Business Futures: Leadership, Responsibility, Social Media Report
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This report provides a comprehensive analysis of business futures, focusing on leadership approaches in a multi-cultural context, organizational responsibility, and the impact of social media on business organizations. It begins by defining business and outlining the report's scope, using Tesco as a case study. The report then delves into different leadership approaches, including trait, behavioral, contingency, and strategic leadership, emphasizing their relevance in a multi-cultural environment. It distinguishes between organizational responsibility and responsible leadership, examining their implications for private, public, and third-sector institutions. Furthermore, the report explores the complex relationship between business, government, and civil society, particularly in the context of ethical and corporate social responsibilities. Finally, it evaluates social media tools, organizational approaches towards social media, and their impact on business. The report concludes with a summary of key findings and a list of references.

Business Futures
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Contents
INTRODUCTION...........................................................................................................................3
Q1. Description on different approaches to leadership and their relevance in multi-cultural
context? Establish contemporary understanding of specialist areas in depth..............................3
Q2. Critically distinguish the concept organisational responsibility and responsible leadership
and its implication for private, public and third sector institution...............................................5
Question -3.......................................................................................................................................6
Describe the complex relationship between business, government and civil society in context
of ethical, corporate social responsibilities..................................................................................6
Question-4........................................................................................................................................8
Evaluate the analytical and advanced, Understanding the social medial tools, organizational
approaches towards social media and their impact on business organisations............................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
INTRODUCTION
Business future termed out as generalized contract that are traded on the future exchange.
Business is defined as enterprise that engaged in commercial, industrial or professional activities
(Voegtlin, Frisch and Schwab, 2019). In addition to this, business can be for entities or non profit
enterprise that works as to operate their working in terms to accomplish business goals. Hence,
business termed out as enterprise that produces and sells goods to offer effective services to
customers.
The present report is based on business activities of Tesco, this is global leading
enterprise that is engaged in grocery services of supermarket.
Furthermore, report will define the different approaches to leadership and significance in
multi-cultural context. Also, discussion will be undertaken on concept of organisation
responsibility and responsible leadership and their implication for private, public and their sector
2
INTRODUCTION...........................................................................................................................3
Q1. Description on different approaches to leadership and their relevance in multi-cultural
context? Establish contemporary understanding of specialist areas in depth..............................3
Q2. Critically distinguish the concept organisational responsibility and responsible leadership
and its implication for private, public and third sector institution...............................................5
Question -3.......................................................................................................................................6
Describe the complex relationship between business, government and civil society in context
of ethical, corporate social responsibilities..................................................................................6
Question-4........................................................................................................................................8
Evaluate the analytical and advanced, Understanding the social medial tools, organizational
approaches towards social media and their impact on business organisations............................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
INTRODUCTION
Business future termed out as generalized contract that are traded on the future exchange.
Business is defined as enterprise that engaged in commercial, industrial or professional activities
(Voegtlin, Frisch and Schwab, 2019). In addition to this, business can be for entities or non profit
enterprise that works as to operate their working in terms to accomplish business goals. Hence,
business termed out as enterprise that produces and sells goods to offer effective services to
customers.
The present report is based on business activities of Tesco, this is global leading
enterprise that is engaged in grocery services of supermarket.
Furthermore, report will define the different approaches to leadership and significance in
multi-cultural context. Also, discussion will be undertaken on concept of organisation
responsibility and responsible leadership and their implication for private, public and their sector
2

institution. Also, assignment will critically focus on evolving and complex relationship among
government, civil society and business. Lastly, report will define the understanding of key
categories of social media tools and enterprise approaches towards social media and their impact
on entity.
Q1. Description on different approaches to leadership and their relevance in multi-cultural
context? Establish contemporary understanding of specialist areas in depth.
