Business Research Methodology Assignment: Analysis of Research Methods

This assignment solution delves into business research methodology, focusing on the distinctions between qualitative and quantitative research approaches. The response to question 1 highlights that qualitative research utilizes non-statistical techniques to achieve a population understanding, employing in-depth interviews and focus groups to explore underlying motives, while quantitative research employs statistical methods for data analysis, relying on surveys and observations to acquire population understanding in numerical terms. The response to question 2 emphasizes that quantitative research is more scientific, quick, objective, and appropriate, while qualitative research is exploratory, uncovering patterns in thoughts and beliefs. It concludes that quantitative work is preferred for its ability to produce statistically accurate and generalizable data, and it is helpful when researchers need input from numerous participants or need to make a compelling argument to the audience. The solution also includes references to support the analysis.

Running Head: Business Research Methodology
BUSINESS RESEARCH METHODOLOGY
Name of the Student
Name of the University
Authors Note

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Business Research Methodology
Response to Question 1: Qualitative research uses non-statistical approaches to
achieve a population understanding. It uses in-depth interviews to obtain a better understanding
of the stimuli, instead of an inquiry that can be normally evaluated using math. The Qualitative
techniques of data analysis work are considered especially useful for having a detailed
understanding of the underlying motives and reasons for the survey conducted. It provides
insight into the problem environment. At the same time, ideas and hypotheses for later
quantitative research are frequently developed (Almalki 2016.). In qualitative survey some
common source for conducting survey focuses on the quality of interviews that may be
organized, semi-structured or organized; and the qualitative research is gathered from the focus
groups with several participants discussing a subject. Postcards or written questionnaires in
small-sized formats that, for example, ask three or four focused participant questions, but give
them the space to write in their own words.
Whereas Quantitative research uses statistical techniques to analyze the data and acquire
the understanding of the population in quantity. It includes the estimates, percentages, or quotas
of the survey in quantitative terms (Rutberg and Bouikidis 2018.). Quantitative techniques of
data analysis work are prepared by the quantity, percentage form, or in numbers. In a quantitative
survey, some common sources for conducting surveys either online, by telephone, or in person.
Rely on a large number of people having the same questions; whereas, Observations involve the
number of times a particular occurrence happens, such as how frequently a term is used in
interviews or the coding of observational data to translate it into numbers.

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Business Research Methodology
Response to Question 2: Qualitative research is called exploratory and seeks to
uncover patterns in thoughts and beliefs, whereas quantitative research uses statistical data that
can be translated into statistics to measure the issue. Quantitative research is more preferred than
qualitative research because it is more scientific, quick, objective, concentrated, and appropriate.
Qualitative work is, however, used when the scientist does not know what to expect (Mumba and
Alıcı 2018). It is used for identifying or developing the problem and resolving the question.
Quantitative work concludes with findings and suggestions in attempting to measure an issue by
searching for outcomes that can be replicated on a large population and to explain how
widespread this is. The question is, how many and needs a theory to be a hypothesis. Using
quantitative methods of analysis such as A / B validation testing or design choice based upon
user satisfaction, usability metrics, and task performance. The data obtained from it is
statistically accurate and can be applied in general. Quantitative research is essentially helpful
when researchers need input from more than a couple of participants; need to make a more
compelling argument to the audience; want to collect input from a large group of users not all
located in the same location; having a limited budget (Queirós, Faria and Almeida 2017). The
quantitative analysis seeks to make forecasts, create facts, and test theories that have already
been established. It tries to locate proof that supports or does not support an underlying theory. It
checks and validates already-constructed hypotheses on how and why phenomena arise.

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Business Research Methodology
Reference
Almalki, S., 2016. Integrating Quantitative and Qualitative Data in Mixed Methods Research--
Challenges and Benefits. Journal of education and learning, 5(3), pp.288-296.
Mumba, B. and Alıcı, D., 2018. Understanding Quantitative versus Qualitative
Dichotomies. Available at SSRN 3310884.
Queirós, A., Faria, D. and Almeida, F., 2017. Strengths and limitations of qualitative and
quantitative research methods. European Journal of Education Studies.
Rutberg, S. and Bouikidis, C.D., 2018. Focusing on the fundamentals: A simplistic
differentiation between qualitative and quantitative research. Nephrology Nursing Journal, 45(2),
pp.209-213.