Business Research Plan: Tesco's Globalization Strategies Analysis

This business research plan examines Tesco's strategies for globalization and market expansion. The report begins with an introduction, followed by a literature review that explores the concept of globalization and its impact on business. The research aims to identify the impact of globalization on large-scale multinational organizations, using Tesco as a case study. The objectives include understanding globalization's significance, examining its impact on Tesco's performance, and identifying challenges faced. The research methodology involves both primary and secondary data collection through interviews and literature review, focusing on interpretive philosophies. The findings section will likely present an analysis of Tesco's strategies, challenges, and the overall impact of globalization on its operations, including discussions on market share, competition, technology, and ethical considerations. The conclusion summarizes the key insights and implications of the research, offering a comprehensive understanding of Tesco's global business endeavors.

Business research plan
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Contents
INTRODUCTION...........................................................................................................................3
Literature Review...................................................................................................................3
Aim of research......................................................................................................................4
Objectives of research............................................................................................................4
Questions for research............................................................................................................4
LITERATURE REVIEW.......................................................................................................4
Research Methodology....................................................................................................................7
Research Philosophy............................................................................................................7
Research Approach..............................................................................................................7
Research Strategy.................................................................................................................8
Data Collection:.....................................................................................................................8
Research Methodology.........................................................................................................8
Accessibility...........................................................................................................................8
Ethics......................................................................................................................................9
Sampling................................................................................................................................9
FINDINGS...........................................................................................................................10
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
Business research plan...................................................................................................................22
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TITLE – “To recognize various strategies which help the business entity to expand and diversify
tasks in appearing market. A case study on Tesco.
INTRODUCTION
Globalization is a term which is really helpful for every business entity in interconnecting
with other firms and organizations for assorted countries. Globalization is an effective tool which
is used by business firms for enhancing their market shares in efficient manner. In the current
research report discussion of various strategies which is utilized by Tesco is a brand with the
motive of setting foot in different appearing markets and then implementing their brand in such
markets with the motive to expand their current operations and its level. Globalization is the tool
to develop and create some strategies which are adopted by researcher in order to applied in
functioning of business.
Literature Review
According to point of view of John Williamson (2020) world economy is being globalized,
it means entire world is progressively act as nevertheless it were part of a single market.
Globalization showed in the expansion of business trade as a quantity of output. Globalization is
interconnection between economics and communities between countries by the way of sharing
information, ideas, products and services, finance and technologies etc. The quintessence
Research aims and objectives
Aim of research
The aim of research for advanced study is “To identify impact of globalization in the
growth and expansion of large-scale multinational organization.” A case study is for Tesco.
Objectives of research
 To evolve comprehension on the conception of globalization and its significance for
business entity.
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 To examine impact of globalization over the organizational performance of Tesco
 To identify different challenges and issues experienced by Tesco at the time of business
globalization
Questions for research
 What are the significances of globalization for a business entity?
 What is the impact of globalization on the performance of business organization?
 What are different challenges and issues experienced by Tesco at the time of their
business globalization?
LITERATURE REVIEW
According to point of view of John Williamson (2020) world economy is being globalized,
it means entire world is progressively act as nevertheless it were part of a single market.
Globalization showed in the expansion of business trade as a quantity of output. Globalization is
interconnection between economics and communities between countries by the way of sharing
information, ideas, products and services, finance and technologies etc. The quintessence of
globalization is relatedness. Expansion of goods, data, information, employment and technology
across the national borders and cultures. From the economic point of view globalization is
explain as a interrelationship of countries around the world promote free trade. Globalization
help in increasing the standard of living in improvised and less developed countries by offering
employment, innovation and creation, modify the entrance of products and services. Sometimes
globalization reduce employment in high developed countries because their products moves
across borders. Through globalization Tesco gain competitive advantage on numerous fronts.
Tesco also reduce working cost by producing abroad. Because of less traffic Tesco can purchase
raw material in low priced and also gain many new consumers. Tesco’s main objective is to
expand their business globally and attract more and more new customers. With the help of
globalization Tesco represent the exchange of belief, ethics, ideas and values among various
cultures. Tesco aim is to enhance the level of competition within the market and companies.