Leadership approaches puts the major focus on what leaders do and to needs of the
individuals the task and team. Leader are crucial part to the enterprise as they leads toward to
accomplish the particular goals ( Mousa, Alon and Sinha, 2019). On the other hand, the Tesco is
the enterprise that puts the major consideration over to respect the differences among the culture
that respect the differences among culture and that allows to make room for varied cultural
perspective within context of enterprise. Therefore, the approaches to leadership and their
significance in multicultural context are termed out as-:
Trait approach- This is approach of leadership that assist to puts the concentrates on the idea
that great leaders are born with the given abilities and not a learned ability. Thus, trait approach
theory usually comes yo with fair share of controversy (Kempster, Maak and Parry, 2019). As
per the trait theory, highly effective multicultural leaders avoid minimizing cultural and plan for
the differences. Thus, best leaders within the enterprise assist their teams to recognise and to
adjust these cultural differences. This can be stated that great leaders have high cultural
intelligence. As per the trait leadership, the cultural intelligence is one of the effective term as
this is based on measuring and predicting the intercultural performance of the employees
( Haque, Fernando and Caputi, 2019). In addition to this, mastering these key competencies will
support to multi-cultural leaders that successfully navigates the differences within the cultural
differences in this rapidly and continually changing world.
Behavioural approach- This is approach that aids to put consideration on how leaders behave
and assumes that leader can made by developing habits among individuals. Leaders can be born
ad successful leadership based on definable, learn-able behaviour. Therefore, behaviour
approach termed out as psychological that emphasized over the objective and scientific method
of investigation (Chou and Naimi, 2020). Thus, leader who knows how to behave with
employees can effective manage the multi-cultural activities within enterprise, They can easily
manage the working of enterprise. If leader has effective behavioural approach then cross
3
government, civil society and business. Lastly, report will define the understanding of key
categories of social media tools and enterprise approaches towards social media and their impact
on entity.
Q1. Description on different approaches to leadership and their relevance in multi-cultural
context? Establish contemporary understanding of specialist areas in depth.
Leadership approaches puts the major focus on what leaders do and to needs of the
individuals the task and team. Leader are crucial part to the enterprise as they leads toward to
accomplish the particular goals ( Mousa, Alon and Sinha, 2019). On the other hand, the Tesco is
the enterprise that puts the major consideration over to respect the differences among the culture
that respect the differences among culture and that allows to make room for varied cultural
perspective within context of enterprise. Therefore, the approaches to leadership and their
significance in multicultural context are termed out as-:
Trait approach- This is approach of leadership that assist to puts the concentrates on the idea
that great leaders are born with the given abilities and not a learned ability. Thus, trait approach
theory usually comes yo with fair share of controversy (Kempster, Maak and Parry, 2019). As
per the trait theory, highly effective multicultural leaders avoid minimizing cultural and plan for
the differences. Thus, best leaders within the enterprise assist their teams to recognise and to
adjust these cultural differences. This can be stated that great leaders have high cultural
intelligence. As per the trait leadership, the cultural intelligence is one of the effective term as
this is based on measuring and predicting the intercultural performance of the employees
( Haque, Fernando and Caputi, 2019). In addition to this, mastering these key competencies will
support to multi-cultural leaders that successfully navigates the differences within the cultural
differences in this rapidly and continually changing world.
Behavioural approach- This is approach that aids to put consideration on how leaders behave
and assumes that leader can made by developing habits among individuals. Leaders can be born
ad successful leadership based on definable, learn-able behaviour. Therefore, behaviour
approach termed out as psychological that emphasized over the objective and scientific method
of investigation (Chou and Naimi, 2020). Thus, leader who knows how to behave with
employees can effective manage the multi-cultural activities within enterprise, They can easily
manage the working of enterprise. If leader has effective behavioural approach then cross
3
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cultural communication in enterprise deals with understanding varied business costumes, beliefs
and communication plan of action ( Haque, Fernando and Caputi, 2019).
Contingency approach- This can be termed out as the situational approach. Therefore,
contingency approach of the leadership put their major focus on the context of leadership. In
addition to this, it can be stated effective leadership highly dependent upon the interaction among
the behaviour of leaders and situation itself ( Haque, Fernando and Caputi, 2019). It is the
approach that termed out as contingency approach of theory of leadership. Thus, effectiveness of
leaders is contingent that how the leaders works in terms to multicultural context. In order to
cope with cultural competent, organisation behaviour can used to manage, access and predict the
behaviour employees so that entity can understand that how to motivate individual to deal with
cultural environment.
