BUS500: Business Research Methodology Reflection Report - Assignment 3

This assignment is a reflection report on business research methodology. The student evaluates the effectiveness and usefulness of the learning experience, discussing how the knowledge gained will be applied in the future. The report objectively describes the learning process, detailing activities, readings, and insights. The student assesses the value of what was learned, focusing on research design, methodology, and the application of innovation and creativity. The reflection covers the learning process, including new insights, connections with other learning, and conclusions drawn from the research. The student references various academic sources, including journal articles and textbooks, to support their analysis of the learning experience and the application of business research concepts.

Running head: BUSINESS RESEARCH METHODOLOGY
Business Research Methodology

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Table of Contents
Reflection report..........................................................................................................................................3
1. Evaluate the effectiveness and your usefulness of the learning experience..........................................3
2. Explain how this learning process will be useful to you......................................................................3
3. Describe objectively what happened in the learning process...............................................................4
4. Evaluate what you learn.......................................................................................................................4
5. Explain your learning process..............................................................................................................5
6. Explain Plan how this learning you will apply....................................................................................6
References...................................................................................................................................................8

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Reflection report
1. Evaluate the effectiveness and your usefulness of the learning experience
This investigation is useful and effective for me because it has built my innovation and creative
skills. This investigation has increased my comprehension about concepts of creativity and
innovation in an organization. Through the introduction section, I have learnt that there is
growing retailers in Australia and also burden on suppliers and manufacturers is increasing and
continues erosion of scope. I have also gained my knowledge that innovation and creativity is
competency of person that helps in developmental implication regarding system. From the
literature review, I have generated my understanding about the creative and innovation aspects. It
is pointed that there is high opportunity for designing that helps to increase the value offering of
the company. It is observed that there is certain corporation such as Proctor & Gamble, Inc, and
IDEO that consistently depicts the outcomes of this integration (Amabile, 1988). This research
was also valuable for me to gain my experience in the application of design thinking to business.
In this way, I have learned that creativity can be created via using corporate structure. In this
way, it is evaluated that open-minded management is required for addressing the potential
brought by combining the integrity creativity into the procedure.
2. Explain how this learning process will be useful to you
Through this investigation, I have increased my knowledge about the innovation management
and success. In this way, it is observed that company should focus on experimentation,
acceptance of risk and right to make a judgement. I have also gained my learning that
organization approach is developed at the time of transformation at the workplace as it helps to
enhance the human competencies, creativity and commitment by gaining the organizational
learning. I will apply this new knowledge and insights into the future. This approach would be

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supportive for me to make innovation in the workplace. It also motivates me for generating the
innovative ideas, and development of innovative goal for my team members.
I have observed that individual innovation thinking with creativity aids in the business structure
and aid in the overall development of the organization. I will apply this new knowledge in the
future in terms of developing the business. I have also generated my knowledge creation and
innovation quality ties could be built via adequate orientation of ideas and building of individual
learning.
3. Describe objectively what happened in the learning process
I read about the application of innovation and creativity in learning organizations. In this way, I
have learned that learning companies use an effective strategy for building the operational and
informational perspective to attain the required excellence. I hear that self-orientation aspects are
another kind of innovation at the workplace, which is known as open innovation. I also observed
that it is performed by parentally and fragmented funded subordinate company. This method was
useful for me to focus on an innovative area and aids me to become good innovator at the
workplace.
I have generated my knowledge about the research questions and hypothesis. I have pointed out
that the research question can be categorized into two parts i.e. primary and secondary type. This
helps to arrive at research objectives by responding to each question through the literature review
(Davis, 2010). I have also created my understanding that the research hypothesis is beneficial for
assessing the relationship between two variables. In this way, I have learned that this research
study focuses on two variables i.e. innovation and creativity, and business operation (Coulson-
Thomas, 2018). As a result, I am able to make a hypothesis for further investigation.
4. Evaluate what you learn

