Business Research RES 800: Stevia Awareness for PCOS Prevention

This business research proposal investigates the awareness of stevia and its potential benefits in preventing Polycystic Ovary Syndrome (PCOS) among consumers who regularly use artificial sugars. The study aims to identify how marketers can enhance public awareness of stevia as a healthier alternative to high-calorie raw sugar. It explores public perceptions of stevia compared to traditional sugars and strategies to improve its image as a preventive nutrient for PCOS. Employing a quantitative research method, the proposal covers research objectives, questions, a literature review highlighting stevia's health benefits, a detailed research design including research philosophy and strategy, and data collection and analysis methods. Ethical considerations and potential strengths and weaknesses of the research are also discussed. Desklib provides access to similar business research proposals and a suite of AI-powered study tools for students.

Business
research proposal

Abstract
This report aims to examine awareness of stevia and the benefits of preventing PCOS for
consumers who consume different kinds of artificial sugar daily. This research focuses on how
advertisers could increment public familiarity with Stevia as a substitution for fatty crude sugar
in various nations. This research also investigates the impression of people in general about
stevia's opposite decadent natural sugar and an effective method to work on the view of Stevia as
a preventive supplement for PCOS issues for women. A quantitative research method is used in
this report to identify expanding consideration on account of decreased calories and standard
beginning. Ongoing examinations have shown that stevia has various medical services
properties.

Contents
1. Research Background .................................................................................................................1
1.1 Problem Statement ................................................................................................................1
1.2 Research Aim and Objectives...............................................................................................1
1.3. Research Questions...............................................................................................................2
2 Literature Review..........................................................................................................................2
3 Research Design............................................................................................................................4
3.1 Research Philosophy..............................................................................................................4
3.2 Research Strategy ..................................................................................................................7
4. Data .............................................................................................................................................8
4.1 Population..............................................................................................................................8
4.2 Sample and sampling technique.............................................................................................8
Data Collection Tool....................................................................................................................9
Analytic Approach.........................................................................................................................10
Ethical Considerations ..................................................................................................................10
Strength and Weaknesses of The Research ..................................................................................10
REFERENCES..............................................................................................................................12

1. Research Background
1.1 Problem Statement
Now a days people is consuming different types of food and sweets that is creating the
issues for their health. Due to consuming sugar more and more create the issue of diabetes that
affect the health. The reason of conducting research is to improve the understandings and skills
how stevia is useful and healthy for people which should be use to managing a good health. This
report will help to improve their personal and professional skills. In context to personal,
intercommunication, interpersonal, and management skills can be improve. Moreover,
professional aspect involves knowledge about use of stevia as sugar and other items that could
help to maintain good health.
1.2 Research Aim and Objectives
Research Aim Statement
“This study explores how to increase awareness about Stevia as a replacement for
high-calorie raw sugar and its benefits in preventing PCOS disorder”.
Research Objectives
In the previous years, much sugar has been added to different food varieties, including
formed grains, canned feasts, milk and dairy items, cakes, snacks, wines, drinks, natural product
squeezes, etc. This circumstance prompts unreasonable admission of sugars, causing overall
issues of weight and different illnesses (for example, diabetes) (Mojto et al., 2019; Navodia et
al., 2019; Zhang et al., 2020). Pleasantness is vital for some food varieties because numerous
clients will eat desserts. For medical reasons, sugar substitutes have been created as non-sugar
sugars, having recognisable pleasantness and diminished calories (Gupta et al., 2013). Some
falsely incorporated sugar substitutes have clinically shown expanded risk for negative well-
being results (Swithers,2016). Therefore, security levels of purpose for sugar substitutes should
be all around considered.
There are some other objectives which are defined below:
 To determine how marketers increase public awareness of Stevia as a replacement for
high-calorie raw sugar?
 To determine the perception of the public about stevia vis-à-vis high-calorie raw sugar.
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 To describe the ways to improve the perception of Stevia as a preventive nutrient for
PCOS disorder.
1.3. Research Questions
 How can marketers increase public awareness of Stevia as a replacement for high-calorie
raw sugar?
 What is the perception of the public about stevia vis-à-vis high-calorie raw sugar?
 How to improve the perception of Stevia as a preventive nutrient for PCOS disorder?
2 Literature Review
2.1 To determine how marketers increase public awareness of Stevia as a replacement for
high-calorie raw sugar.
