Business Research on Delivering Bad News and its Impact on Business

This report examines the impact of delivering bad news within an organization, focusing on strategies to mitigate negative effects on employee relations and business performance. It includes a literature review covering the business case, theoretical introduction, and impact of bad news, as well as methods managers use for better delivery, such as offering opportunities for voice and providing advance warnings. The research employs a qualitative methodology, utilizing semi-structured interviews and case study techniques for data collection. Ethical considerations, including confidentiality and informed consent, are addressed to ensure responsible research practices. The report concludes by emphasizing the importance of understanding and managing the delivery of bad news to maintain brand image, employee morale, and overall organizational success, highlighting the role of managers in this process.

Business Research Methods

Table of Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Literature Review........................................................................................................................3
PART B............................................................................................................................................6
2a. Qualitative methodology ......................................................................................................6
2b. Qualitative data collection techniques..................................................................................6
2c. Target population and sample ..............................................................................................7
2d Access and ethical issues.......................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Bad news is the term of negative information within the organization which can affect
overall organization's performance and growth. It is basically a relationship between
management and employment (Aboelmaged, and Hashem, 2018). A bad news is that news which
can drastically change the viewpoint of an individual in negative manner. Impact of bad news on
people is more effective comparison to good news because it is not easy for people to forgot the
bad news easily (Iggers, 2018). This report will helps to analysis the strategies to faced the bad
news in effective and efficient manner. Thus, the report is divided into two parts including
literature review and methodology.
PART A
Literature Review
Literature review is play a important term in research because it is helps to focus on
collect the overall information of the research from different sources. For the current research
literature review is elaborated as under:
Business case
The business case of this report is basically on the topic of delivery of the bad news and it
is affects the employment relationship. There are many difficulties in delivering the bad news
which is faced by organization to delivered the bad news to their employees. In the organization,
bad news can be on product, services, sales, process etc. which can affect the organization
growth and performance. There are many difficulties due to bad news in the company which
reduce the overall performance, sales, increase the employee turnover, decrease the brand image
and others (Boyle, and Mower, 2018). It is also perceived the opinion and perception of the
customers about the product and brand. Bad news can heavily impact on the people so it is the
responsibility of the organization to not deliver the bad news to their employees and customers
because it can affect the overall activity of the organization and also reduce the reputation of the
brand. There are some different ways to overcome the impact of the bad news which can be
relieved by providing opportunities voice, give advance warning, create paper trail, using
disclaimers and many (Coutts, 2019). These solution or ways helps to analysis the bad news and
delivered to customers and employees in effective and efficient ways and also delivered without
hurting peoples emotion and feelings. It is the responsibility of a managers to deliver the bad

news in successful and effective manner which helps in satisfaction of customers and employees,
increase the productivity, retain employee, boost the company performance and profitability.
Theoretical introduction of bad news
It has been considered from the above article, delivered the bad news can creates the
negative effect on people and organization performance or productivity (Reid and et. al., 2018).
It is also affect the employees motivation and morale towards the work for the organization
because due to bad news people cannot give their best on the work and achieve the task.
Manager play a vital role in delivering the bad news because all the information of the company
or organization is delivered by the manager (Eren, 2018). It is the responsibility of business
manager is delivered the bad news in effective and efficient manner to the employees which
helps in employees motivation and morale. Manager is responsible to build the healthy
relationship with employees and customer because they can also communicate with listing the
bad news in positive way. By build the healthy relationship with customers and employees it is
also helps to build the bond of trust and loyalty with staff where they can work effectively and
perform well for future.
Impact of delivering bad news on business performance
According to the view of Hamel, and Zanini (2020), delivering bad news within the
organization can negative impact on the performance and productivity of the organization.
Delivering the bad news can reduce the brand image, reputation, performance, sales and
customer satisfaction. There are many disadvantages for organization of bad news which are as
follow-
Reduce brand image:
Reduce brand image can affect the overall productivity of the organization. It is the most
various kind of challenge which is faced by any organization. Delivering the bad news can
reduce the brand image which is an issue for attract or retain the customers towards the brand. If
a customer listen bad news about the product or brand then it will also negative impact on
company (Margolies, 2018) When a loyal customer of the company listen the bad news then it
can affect on their trust and brand image.
Decrease sale:
Decreasing sale of the product or brand is also the big challenge for the company which
can affected by the delivery of bad news. If an organization delivers the bad news to the

customers then it is affect customers decisions and purchasing power which can decrease the
profitability and sale of the organization. It is the responsibility of the organization is not
delivered the bad news to the customers because it is help in increasing the sale of the product
and also increase the brand image.
Ways used by managers for delivering bad news in better manner
In the opinion of Hand (2018), there are many ways to delivered the bad news in
effective and efficient manner which can also used by the managers. Managers is an important
term and it is their responsibility to delivered the bad news in effective way which helps to
motivate the customers and employees and also increase the brand image. Manager can used
some manner which are as follow-
Offering opportunities to voice:
Offering the opportunities to the employees and customers helps to delivered the bad
news in effective manner (Wu and et. al., 2018).. Organization should focus on to considered the
opportunities and provide it to the customers and employees which helps in attract more people
towards brand and opportunities.
Giving advance warning:
Giving advance warning to the employees is also the ways to overcome the bad news
impact where employees are handle to faced every situation of bad news. It is the responsibility
of manager to give the advance warning to the employees.

