations are their of project that also occur with time
and investigation as well with conduct these limitations that also depend upon some of the nature
and having an type of research with elements too. Basically, essential sector is such which also
help in having an minimisation of all limitations that in order to have an conduct research
program according to the set plans and procedures as well (Hancock, and Algozzine, 2016).
Moreover, in this case, a check list is such which should be formulated so that having an

designing issues so that there impact could be eliminated from the entire investigation as well.
Even though, negative impact is such which also lead to have an reduction of things then it will
lead to researcher for having an higher result and achievement of objectives which in limited
with time period.
3.2 Analyses and interpretation of result.
This was something which was based on the information which is gathered and also lead
to conduct research program and collect the different sample of data so that a proper conclusion
can be achieved in proper way. This is something which also aids in graphs and also analyse as
beneath:
Theme 1: CSR is important?
1.) Do Corporate Social responsibility is
important for firm?
Observation
 Yes 35
 No 15
Interpretation: Corporate Social Responsibility is such which do help company to bring some
good side of the business in society. It was required for M&S to collect information related to
gather information related to know that CSR is important for the organisation or not and thus for
this. Out of 50 people around 35 person said that CSR is very much important criteria for
organization in effective way. Apart from such around 15 individual person said that CSR is not
so much required consideration in organization as because this will not harm entity in earning of
profits in right context too.
35
15
Yes
No

Theme 2: Do CSR impact on customer?
2.) Do CSR impact on consumer choice and
behaviour?
Observation
 Yes 30
 No 20
Interpretation: Basically, it is there that if a company is performing an CSR activity then firm
will lead to earn higher profit. It was required by the company to gather information related to
the impact of CSR on customer choice and behaviour in better way. Moreover the outcome is be
like out of 50 people around 30 person said Yes CSR do have an impact on the customer choice
and behaviour as customer gets ready to buy products of firm who serve CSR is great way they
usually shift there choice. Apart from such around 20 person is such who said CSR is not only
the thing which changes or impact on the choice of customer in great manner various things are
there which do help in having such.
Theme 3: Does CSR promote?
3.) Does CSR promote some effective and
positive attribute towards a firm too?
Observation
 Yes 32
 No 18
30
20
Yes
No

Interpretation: It was required by firm to gather some information related to as CSR is having
an effective promotion and positive attribute towards the firm in effective way. M&S also
promote effective and also has positive attribute in great way and for same they gathered some of
information in right context. For such the outcome is be like out of 50 people around 32 person
said yes for the such criteria and 18 individuals said that No CSR does not promote the positive
attribute in right context.
Theme 4: Which one it would be?
4.) What could be the CSR activity that is
performed by M&S?
Observation
 Child Education 16
 Having an Job Opportunity 20
 Poverty reduction 14
Interpretation: Basically the CSR activities is also divided into various segment which is
performed by the M&S and also help in building the image of company in great manner as well
which can lead to have an increase in productivity too. The outcome was like out of 50 people 19
person said that M&S does perform Child education in better way and thus 20 person said that
they are busy in with providing job opportunities to many individuals in better way and apart
32
18
Yes
No

from such 14 person said that firm is reducing the poverty criteria in proper way. Even though,
other activities are also there which is being performed by firm in better way.
Theme 5: Does it help in profits?
5.) Does CSR help in attaining more profits
to M&S?
Observation
 Yes 40
 No 10
16
20
14
Child Education
Having an Job
Opportunity
Poverty
reduction