Business Research Methodology: Organizations and Functions

This report provides a comprehensive overview of business research methodology, focusing on the different types of organizations including public, private, and voluntary sectors. It examines their legal structures, sizes, and scopes, using examples like Legal and General Group, Green Plant Products Limited, and World Vision. The report analyzes the relationship between various organizational functions (sales and marketing, finance, human resources, administration) and how they link to organizational objectives and structure. It explores how organizational structure, size, and scope are connected to business objectives and the products and services offered. The report also includes a critical analysis of the complexities of different business structures and the interrelationships of organizational functions, providing insights into how these elements influence business performance and success. The report covers task 1 of the assignment, with task 2 being covered in a separate PPT.

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Business Research Methodology
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Business Research Methodology
Contents
Task 1.........................................................................................................................................3
Different types and purposes of organisations; public, private and voluntary sectors and
legal structures........................................................................................................................3
The size and scope of a range of different types of organisations..........................................4
Relationship between different organizational functions and how they link to
organizational objectives and structure..................................................................................5
The structure, size and scope of different organizations link to the business objectives and
product and services offered by the organization...................................................................7
Critical analysis of the complexities of different types of business structures and the
interrelationships of the different organizational functions....................................................8
TASK 2......................................................................................................................................9
Covered in PPT.......................................................................................................................9
Bibliography.............................................................................................................................10

Business Research Methodology
Task 1
Different types and purposes of organisations; public, private and voluntary sectors and
legal structures
Public sector – The public sector is normally include associations that are claimed and
worked by the government and exist to give administrations to its nationals. Funding for open
organizations is typically raised through a gathering of techniques, including charges,
expenses, and through money related exchanges from different levels of government. For
example- Legal and General Group, it is a public limited company which is based on One
Coleman Street London, United Kingdom, which employs 11 people. It provides the product
and services to their customer who includes the life insurance, general insurance, pensions
and investment management. The organisation is based on understanding individuals, to what
extent they live, what dangers they are alright with and their changing needs all through life.
They plan the things before others do and make far located ways to deal with better deal with
our advantages and address our clients’ issue (Basedow, 2016).
Legal and General Group renders services like life insurance, general insurance, investment
management and pensions. The company operates United Kingdom, United States, Asia and
in the parts of Gulf and Europe. With regards to this, organization stands on the tenth position
in terms of largest investment Management Company in the world by AUM. Along with this,
organization has also acquired second position in Europe in the category of largest
Investment Management Company. The organisation is based on understanding individuals,
to what extent they live, what dangers they are alright with and their changing needs all
through life. In relation to these services, organization have made their unique presence
amongst their target audience, thus, organization have been able to establish its effective
brand image in the global market (Beverland & Lindgreen, 2010).
Private sector – The private sector is organisation which is run by an individual and groups,
rather than the government who seeks to generate and return a profit back to its owners. The
private sector is larger in free enterprise economies, such as the United States, in which the
government imposes relatively few restrictions on businesses. For example- Green Plant
Products Limited. They specialise in providing best quality of arboriculture and groundcare
machinery for long and short term machinery requirement to their customer. It is an
independently owned plant. They give impressive facility houses a showroom, distribution

Business Research Methodology
center and workshop with a board yard where a large number of individual’s things available
to be purchased and employ are put away, kept up, cleaned and made prepared for clients
(Bryman, 2007).
Green Plants Products limited have attained excellence in terms of providing services related
to arboriculture and ground care. The company has a professional and experienced team in
terms of fulfilling the needs of the target customers as per the ever changing marketplace
requirements. Apart from this, the company has been awarded with certain awards and
certificates in relation to the quality and security of their services. Company has made its
product and service offering huge enough to manage the target customers along with
fulfilling their demands and wants. Organization invests their large portion of their earnings
in the R&D department with the objective of delivering innovative and unique services
through which customer interaction could be enhanced along with the objective of fulfilling
customers’ demands (Cairney & St Denny, 2015).
Voluntary sector - The Voluntary Sector is generally included associations whose intention
is to profit and advance society, regularly without benefit as a rationale and with practically
no administration mediation. The main purpose of voluntary sector is to create social wealth.
It is independent from local, national government, distinct from private sector. Charities are
the largest single category of this sector. For example - World Vision. As charity trustees, the
non-official chiefs get no compensation for their administrations, nor do they have any
enthusiasm for the organization's agreements. The Board, which meets quarterly, is
eventually in charge of key choices, having respect to guidance from the Chief Executive and
senior administration. Trustees regularly serve for a most extreme of nine years and are liable
to re-appointment like clockwork (Ferri, D'Andrea & Grifoni, 2017).
The World Vision International Board is the ultimate governing body for the World Vision
partnership. The major responsibilities of this body are as follows:
 Ensuring the well-being and overall health improvements of the Partnerships. In
relation to this, these measures are controlled and monitored by the International
President’s management of Global Centre. There are 24 boards of directors in the
World Vision International Board and their primary responsibility is to fulfil their
client’s requirements in terms of enhancing organizational performance.
 World Vision is categorised into three parts i.e. for children, for change and for life.
As per these categories, World Vision for children have the responsibility to monitor

