This reflective journal documents a student's experience working on a business research project focused on the effects of social media on buying behavior. The journal details the student's contributions to topic selection, literature review, and research methodology, highlighting the skills gained and challenges encountered. It explores the process of defining the research question, the literature review process including the search for and summarization of relevant articles, and the student's role in the research methodology, including questionnaire design and data analysis. The journal also reflects on the research experience, including insights gained, issues faced, and the dynamics of teamwork, with a final statement indicating the sections of the project personally written by the student. The student discusses the importance of selecting a relevant topic, the need for contemporary sources in the literature review, and the significance of a well-structured methodology for data collection and analysis. The project highlighted the impact of social media on buying behavior, and the student's reflections emphasize the development of teamwork and analytical skills.