Business Research on Social Networking: Impacts on Advertising

This essay presents a business research analysis of the impact of social networking on advertising. It highlights how social networking platforms like Facebook, Twitter, and LinkedIn have become essential tools for businesses to promote their products and services, enhance customer engagement, and increase market share. The research emphasizes the cost-effectiveness and ease of use of social media for both businesses and consumers, facilitating feedback and relationship building. The reflection also discusses the personal development aspects gained from understanding social networking, including improved communication skills and confidence. The essay concludes that social networking is a vital tool for modern advertising, offering numerous advantages while also acknowledging potential disadvantages that require careful consideration. Desklib provides access to similar essays and study resources for students.

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Advertising has been considered as the backbone for any of the business entity and also
for the operations and functionalities which are executed within the organizational structure
(Akbari, 2007). Social networking is one of the best platforms for executing the advertising and
the marketing activities in the most efficient manner and the same will offer the entity with the
accomplishment of the desired and pre-determined objectives. On the basis of the executed
analysis it has been concluded that social networking is one of the most popular mechanism
which can be adopted by the business corporation which assists and aids in promoting and
spreading the awareness of the products and services. The mechanism is a contemporary
platform and is also considered as or held liable in bringing a hike in the financial and other
aspects of a business corporation such as sales, profitability and all these variables indicate a
positive stability of the firm (Barnes & Lescault, 2011). Other relevant aspects are also positively
affected and the entity will be benefiting by gaining contacts with the customers, awareness will
be enhanced about the products and the services.
On the basis of the executed further survey it has been inferred that social media has been
considered as the term which is the platform or the medium which play a role of an intermediary
between the organization and the stakeholders (Yang, 2009). It plays an integral role of building
and enhancing the relations with the customers. Developing the relations will be proven
beneficial for the corporation on number of grounds such as a hike observed in the customer
loyalty and which will increase the sales bars, goodwill also be increased, positive and string
relations also enhances the credibility of the firm (Correa, Hinsley & De Zuniga, 2010).
Moreover, the social media is the simplest platform which aids the users an ease in giving their
feedbacks over the products and services. The social networking sites are easy to operate and
access and also offer convenience to the users (Seidman, 2013). The best benefit which can be
gained by the business entity is that this platform of promotion has been considered as the
cheapest and cost efficient medium and requires no maintenance as compared to the other
mediums. An ease in accessing and use offers the consumers to express their opinions and
feedbacks easily and the same is in the case for the firm as they are also benefited in accessing
and recognizing the feedbacks and which will improve the services offered (Hajli, 2014).
As per the concerning report it has been analyzed that the focal point of the report are the
impacts, the advantages and disadvantages of social networking sites (Kim, Yoo‐Lee & Joanna
Sin, 2011). The need for the adoption of the contemporary means of promotional tools and
mechanisms has risen due to the emergence of the revolutions such as globalization and
modernization (Scott, 2015). These revolutionary concepts of globalization and modernization
gave a rapid boost to mechanization and adoption of contemporary means and platforms for
promotion and advertising, also intensification was also observed in the competitive
environment. All these factors made adoption of social media and such other tools compulsory
for promoting and spreading awareness about the products and services (Orland-Barak & Yinon,
2007). The business corporations were forced for implementation of varied range of
technological up-gradations and mechanizations. Facebook, Twitter, Linkedin etc. has been

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considered as some of the most popular platforms of social media and are also recognized as the
most used by the service users. Most of the business entities are found to be using social media
platforms for offering a hike or boost to the engagement with the consumers and the other
stakeholders (Santrock, 2015). A hike be observed in the market share and goodwill and which
in-turn dictates the increase sales and profits (Schaupp and Bélanger, 2014).
Effectiveness and usefulness of the learning experience
The concept of social networking also proves very much beneficial for development of an
individual on various aspects. During the course I experienced number of positive changes in my
perceptions and these changes were due to the analysis executed by me on the mediums and
platforms of social networking. For instance, first of all I used to think that social networking are
just some sites which are used for getting connected with each other. A clarity regarding the
social media was experienced and also presented some broader thoughts that social networking
are not just sites to be surfed or for getting connected. Later on I understood that the term social
networking is the widow to the outside world and this can be considered in case of an individual
and also for the business organizations. The concept provided better connectivity in each and
every sense and which made me to explore number of new concepts. Also a development of
perception was observed that social networking brings number of positive changes in the
business entities in various ways.
Usefulness of learning process
Social networking sites have been proven very much beneficial in each and every phase
of my life. The first part was in during the times of graduation, at that time I had an aim of
becoming a HR manager for any of the multinational firm. All the time I observed and followed
professional HR managers of some of the multinational corporations. This made me learn the
basics and I also well versed with the skills and capabilities which will be required at the initial
stage of the course work as a HR. These skills made me capable of stepping ahead to the next
floor towards my aim.
Social networking sites became the guide and I started exploring myself towards the next
levels. This also helped me in realizing that there have been a number of advancements and up-
gradations in my skills and capabilities. Moreover, I also realized that by following the same
track will aid me in accomplishing the determined goals and milestones of my career.
Besides, picking up the learning about the idea additionally gave me clearness about a
portion of the regions in my own life. In prior circumstances I had fear, I used to get anxious
before the group or crowd and also while interacting with them. Furthermore, in the wake of
investigating the idea I picked up the learning and certainty. This certainty drove me to associate
with the group and I was feeling great to speak with them.
Explanation of what happened in learning process

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The focus has been concentrated on social networking during the learning process.
Upgrading my skills and potential to a next level has been learnt throughout the learning process.
This concept has made me to explore myself to a next level. The concept also made me capable
of communicating and interacting with the people and that to with confidence. I have
additionally turned out to be especially dynamic and viable in my social life and which has
improved my relations on individual level. Prior I didn't know about the idea of person to person
communication yet subsequent to investigating the idea in points of interest I came to think about
the advantages of the idea and furthermore the handiness of the same. This supported in number
of viewpoints. I likewise got mindful that there are number of instruments and devices which can
be demonstrated useful and can help in building up the vital aptitudes and capacities.
Evaluation of learning process
The focal point has been concentrated at the business research which has been executed
for analyzing the term social networking and the same has been considered as the largest
platform of advertising and spreading awareness about the products and services of a business
corporation. Developments in the communication process will also be observed due to the
utilization of social media as a platform for promotion.
Explanation of the learning process
The presented reflection has been made focused on the development of the skills and knowledge
about social media and also the advantages of implementation of the associated theories are also
discussed. Moreover, there are also some disadvantages which has also been presented so as to
be aware of the same and bring improvements in the same.
In the limelight of the above executed reflection it has been concluded that social
networking can be considered as the connecting window to the outside world.

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References
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Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile
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