PART B
2a. Qualitative methodology
Qualitative methodology:
Qualitative methodology is the term of research methodology which helps to collect the
piece of qualitative information in effective and valuable manner. This data is collected from the
conversional communication and open ended (Silverman, 2020). There are many ways to collect
the information of qualitative which includes case study, group, one-to-one interview,
observation process etc (Suri, 2020). there are different types has different benefits and uses. In
the following research, researcher has chosen semi-interviews research method which helps to
collect the data related to bad news in a less time.
Research approach:
There are two approaches of research which includes deductive and inductive. In the
following research, researcher has been selected the inductive research which helps to focus to
provide the piece of information of qualitative data in better and effective manner (Herold, and
Fedor, 2022). This method also helps to collect the genuine and right information of the topic.
Research philosophy:
There are two types of philosophy research which includes ontology and epistemology
(Lobe, Morgan and Hoffman, 2020). In the following research, researcher has been selected the
epistemology philosophy which is helps to collect the overall information which is related to bad
news (Gioia, 2021). This method helps the researcher to collect the qualitative data information
in short time.
2b. Qualitative data collection techniques
There are different kinds of collection of qualitative data techniques which is focuses on
the case study research, group, one to one interview observation process etc. in the following
research, researcher has been used the case study technique method (Barrett and Twycross,
2018). Semi-interviews are widely used in the qualitative research so that thematic framework
can be managed. The major purpose of using semi-interviews is that to prepare the research
ahead of time. This allows the researcher to allow respondents to provide freedom to express
their own terms and views (Sim and et. al., 2018). There are different elements which are added

within the interviews and semi-interviews are managing all the such issues within the process of
interview.
CASE STUDY:
Case study techniques is the effective techniques which is helps to collect the qualitative
information in effective and successful manner (Cypress, 2018). In the following case study, the
company has been focus on the bad news which is deliver to the customers and employees which
can create the negative impact on the performance and profitability of the organization.
Advantages of the case study techniques of qualitative research
 It is easily approachable to researcher.
 It is not expensive comparing to others.
 It is helping to provide information in less time.
2c. Target population and sample
Sampling is the term of research methodology which is divided into two categories which
includes probability and non-probability sample (Lowe and et. al., 2018). In the following
research, the non-probability sampling is used by the researcher which helps to collect the
qualitative information in valuable and reliable manner (Ehmann and Lantos, 2019). The major
purpose of sampling is to differentiate characteristics of the group in such a manner that the
population can be divided into smaller elements so that appropriate inclusions can be made
within the research (Cypress, 2018). If the samples are well selected then this will lead the
researcher to acquire huge benefits in terms of research so that accurate results can be acquired.
Point of saturation: The point of saturation is defined as the point at which research is now not
able to find additional information related with the topic (Riese 2019). There are various
instances which are related with the point of saturation and this could be negative or positive for
the researcher. In terms of positive aspect the saturation point demonstrate regarding the
stoppage point of the research so that research er may get to know regarding the end point
whereas in terms of negative aspect the point of saturation will lead the researcher to face the
edge in which researcher will face issue of no information (Chauvette, Schick-Makaroff and
Molzahn, 2019). In this manner researcher will face challenges related with differentiating their
research with another aspects.

2d Access and ethical issues
Ethics issues is necessary for the investors to complete the research which is helps to
complete the research by method includes norms and practices. Norms and ethical practices is
used by the researcher for the collect the information (Kilgo, Lough, and Riedl, 2020). sources of
information can be collected from the articles, books and journal.
Confidentiality: Confidentiality is the major ethical issue within the research as this is essential
for the researcher that to manage confidentiality of the participants so that they can provide their
appropriate response to the research (Nigar, 2020). This is significant for the researcher that to
convey the level of confidentiality so that accuracy within the research in which easy results can
be obtained.
Informed consent: Informed consent is defined as the process in which researcher is needed to
take will of the participants in order to take participation in the research (Stenfors, Kajamaa and
Bennett, 2020). This is one of the greatest ethical aspect which helps the researcher to manage
differential aspects within research without exerting any type of rigidity. For the researches
informed consent is needed to be obtained so that participants may revoke their involvement
within research without any issues and difficulty at any point of time (LaRossa and Bennett,
2018).

CONCLUSION
From the above information, it has been concluded that bad news is the negative term
which affects the perception of the individual and also reduce the brand image of the company. It
is an important term which is understand by every organization that they identify some solutions
and ways to overcome from the bad news which is helps the manger to delivered the bad news in
effective and valuable manner. There are various methods that can be used by the manager in
order to deliver bad news and such news may have negative impact over the organisational
functions. Bad news may minimise the market image of the organisation in which overall
productivity can be tarnished. So in this manner manager of the organisation is needed to know
the methods to deliver bad news so that least negative implication can be seen by the
organisation.

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