Business Research Proposal: HI6008 Assignment 2, Semester 1/2017
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This document presents a detailed business research proposal for the HI6008 course, addressing the requirements of Assignment 2. The proposal begins with an introduction, outlines project objectives and scope, and summarizes the literature review. It then formulates research questions, both primary and secondary, grounded in the identified gaps and opportunities from the literature review. The core of the proposal details the research design and methodology, including both qualitative and quantitative approaches. The qualitative section outlines the research process, reliability and validity considerations, sampling methods, and data collection techniques. The quantitative section specifies the research design process, research instruments, data analysis methods, and questionnaire design. The document also addresses research limitations, proposes a time schedule for the research project, and concludes with a reference list and appendix. This research proposal aims to provide a comprehensive framework for conducting business research, covering all the necessary aspects from the initial problem identification to the final data analysis and interpretation.
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