Strategic leadership approach- This is termed out as the leadership approaches in which
strategic leaders that creates the vision, expression vision and passionately possess vision and
persistently aids to drive to its accomplishments ( Haque, Fernando and Caputi, 2019). In
addition to this, strategic leadership can also be termed out as to utilise the plan of action in
terms to managing the employees. Multicultural leadership inclusive of deep immersion with
different cultural that helps to understand the values and specific context. In addition to this,
strategic leader can be termed out to utilising the plan of action in managing the working of
employees ( Haque, Fernando and Caputi, 2019). Henceforth, this can be stated that strategic
leadership assist the ability that influence others to voluntarily increase the prospectus fir the
enterprise long terms success in terms to maintaining the short term financial stability.
In this, the chosen area is Business relationship management that aids to put focus on to
managing the customer relationship. In addition to this, the interaction among the business and
customer needs to viewed from the quality control perspective whose main aims is to undertake
continual improvement in the relationship. Leader to the enterprise needs to take effective steps
in terms to manage better business relationship management so that entity can able to undertake
the business activities effectively and efficiently ( Haque, Fernando and Caputi, 2019).
Henceforth, this can be stated that leadership in the diverse and multicultural environment
undertake the business activities in effective and efficient mode. As per the leadership approach,
business relationship management aims to maintain the positive relationship with customer.
4
and communication plan of action ( Haque, Fernando and Caputi, 2019).
Contingency approach- This can be termed out as the situational approach. Therefore,
contingency approach of the leadership put their major focus on the context of leadership. In
addition to this, it can be stated effective leadership highly dependent upon the interaction among
the behaviour of leaders and situation itself ( Haque, Fernando and Caputi, 2019). It is the
approach that termed out as contingency approach of theory of leadership. Thus, effectiveness of
leaders is contingent that how the leaders works in terms to multicultural context. In order to
cope with cultural competent, organisation behaviour can used to manage, access and predict the
behaviour employees so that entity can understand that how to motivate individual to deal with
cultural environment.
Strategic leadership approach- This is termed out as the leadership approaches in which
strategic leaders that creates the vision, expression vision and passionately possess vision and
persistently aids to drive to its accomplishments ( Haque, Fernando and Caputi, 2019). In
addition to this, strategic leadership can also be termed out as to utilise the plan of action in
terms to managing the employees. Multicultural leadership inclusive of deep immersion with
different cultural that helps to understand the values and specific context. In addition to this,
strategic leader can be termed out to utilising the plan of action in managing the working of
employees ( Haque, Fernando and Caputi, 2019). Henceforth, this can be stated that strategic
leadership assist the ability that influence others to voluntarily increase the prospectus fir the
enterprise long terms success in terms to maintaining the short term financial stability.
In this, the chosen area is Business relationship management that aids to put focus on to
managing the customer relationship. In addition to this, the interaction among the business and
customer needs to viewed from the quality control perspective whose main aims is to undertake
continual improvement in the relationship. Leader to the enterprise needs to take effective steps
in terms to manage better business relationship management so that entity can able to undertake
the business activities effectively and efficiently ( Haque, Fernando and Caputi, 2019).
Henceforth, this can be stated that leadership in the diverse and multicultural environment
undertake the business activities in effective and efficient mode. As per the leadership approach,
business relationship management aims to maintain the positive relationship with customer.
4
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Q2. Critically distinguish the concept organisational responsibility and responsible leadership
and its implication for private, public and third sector institution.
Concept of organisation responsibility-: This is termed out as the ethical behaviour of
an enterprise that when to conduct or to run out the business activities (Chou and Naimi, 2020).
In addition to this, organisation responsibility can be termed out as to corporate social
responsibility, aids to build out the sustainable responsible business and effectively manage the
corporate social performance.
Concept of responsible leadership- This is termed out as the contextual environment
that is inclusive of the social, economic, technological, ecological and political environment that
aids to conduct the business activities in manner that assist to accomplish the organisation goals
in systematic manner. Henceforth, responsible leadership termed out as to making sustainable
business that aids to take into account the interest of all stakeholder that covers shareholders,
employees, clients and suppliers. The responsible leader works as to inspire and create the
followers who works as to bring out the constructive and crucial changes ( Haque, Fernando and
Caputi, 2019).
