Victoria University: BMO6630 Survey Administration and Analysis Report

This report presents a Business Research Methods (BRM) assignment focused on survey administration and analysis. The student administered a questionnaire, analyzed the responses, and reflected on the process. The report includes a detailed discussion of the survey administration method chosen, its advantages and disadvantages, and the challenges encountered. It analyzes the success of the administration procedure, addressing issues such as respondent understanding and missing data. The student provides suggestions for improving the process and discusses the changes made to the questionnaire after piloting. Key lessons learned during the survey administration are highlighted, and the revised questionnaire is presented. The report concludes with references to support the analysis and recommendations. The assignment demonstrates the student's ability to apply research methods, analyze data, and critically evaluate the survey process.

Running Head: BRM
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BRM

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Table of Contents
Reasons for selecting the particular method of survey administration, and advantages and
disadvantages of using this method.................................................................................................3
Was the administration procedure a success i.e., did respondents understand the questions (look
confused or ask questions)? Was there missing data (i.e., skipped questions)? On average, how
long it takes for respondents to complete the survey.......................................................................3
What suggestions would you make for improving the administrative procedure used?.................4
What, if any changes, would you make to the questionnaire before administering it to a larger
group of respondents?......................................................................................................................5
On reflection, what were the key lessons you learned from the survey administration process?. . .5
Revise questionnaire the Changes being made................................................................................6
Complete questionnaire...................................................................................................................6
References......................................................................................................................................10

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Reasons for selecting the particular method of survey administration, and the advantages
and disadvantages of using this method
The key purpose of choosing quantitative technique in the survey supervision is to obtain the
opinion of research candidates towards the research matter. In this research, open-ended and
closes ended questionnaire techniques were practiced by the researcher to obtain reactions of
research candidates about conspicuous shopping. Moreover, I classified the questionnaire in
three parts. Through this method, the initial chapter was associated with the data towards
research candidate like places where they want to purchase goods and services (Wildemuth,
2016). This tool is effective for increasing the knowledge of candidates to make consumers
purchasing decision. I gained my existing knowledge in the context of demographic information.
The survey through questionnaire assists to comprehend that personal information of research
participants as it could be associated with a physical address, religion, name, race, age, phone
number, and gender. But, at the same time, it is also observed that the survey through
questionnaire has some limitation. Moreover, the researcher ignores general information of
research if the specified concern is relied on getting the depth information of the research matter.
The data that is created from this tool is likely to entail inadequate information about the research
matter. This tool also saves the higher responses rate of specified observation (Marczyk,
DeMatteo, and Festinger, 2017). But, at the same time, it is also analyzed that the survey could
be complex as compared to another method if it is conducted through face to face method.

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Was the administration procedure a success i.e., did respondents understand the questions
(look confused or ask questions)? Was there missing data (i.e., skipped questions)? On
average, how long it takes for respondents to complete the survey
I used the administration process that was effective to obtain the data with respect to the research
matter from the selected research candidates. During this survey, I observed that some of the
research candidates were confused about the research questions. Apart from this, I also observed
that some research candidates were skipped many research questions about their confidential
information due to lack of security feeling (Žikić, 2016). The research participants do not feel
secure to share their personal id, mobile number, and address. Moreover, this survey method was
taken a longer period e.g. 1 hour 30 minutes for the research candidates for completing this
questionnaire.
What suggestions would you make for improving the administrative procedure used?
I would recommend that organization should increase the number of emails that would be
opened and received by the research candidates as it would be effective for increasing survey
response rate. It is also observed that the online survey techniques more time for accomplishing
the work but it is effective for spreading the information into the spreadsheet to conduct the
further assessment. Further, it is also examined that the questionnaire considers many factors like
personal information of research candidates, time, and cost. I also observed the online survey is
more profitable as compared to the other method. I also recommend that the research candidates
could make the layout of the survey through questionnaire before completing the task (King and
Mackey, 2016). The questionnaire the research could be well structured and could be well-
clear. The application of the capital letter could be eliminated from this survey as it would make
easy the whole survey. The questions could be numbers and grouped. Moreover, the researcher

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should offer headings and making the easier questionnaire. It can also be suggested that
investigator use piloting tool to conduct their research matter. This tool could be effective for
obtaining the reliable result in limited time and cost. This technique also facilitates me to
determine whether the research candidates understand the research questions and research
guidelines. It also facilitates to comprehend whether the research candidates comprehend
similarities of the questions. It also facilitates the researcher to comprehend whether we need to
use closed questions. It also supports to concentrates on the whether adequate responses are
obtainable and whether any questions are skipped by the research candidates (Hickson, 2016).
What, if any changes, would you make to the questionnaire before administering it to a
larger group of respondents?
I will make some modification in the questionnaire before operating it into the larger groups. I
will also review the questionnaire to examine their efficiency and their benefits for both
consumers as well as investigators. I will eliminate or remove those questions that are irrelevant
and not related to the aim and objectives of the research objectives It will be effective for the
accomplishment of the research objectives (Denzin, 2017). It will address that the survey
through questionnaire should be less time taking for eliminating the boredom from the survey.
On reflection, what were the key lessons you learned from the survey administration
process?
In this chapter, an investigator has initiated the respondents about the objective of the
investigation. I have also improved my comprehension about the instruction of questionnaire. In
such case, I have increased my experience that an investigator should provide advice to
participants for clarification, detail of contact as well as adjustment of completion time. Through
the first section, I have increased my learning that an investigator asked with respondents about

