Analysis of Sainsbury's Business Strategies and Competitive Advantages

This assignment provides a comprehensive analysis of Sainsbury's business strategies, focusing on various aspects such as low start-up costs, global marketplace operations, and 24/7 trading capabilities. It delves into the advantages Sainsbury's gains from alternative income sources like 'TU' clothing and how it utilizes pricing opportunities to manage inventory and attract customers. The analysis also explores how Sainsbury's gathers customer information to enhance product offerings and gain a competitive edge, including the use of search facilities to improve customer experience. Overall, the assignment examines how these strategies contribute to Sainsbury's operational efficiency and market competitiveness, providing a detailed overview of their business model and strategic advantages.

Low start-up
and running
costs
It is when a company start
for the first time their
business. For example, if
Sainsbury’s will open a
new website instead of
having building as shops it
can benefit them by not
having bill such as water,
gas and whatever else.
And they have only to pay
the cost of the server and
the cost of maintaining on
stock where the items are
being deposited.
Global Marketplace
Global marketplace is when a company executes
operation globally that means not in only one
country. If Sainsbury’s start a their business globally
it can affect positively because it will be increase the
customers from other countries and that can make
easier for the company to trade items in all the
world.
24/7 Trading
24/7 trading is when a company trades with
customer 24 hours and 7 days. This operation can
benefits Sainsbury’s because the customer can buy
their items at any time they want and this can
increase the number of customer because can
facilitate the trade between the company and the
customer.
Benefits
By Habibullah Tohin Aman (1110556)

Alternative Income Source
Some companies can have profit from business
that are not related to the companies.
Sainsbury’s can benefit from it because they
have another business called “TU” clothing that
is out of their business but they make profit on it.
Pricing Opportunities
Price opportunities is made by companies which
want to sell a specific type of item or items.
Sainsbury’s can benefit from it by selling product
with lower prices if they have an amount of it
Gathering customer Information
Gathering customer information is
done for companies which want to
know the details of the customers
and they usually buy. Sainsbury’s
can benefit from it by know their
customer preferences to give them
new product or try to expand their
business to new customer buy
selling their favorite products.
Competitive Edge
Competitive Edge is when a company take
advantage from other companies by selling
a product that other company are not using
or by using a software that speed up all the
operations. Sainsbury’s can sell unique
products to take advantages from other
companies and involve the customer to
come only in their shops to buy that specific
item.
Search Facilities
Search facilities is when a company give an
easy way for the customer to find the
products that they want. Sainsbury’s can
benefit from that by giving images and
categories to the items to give the chance
to the customer to find easy their list of
products.