This is crucial to manage the effective working in the private, public and third sector
enterprise to undertake better organisation responsibility and responsible leadership working
effectively. Organisation responsibility assist to maintain sustainable business strategy that put
the focus on how to maximise the utility of resources with minimum consultation and
exploration of resources without exploitation and to maintain the surplus balance of resources for
future generation. In order to manage the responsible leadership in the private enterprise this is
crucial to render the essential services to undertake the services in underprivileged and large
section of society with help of employment and to operating the business activities on profitable
basis its serves the both functions within enterprise ( Chou and Naimi, 2020). Hence, this can be
termed out as public sector are more focused in terms to create the long term plan of action than
winning the short term. On the other hand, private sector leaders are crucially focused on short
and on the quick result. In addition to this, the covers the wide range of different enterprise with
different structure and purpose ( Chou and Naimi, 2020). Thus, this is crucial to undertake
responsible leadership activities that influences the job performance and satisfaction employees
in effective manner. Thus, leaders of the public enterprise put their core focus over the public
interest, public needs and political compromises.
5
and its implication for private, public and third sector institution.
Concept of organisation responsibility-: This is termed out as the ethical behaviour of
an enterprise that when to conduct or to run out the business activities (Chou and Naimi, 2020).
In addition to this, organisation responsibility can be termed out as to corporate social
responsibility, aids to build out the sustainable responsible business and effectively manage the
corporate social performance.
Concept of responsible leadership- This is termed out as the contextual environment
that is inclusive of the social, economic, technological, ecological and political environment that
aids to conduct the business activities in manner that assist to accomplish the organisation goals
in systematic manner. Henceforth, responsible leadership termed out as to making sustainable
business that aids to take into account the interest of all stakeholder that covers shareholders,
employees, clients and suppliers. The responsible leader works as to inspire and create the
followers who works as to bring out the constructive and crucial changes ( Haque, Fernando and
Caputi, 2019).
This is crucial to manage the effective working in the private, public and third sector
enterprise to undertake better organisation responsibility and responsible leadership working
effectively. Organisation responsibility assist to maintain sustainable business strategy that put
the focus on how to maximise the utility of resources with minimum consultation and
exploration of resources without exploitation and to maintain the surplus balance of resources for
future generation. In order to manage the responsible leadership in the private enterprise this is
crucial to render the essential services to undertake the services in underprivileged and large
section of society with help of employment and to operating the business activities on profitable
basis its serves the both functions within enterprise ( Chou and Naimi, 2020). Hence, this can be
termed out as public sector are more focused in terms to create the long term plan of action than
winning the short term. On the other hand, private sector leaders are crucially focused on short
and on the quick result. In addition to this, the covers the wide range of different enterprise with
different structure and purpose ( Chou and Naimi, 2020). Thus, this is crucial to undertake
responsible leadership activities that influences the job performance and satisfaction employees
in effective manner. Thus, leaders of the public enterprise put their core focus over the public
interest, public needs and political compromises.
5

Leadership can make or break the organisation activities (Chou and Naimi, 2020). Thus,
leadership within the non-profit enterprise that presents the specific set of challenges that assist
to needs unique set of skills. Henceforth, this can be stated that the idea of the leadership is the
same across the public, private and non-profit sectors. Thus, good leadership rooted in the ability
that accomplish growing and sustaining the engagement of the people to accomplish the working
activities effectively. Therefore, the huge significance of leadership within non-profit enterprise
that there are some unique components that linked with leadership in non profit sector ( Chou
and Naimi, 2020).
Question -3
Describe the complex relationship between business, government and civil society in context of
ethical, corporate social responsibilities.
Business satisfies the human need and requirement by providing them product as well as service.
Government is based on the structure and process in society that will make authorities and
applied suitable policies ( Haque, Fernando and Caputi, 2019). Society is a network of human
relations which composed of belief, ideas and other materials things. Furthermore, it explores
that how relationship between government and civil society ( Haque, Fernando and Caputi,
2019). As per understand that relationship among civil society, government which established
interconnection between entities. In this Era, corporate social responsibility that always support
for Tesco to establish relation with community in order to identify their specific need and
requirement.
The Corporate social responsibility is still popular among business, society and
government because it is based on the complementary, overlapping the concept in the form of
business ethics, stakeholder management and sustainability. In Tesco, CSR can be identified the
four different categorises of responsibilities such as legal, ethical and discretionary. It also
related to the expectations placed on the business corporation by stakeholder and society as a
whole.
