Self-Reflection on Academic and Business Research: A Report

This report provides a self-reflection on the learning experience related to academic and business research, specifically focusing on the advantages and disadvantages of social media marketing within a business context. The report begins with an evaluation of the effectiveness and usefulness of the learning experience, emphasizing the value of both theoretical and practical knowledge gained from previous assessments. It explores the benefits of different learning processes, highlighting the importance of understanding various aspects of management for personal and professional development. The discussion then delves into the phases of the learning process, including observation, listening, and evaluation, and how these contribute to a deeper understanding of the topic. The report also evaluates the learning process, explaining how business research enhances knowledge and improves the learning experience. It further explains the author's own learning process, emphasizing the continuous development of skills and the application of knowledge. Finally, the report discusses the application of this learning, emphasizing the importance of understanding the pros and cons of social media marketing for future career success and ethical application of this knowledge in the professional world.

Running head: ACADEMIC AND BUSINESS RESEARCH
Academic and Business Research
Name of the Student:
Name of the University:
Author’s Note:

2ACADEMIC AND BUSINESS RESEARCH
Table of Contents
Introduction......................................................................................................................................3
1. Evaluation of the effectiveness and the usefulness of the learning experience of the individuals
.........................................................................................................................................................3
2. Benefits of the different learning process....................................................................................4
3. Discussion of the phases that occur in the learning process........................................................5
4. Evaluation of the learning process...............................................................................................5
5 Explanation of Own learning process...........................................................................................6
6. Application of the learning..........................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

3ACADEMIC AND BUSINESS RESEARCH
Introduction
Self-reflection is a part of the personal and professional development of human being
(Kolb 2014). However, individual's self-reflection enables them to understand their strength and
weakness regarding their learning process. However, as professional in the business management
domain, it is important for the individuals to understand each aspect of the management team.
This assignment focuses on the advantages and disadvantages of the social media marketing in
business. Self-reflection of the individuals will be addressed in this section over the learning of
the benefits and drawbacks of social networking in the context of business. However, for the
personal professional development, it is important an individual to identify the strength and
weakness of their existing knowledge.
1. Evaluation of the effectiveness and the usefulness of the learning experience of the
individuals
Learning experience highlights on the interaction, program and the courses that enable
the individuals to gain experience from such processes (Boud et al. 2013). However, the
experience can be gathered through theoretical learning and practical learning (Siemens 2014).
In order to achieve the goal regarding the educational interaction and learning experience are
essential. The assessment 3 is based on the assessment 1 and 2 that reveal the advantages and the
disadvantages of the social networking in the business. From the learning of previous
assessments, the individual is able to improve their knowledge regarding the benefits and the
drawbacks of the social media in the business. As a management student, I am able to understand
that social media networking enables the employees to maximize their internal communication
and they are able to share their knowledge with other. Hence, identification of these advantages

4ACADEMIC AND BUSINESS RESEARCH
of using the social network in the business improves my learning experience. However, the
major drawbacks of social media are also addressed in the previous studies, which give me new
learning experience regarding the use of social network.
Learning experience is valuable for the individuals to give them a clear concept regarding
their learning (Savery 2015). Regarding me study of impact of social media marketing in
business will enable me to identify the advantages and disadvantages of this modern marketing
tool. Learning experience leads the individuals to apply their skill practically that is developed
from the theoretical knowledge. From the assessment, 1 and 2 I have gained knowledge over the
application of social media marketing that will be helpful in my professional life in near future.
2. Benefits of the different learning process
Course is a process includes a certain time to learn something new (Fisher et al. 2014).
However, as a management student my management course is helpful for me to understand the
various aspects of the management in order to develop my skill and knowledge. On the other
hand, program like different educational programs are beneficial to enhance the knowledge of
the people (Kasemsap 2016). According to me the previous studies reveal a brief knowledge
about the advantages and the disadvantages of the social media application.
This knowledge will be helpful more me to develop me personally and professionally in
the coming future. In order to make me as a good management executive in future such learning
experience is useful. In future as a marketing executive, I need to understand the social
marketing as it is a modern tool of the marketing. On the other hand, for the application of social
media marketing I need to understand the advantages and disadvantages of it in order to
maximize the business performance. Hence, such knowledge that I have obtained from the study

5ACADEMIC AND BUSINESS RESEARCH
of assessment 1 and 2 will enable me to access the social media networking in the business in
near future. Thus, such learning experience is beneficial for me to enhance my career in the
professional sectors. Therefore, I will apply this knowledge to minimize the error in my work in
the professional sectors.
3. Discussion of the phases that occur in the learning process
A learning process includes various stages like observation, listening and evaluation of
various things (Boud et al. 2014). According to me, during the learning process of the
application of social media network in business I have acquired a brief knowledge regarding this
topic. During this learning process I have reviewed various journals to collect authentic data
regarding the benefits and challenges of social media marketing in context of business.
Therefore, I get knowledge by reading these articles and is able to make a clear understanding of
the positive and negative impact of social network in business. However, I have a little idea of
the benefits of social network in the business that increases by carrying out such business
research. Therefore, I have watched many videos regarding the benefits and drawbacks of the
social media in business. On the other hand, discussion with the seniors who are associated with
the marketing enables me to improve my existing knowledge. On the other hand, observation of
the other works those are related to the marketing filed will allow me to gather much knowledge
about the effect of social media marketing on business.
4. Evaluation of the learning process
Business research regarding any topic is helpful for the individuals to enhance their
business knowledge (Anand et al. 2016). As per my viewpoint, the research regarding the
advantages and disadvantages of the social media network in business is beneficial for my

