Business Research Assignment 3: Social Networks in Cafes

This business research assignment is a reflective analysis focusing on the advantages and disadvantages of utilizing social networks within the context of a cafe. The student evaluates the effectiveness of the learning experience, highlighting the benefits of understanding social networking in a business context. The report details the learning process, including literature review, research proposal development, and data collection methods. The student reflects on the challenges faced, such as formulating research questions and gathering primary data, and describes the application of this knowledge in future career goals, specifically in team leadership and social media marketing. The assignment emphasizes the importance of business research methodologies, data analysis, and ethical considerations in the field of social media marketing.

Running head: BUSINESS RESEARCH
Business Research
Assignment 3: Reflective Analysis
Advantages and Disadvantages of using Social Networks in Business Specific to Café
Student’s Name:
University of the student:
Author’s note:

1ASSIGNMENT 3: BUSINESS RESEARCH
Table of Contents
1. Evaluating the effectiveness and usefulness of the learning experience.....................................2
2. Explaining how this learning process will be useful...................................................................2
3. Describing objectively what happened in the learning process...................................................3
4. Evaluating learning experience....................................................................................................4
5. Explaining learning process.........................................................................................................4
6. Explain Plan how this learning will be applied...........................................................................5
Reference List..................................................................................................................................6

2ASSIGNMENT 3: BUSINESS RESEARCH
1. Evaluating the effectiveness and usefulness of the learning experience
An effective assessment always assesses the student's quality and learning. In this
assessment, there were two different parts, in the first part, it was related to the literature review
and in the second part and it was associated with the research proposal. I chose my topic as
advantages and disadvantages of social networks in business specific café. This assessment is
designed in a great way, as per my opinion, the learning is superb as in the beforehand; we got to
know the advantages and disadvantages of social networks in business specific contexts. After
that, we were told to make a proposal on this topic. In literature review section, we got to
understand the concepts of scholars and what they stated on social networking issues in business.
In this assessment, I read many blogs, journals, articles and books on the topic of social
networking in business contexts; moreover, I discussed many subjects with my fellow students.
There were lots of questions that haunted me during making research proposal as I did not know
how to collect primary data. As stated by Knott and Scragg (2015), the learning experience is
proportional to time to spend on learning. I invested my time on this assessment and I learnt so
many vanities of aspects about social networking.
2. Explaining how this learning process will be useful
This business research programme will be useful to me in order to get knowledge on research on
the specific subject and it will judge my capability to get knowledge in doing research.
Moreover, this program engaged me in the exploration of the entire business project, organising
the business plan and carrying out research project perfectly. In a previous time, I did not have
enough knowledge with details in defining the suitable business project and in methodology.

3ASSIGNMENT 3: BUSINESS RESEARCH
However, now, I am capable of making a plan for business research, understanding of
professional ethics and recognising issues in the business process.
After doing this assessment, I will be able to develop career-related capabilities and it will help
me to develop managerial proficiencies. I have gained knowledge in business numeracy and
literacy with working in the new economy. It will further help me in leadership skills and in
business and develop my knowledge in entrepreneurship.
In literature review section, I have gathered knowledge about social networks applying in
business and in a future life, I can apply this knowledge in future in my life when it requires.
Business research has influenced in gaining knowledge mainly business methodology and ethics
in business research (Husebo et al. 2015).
Doing literature review on this topic filled me with knowledge of scholarly papers and I
understood that there are various perspectives in social networking. While doing research
proposal, I got to know how to collect data for research. The learning outcomes are clear and
learning experiences both virtual and face-to-face with tutors have been an asset to me. Social
networking subject is common in today’s life, however, from operational and business
standpoint, my learning will provide value in future.
3. Describing objectively what happened in the learning process
Doing literature review and finding the research gap to make a research question was not
easy. I had done two meetings with my classmates and it was extremely helpful for me to
understand the topic. I had a face-to-face conversation with my tutor to gain knowledge about the
literature review to select my topic. I read various journals searching in Google Scholars and I
found out five interesting journals that are recently published and related to my topic. I read

4ASSIGNMENT 3: BUSINESS RESEARCH
various blogs on the subject and it was helpful for me. Most importantly, I read various books on
business research apart from my course materials. I read ‘Introduction to Business’, ‘Masters of
Management’ and ‘Researching Business and Marketing’. These books helped me to gather
knowledge on business research and understanding social responsibility with ethics.
4. Evaluating learning experience
Business research is the way of collecting necessary information of the business and also of the
industry (Arends, 2014). In this regard, this assessment provides me knowledge in the
contemporary topic of the subject like a social network. Business Research was useful in order to
gain knowledge about business objectives and data collection procedures. Learning and
cognition process of individuals are different (Wei et al. 2015). In my case, conducting research
on business helped to gain knowledge on the content area of learning with professional
development and assessment. In my case, my learning style is behaviourism as I believed in
observable behaviours. I mostly learn from observation and my psychology is experimental. I
learned things from books and journals about the research, however, I tried to observe and
measure those learning.
5. Explaining learning process
In case of assignment 1, it dealt with mainly literature review and I gained knowledge about
social network on a subjective basis. I have learned about social networking channels with their
benefits and disadvantages. In this regard, my knowledge boosted up with cafe related social
networking factors. Literature review section provided me with the knowledge of popularity
scale of each of the social networking platforms and it provided dominance in traditional
marketing. Social media provides large audiences to the organisations and it is free to create.

5ASSIGNMENT 3: BUSINESS RESEARCH
Social media encourages sharing and it increases brand loyalty (Drahošová and Balco, 2017). I
felt great to know about the approach of the business in making social media platforms and
benefits of social media.
In the 2nd assignment, I learned to make research questions and it was for the first time, I
got an idea about secondary research questions through a variable of the research topic. It was
exciting for me to judge the methodology of the research and data collection process. Data
collection process, I chose primary data collection through survey and interviews. My learning
process got enriched as I was going through making the methodology and Gantt chart of the
research timeline.
6. Explain Plan how this learning will be applied
In my future, I plan my future life as a team leader of an organisation and through the process of
learning; I have a plan to be a senior manager with a team of skilled people. Manager's duty is to
grow the organisation in line with business goals and objectives. I can apply my thought what I
have learned through this assignment. Business research methods help to obtain data from the
industry and consumers with many external and internal factors of the business (Kramer et al.
2014). Moreover, I will be able to apply my knowledge on social networking and I will also be
able to make social media marketing plan for a small business that can help an organisation to
have market share and profitability.

6ASSIGNMENT 3: BUSINESS RESEARCH
Reference List
Arends, R., 2014. Learning to teach. New Jersey: McGraw-Hill Higher Education.
Drahošová, M. and Balco, P. 2017. The analysis of advantages and disadvantages of the use of
social media in the European Union.Procedia Computer Science, 109, pp.1005-1009.
Husebø, S.E., O'Regan, S. and Nestel, D., 2015. Reflective practice and its role in
simulation. Clinical Simulation in Nursing, 11(8), pp.368-375.
Knott, C. and Scragg, T. eds., 2016. Reflective practice in social work. London: Learning
Matters.
Kolb, D.A., 2014. Experiential learning: Experience as the source of learning and development.
London: FT press.
Kramer, A.D., Guillory, J.E. and Hancock, J.T., 2014. Experimental evidence of massive-scale
emotional contagion through social networks. Proceedings of the National Academy of
Sciences, 111(24), pp.888-890.
Wei, Q., Liu, D. and Yang, X., 2015. Infinite horizon self-learning optimal control of nonaffine
discrete-time nonlinear systems. IEEE transactions on neural networks and learning
systems, 26(4), pp.866-879.