The involvement of government, civil society and business which diagnosis of societal
problem but the concept has gained more popularity support in term of international
development. As the current need due to globalization that will be considered as essential in term
of technology evolution and various division of politics ( Haque, Fernando and Caputi, 2019).
Therefore, it useful for understanding the business society relationship. In today’s world, Tesco
6
leadership within the non-profit enterprise that presents the specific set of challenges that assist
to needs unique set of skills. Henceforth, this can be stated that the idea of the leadership is the
same across the public, private and non-profit sectors. Thus, good leadership rooted in the ability
that accomplish growing and sustaining the engagement of the people to accomplish the working
activities effectively. Therefore, the huge significance of leadership within non-profit enterprise
that there are some unique components that linked with leadership in non profit sector ( Chou
and Naimi, 2020).
Question -3
Describe the complex relationship between business, government and civil society in context of
ethical, corporate social responsibilities.
Business satisfies the human need and requirement by providing them product as well as service.
Government is based on the structure and process in society that will make authorities and
applied suitable policies ( Haque, Fernando and Caputi, 2019). Society is a network of human
relations which composed of belief, ideas and other materials things. Furthermore, it explores
that how relationship between government and civil society ( Haque, Fernando and Caputi,
2019). As per understand that relationship among civil society, government which established
interconnection between entities. In this Era, corporate social responsibility that always support
for Tesco to establish relation with community in order to identify their specific need and
requirement.
The Corporate social responsibility is still popular among business, society and
government because it is based on the complementary, overlapping the concept in the form of
business ethics, stakeholder management and sustainability. In Tesco, CSR can be identified the
four different categorises of responsibilities such as legal, ethical and discretionary. It also
related to the expectations placed on the business corporation by stakeholder and society as a
whole.
The involvement of government, civil society and business which diagnosis of societal
problem but the concept has gained more popularity support in term of international
development. As the current need due to globalization that will be considered as essential in term
of technology evolution and various division of politics ( Haque, Fernando and Caputi, 2019).
Therefore, it useful for understanding the business society relationship. In today’s world, Tesco
6
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Face the issue in society which require to changing and diversifying. Some events are exciting
but it may reflect the necessity trends which underlying the forces that automatically shaping
business as well as society. The expression of relationship between business, government and
society which are frequently conceptualised in term of corporate social responsibility. It may be
representing as way from confrontational policies of earlier decade. There are various prominent
framework help for analysing relationship which emphasis on wide range of social institution. It
is mainly reflecting on the reality based on corporate world and identify the importance of social
obligation. Furthermore, in Tesco, social corporate responsibilities are influence the policies and
procedures. In order to evolve expectation while changing the role to create new opportunities
during engagement with society, business and government ( Haque, Fernando and Caputi, 2019).
However, government, business and civil society that are structured around various interests and
always concern about the government institution with creation or maintenance of good
distribution in global marketplace.
However, there seem to be general agreement which constructive input that needed from
business, society and government. In order to achieve sustainable development. In recently,
sustainable development is majorly role played in global market which will be creating an
appropriate framework of government to increase welfare ( Haque, Fernando and Caputi, 2019).
It enabling environment or culture with strong regulation, ethical norms and corporate social
responsibilities. Sometimes, it also useful for resolving the business issue or problem by
corporate social and ethical norms. These regulations are made by government so that Tesco
allows to follow rules in proper manner. In order to give better opportunities for their employee
at workplace.
Question-4
Evaluate the analytical and advanced, Understanding the social medial tools, organizational
approaches towards social media and their impact on business organisations.
Analytical skill is considered as an ability to take large volume of information or data that
analyse trends. In order to generate accurate result or outcome. There are different ways of
making sense which carried out the data in the form of descriptive, predictive, prescriptive and
diagnostic (Yang and Ahm, 2016 ). These are various analytical and advanced approach that
always support for gathering large amount of information into single unit. Tesco must use the
7
but it may reflect the necessity trends which underlying the forces that automatically shaping
business as well as society. The expression of relationship between business, government and
society which are frequently conceptualised in term of corporate social responsibility. It may be
representing as way from confrontational policies of earlier decade. There are various prominent
framework help for analysing relationship which emphasis on wide range of social institution. It
is mainly reflecting on the reality based on corporate world and identify the importance of social
obligation. Furthermore, in Tesco, social corporate responsibilities are influence the policies and
procedures. In order to evolve expectation while changing the role to create new opportunities
during engagement with society, business and government ( Haque, Fernando and Caputi, 2019).