As per opinion of Butcher, Tang, and Phau,(2017),Marketers are those individual who
used their skills and abilities to promote their products as well as services. This is important for
each industry to analysis the environment and comes to know how each function and activity
could be perform to manage the functions and activities. When people have identified their needs
and wants then they search the market area where number of products and services are available
in market that can help to develop the organisational performance. It has seen that people are
facing the issues of diabetes and sugar where doctors advised to stop using sugar as it contains
high-calorie raw sugar that has creates the challenges for people. Stevia is a kind of sugar which
contain less calorie of raw sugar can be used by marketers to influence the number of people by
offering number of products and services. The marketers make the use of different marketing
channel such as You tube, Twitter, Instagram and others that can help to attracts the number of
people who is suffering from diabetes and others issues. The use of stevia could be effective as it
contain less calorie sugar as it helps to keep healthy and safe the people. This can help to
increase the organisational functions and activities effectively.
2.2 To determine the perception of the public about stevia vis-à-vis high-calorie raw sugar.
As per opinion of Camilleri, A. ed. (2019), In changing environment needs and wants
of people is getting change where it became important to understand to introduce something new
that could help to influence the number of people and gets work done. The people thinks
differently while facing the issues of diabetes where recognition of Stevia could be good
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opportunity to grow the business as it contain less calorie sugar which can help to save from bad
health and managing the all functions. The people gives different perception regarding stevia vis-
a-vis high calorie raw sugar where most of favours the sugar as very less people knows regarding
stevia and does not use it in taste. They mainly prefer high calorie sugar that has affected the
health negatively and creates the issues in running the business in changing environment.
2.3 To describe the ways to improve the perception of Stevia as a preventive nutrient for
PCOS disorder.
As per opinion of Chiu, Lo, and Hsieh (2017), The stevia as it very natural and low
calorie products which does not affect the health of people where as, sugar contain high calorie
and creates the issue of diabetes and others. The Polycystic ovary syndrome (PCOS) is a
hormonal disorder commonly found in women in reproductive age. Women with PCOS are
more likely to develop certain serious health problems. These include type 2 diabetes, high blood
pressure, problems with the heart and blood vessels, and uterine cancer. It is suggested to all
women not to use high calorie of sugar as it directly affect the health. The use of Stevia reduce
the level of sugar that support to keep healthy and prevent from PCOS disorders. Other than
this, do regular exercise and having healthy items which is made from Stevia could help to
prevent from issues. The leaves of Stevia became more practical and predominant tangible
properties that is using by people to remove the serious issue by managing the products and
influencing number of people that supports to develop the organisational productivity. uriously,
stevia leaves have more predominant practical and tangible properties than other high-power
sugars and will probably turn into a significant wellspring of high-strength sugar for the
developing regular food market from here on out (Goyal, Samsher, and Goyal, 2010). Other than
its modern applications, numerous examinations have shown that stevia has different medical
advantages, including hostile to diabetes, anti-corpulence, against growth, hypertensive,
microbial, hostile to caries and cancer prevention agent properties (Abbas Momtazi-Borojeni et
al., 2017.
4. Summary of key points of the literature
In numerous nations, stevia is generally utilised as a sugar substitute in food sources,
refreshments and medication, and business items have been figured out from stevia subordinates
(Abbas Momtazi-Borojeni, Esmaeili, Abdollahi, and Sahebkar, 2017). C Ruiz, Moguel-Ordonez,
and Segura-Campos, 2015). moreover, different investigations have detailed that steviol
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glycosides of stevia leaves are not teratogenic, cancer-causing and mutagenic and cause no sub-
intense or extreme harmfulness (Abbas Momtazi-Borojeni et al., 2017). Recently, there has been
extensive interest in investigating the likely purposes of stevia, and different audit studies have
detailed the biochemical arrangement, nourishing properties or medical advantages of stevia
(Carrera-Lanestosa, Moguel-Ordonez, and Segura-Campos, 2017; Gantait, Das, and Mandal,
2014; Goyal et al., 2010; Kobus-Moryson and Gramza-Michałowska, 2015; Lemus-Mondaca et
al., 2012; Marcinek and Krejpcio, 2015; Panpatil and Polasa, 2008; Rojas et al., 2018; Ruiz et al.,
2015; Sic Zlabur et al., 2013; Yadav and Guleria, 2012). Nonetheless, these examinations, for the
most part, centre about one point, and a large portion of them were led not so as of late (> 5 quite
a while back). Subsequently, there is an absence of refreshed gathering of accessible information
on the wellbeing advantages, phytochemistry, modern applications, and security of stevia.
