Business Research Analysis Reflection Report: Skills Development

This report provides a comprehensive reflection on a business research analysis, focusing on the learning experience derived from studying social e-commerce within the Australian restaurant sector. The research enhanced skills in various areas, including research methodologies, data analysis, and understanding online selling. The report evaluates the effectiveness of this learning process, highlighting the application of social e-commerce principles and the development of research and technical skills. It explores the advantages of social e-commerce, such as engaging customers based on their social behavior, and its implications for professional and personal career advancement. The reflection covers the use of social media tools, the impact of social media marketing, and the importance of critical evaluation. It also discusses the challenges of research, including limitations and the use of research schedules to achieve accurate outcomes, and the application of this learning to future endeavors, particularly in digital marketing.

Running head: BUSINESS RESEARCH ANALYSIS
Business Research Analysis

BUSINESS RESEARCH ANALYSIS 2
Reflection report
1. Evaluate the effectiveness and your usefulness of the learning experience
This research is valuable for me as it has developed my research and technical skills. This
research has developed my knowledge regarding threats and opportunities, and application of
social electronic commerce in the context of Australian restaurant sectors. From the introduction
chapter, I have learned that Social Electronic Commerce is a division under the electronic
commercial type of business, where the shopping is exercised through websites and online
media. It is analyzed that one of the key advantages of using social e-commerce is that it helps
business to engage the customers as per the social behavior and buying trends (Turban, et. al.,
2015). As a result, this experience is valuable for using social e-commerce practices in the
corporation.
2. Explain how this learning process will be useful to you
From this research, I have also developed an understanding regarding online selling. In this way,
it can be stated that there are different online social users who get attracted towards the particular
brand because they are aware of the products and services (See-To, et. al., 2014). I have pointed
that scaling of social e-commerce has involved in different kinds of operational aspects. As a
result, I am able to enhance my professional and personal career in the future by using the social
e-commerce.
Through this research, I have learned that the e-commerce is a form of business which aid to
connect the restaurant with the target set of customers. It is also observed that the use of social
media is popular due to effective technological infrastructure within Australian nation (Qu, et.
al., 2015). Consequently, it enables me to connect the people with the digital world. From the
literature review, I have also observed that an impulsive attitude can be created among consumer

BUSINESS RESEARCH ANALYSIS 3
by using social media marketing in the Australian sector. Further, this strategy can force the
customers to buy the unhygienic products in food market (Nadeem, et. al., 2015). But, this
strategy could be beneficial for me to sell my any products in the market through social
electronic e-commerce technology. I have also learned that proper critical evaluation is required
to assess the impact of social electronic commerce on Australian restaurant sector. It is a key
issue of the literature review as this learning experience was beneficial to mitigate this issue in
further research.
From this research, social commerce is mainly focused on the integration of online vendors and
aspects regarding social shopping. It also integrates virtual online groups which are created by
online shoppers. In addition to this, I have observed that digital technology is improved in the
21st century because online shopping and E-commerce is flourished in all part of the society.
3. Describe objectively what happened in the learning process
I have read about the social media tools like Facebook and Twitter which is used by maximum
business sector. I have seen that people post the picture of food products that they have eaten in
any restaurant on their social media. As a result, this learning experience was beneficial for me to
attract the more customers towards their restaurant. I have also heard about the social capital. It
is an essential part of social electronic commerce which provides a network to an individual who
is active users on social media. Moreover, application of social media marketing builds a
favorable image in the mind of customers (Rahayu, and Day, 2015). But, at the same time, I have
developed my understanding regarding the issue of social media marketing. In this way, it is
analyzed that privacy of data is a major cause of SMM where data about the company can be
damaged via electronic commerce. Along with this, personal data of the users may be revealed
through the application of social media (Sharma, and Crossler, 2014). As a result, I am