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the places they usually purchase and the last time they shop and the exclusive product they shop
last and drive behind buying it. I have generated my awareness that an investigator asked with
respondents about the conspicuous consumption concern and their opinion regarding it. Through
the second section, I have created my understanding about the Likert scale. In such way, it is
observed that the Likert scale includes one to five alternatives such as from strongly agree to
strongly disagree. From the last section of the questionnaire, I have created my understanding
that an investigator should ask for respondents about demographic information like race, age,
and gender. This learning was effective for me to develop the significant questionnaire in the
upcoming time period (Tricco, et al., 2016).
Revise questionnaire the Changes being made
After piloting the survey questionnaire, certain questions were removed and certain were
rephrased with clearness. It is discussed as follow:
Changes to question 8:
Wording:
Pilot: I am a well-known celebrity. How can I go buying for low-quality
brands………………………………………………………………………………..?
Final: Which kinds of channels would be used by well-known celebrity buying for low-
quality………………………………………………………………………………..?
Remove questions from the survey
 Remove questions 4 and 8 from these parts due to vagueness
 Remove 11 and 7 from section 2 as it was almost homogenous with other questions and
may create boredom for respondents

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 Remove race, religious, physical address and phone number associated with demographic
questions that could feel doubtful to respondents
Complete questionnaire
Section 1
Section 1
Kindly tick on one of following options:
1. Where do you purchase?
 Through superior shopping malls…………………………………..
 Through retail stores……………………………………………………………
 I make orders online for home delivery………………………………
 In executive stores……………………………………………………….
 Other (s). Specify………………………………………………………..
2. When did you buy last?
 One month ago……………………………..
 One year ago…………………………..
 One week ago………………………………..
 Other…………………………………………
3. What was the most prominent item(s) you went shopping in spite of other products?
 A new phone……………………………..
 Modern branded car……………………
 A comfortable watch………………………
 Exclusive jewelry…………………………….

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 Other (s)…………………………………………
Specify……………………………………….
4. Have you ever shop an expensive product (s) just to make feel bad for your friends or
competitors? If yes, what was it?
 Yes…………………………….Item (s)
………………………………………………………………………..
 No…………………………………………………………………………………
…………………………………
5. Please mention what conspicuous consumption is? Provide a brief description of your
views about it. (Is it good or bad?)
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………….
Section 2
(Please indicate to what extent you agree with the following statements where 1
indicates the (Strongly agree) and 5 demonstrates the (Strongly disagree).
6. I love shopping for high-quality products that only some people can have enough
money………………………………………………………..
…………………………………………………………..
7. Which kinds of channels would be used by well-known celebrity buying for low-quality
………………………………………………………………………....?

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8. I only shop comfortable things to pull the attention of
people………………………………………………….
a. I strongly agree
b. I agree
c. I am neutral
d. I disagree
e. I strongly disagree
(Please specify the most appropriate option)
9. How does it sense when people perceive you walking around with exclusive brands of
products?
 Very exciting…………………………………..
 Somewhat exciting……………………………..
 Exciting………………………………………….
 Somewhat boring……………………………….
 Very boring………………………………………..
Section 3
10. (Please provide your demographic data in following spaces)
 Name (optional):
………………………………………………………………………………………
…
 Gender:
 Male…………………………….

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 Female…………………………..
 Age
group………………………………………………………………………………
………………
 Phone number (optional)
…………………………………………………………………………..
 Physical address (optional)
……………………………………………………………………………

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References
Denzin, N.K., 2017. The research act: A theoretical introduction to sociological methods.
Routledge.
Hickson, H., 2016. Becoming a critical narrative: Using critical reflection and narrative inquiry
as a research methodology. Qualitative social work, 15(3), pp.380-391.
King, K.A. and Mackey, A., 2016. Research methodology in second language studies: Trends,
concerns, and new directions. The Modern Language Journal, 100(S1), pp.209-227.
Marczyk, G., DeMatteo, D. and Festinger, D., 2017. Essentials of research design and
methodology. John Wiley.
Tricco, A.C., Lillie, E., Zarin, W., O’Brien, K., Colquhoun, H., Kastner, M., Levac, D., Ng, C.,
Sharpe, J.P., Wilson, K. and Kenny, M., 2016. A scoping review of the conduct and reporting of
scoping reviews. BMC medical research methodology, 16(1), p.15.
Wildermuth, B.M. ed., 2016. Applications of social research methods to questions in information
and library science. ABC-CLIO.
Žikić, B., 2016. Qualitative Field Research in Anthropology: An Overview of Basic Research
Methodology. Issues in Ethnology and Anthropology, 2(2), pp.123-135.