However, government, business and civil society that are structured around various interests and
always concern about the government institution with creation or maintenance of good
distribution in global marketplace.
However, there seem to be general agreement which constructive input that needed from
business, society and government. In order to achieve sustainable development. In recently,
sustainable development is majorly role played in global market which will be creating an
appropriate framework of government to increase welfare ( Haque, Fernando and Caputi, 2019).
It enabling environment or culture with strong regulation, ethical norms and corporate social
responsibilities. Sometimes, it also useful for resolving the business issue or problem by
corporate social and ethical norms. These regulations are made by government so that Tesco
allows to follow rules in proper manner. In order to give better opportunities for their employee
at workplace.
Question-4
Evaluate the analytical and advanced, Understanding the social medial tools, organizational
approaches towards social media and their impact on business organisations.
Analytical skill is considered as an ability to take large volume of information or data that
analyse trends. In order to generate accurate result or outcome. There are different ways of
making sense which carried out the data in the form of descriptive, predictive, prescriptive and
diagnostic (Yang and Ahm, 2016 ). These are various analytical and advanced approach that
always support for gathering large amount of information into single unit. Tesco must use the
7
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analytical approach to gather large amount of data for purpose interpretation. This process will
be done on the basis of analytical tools.
Social media has enormous impact on the business platforms such as Facebook, twitter
and YouTube that are used to not only promote brands and advertise new item. It is consider an
effective media that provide the better customer service and also resolve disputes. In Tesco,
social medial is the consider as significant role that always adept in selecting and using one
platform. In order to provide the better good and service (Bretschneider and Parker, 2016). By
using social media, Tesco can establish the good relationship with customer and provide
branding opportunities. There are lot of information share to customer such as product details. In
order to advertising the product and service by using advertisement. It can be possible with the
help of social media.
Tesco is adapting the social media tool in the business process that help for greatly
transformed enterprises. It is one of most important aspects of digital marketing which providing
the incredible benefits, advantage that help reach millions of client. In this way, it is important to
know that social media and how they are going to affects on the business. Therefore, it can be
understands that social media positive impact on the business and offer an opportunity for
audience to find out the social media (Yang and Anwar, 2016). It always helping to reach
targeted people and stay engaged with them. It is great way to evaluate the competition and also
monitoring the activities of targeted people. In another way, it can be said that social media
positive impact on the Tesco in term of revenue generation, brand recognition, customer service
and engagement. Furthermore, it is to be considered as great tool that evaluate competitors and
achieve the growth or development in global marketplace.
Apart from that Tesco is jumping into the social media marketing concept which directly
positive impact on the brands and promises profitable success. It is based on the technique that
can easily target the people through social network and application to spread brand awareness in
global world. It also perceived as more targeted type of advertising. Therefore, it is the most
effective way to develop brand awareness and also engaged with potential customer through
social media. In order to generate more views, publicity for business (Bretschneider and Parker,
2016). This platform allows for creating first hand feedback from client to improve brand image,
awareness, reputation and relationship with client. Tesco must uses as business approach that
always support for giving more value to potential client which make them happy. No matters
8
be done on the basis of analytical tools.
Social media has enormous impact on the business platforms such as Facebook, twitter
and YouTube that are used to not only promote brands and advertise new item. It is consider an
effective media that provide the better customer service and also resolve disputes. In Tesco,
social medial is the consider as significant role that always adept in selecting and using one
platform. In order to provide the better good and service (Bretschneider and Parker, 2016). By
using social media, Tesco can establish the good relationship with customer and provide
branding opportunities. There are lot of information share to customer such as product details. In
order to advertising the product and service by using advertisement. It can be possible with the
help of social media.