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This business investigation was effective for me to improve my learning in the different sector as
it has generated my knowledge about research design and methodology. In this way, I have
learned that investigator would use explanatory research tool because it would enable for
providing the development with reference to operational perspectives of research (Amabile, and
Pratt, 2016). I have also generated my knowledge that this technique is significant for assessing
each perspective regarding research procedure with regards to the subject taken into
consideration.
5. Explain your learning process
I did several activities at the time of investigation such as methodology and designing of existing
investigation. In such a way, it is pointed that qualitative technique provides the knowledge
regarding subject oriented complication with suitable possibilities. Furthermore, it is observed
that 2-3 textbooks, a set of 4-5 online journals, and some websites would be practiced in this
investigation because it provides the overall development of subject’s knowledge (Yukl and Van
Fleet, 1992). I have also increased my understanding that effective organization of data would be
implemented because it aids to constitute several operational possibilities associated with the
investigation (Sarooghi, Libaers, and Burkemper, 2015). I did a literature review in assignment
1. For this, I have gathered information through different journal articles, textbooks, online
websites, and academic publications. I have also gained my comprehension that quantitative
research creates chances of gathering the reliable with truth information (Lewis, 2015). I have
also enhanced my learning that data would be gathered via different sources of primary data
gathering technique such as group surveys and individual interviews. I have also gained my
experience that there are certain reality based aspects that take into consideration for
development of investigation. I have also increased my knowledge that the practices of

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quantitative data gathering and assessment technique can help to assess the responses, which was
gathered via interviews and surveys (Roth, Schneckenberg, and Tsai, 2015). This knowledge
would be beneficial for me to assess the gathered information in the future. I have gained my
understanding of the correlational perspectives that are related to organizational development
and functional perspectives. It is involved in collecting the data through quantitative data
gathering techniques such as the application of innovation and creativity in the application of
business (Hong, Hou, Zhu, and Marinova, 2018). It was beneficial for me to gather the high
amount of information evaluation.
6. Explain Plan how this learning you will apply
I have gained my learning that research has different aspects with reference to the availability of
resources and it could be implemented to develop the concept. I will apply this learning to the
future in terms of developing the different aspects regarding research issues. Moreover, I have
gained my knowledge regarding certain limitation that could be addressed in this investigation.
This learning would be applied by me to avoid the limitation in further research work. I have also
improved my understanding about the time period. This learning would be applied by me to
manage the activities on time. I have also increased my understanding regarding the area of
concern that is associated with this research. I have also learned that there is need of high time to
coordinate each prospect of research as for when I will make research schedule in future, I will
take more time for conducting the research for obtaining the reliable and valid outcomes. I have
also increased my understanding of the depth assessment of respective research subject and
appropriate field in the specified time period. I have also gained my understanding that
completing the research is the targeted time period is more challenging for completing the

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research. This learning would be applied by me for completing the research in the targeted time
period.

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References
Amabile, T. M., & Pratt, M. G. (2016). The dynamic componential model of creativity and
innovation in organizations: Making progress, making meaning. Research in Organizational
Behavior, 36, 157-183. Retrieved on: 01 October 2018, retrieved from:
https://pdfs.semanticscholar.org/71e5/a3a59227f12f08581bf8a2111608c6ce8f6b.pdf
Amabile, T.M., 1988. A model of creativity and innovation in organizations. Research in
organizational behavior, 10(1), pp.123-167.
Coulson-Thomas, C. (2018). Transformative leadership for fostering creativity, innovation, and
business excellence. Retrieved on: 01 October 2018, retrieved from:
http://gala.gre.ac.uk/19552/7/19552%20COULSON-
THOMAS_Transformative_Leadership_for_Fostering_Creativity_2018.pdf
Davis, B.M., 2010. Creativity & innovation in business 2010 teaching the application of design
thinking to business. Procedia-Social and Behavioral Sciences, 2(4), pp.6532-6538.
Hong, J., Hou, B., Zhu, K., &Marinova, D. (2018). Exploratory innovation, exploitative
innovation, and employee creativity: The moderation of collectivism in the Chinese
context. Chinese Management Studies, 12(2), 268-286. Retrieved on: 01 October 2018,
retrieved from:
https://www.researchgate.net/profile/Bojun_Hou/publication/323707054_Exploratory_in
novation_exploitative_innovation_and_employee_creativity_The_moderation_of_collecti
vism_in_Chinese_context/links/5aa8e0e3a6fdcc1b59c6ac8a/Exploratory-innovation-
exploitative-innovation-and-employee-creativity-The-moderation-of-collectivism-in-
Chinese-context.pdf

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https://scholar.google.com.au/scholar?
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Lewis, S. (2015). Qualitative inquiry and research design: Choosing among five approaches.
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Sarooghi, H., Libaers, D., &Burkemper, A. (2015). Examining the relationship between
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Yukl, G. and Van Fleet, D.D., 1992. Theory and research on leadership in organizations.
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