Business Research Project Proposal: Premier Inn Case Study

This document is a research project proposal for an HND in Business, focusing on the impact of equality and diversity in the recruitment of customer service teams at Premier Inn London. The proposal includes a title, objectives, and a detailed literature review exploring the concepts of equality and diversity, challenges faced by the hotel, and the potential impacts of these factors. The research methodology section outlines the research approach, including qualitative methods, data collection through questionnaires, and a sampling strategy involving 50 employees. The proposal also addresses ethical considerations and provides a timeline for the project's activities, including literature review, data analysis, and report writing. The project aims to analyze the impact of equality and diversity in the recruitment process at Premier Inn London, contributing to a deeper understanding of workplace practices in the hospitality industry.

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Research Project Proposal (Unit 11)
Expected Answer Guideline (EAG) April 2020
Section One: Title, objective, responsibilities (250-300 words)
Title or working title of research project (in the form of a question, objective or hypothesis)
Research project objectives (e.g. what is the question you want to answer? What do you want to
learn how to do? What do you want to find out?):
Topic
n order to perform present research, the topic that researcher chose is “Equality and Diversity in
recruitment of customer service team at Premier Inn London (Equality and Diversity in the
workplace).”
Equality and Diversity are the two crucial elements that majorly impacts on a hotel's performance
evel when it comes to deliver effective and satisfied services to the customers within hospitality
ndustry. Basically, equality delivers equal number of opportunities to every single staff member
without discrimination. Race, color, religion, age, and many more other aspects are said to be some
of the elements of discrimination which may bring conflicts among workforce if any sort of conflict
takes place (Yap and Ineson, 2016).
Aim:
The aim which has been taken into consideration in order to conduct the particular research in rifle
manner is “To analyze the impact of equality and diversity while recruiting customer service
team at hotel. A case study on Premier Inn London.”
Objectives:
 To understand the concept of equality and diversity.
 To identify the challenges faced by Premier Inn London while implementing equality and
diversity strategies in recruitment process for customer service team.
 To analyze the impact of equality and Diversity while recruiting customer service team at
Premier Inn London.
Questions:
 What is considered to be the concept of equality and diversity?
 What are said to be the challenges faced by Premier Inn London while implementing
equality and diversity strategies in recruitment process for customer service team.
 What is the impact of equality and Diversity while recruiting customer service team at
Premier Inn London.
Section Two: Reasons for choosing this research project (150-200 words)
Reasons for choosing the project (e.g. links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is important):
Equality and Diversity is said to be a crucial subject to study and this is why investigator has
taken personal interest towards at in order to enhance the overall knowledge of himself or
herself and knowledge of readers as well. Along with this, the topic is really very important

because there are ample number of cases that came in front of discrimination related acts
that usually took place among hospitality organizations that are performing at international
level (Segovia-Pérez and et. al., 2019) . Abe with this, if it is talked about the skills, research skills
along with time management and problem solving are said to be some of the crucial skills
that can easily be improved after conducting investigation on the chosen topic. On the other
hand if it is talk about the future plans, then this topic that has been taken into consideration
will automatically help in taking right decisions if any sort of discrimination is seen in the
organization in which researcher is going to perform daily tasks.
Section Three: Literature sources searched / Literature Review (500-700
words)
Use of key literature sources to support your research question, objective or hypothesis:
Literature review is considered as crucial section in every single investigation because it
enhances the overall knowledge of the researcher through considering different secondary
resources that has already been given by previous researchers or scholars. This delivers an
insight of the particular subject that has been chosen by the investigator in order to allow
favorable outcomes (Boella and Goss-Turner, 2019) . Some of the secondary sources like books,
journals, online articles, and many more helps a researcher in collecting data in a short span. In
present context, while conducting investigation on equality and diversity while recruiting for
Customer service department of Premier Inn London, there are some of the research questions
that has been developed and these are understood in a detailed manner underneath:
Concept of equality and diversity
According to Badran and Khalifa, (2016), equality and diversity can be defined as an effective or
systematic approach that delivers equal range of opportunities along with the rights while
working in a company without focusing upon any sort of elements that are linked with
discrimination. United Kingdom’s parliament has developed Equality Act, 2010 in order to reduce
the discriminated acts within organizations that belongs to any sector. Race, religion, color,
disability, financial status, and many more are said to be the aspects which links to discrimination.
Over the years, many organizations along with their employees has raised ample number of issues
in relation to you getting discriminated at workplace and so on. this has not only impacted
negatively on their performance level but also on profit margins along with the sales and
customer loyalty of hospitality organizations.
Challenges faced by Premier Inn London while implementing equality and diversity strategies in
recruitment process for customer service team
Based on the information given by Mooney, (2016), Hospitality organizations are dealing with
ample number of problems where some of the challenges are linking with equality and Diversity
strategies that are required to be applied within recruitment process for customer service team.
In the same way, Premier Inn London, which is one of the famous hotel of London is also dealing
with a range of conflicts within customer service team department. Some of the challenges are
like resistance to change, fear of losing job, development of an effective strategy considering
capabilities along with different issues faced by staff members. This will automatically impact
negatively on recruitment process because HR management of Premier Inn London, to look
among different aspects that may delay the overall process which best hotel cannot afford
because of high competition in London's hospitality market.
Impact of equality and Diversity while recruiting customer service team at Premier Inn London
As mentioned by Kalargyrou and Costen, (2017) , there are a range of impacts that can be seen on
recruitment process of equality and diversity. If it is talk about Premier Inn London, the sum of