6ACADEMIC AND BUSINESS RESEARCH
research learning process. The objective of the previous project is to underpin the benefits and
drawbacks of the social media application in the business. Hence, this is the main learning thing
of this current research. However, such business research enables me to get an overview of the
impact of social networking in the business. The benefits that are identified in the business
research include employee motivation, effective communication, enhancement of the brand
awareness and prompt marketing in the business. On the other hand, the drawbacks of the social
media marketing include technological risk, breach of the confidentiality of the information and
insecure application that leave a negative impact on the brand value. Hence, such business
research will enable me to improve my learning process during this research by fulfilling the
research objectives. I have got a clear concept over the social media marketing tool in the
business from the current business research, which enhances my marketing knowledge.
5 Explanation of Own learning process
Learning process allows an organization or an individual to develop their existing skill
and knowledge. Continuous learning minimizes the knowledge gap that makes the individuals
more effective (Dragan et al. 2017). However, I have achieved a transparent overview regarding
the positive and negative impact of social network on business performance. Previously I have
made a business project over the impact of digital marketing on business performance, which can
be related to this present topic. However, social media is a part of digital marketing for this
reason such current study will enable me to improve my existing knowledge that I have got
through the study of the effect of digital marketing on business.
According to the popular view current study can improve the existing knowledge or
enables an individual to apply their current knowledge in future study (McIver et al. 2016). I feel

7ACADEMIC AND BUSINESS RESEARCH
that assignment 1 and assignment two will be helpful for me to improve my marketing
knowledge based on the application of social media network in context of business. The main
reason of such particular activities that have conducted in assignment 1 and 2 is to develop an
appropriate concept of the modern marketing tool, which has been achieved by analyzing the use
social media in business. According to the hypothesis it has been received that social media have
both positive and negative effect on the business performance.
6. Application of the learning
Knowledge can be achieved by the transformation of the theoretical knowledge into
practical knowledge (Lucieer et al. 2016). I have gained experience from the learning process
that is based on the pros and cons of the social media marketing in business performance. As a
management student it is crucial for me to have a clear idea of the marketing tools that are used
in modern era. Hence, social media marketing is the best way of digital marketing and has been
using rapidly in the business industries. In order to make myself as a perfect management
executive it is vital to understand the pros and cons of the social media marketing before access
it. This clear idea will help me to make myself as an effective employee in the marketing
department in future. On the other hand, I will be able to share my knowledge with my other
colleagues in order to use the social media network in an ethical way. Apart from this such
current knowledge will enable me to get appraisal in my professional career in coming future.
Conclusion
The above study represents a self-reflection from the learning experience of the use of
social media in the business. However, learning experience helps the individuals to maximize
their knowledge by acquiring new knowledge. Hence, in this study, I am able to get a clear idea

8ACADEMIC AND BUSINESS RESEARCH
about the positive and negative impact of the social media network on the business performance.
Therefore, such learning experience will enable me to get an opportunity in the professional
sectors in future.

9ACADEMIC AND BUSINESS RESEARCH
References
Anand, J., Mulotte, L. and Ren, C.R., 2016. Does experience imply learning?. Strategic
Management Journal, 37(7), pp.1395-1412.
Boud, D., Cohen, R. and Sampson, J. eds., 2014. Peer learning in higher education: Learning
from and with each other. Routledge.
Boud, D., Keogh, R. and Walker, D. eds., 2013. Reflection: Turning experience into learning.
Routledge.
Dragan, A.D., Gordon, G.J. and Srinivasa, S.S., 2017. Learning from experience in manipulation
planning: Setting the right goals. In Robotics Research, pp. 309-326.
Fisher, D.H., Pazzani, M.J. and Langley, P. eds., 2014. Concept formation: Knowledge and
experience in unsupervised learning. Morgan Kaufmann.
Kasemsap, K., 2016. Utilizing social media in modern business. In Encyclopedia of e-commerce
development, implementation, and management (pp. 2171-2182). IGI Global.
Kolb, D.A., 2014. Experiential learning: Experience as the source of learning and development.
FT press.
Lucieer, S.M., van der Geest, J.N., Elói-Santos, S.M., de Faria, R.M.D., Jonker, L., Visscher, C.,
Rikers, R.M. and Themmen, A.P., 2016. The development of self-regulated learning during the
pre-clinical stage of medical school: a comparison between a lecture-based and a problem-based
curriculum. Advances in Health Sciences Education, 21(1), pp.93-104.

10ACADEMIC AND BUSINESS RESEARCH
McIver, D., Fitzsimmons, S. and Flanagan, D., 2016. Instructional design as knowledge
management: A knowledge-in-practice approach to choosing instructional methods. Journal of
Management Education, 40(1), pp.47-75.
Savery, J.R., 2015. Overview of problem-based learning: Definitions and distinctions. Essential
readings in problem-based learning: Exploring and extending the legacy of Howard S.
Barrows, 9, pp.5-15.
Siemens, G., 2014. Connectivism: A learning theory for the digital age.