Business Research Methodology
that every child grows up strong and healthy along with maintaining the availability
of all resources which are required for flourishing the children. World Vision for
change works for both global scale and individual lives through one-to-one
connections. World Vision for Life works for every individual’s rights in order to
provide them equal opportunities (Olorunleke, 2015).
The size and scope of a range of different types of organisations
The scope of legal and general group, the main purpose is improving the lives of their
customers, building the society for the long term and creating value for their shareholders.
Their long term financial sustainability is to serve their clients, representatives, investors,
providers and society at large. Their product, administration and ventures should indicate
both financial and social incentive for what’s to come. They develop the many solutions to
build financial flexibility and meet their present and future goals. They strive to achieve great
value and excellent services; responsiveness, being easy to deal with. They treat their
customer, invertors, employees, regulator and suppliers with honour and openness. That
made easy to understand their intensions which provide them feedback, challenges them and
work with them. In size they are one of the world’s largest insurance and investment
administrations groups, with resources under administration of £983bn. They now offer much
more than insurance. With around 7,000 workers organisation care for the money related
security of more than 10 million clients in the UK and US and oversee speculations for
around 3,000 institutional customers (Gofman, Moskowitz & Mets, 2011).
The scope of Green Plant Products Limited
Organisational function – It is a core process or a set of activities which carried out within a
business department or areas of a company. As business provide product or services to the
people who want to consume. By providing the firm’s resources they meet the customers
need. These resources are arranged into different business functions. They are sales and
marketing, finance, human resources, administration.
Sales and marketing – In this function they will find the need of the customers to develop the
strategy and product to satisfy the customer need (Herbst, Voeth & Meister, 2011).
Finance – this function will keep the all records manual/electronic while money are received
and paid out by the organisation.

Business Research Methodology
Human resources – The main responsibility is the recruitment, selection, training and
development of the staff. This will include creating staff to boost their potential in a way that
assists the association's destinations (Bamossy & Solomon, 2016).
Administration - This includes managing every single regulatory task including mail taking
care of, managing enquiries/complaints, providing food, and PC administrations. They will
likewise deliver reports for the association and keep up the association's premises and
hardware.
Type of structure Legal and General
Group
Green Plant
Products Limited
World Vision
Functional It has all the
departments to
function and to attain
its desired goals.
N/A World vision is a
multinational
corporation as it
performs
internationally.
Divisional Legal and General
Group is a
multinational
corporation, thus, it
also falls under
divisional structure.
The company is
operating at
international level so
it will work on the
basis of divisional
organizational
structure.
It has separate
departments for
handing different
operations.
Matrix As the company is
performing as per the
both organizational
structures and matrix
structure is
considered as the
mixture of both
functional and
divisional structure.
N/A It also operates
through matrix
organizational
structure also.

Business Research Methodology
Relationship between different organizational functions and how they link to
organizational objectives and structure
Organizational functions are basically things which an organization or company do, such as
production, marketing, sales, research and billing. On the other hand, organizational structure
basically involves the interactions and the relationship between different parts of business and
it also identifies how the various chains are interlinked at different levels. A successful
business is set up around organizational structure and functions. If that is not the case, then
these two factors will continue to influence each other (Mittal, et. al., 2017).
There should be a structure in which the interactions of the individual members take place,
which is important for any organization to function properly. In accordance with this only,
various rules like that of behaviour and expectations of the organizational performance are
channelized or established. There is certain structure in any organization which is important
in order to meet its organizational functions. For example if a task in any organization needs
to be completed, then the co-ordination of all the members is necessary. And this co-
ordination can be effectively monitored if there is a certain kind of organizational structures.
The main challenge which any organizational structure faces is that it is difficult to co-
ordinate the actions in an organizational which has many individuals involved in it; and hence
to achieve success (Panagopoulos, Mullins & Avramidis, 2018).
In the case of legal and general group; it is a public company and its business is entirely
based on the changing needs of people throughout their lives. In the case of organizational
structure, it has a far-sighted approach so that it is able to achieve its organizational functions
and meet the demands of the customers.
Here, the main concern around which the topic revolves is how the organizational structure is
linked with the performance or we can say the organizational functions. In general, the
organizational functional basically involves the effectiveness of the system, its efficiency and
addictiveness. In the case of the company Green Planet, which is a private company, here the
efficiency is the relation between the organizational inputs and outputs. The organizational
system reformed to monitor that to which extent the organizational functions have been
achieved. It is formed in such a manner that the company can adapt according to any changes
in the environment (Moghaddas, Varzeshkar & Shirazi, 2017).
The example of world vision group can also be considered, which falls under voluntary
sector. Here we can witness the centralization of power and how it leads to greater

