Business Research Proposal: Sustainable Restaurant Feasibility Study

This business research proposal investigates the market feasibility and profitability of a new sustainable restaurant in the Darlinghurst region. The study focuses on the use of sustainable practices, including vertical farming and a triple bottom line approach. The proposal explores the current food trends in Australia, the impact of controlled environment agriculture, and the potential of the restaurant to tap into the vegan consumer market. It aims to identify factors affecting the restaurant's feasibility and profitability, and to provide recommendations for maintaining its sustainability. The proposal includes a literature review with relevant articles and keywords, and outlines the research questions and objectives. The research will contribute to understanding the challenges and opportunities in establishing sustainable food businesses in the region. The study will make recommendations on maintaining the sustainability of the organization. The research also focuses on the application of vertical farming methods. The research references articles that have been published in the past to support the research.

Running head: BUSINESS RESEARCH METHOD RESEARCH PROPOSAL
Business Research Method Research Proposal
Name of the student
Name of the university
Author note

1BUSINESS RESEARCH METHOD RESEARCH PROPOSAL
Report title To investigate the profitability and market feasibility of a new sustainable
restaurant in Darlinghurst region
About the new
Venture
- Sustainable café/bistro that provides sustainable organic and fresh
local food and uses triple bottom line in their operations
- The restaurant will be located in Darlinghurst region in New South
Wales
- The new restaurant grows some of the products offered in store in a
innovative vertical farming style, which does not use much space
and do not use soil. Traditional farming methods are taking a toll
on the corresponding environment so new innovative technologies
have been developed to make improvements Controlled
environment agriculture is the latest trend that has revolutionized
the agriculture industry.
Research field Entrepreneurship and Innovation, Business research
Overarching
opportunities
(Develop this
bullet points in
sentences and
references to
prove this
- The organization has the opportunity of tapping into the market
segment of vegan consumers. The growth of vegan and vegetarian
life style in Australia is third in the global context which shows that
immense growth in the market.
- Sustainability is essential for new business ventures and the new
restaurants will have to focus on understanding the feasibility of the
business plan before entering into the market. Initially start up

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Opportunities,
you can add
more if
necessary)
business will have limited amount of capital so profitability and
feasibility are two components for maintaining the organizational
sustainability.
- Technologically Australia is very advanced and vertical farming is
a recent trend used by many organizations in the industry. The
horticulture association has been intensive researching on the
different methods of vertical farming. Vertical farming is a three
dimensional method for bringing accessible production into the
urban environments. These had led to the emergence of methods
such as aeroponics, hydroponics and aquaponics which have made
a breakthrough in the field of agricultural innovation.
Overarching
research aim
The study is aiming to investigate profitability and market feasibility of the
new venture in Darlinghurst region. It will consist of identifying the
different factors that will have an impact on the market feasibility and
profitability of the organization (Huston and Jadevicius 2014). The study
will conclude by providing suitable recommendations consisting of
strategies essential for maintaining the sustainability of the organization.
Research
questions(s)
What is the market feasibility of the new restaurant in Darlinghurst?
What is the market profitability of the new restaurant in Darlinghurst?
What are the different factors affecting the feasibility and profitability of
the organization?

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Literature
review:
Keywords used
for literature
search
Business research, triple bottom line, Entrepreneurship and Innovation,
Vertical farming, Current food trends in Australia, Controlled
Environment Agriculture, Sustainability in restaurant start ups
Literature
review: Name 2
relevant articles
ElQuliti, S.A. and Elalem, A.G., 2018. Feasibility Study for Establishing a
Restaurant in Jeddah. American Scientific Research Journal for
Engineering, Technology, and Sciences (ASRJETS), 40(1), pp.143-167.
Rhodes, E., Garrison, R., Morse, D., Getchis, T. and Macfarlane, S., 2016.
Shellfish aquaculture feasibility study. Expanding shellfish culture in the
NRAC region-Constrains to existing industry expansion and an analysis to
the economic feasibility of new, smallscale oyster culture businesses. Part
II: The feasibility of new, small-scale oyster culture businesses.
Northeastern Regional Aquaculture Center. North Dartmouth, MA, USA.

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References
Huston, S. and Jadevicius, A., 2014. Sustainability assessment and feasibility analysis: towards
reflexive foresight and financial scrutiny.