Tesco is adapting the social media tool in the business process that help for greatly
transformed enterprises. It is one of most important aspects of digital marketing which providing
the incredible benefits, advantage that help reach millions of client. In this way, it is important to
know that social media and how they are going to affects on the business. Therefore, it can be
understands that social media positive impact on the business and offer an opportunity for
audience to find out the social media (Yang and Anwar, 2016). It always helping to reach
targeted people and stay engaged with them. It is great way to evaluate the competition and also
monitoring the activities of targeted people. In another way, it can be said that social media
positive impact on the Tesco in term of revenue generation, brand recognition, customer service
and engagement. Furthermore, it is to be considered as great tool that evaluate competitors and
achieve the growth or development in global marketplace.
Apart from that Tesco is jumping into the social media marketing concept which directly
positive impact on the brands and promises profitable success. It is based on the technique that
can easily target the people through social network and application to spread brand awareness in
global world. It also perceived as more targeted type of advertising. Therefore, it is the most
effective way to develop brand awareness and also engaged with potential customer through
social media. In order to generate more views, publicity for business (Bretschneider and Parker,
2016). This platform allows for creating first hand feedback from client to improve brand image,
awareness, reputation and relationship with client. Tesco must uses as business approach that
always support for giving more value to potential client which make them happy. No matters
8

Tesco consider social medial but it is mainly focused on the customer that allows to build a
strong relation. Through tool, it can be identified that estimate how many people spending under
two or three per day.
Tesco has focused on the setting up a social media presence for building and engaging
them effectively. It is the biggest advantage or benefits from investment in social media. In order
to reach out the existing client. Social medial is directly established the positive relation as
increase relationship between people (Yang and Anwar, 2016). A negative things that can bring
bad publicity overnight so that it require to maintain the positive image of brand in marketplace.
In context of client loyalty, it is building and maintaining brand loyalty which consider as
one of central theme of Tesco. It is helping to build an effective relationship through social
media while increasing loyalty among client and management. In another way, social media also
impact on the Tesco for increasing the website traffic (Bretschneider and Parker, 2016). It also
driving traffic to website. There are large volume of content share on the website and social
media. Many people are attracting towards the media channel to increase visibility and get
attention from new people. Moreover, it offering great value in text rather than being too
promotional. It make sure that website include the social media profile so that it become easier
for people to learn more things.
CONCLUSION
From above discussion, it concluded that Business future can be defined as generalized
contract that are traded on the future exchange. In order to engage in term of commercial,
industrial or professional activities. The report is focused on the business activities of Tesco,
which is globally leading business and also engaged with the grocery services of supermarket.
Furthermore, it has summarized about the different approaches to leadership and
significance in multi-cultural context. Also, discussion can be done on concept of organization
responsibility and responsible leadership and their implication for private, public and their sector
institution. However, it is described about the complex relationship among government, civil
society and business. In this report, it can be defined the understanding of key categories of
social media tools and enterprise approaches towards social media and their impact on entity.
9
strong relation. Through tool, it can be identified that estimate how many people spending under
two or three per day.
Tesco has focused on the setting up a social media presence for building and engaging
them effectively. It is the biggest advantage or benefits from investment in social media. In order
to reach out the existing client. Social medial is directly established the positive relation as
increase relationship between people (Yang and Anwar, 2016). A negative things that can bring
bad publicity overnight so that it require to maintain the positive image of brand in marketplace.
In context of client loyalty, it is building and maintaining brand loyalty which consider as
one of central theme of Tesco. It is helping to build an effective relationship through social
media while increasing loyalty among client and management. In another way, social media also
impact on the Tesco for increasing the website traffic (Bretschneider and Parker, 2016). It also
driving traffic to website. There are large volume of content share on the website and social
media. Many people are attracting towards the media channel to increase visibility and get
attention from new people. Moreover, it offering great value in text rather than being too
promotional. It make sure that website include the social media profile so that it become easier
for people to learn more things.
CONCLUSION
From above discussion, it concluded that Business future can be defined as generalized
contract that are traded on the future exchange. In order to engage in term of commercial,
industrial or professional activities. The report is focused on the business activities of Tesco,
which is globally leading business and also engaged with the grocery services of supermarket.
Furthermore, it has summarized about the different approaches to leadership and
significance in multi-cultural context. Also, discussion can be done on concept of organization
responsibility and responsible leadership and their implication for private, public and their sector
institution. However, it is described about the complex relationship among government, civil
society and business. In this report, it can be defined the understanding of key categories of
social media tools and enterprise approaches towards social media and their impact on entity.