Tesco want to reduce the barriers to selling in countries other than home country through market
globalization. This reduce the traffic which keep customers price inexpensive and less
restrictions while crossing nations to sell the products in international market. Tesco consider
cultures of other countries while developing their organizational strategies and also adjust goods
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and services and their messages in proper manner according to the target country. To gain the
benefit of cost difference Tesco source material and service from other countries. Second
objective of research is to identify the impact of globalization. According to Safet Kurtovic
(2018) globalization increase the level of competition, Globalization competition is related with
goods and service cost, market which targeted by the business entity, upgradation of technology,
fast manufacturing of products by organizations etc. Tesco increase its market shares by
manufacturing their products at less cost and sell to customers in cheap rate. Customers want
good quality products at less cost, and customers expectations want proper response from the
business organization, if company is not able to fulfill the expectations of customers then it
affects their sales and market share. An organization need to take care their customers, products
and services because all these aspects increase competition at global level. Globalization also
affects the technologies, now a day’s technology is the important tool of high-quality goods and
services and competition. Technology upgradation increase the cost of organization. Every
business organization use latest technology in order to increase the sales and quality of their
goods. Globalization enlarged the growth of technology, improvement and upgradation in
technology. Tesco use latest technology to increase the market shares and competition at
marketplace. Globalization help in transferring and sharing information from one country to
another. If organization is able to share knowledge and information then the company can easily
adapt the global change. The fastest changing market need fastest sharing of information and
knowledge. Globalization develop the market, the quick evaluation of the international market,
enhance the standard of living, in various developing countries with the same type of
qualification profile, living style, power to purchase etc. Globalization also increase the
employment; globalization offer jobs to individuals from many countries. This also develop the
term of outsourcing. When Tesco expand their business internationally, they create various job
opportunities. This help in development of under develops countries. Globalization guide
variation in costs over the global in many areas. Because of increase in competition
organizations in upgraded countries are enforced to reduce the cost of product. Globalization also
lead to job insecurity in business organization. In developed countries, job insecurity risk is
enlarging. Many business organizations outsourcing their jobs to evolving countries and this
reduce the jobs in evolved countries. Organizations want to manufacturing their products at low
price because of this outsourcing occur. Globalization increase the investment level of business
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entity, because of globalization every business organization import more than ever before,
through which global expansion has transferred resources and capability in the way that the
company never imagine. Tesco increase foreign investment this help in expansion of their
business. Globalization in effective way also improve the infrastructure, transportation and
communication among various countries. Globalization have great impact on the business
organizations this increase the market shares, provide competitive advantage to the company and
also provide employment, improve technology and infrastructure etc. overall globalization play
important role in development of countries. Tesco also face the impact of globalization in
positive as well as in negative way, in positive way Tesco get chance to expand their business
and attract more and more consumers. In negative way Tesco face lack of talented employees
because of outsourcing. From the point of view of Y Goryakin (2015) Companies face various
challenges at the time of their business globalization, the major issue faced by Tesco is perform
their tasks with ethical business practices in the area of workforce, safety and security of
products, government rules and regulations all these issues play important role in growth and
failure of company. Tesco need to manage and maintain good ethical standard when running
business in different countries. Another challenge faced by Tesco is set effective organizational
structure in new market, while establishing business in another country Tesco face cultural
difference, working style of individuals is different and climate problem and because of this they
face problem in setting proper organizational structure. Tesco found efficient organizational
leadership hard because sometimes it’s difficult to find an appropriate leader as per the
companies’ requirement. This also become a great challenge for Tesco to run their business in
effective manner in other country. The biggest challenge face by Tesco company during
globalization is marketing strategy where different countries have different cultures regarding
purchasing of products according to their requirements and also effect the marketing pattern.
Whereby the marketing as well as different cultures and norms effect the Tesco company in
adopting globalization somewhere the export and import fee in countries are higher to afford and
bring the company budget off to the estimated planning. Tesco find it hard to choose the right
place to expand the business at global level or to expand company at international level is one of
the key challenges to analysis the relevant benefit and drawbacks of particular company. Each
place has different documentation process somewhere it might take long time to register with and
somewhere it go easy with company it is because of every country have different legal rules and
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regulations one of the major challenge of establishing company at global level is human power
or the workforce entitle to expand business at global level they organized, plan and contribute
their efforts. The way team member handles the globalization effect on Tesco company like
making report, research paper and analyzing the customer requirements viewing the big impact
on the customer setting up a protocol and running all strategies according to that protocol it's a
massive challenge to globalization of a company. Sometimes to handle these challenges of
globalization company have to address a particular team who works on challenges faced in
global market these team help the company by providing better solution or resolution of the
challenges and help company to move forward in global market different countries different
expectations from companies which can lead to a challenge of full filling their expectations and
giving them level of satisfaction they required.
Research Methodology
Research Philosophy
For completing the research in an effective manner define the number of outcome which are
required to be followed by investigator. The main philosophies of research are interpreter and
deductive philosophy. For this research, interpretive philosophies are used by the investigator for
collecting the information from number of sources recharge personal interview observation and
many more. This help in determining the realistic approach and draw reliable conclusions 100%
validity.