(Ahmad et al., 2020).
5. Research Design
Miele et al. (2017) underlined that tactile science and top to bottom comprehension of buyer
mentality, conduct, and inclination stay vital variables in the fruitful turn of events and fuse
"sound" items into an individual's day-to-day diet. The item reformulation might be an approach
to lessening sugar consumption by specific shoppers, even though critical upgrades in the tactile
nature of sugar-decreased items are required (Di Monaco, Miele, Cabisidan, and Cavella, 2018).
According to Reale et al. (2020), the sensory analysis could be a significant apparatus to foster
novel food. The quantitative descriptive examination is a tangible profile technique and has been
broadly utilised in tactile investigations of a few handled food sources (De Oliveira et al., 2019;
Horita et al., 2017; Ng et al., 2012; Son et al., 2018; Zhang, Bowker, Yang, Pang, and Zhuang,
2020).
3 Research Design
3.1 Research Philosophy
Logical exploration reasoning is an arrangement of the specialist's thoughts, following
which new, dependable information about the exploration object is acquired. It is the premise of
the research, which includes the decision of exploration technique, plan of the issue, information
collection, handling, and examination. The worldview of logical exploration, thus, comprises
metaphysics, epistemology philosophy, and techniques. As Holden and Lynch (1) indicated, the
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strategic decision ought to relate to the philosophical place of the specialist and the broken-down
sociology peculiarity. In the field of exploration, a few intelligent methodologies are possible; as
per the creators, more outrageous methodologies can delimit. The philosophical method allows
scientists to accommodate reasoning, process, and research issues. (Žukauskas et al., 2018)
Nonetheless, Crossan (2] caused to notice the way that, at some point, there is a significant
contrast between quantitative and qualitative examination ways of thinking and techniques.
What's more, triangulation of present-day research strategies is regular. Along these lines, it is
vital to grasp each methodology's qualities and shortcomings. This permit is getting ready to
explore and understand the investigated issue better. The theory of examination reasoning
furthermore, standards, based on which the investigation in the monograph centres around
recognising the level of improvement of the administration culture to carry out corporate social
responsibility, are introduced in figures that recognise the degrees of traditional culture and their
association corporate social obligation stages, which mirror the way of thinking and worldview
of this examination.
The best consideration here is the comprehension of the routes through which individuals
experience the social world. Interpretivist research theory depends on the rule that the specialist
plays a particular job in noticing the social world. As indicated by this examination reasoning,
the exploration is put together and depends on the specialist's advantages.
Research philosophy
The three ideal models (positivist, constructivist, and basic), different by ontological,
epistemological, and strategic angles, are likewise frequently remembered for academic grouping
standards. Likewise, Mackenzie and Knipe et al.present a one-of-a-kind investigation of research
ideal models with the most well-known terms related to them. The best consideration here is the
comprehension of the routes through which individuals experience the social world. Interpretivist
research theory depends on the rule that the specialist plays a particular job in noticing the social
world. As indicated by this examination reasoning, the exploration is put together and depends
on the specialist's advantages. The interpretivism philosophy is useful as it understand the
requiresment and offer kind of services which could be use to collect information and data
properly (Chu, and Chen, 2019).
From the above positivism philosophy is being used by reseracher as it analysis the
market and comes to know about sugar and Stevia that can be used to attracts the number of
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people and provide them good health. This can also helps to increase the performance by
managing the all functions and activities. As indicated by Mackenzie and Knipe et al., the
depiction of the wording is predictable, with the portrayals by Leedy and Ormrod and Schram et
al. showing up in writing most frequently, notwithstanding the way it is general as opposed to
well-defined for disciplines or examination. Somekh and Lewin et al. depict strategy as a bunch
of techniques and rules, based on which the examination is completed, what's more, as "the
standards, hypotheses and values fundamental cismen way to deal with research." In Walter et al.
assessment, the procedure is the help research structure, which is impacted by the paradigm in
which our hypothetical viewpoint "lives" or creates.
8-. Research Approach
The quantitative and subjective ideal models face each other in a durable discussion purported as
"the worldview war". It began in the '70s and lasted through the '80s and the '90s (Hall, 2013;
Johnson and Christensen, 2012; Sale, Lohfeld, and Brazil, 2002). From the specialist's
perspective, this is the most grounded analysis for logic as a way of thinking overall and an
avocation for the blended exploration approach. Hence, multiple approaches will require a
survey for stevia's practical benefits. This considers deductive and inductive approach that could
relates to research topic.