9
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REFERENCES
Book and Journals
Bretschneider, S. and Parker, M., 2016. Organization formalization, sector and social media:
Does increased standardization of policy broaden and deepen social media use in
organizations?. Government Information Quarterly. 33(4). pp.614-628.
Bretschneider, S. and Parker, M., 2016. Organization formalization, sector and social media:
Does increased standardization of policy broaden and deepen social media use in
organizations?. Government Information Quarterly. 33(4). pp.614-628.
Chou, C.Y. and Naimi, L.L., 2020. A Discussion of Leadership Theories as they Relate to
Information Systems Leadership. Leadership & Organizational Management Journal.
2020(2). pp.1-10.
Haque, A., Fernando, M. and Caputi, P., 2019. Responsible leadership, affective commitment
and intention to quit: an individual level analysis. Leadership & Organization Development
Journal.
Kempster, S., Maak, T. and Parry, K. eds., 2019. Good dividends: Responsible leadership of
business purpose. Routledge.
Mousa, M., Alon, I. and Sinha, P., 2019. Responsible leadership, diversity and organizational
commitment: A study from Egypt. International Journal of Emerging Markets.
Voegtlin, C., Frisch, C. and Schwab, P., 2019. Theoretical development and empirical
examination of a three-roles model of responsible leadership. Journal of Business Ethics.
pp.1-21.
Yang, J. and Anwar, A.M., 2016. Social media analysis on evaluating organizational
performance: a railway service management.
Yang, J. and Anwar, A.M., 2016. Social media analysis on evaluating organizational
performance: a railway service management.
Yang, Jie, and Ahm Mehbub Anwar. "Social Media Analysis on Evaluating Organisational
Performance a Railway Service Management Context." In 2016 IEEE 14th Intl Conf on
Dependable, Autonomic and Secure Computing, 14th Intl Conf on Pervasive Intelligence
and Computing, 2nd Intl Conf on Big Data Intelligence and Computing and Cyber
Science and Technology Congress (DASC/PiCom/DataCom/CyberSciTech), pp. 835-841.
IEEE, 2016.
10
Book and Journals
Bretschneider, S. and Parker, M., 2016. Organization formalization, sector and social media:
Does increased standardization of policy broaden and deepen social media use in
organizations?. Government Information Quarterly. 33(4). pp.614-628.
Bretschneider, S. and Parker, M., 2016. Organization formalization, sector and social media:
Does increased standardization of policy broaden and deepen social media use in
organizations?. Government Information Quarterly. 33(4). pp.614-628.
Chou, C.Y. and Naimi, L.L., 2020. A Discussion of Leadership Theories as they Relate to
Information Systems Leadership. Leadership & Organizational Management Journal.
2020(2). pp.1-10.
Haque, A., Fernando, M. and Caputi, P., 2019. Responsible leadership, affective commitment
and intention to quit: an individual level analysis. Leadership & Organization Development
Journal.
Kempster, S., Maak, T. and Parry, K. eds., 2019. Good dividends: Responsible leadership of
business purpose. Routledge.
Mousa, M., Alon, I. and Sinha, P., 2019. Responsible leadership, diversity and organizational
commitment: A study from Egypt. International Journal of Emerging Markets.
Voegtlin, C., Frisch, C. and Schwab, P., 2019. Theoretical development and empirical
examination of a three-roles model of responsible leadership. Journal of Business Ethics.
pp.1-21.
Yang, J. and Anwar, A.M., 2016. Social media analysis on evaluating organizational
performance: a railway service management.
Yang, J. and Anwar, A.M., 2016. Social media analysis on evaluating organizational
performance: a railway service management.
Yang, Jie, and Ahm Mehbub Anwar. "Social Media Analysis on Evaluating Organisational
Performance a Railway Service Management Context." In 2016 IEEE 14th Intl Conf on
Dependable, Autonomic and Secure Computing, 14th Intl Conf on Pervasive Intelligence
and Computing, 2nd Intl Conf on Big Data Intelligence and Computing and Cyber
Science and Technology Congress (DASC/PiCom/DataCom/CyberSciTech), pp. 835-841.
IEEE, 2016.
10
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