Research Approach
There are two types of approaches of research that is inductive approach and deductive
approach which are as follows:
Inductive approach: This is that approach which is used by investigator to know the proper
knowledge of the topic. In addition to research, it helpful in increasing abilities and knowledge
of researcher for some specific topics in a direction to develop positive outcomes
Deductive approach: this includes processing fast investigation which is used to be done by
some researchers. They have lack of proper structure in compare to other researches.
For the current research, inductive method is use in command to gain a vision about
specific topic and draw optimistic consequence as well.
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Research Strategy
It is collection of action plans which are helpful to the researcher for conducting efficient and
appropriate studies in a manner to achieve development plan that leads to completion of project
on time.
Data Collection:
For gathering information, primary and secondary sources of data collection will be used
by researcher. Prime primary data is data which is used first time and original in nature this help
researcher in gaining the specific knowledge of a particular topic the source of collecting primary
data are survey questionnaire, interviews and many more. Secondary data is that data which is
collected other researcher previously and now it is used by the researcher for second time. This
includes newspapers journals online poles and articles of researches which become source of
secondary data. In present research the data is collected by both the method of primary and
secondary for making research effective.
Research Methodology
There are mainly two types of research methodology which are quantitative research in
qualitative research the quantitative research are those which are based on some observation
languages images and many other things where quantitative research are those which based on
numbers and statistics of data. In this report quantitative research is used for identifying the
relevant data and information by the researcher.
Accessibility
The data in the report which is provided by the participant must be accessible for investigator
where it use the data for researching in appropriate and good manner.
Ethics Informed consent – The major ethical issue in research is that all the research must be
considered in a proper manner. This means, the individual people who are involved in the
data collection have the authority to informed consent.
 Respect for confidentiality and anonymity – It is significant for investigator to follow all
the rules related with the examination. In totalling to this, investigation must certain that
statistics composed through respondents necessity be keep private and did not use in a
illegal way.
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Sampling
Sampling is that matter which is used by investigator for finding the proper number of
people this recharge from whole population. Probabilistic and non-probability sampling methods
are two method of identifying for taking sampling from large number of population. In context of
this research, non-probabilistic sampling method is used where random samples are choose from
the population. Index report 30 respondent are chosen for research staff members of firm.
The Questionnaire is developed for making participants to fill this according to their
knowledge and experience. On the basis of this data, interpretation is develop by the researcher.
The questionnaire along with the findings is given below:
Questionnaire
Q 1) Do you know about the concept of globalization?
a) Yes
b) No
Q 2) As per your point of view, what are the advantages associated with globalisation get by
Tesco?
a) Raise in profitability
B) High business opportunities
c) Access to talented and skilled workforce
Q 3) Do you think, globalization will assist Tesco in attaining competitive edge at international
market?
a) Agree
b) Disagree
Q 4) According to you, globalization develop higher number of opportunities for employees?
a) Yes
b) No
Q 5) According to your point of view, what are the challenges faced by Tesco at the time of
globalising its business?
a) Hiring of effective staff member
b) Cultural barrier
c) Lack of required finances
Q 6) What are the various resources which will be required for expanding their business at
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international marketplace?
a) Technological resources
b) Human resources
c) Financial resources
Q 7) According to you, which is the beneficial and feasible strategy by which Tesco can gain
success in appropriate manner?
a) Through conducting training and development sessions
b) Hiring effective and skilled workforce
c) Retaining old employees longer within the organisation.
Q 8) Does globalization leads to gaining of success for TESCO?
a) Yes
b) No
Q 9) Provide some recommendations to the Higher authorities of Tesco to implement business
activities and operations in an effective manner.
FINDINGS
Q 1) Do you know about the concept of globalization? Frequency
a) Yes 35
b) No 5
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Interpretation: From the graph discussed above it can be concluded that in case of the question
concept of globalisation there has been a positive response of 35 employees as they believed that
yes they understand the basic meaning of this concept and 5 out of 40 denied that they do not
posses any idea about this concept of globalisation.
Q 2) As per your point of view, what are the advantages associated
with globalisation get by Tesco?
Frequency
a) Raise in profitability 15
B) High business opportunities 15
c) Access to talented and skilled workforce 10
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35
5
a) Yes
b) No

Interpretation: the above presented graph clearly indicates that when it was questioned to
respondents about the advantages that are as a result of globalisation there were 15 employees
who felt that it will help in better accessibility to skilled workforces, 15 felt that it will lead to
more opportunities for business and rest 10 out of 40 had a view point that it is going to lead to
enhancement of overall profitability for Tecso.
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12
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a) Better access to skilled
workforce
b) Higher business
opportunities
c) Increase in profitability