Business Research Methodology
effectiveness. Another organizational structure can be of formalization which basically
involves how to control and co-ordinate activities within an organization. The third one is
specialization which leads to greater adaptively under any given change in environment.
The structure, size and scope of different organizations link to the business objectives
and product and services offered by the organization
Basically the structure, size and scope of any organization to some extent are connected to the
goal and objectives of that particular organization, be it public sector, private sector or
voluntary sector: it applies to them all. It can be observed that with the help of a good
organizational structure, the company set some target as their objective or goal. To establish
the factor of size, if there are lesser people in a company and none of them are aware what
their role or subordination in that company, due to the lack of awareness, it becomes
impossible for the company to attain its objectives. There is no clarity of goal in the case
mentioned above, thus there is no proper organizational structure. That is why organizational
structure is important so that there is proper channelizing of information. Thus, all the
organization has a direct connection between their size and organizational structures, hence
the organizational functions. For example the legal and general is a public sector company
and it has an enormous size, thus the company invests a big sum of money, and then the
company would set bigger business objectives. Thus the size has a direct link with the
company objectives. Earlier we have considered three companies from public, private and
voluntary sector each. The companies were Legal and General, Green Planet and World
vision respectively. Each of these organizations mentioned above has some common
objective that is serving its customers and earning profit from that same, but that objective
too varies with the size of the company. For example; World Vision would set a small target
in the form of its objective but on the other hand, the target of Green Planet would be huge
compared to later (Anik & Hasan, 2016).
Other influence on the business objective is of scope of the organization. Like the scope of
legal and general (as it is a public sector company) is to serve the national customers, then it
would set its business objective according to that only. On the other hand, Green Planet is a
private sector company; it serves international costumers, so it would set its business
objective according to that. Hence, it has been established that the business objectives varies
according to the size of the company. Thus for any organization to set its structure size and
scope, it depends upon the product and service of that company. If the company observes
that their product does not need a big organizational structure, then they would not go for it.

Business Research Methodology
In fact, the organization creates massive scope and size; it depends upon the products and
services of that organization. Otherwise, they would create a small sized organization.
Critical analysis of the complexities of different types of business structures and the
interrelationships of the different organizational functions
The structure of any organization basically depends on various functions like human
resource, sales and marketing, development and research, production and operations,
customer service, finance and accounts, administration and IT. In order to meet the demand
of customers, marketing stands as a bridge of relationship with the market. In order to benefit
both the customers and suppliers, marketing is essential. For an organization like Green
Planet, marketing is very helpful to get the customer information so that it can be able to
develop new products which would provide the customers a quality life. It can be observed
that throughout the years the company has effectively managed to build up strong
competitive environment which has been possible only due to its wonderful pricing strategy.
In the case of World Vision, the company has an excellent distribution system which has
provided the costumers with an easy access to product and services. There has been a high
demand of its product in the current market and this thing has allowed this organization to
expand its operations and make more profit in the market. Over the time, it has been proven
very beneficiary if the company communicates its messages and it has played an important
role. It has influenced the social behaviour of that organization, that too in a very positive
manner. The company, Legal and General has proven a great example in this field, this
organization spread awareness messages to people from time to time like anti-smoke alarms
and placards against unsafe driving in a drunken condition. This becomes in fact
responsibility of an organization towards the society and giving a positive message to people
from time to time (Moghaddas, Varzeshkar & Shirazi, 2017).
TASK 2
Covered in PPT

Business Research Methodology
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Overall Customer Satisfaction, and Performance Outcomes in Business-to-Business Firms.

Business Research Methodology
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