the impacts of equality and Diversity on recruiting customer service team are presented
underneath:
 Delivers equal opportunities: At the time of recruitment, equality and Diversity policy
specifically delivers equal opportunities to every single candidate who is capable of
vacant seat at Premier Inn London.
 Expanded versatility: Premier Inn London utilizing a differing workforce can gracefully a
more prominent assortment of answers for issues in administration, sourcing, and
distribution of assets. Representatives from assorted foundations acquire singular gifts
and encounters proposing thoughts that are adaptable in adjusting to fluctuating markets
and client requests.
Section Four: Research approach and methodologies (400-500)
What type of research approach and methodologies are you likely to use and why? What your
areas of research will cover:
Research methodology can be considered as a crucial approach which is specifically being taken
nto consideration by the investigator in order to pull out favorable outcomes. It consists of
different elements like research strategy, research approach, data collection, data sampling,
ethical consideration and many more other aspects that are specifically being adopted by
researcher so that appropriate outcomes can easily be accumulated.
Research strategy
It describes the strategy which is useful in collecting probable data and information and also
helpful by the researcher to carry forward the investigation. It includes qualitative and quantitative
method as both of them are useful in collecting significant information in detail (Jenkins, 2018). Hence,
by considering the viewpoint of researcher qualitative method is adopted as it is useful in offering
suitable understanding considering the particular study.
Research approach
This strategy provide the probable direction to the investigator as it has two prominent
approaches including deductive and inductive and the selection of the prominent approach depends
on the researcher and research. Therefore, from the perspective of research qualitative method is
applied by the researcher which is useful in providing suitable information.
Data collection
It is helpful in achieving significant growth and success and it has two prominent sources.
Primary source is helpful in collecting information with the help of Survey, questionnaire, interview
and many more. Secondary source is helpful in gathering information with the help of internet
sources, published articles, books, journals and so forth that are already existed. In present context,
researcher has taken into consideration of primary source of data collection and questionnaire will
be the tool that will be utilised to gather the data or information from the respondents.

Sampling
It is the most important part of research as in this the investigator get the significant feedback
regarding its research by including the perspective of many employees. In terms of this, the sample
considered by the researcher is from the 50 respondents (Employees of Premier Inn London) in terms
of getting effective and prominent vision considering the research.
Data analysis
By analysing the prominent Data Collection methods both of these sources are useful by the
researcher as both are helps in gathering effective information regarding the particular topic and also
nclude the suitable use of questionnaire with 50 respondents (Employees of Premier Inn London).
Ethics
At the time of performing the research the investigator need to understand and consider the
prominent ethical standards and legislations regarding the particular topic that are useful in
eliminating the risk factor and challenges that can be faced by the investigator. Therefore it is also
useful in resolving the significant issues that are faced by the researcher and also helps in getting
reliable information.
Section Five: Activities and timescales (200-300)
Activities to be carried out during the research project (e.g. research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation,
writing the report):
In every single investigation, it is must for researcher to develop a
proper structure before starting the whole investigation and in
present contacts as well while developing research on equality and
diversity, researcher utilized Gantt chart as crucial tool that will be
delivering detailed information in relation to every single activity that
is going to take place within the investigation. Gantt outline or chart
is horizontal portrayal of a venture plan. It's is a kind of bar outline
that shows the beginning and finish dates of a few components of a
venture that incorporate assets, achievements, assignments, and
conditions. With the help of Gantt chart, researcher will outline every
single activity that will help him or her in understanding the time
management it in much effective and in efficient manner. There are a
range of activities that researcher has taken into consideration in
order to finish the whole investigation in rightful manner and some
of these are presented underneath:
 Introduction
 Formulating aims and objectives
 Conducting literature review
 Selecting research methodology approaches
How long this will take:
20 Days
10 days
15 days
20 days

 Ethical consideration
 Feedback from the tutor
 Data analysis
 Recommendations
 Reflective section
 Conclusion
 Submission of the report
2 days
1 day
15 days
5 days
3 days
5 days
1 day

Comments and agreement from Tutor
Comments:
I confirm that the project is appropriate /not appropriate
Agreed: .......................................................................
(Name) .................................................................................... (Date)
References/Reading Materials:
 Badran, N. and Khalifa, G., 2016. Diversity Management: Is it an Important Issue in Hotel Industry in
Egypt?. International Journal of Heritage, Tourism, and Hospitality, 7(2).
 Boella, M.J. and Goss-Turner, S., 2019. Human resource management in the hospitality industry: A guide to best practice.
Routledge.
 Jenkins, A., 2018. Ageism and age discrimination in hospitality employment: issues, challenges and remedies.
In Handbook of Human Resource Management in the Tourism and Hospitality Industries. Edward Elgar Publishing.
 Kalargyrou, V. and Costen, W., 2017. Diversity management research in hospitality and tourism: past, present and
future. International Journal of Contemporary Hospitality Management.
 Mooney, S., 2016. Wasted youth in the hospitality industry: Older workers’ perceptions and misperceptions about
younger workers. Hospitality & Society, 6(1), pp.9-30.
 Segovia-Pérez, M and et. al., 2019. Incorporating a gender approach in the hospitality industry: Female executives’
perceptions. International journal of hospitality management, 76, pp.184-193.
 Yap, M.H. and Ineson, E.M., 2016. Diversity management in Vietnam's hospitality industry. Journal of Human Resources
in Hospitality & Tourism, 15(2), pp.147-165.