Business-to-Business Sales (571-CN3-AS) - AM Fashion Assignment 1

This assignment is a practical application of business-to-business sales principles, focusing on AM Fashion, a fictitious company in the fashion industry. The assignment begins with an overview of the sales representative's personal characteristics and relevant examples, followed by a detailed company description. The core of the assignment involves identifying potential buyers and suppliers for AM Fashion, including contact information, product details, and website links. The assignment includes a sales proposal addressed to Burberry, outlining AM Fashion's products and value proposition. The proposal addresses potential objections, demonstrating an understanding of market dynamics and customer needs. The document concludes with a bibliography of the resources used for research and information gathering. The assignment demonstrates the ability to develop and implement a sales strategy, analyze market opportunities, and communicate effectively with potential clients.

ASSIGNMENT II
NAME OF COMPANY: AM Fashion
DETAILS OF SUPPLIERS:
Supplier 1 Supplier 2
Name: Euphoric Colors Name: Royal Apparel
Product of interest with image: Ivory Feather Lace
Product of interest with image: SMPPKECO Royal
Apparel Sustainable Eco Sample Pack
Price of product: $3100 Package A Price of product: $360 per unit
Name of seller: Euphoric Colors Name of seller: Royal Apparel
Direct e-mail: [e-mail] Direct e-mail: [e-mail]
Various steps you took to find this information: Various steps you took to find this information:
Online website:
https://www.euphoriccolors.com/
Online website:
https://www.royalapparel.net/

DETAILS OF BUYERS:
Company name: Burberry Company name: PVH (Tommy Hilfiger)
Products/services they sell: Clothing, Accessories,
Perfumes, Cosmetics
Products/services they sell: Designer Apparel,
Accessories, Cosmetics, Homewares
Address of head office: Yorkdale, ON Address of head office: Pickering, ON
Name of buyer: Burberry Name of buyer: PVH (Tommy Hilfiger)
Direct e-mail: [e-mail] Direct e-mail: [e-mail]
Direct phone number and extension:
[phone]
Direct phone number and extension:
800-866-6922
Various steps you took to find this information: Various steps you took to find this information:
Online websites:
https://www.vogue.in/
https://uk.burberry.com/
Online websites:
https://www.gqindia.com/
https://www.pvh.com/brands/tommy-hilfiger

AM Fashion
Address:
Phone no:
Date:
Marco Gobetti
CEO Burberry
Yorkdale, ON
Dear Sir,
Re: Proposal for sale of products by AM Fashion
With the growing demands for innovative styles in the Fashion industry, AM
Fashion too is looking for opportunities to progress and develop further. In order to fulfil
this objective, the AM Fashion is approaching your renowned and respectable company
to undertake the thought of buying our products and promoting them under your brand
name.
The Am Fashion is a manufacturer of clothing, accessories, and fashionable
goods for men, women, and children. The company also manufactures ethnic wear in
accordance to the clothing styles of various cultures. Innovation for us is an everyday
virtue that is thoroughly imbibed to increase the demand of our product in the market.
The marketing strategies of the company is dependent on the various social media
platforms for the deliverance of the product updates, new offers and such other lucrative
options for the consumers to look forward to. Our company is devoted to ascertain
quality production of goods and prompt responsiveness in case of any issues caused
from the company’s side. Any association with our company has resulted in a fruitful
manner for both the company and the associate.
As a flourishing company in the fashion industry, the AM Fashion is looking
forward towards a mutually beneficial association with you prestigious company.
Looking forward to receiving the desired approval from your side of buying our products.
Sincerely,
Peter Wilson

Sales Representative
AM Fashion
Website:
E-mail:
Contact Number:

Objection 1: Do you think the products of your
company are needed in the market as there are
already many brands producing the same goods
as your company?
Reply: The ever growing expanse of the
fashion industry expands the scope of the
companies that produce goods related to the
industry. Hence, with increasing demands of
the consumers, the supply of the goods also
needs to increase. The AM Fashion aims at a
contribution to this supply of apparel and
accessories to people of all gender and age.
Since the AM Fashion manufactures normal
and ethnic clothing, it succeeds in fulfilling the
needs of the consumers who want quality
goods at reasonable prices. One of the basic
needs of humankind is clothes and since the
company is a proficient producer of apparel,
the need for the goods of the company shall
remain as long as the company adheres to the
consumer demands and their satisfaction
levels.
Objection 2: What specific features does your
company guarantee the customers?
Reply: The AM Fashion utilizes organic raw
materials to ensure high end quality products
that are environment friendly. This particular
feature of the company’s goods shall lure more
customers with a responsible cause of
safeguarding environmental interests.
Objection 3: How reliable are the suppliers of
the company?
Reply: Since the AM Fashion never
compromises on quality, it procures its raw
material from two of the best suppliers of
United States of America namely the Euphoric
Colors and the Royal Apparels. Both the
companies have a widespread market and
renowned reliability on their brand name. Thus,
the sources of raw materials of the AM Fashion
are responsible and dependable.

Bibliography
https://www.vogue.in/
https://uk.burberry.com/
https://www.euphoriccolors.com/
https://www.royalapparel.net/
https://www.gqindia.com/
https://www.pvh.com/brands/tommy-hilfiger