Conestoga College: Business Research and Decision Making Analysis

This report details a student's application of the Creative Decision Making Model in choosing Conestoga College. The report outlines the model's stages: problem identification, immersion, incubation, illumination, and verification. The student, Tanya, from India, explains how each stage influenced her decision, considering factors such as the college's location, Canada's reputation, learning environment, programs, and resources. The report also highlights the student's passion for business management and how the decision aligned with her career goals. It emphasizes the importance of a positive learning atmosphere and institutional reputation in the decision-making process. Finally, the report concludes with the student's final decision to enroll at Conestoga College, emphasizing the model's effectiveness in guiding her choice.

Running head: BUSINESS RESEARCH AND DECISION MAKING 1
Business Research and Decision Making
Student’s Name
Institution
Date

BUSINESS RESEARCH AND DECISION MAKING 2
The decision to join Conestoga College
The decision-making process in any scenario is essential. It is for this reason that a model
comes in place to help one to make the right decisions. When it came to choosing Conestoga
College, I used the Creative Decision Making Model. The model enabled me to come up with the
best decision, and the decision was to join Conestoga College. The Creative Decision Making
Model has different stages which are essential and which are helpful. Each of the stages was
relevant and essential to my decision-making process. The first stage was the identification of the
problem. In this case, I identified that there was a need for me to have another course on top of
the current course which is related to medical studies.
Education is termed essential in society. Without education, one is faced by different
challenges that are likely to deter the dreams of a person and make the life of the person harder
and this is why this emerged to be a problem. It is this perception that motivated me to pursue an
education in the first place (Janeiro & Patel, 2015). However, when it came to joining Conestoga
College, there are other factors that influenced my decision. My name is Tanya, and I am from
India. Conestoga College is not the first educational institution that I have attended, and the
current course that I am taking is a new profession to me. However, I must admit that the process
of identifying this problem was not an easy one.
After identifying the problem, it was a high time to make sure that I go to the next stage
of decision making which was the immersion stage. In this stage, I had to collect information
about the problem. In the process of gathering the information, I had to make sure that the
information is in line with my needs. The first piece of information was associated with the
location where the College is. The piece of information was crucial because the problem was not

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only to acquire skills in another course but the nation host was also supposed to come in handy.
Conestoga College is in Canada, and Canada has been the nation that I have admired to live in
apart from my home nation. Considering my interest in Canada, it was essential for me to make
sure that I get to know more about the country and what it had to offer to my problem. Canada is
one of the nations that are well known in the world because of the way the nation extends its
hands to people from different nations (Bernardino, 2017). Currently, Canada is one of the
nations that are giving educated immigrants opportunities to restructure their lives and earn from
Canadian organizations.
The learning environment is essential in any learning process, and this is one of the
reasons why I collected information about the learning environment in Canada. It would not be
wise to choose a nation that has the best schools, but the atmosphere in the nation does not
motivate the foreigners (Heyler, Armenakis, Walker, & Collier, 2016). As a foreigner, I needed a
nation where I would feel safe. I also gathered information about the learning programs. It is
essential to note that I needed the best solution to the problem. This means that I needed to
acquire skills from one of the best programs from the host nation. Canada is a country that has
many organizations that deal with management and other related tasks, and that means that most
of the learning institutions are equipped to produce some of the best business managers in the
country. Therefore, gathering information about the programs in Canada was the best move to
make at that particular time.
The second reason why I am at Conestoga College is because of my passion for running
and managing a business. Regardless of where a person reaches in terms of success, there will
always be a room for new beginnings. It is for this reason that I believe that it is essential to have
several professions at a time with the aim of making sure that one is equipped with all the

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knowledge that is needed to be a professional (Romiszowski, 2016). There are different reasons
why I have always loved to practice management, and all the reasons were factored in during the
decision making process. The first reason is that with the technical skills in the medical field,
acquiring the management skills will help me to be a professional who can take care of the
patients and at the same time manage my business effectively (Snyder & Diesing, 2015). The
second reason why I love management skills is that I believe in changing things. I am the type of
a person who does not like seeing things get out of hand and do nothing. I believe that change is
inevitable and any area that needs change must be changed. To make sure that it does not stress
me to see people failing to implement change in different areas; I chose to have the management
skills so that I can implement change instead of complaining and wait for people to make
changes.
The reputation of an institution is enough to attract or repel students, and this is why this
information was essential to my decision-making process. When the reputation is good, the
institution has the highest chances to attract as many students as possible (Shepherd & Rudd,
2014). However, when the reputation of the institution is negative, it is more likely that only a
few students would want to be associated with the institution (Garg, 2017). I also had to look for
information associated with the learning atmosphere. A learning institution that takes care of the
students from different backgrounds is in the best position to foster a healthy learning
environment. An institution that discriminates some of the students is not likely to have students
from different parts of the world who seek education, and this is because it does not have all it
takes to accommodate the students (Bals, Kirchoff, & Foerstl, 2016). The other type of
information that I looked for was associated with the resources. The learning resources in any
institution must be present and relevant to the courses that are provided.

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In the third stage, I forgot about the problem of acquiring a different course. This was the
time for reflection and the time to know if the brain is working on the problem unconsciously.
This stage would come to usher in a different stage known as illumination. It is at this stage that I
was clear on the solution to my problem. The solution was dictated by the information that I had
gathered about my problem. I knew that I needed a nation that was safe and a nation that would
not discriminate me as a foreigner. I also knew that the learning institution that I had to choose
had to be competitive and had to have all resources essential for promoting a better learning
environment. Conestoga fitted perfectly to be the solution (Janeiro & Patel, 2015). The reason
behind it was because the college had all the requirements needed to solve my problem.
The last stage in this model is verification, and this was the stage of making the final
decision. At this stage, I had already gone through my problem and the information about
Conestoga. I found out that Conestoga was the best solution to my problem. As a result, I made
sure to take the step of applying for the course. The final stage that finally solved my problem
was the stage of officially booking my position as one of the students at Conestoga College
(Janeiro & Patel, 2015). The creative decision-making model proved to be of help to me when
choosing Conestoga College.
References

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Bernardino, A. (2017). Telecommuting: Modelling the Employer's and the Employee's Decision
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Garg, H. (2017). Generalised Pythagorean fuzzy geometric aggregation operators using Einstein
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Heyler, S. G., Armenakis, A. A., Walker, A. G., & Collier, D. Y. (2016). A qualitative study
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Snyder, G. H., & Diesing, P. (2015). Conflict among nations: Bargaining, decision making, and
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