BUSINESS RESEARCH ANALYSIS 4
competent to focus on the disadvantages of using social electronic e-commerce. Another issue
which is identified me as misleading the information. This learning experience was helpful for
me to consider the different issue during the implementation of social electronic e-commerce.
4. Evaluate what you learn
The business research was helpful for me to enhance my learning in the research field. Because,
it has developed my understanding regarding how to make hypothesis hence I am able to make
hypothesis by using the two different variables named independent and dependent. I have also
pointed that research question is categorized into two parts i.e. primary and secondary. These
questions should be effective to respond the answer through research.
5. Explain your learning process
I did different activities during the research like designing and methodology of current research.
In this way, it is observed that qualitative methods focus on the interview method (Savrul, et. al.,
2014). However, the validity and reliability are the key functional areas of qualitative technique
hence the gathered data should be confidential (Dinev, et. al., 2016). Along with this, I have
chosen probability sampling method to avoid the biases from the survey. To get the reliable and
valid opinion, I have selected appropriate sample size for this survey. It could be also significant
to meet the research objectives in effective and efficient manner.
I have also used two different variables like an independent and dependent variable to assess the
relationship between them. Consequently, it will ensure me to obtain the reliable and valid
information as well as, effective to complete the research successfully. Another activity that is
done for me is to use the qualitative research. In this way, I have selected positivism philosophy
and deductive approach due to objective nature of research topic.

BUSINESS RESEARCH ANALYSIS 5
Along with this, I have learned that descriptive design emphasizes on the analysis of current
concept and theories. For the descriptive analysis, I have used questionnaire method as a research
instrument. I have also selected probability sampling method to select the participants. In this
way, survey through questionnaire method is exercised to collect the quantitative data (Severi, et.
al., 2014). Moreover, I have represented the gathered data by using different charts, graphs, and
tables. For measuring the validity and reliability, I have avoided the biases from survey through a
questionnaire. These activities were beneficial to reach the research objectives in effective and
efficient manner.
6. Explain Plan how this learning you will apply
I have also used research limitation to get an accurate outcome. In this way, I have pointed that
there are different research limitation named short-time framework, inadequate financial support,
and some invalid journal article that have created complexities to accomplish the research
objectives. I have also faced challenges because certain articles were not published hence these
are discarded from gathering information. Along with this, I have also gained my understanding
regarding another research limitation. In this way, it is assessed that certain journal information
was not appropriate which has declined the reliability and validity of research (Hajli, 2015). This
learning experience has applied by me to conduct further research in the field of research
limitation. Besides this, I have used the research schedule to make blueprint about the activities
that will be performed and time that will be taken by research to complete the research activities.
This learning experience was beneficial for me as I can apply this in the future to become a good
digital marketing manager.

BUSINESS RESEARCH ANALYSIS 6
References
Dinev, T., Albano, V., Xu, H., D’Atri, A., & Hart, P. (2016). Individuals’ Attitudes Towards
Electronic Health Records: A Privacy Calculus Perspective. In Advances in Healthcare
Informatics and Analytics (pp. 19-50). Berlin: Springer International Publishing.
Hajli, N. (2015). Social commerce constructs and consumer's intention to buy. International
Journal of Information Management, 35(2), 183-191.
Nadeem, W., Andreini, D., Salo, J., & Laukkanen, T. (2015). Engaging consumers online
through websites and social media: A gender study of Italian Generation Y clothing
consumers. International Journal of Information Management, 35(4), 432-442.
Qu, W. G., Pinsonneault, A., Tomiuk, D., Wang, S., & Liu, Y. (2015). The impacts of social
trust on open and closed B2B e-commerce: A Europe-based study. Information &
Management, 52(2), 151-159.
Rahayu, R., & Day, J. (2015). Determinant factors of e-commerce adoption by SMEs in
developing country: evidence from Indonesia. Procedia-Social and Behavioral Sciences, 195,
142-150.
Savrul, M., Incekara, A., & Sener, S. (2014). The potential of e-commerce for SMEs in a
globalizing business environment. Procedia-Social and Behavioral Sciences, 150, 35-45.
See-To, E. W., & Ho, K. K. (2014). Value co-creation and purchase intention in social network
sites: The role of electronic Word-of-Mouth and trust–A theoretical analysis. Computers in
Human Behavior, 31, 182-189.
Severi, E., Ling, K. C., & Nasermoadeli, A. (2014). The impacts of electronic word of mouth on
brand equity in the context of social media. International Journal of Business and
Management, 9(8), 84.

BUSINESS RESEARCH ANALYSIS 7
Sharma, S., & Crossler, R. E. (2014). Disclosing too much? Situational factors affecting
information disclosure in social commerce environment. Electronic Commerce Research and
Applications, 13(5), 305-319.
Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2015). Electronic commerce: A
managerial and social networks perspective. Berlin: Springer.