Justification – The current research is about use of Stevia to reduce the diabetes and
other issues as it contain less calorie of sugar. The researcher has been use the deductive
approach to know about low and high level of calorie. By using this theoretical and practical can
be collect by researcher as it helps to develop the performance. The analyst accepts that the
practice of thinking on which any exploration technique depends and the common-sense
advantages of this strategy are entirely related; in any case, practical scientists didn't focus
simply on the paradigmatic philosophical discussion relying intensely upon the idea of "what
works". Without an unmistakable intellectual legitimisation for the even-minded systemic
decisions, practicality will continuously be undervalued as a coordinated worldview and
equivalent to "the paradigmatic position" or "the different worldview approach". In this manner,
the specialist introduces practicality as a cognizant worldview by conceptualising its ontological,
epistemological, and axiological positions according to her perspective. (Maarouf, 2019). Hence,
multiple approaches will require a survey for stevia's practical benefits.
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3.2 Research Strategy
The exploration was led in The Village of Mekarsari District Cikajang Garut Regency,
West Java, utilising contextual investigation. The information used in this study is the essential
information and optional information. The most common way of separating information is
completed: Essential information is obtained by interviewing the respondent with interview
rules. Optional information is acquired from organisations connected with this exploration and
from different diaries and research results. (Pardian et al., 2021) The ways of research strategy
are experiment, survey, grounded theory, and others that provides information regarding a topic
and managing all functions. This also helps to increase the sales and profitability of an industry.
Justification - From the above experiment as strategy is used by researcher that can help
to develop the health of individual who are suffering from diabetes and sugar. This could help to
increase the organisational performance and productivity effectively.
Research Choices
This could be explained as main layer in which information are collected for specific
purpose and support to manage the all activities. This is important for researcher to analysis the
all information which have been collected and get the positive response. To select the best option
there is need to have number of options which can be evaluate and select the best one. The types
of choices are mono, mixed, and multi. When single type data is using by researcher is
considered as mono method, using qualitative and quantitative data then considered as mixed
choice, and use of wider range of approaches with more than just one quantitative and one
qualitative is considered as multi choices.
Justification – In relation to current research, mono method is used by researcher such as
qualitative research technique is used by researcher that can help to develop the understanding
and knowledge about use of stevia. This will help to collecting information as well as data
properly resulting positive outcomes.
Time horizon of the research
The emotional cycle is the last phase of a vital investigation that should be finished, this;
this stage is made matrix QSPM (Quantitative Strategic Planning Matrix). Grid investigation
(QSPM) is utilised to assess procedures equitably founded on major inner and outer achievement
factors. This involves cross sectional and longitudinal.
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Justification – The researcher have been used cross sectional to conduct the research
under qualitative technique that can help to managing the all functions and activities effectively.
4. Data
4.1 Population
This is the group of people who have collected for the purpose of getting respond towards
specific topic and managing the data properly. This will help to getting opinion regarding use of
stevia as it contain low calorie sugar. In case of present research, there is medium size of
population.
4.2 Sample and sampling technique
Sample is the defined area that is smaller, manageable version of a larger group which is
used to conducting the statistical testing in case of having too large population.
Sampling Technique
Stevia rebaudiana genotypes gathered from various areas of the world showed clear
variety at biochemical and hereditary levels in Polish environment conditions. Genotypes from
Morocco, Poland, Egypt and Nigeria can be characterized as tests of more excellent contrasted
with different genotypes dissected as far as how much steviol glycosides. Considering the
rebaudioside A/stevioside proportion as a choice standard, genotypes from Australia (genotype
9), China (genotype 1), India (genotype 3) also, and Pakistan (genotype 8) ought to be viewed as
significant as far as reasonableness for acquiring new assortments. The current outcomes showed
differential banding design and significant polymorphism among every one of the ten stevia
genotypes utilizing RAPD markers. Genotypes 6, 7, 2, 10, 1 and 3, as hereditarily unique, could
be chosen for additional rearing projects of stevia6. (Dyduch-Siemińska et al., 2020). The
technique of sampling are probability and non-probability. It has seen that Non-Probability
technique is being used by researcher that can help to collect the data and managing the all
functions properly. The researcher will be analysing the data of seven continents from different
regions. They will create consumer awareness in the world for Stevia and its different health
benefits. The sample size 30 who share their opinion and ideas with each other.
Sampling size
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