Engineering and Construction at North Oil Qatar: Business Schools

This report examines the application of business management principles within the Engineering and Construction department at North Oil Qatar, focusing on the influence of three key schools: the Success School, the Marketing School, and the Behavior School. The Success School is analyzed in terms of project success criteria, factors, and the use of project management tools like PERT/CPM. The Marketing School's role in understanding client needs, stakeholder management, and internal marketing is discussed, highlighting its direct link to sales and profitability. The Behavior School's emphasis on leadership, motivation, communication, and employee behavior is also explored, emphasizing the importance of addressing conflict and fostering a positive work environment. The report emphasizes the impact of these schools on the company's project outcomes and overall business performance. The report also highlights the importance of project management techniques and the role of software in efficient project management. The importance of employee satisfaction, effective leadership, and communication is also highlighted.

Engineering and construction department at North Oil Qatar
Student’s name
Institution Affiliation(s)

Q. Which three schools from the 11 schools of business management, your organization is
most related to and what impact has that had in your organization.
Business management is currently being utilized to plan and schedule projects within the
business operations. Many business projects are complicated, therefore require intensive
planning and scheduling. Project management provides a simpler method for managing
complicated projects and identifying effective project management techniques aids in completing
major projects punctually and within budget. The project’s start and finish time are crucial to the
overall completion time. Software usage is also beneficial for effective project management
(Larsson & Eriksson, 2018). From the 11 schools of business management, the three schools that
are most related to the Engineering and construction department at North Oil Qatar are the
behaviour school, the success school and the marketing School.
The Success School
The Success School describes the failure or the success of a given project in the
Engineering and construction department at North Oil Qatar. When describing project success,
two main factors are considered which are project success criteria and project success factors.
The project's success criteria are the organizational objectives that the company wishes to
achieve from a given project (Turner et al., 2013). Success criteria measure how successful the
results of a project are. On the other hand, project success factors are the components of the
project that can be changed or influenced to increase or reduce the likelihood of project success.
That is, these are variables that can be changed to make success more likely to happen in a given
project.
At the Engineering and construction department at North Oil Qatar, the manager in
charge of projects identifies the success criteria to be used for each project and then determines

the factors that will lead to the successful completion of that project and finally chooses the most
appropriate project management methodology to deliver a successful project.
Initially, project stakeholders mainly concentrated on success factors such as cost, the
completion time of the project, and the performance of employees in regard to the project
objectives. Project leaders believed that the greatest contributors to success were on how the
project was planned and controlled, as advocated in the Optimization School (Turner et al.,
2013). However, it is now widely accepted that stakeholders view the project as a process from
the time it is initiated to the time it is completed. The activities involved in between have a great
impact and can be used to determine the success or failure of a project.
The Engineering and construction department at North Oil Qatar has greatly benefited
from the use of project management tools for communication, collaboration, cost management,
human resource management, scheduling, and monitoring of projects. Value and success can be
monitored at every step of the project from when it is initiated to its completion. Project
managers at the company are able to divide the project into segments and assign these small
modules to employees who are more qualified and specialized in those specific areas.
Major duty of managers is to establish and manage projects for business operations. The
project is a short-term procedure designed to achieve specific goals and objectives (Larsson &
Eriksson, 2018). Implementing the project may contain constraints that interfere with time and
funding. A crucial duty for managers is to strategize and employ project management techniques
that are successful with minimum interruption to the business operation. The major challenge of
project management is accomplishing goals and objectives with the presence of constraints.
Project management techniques are utilized to assist managers in handling large complicated
projects. PERT and CPM are the two common techniques of project management. The

techniques were established to improve the planning, scheduling, monitoring and controlling of
complicated projects. There are some differences between PERT and CPM. However, the
techniques are extremely similar and combined to explain the management approach (Hall,
2012).
Utilizing the PERT/CPM approach, managers are able to formulate the timing of projects
with consecutive activities. The completion of projects can be improved by utilizing the
PERT/CPM technique. Every activity in the project has delegated a start and finish time. The
technique estimates how long the project will take to complete, centered from the least and
greatest amount of time for complete activities. The PERT/CPM approach provides an estimated
workflow by informing workers of mandatory start and finish times for activities. Managers can
focus on the time-critical activities identified by the critical path. Activities with no free time are
those that need to remain on established time in order for the project to stay on the completion
schedule. The completion of the project can be improved with managers focusing on activities
that are crucial to the timely accomplishment of the project. The critical path is essential since
interruptions in activities on the critical path delays completion of the whole project. Activities
are assigned an earliest and latest start and finish time to achieve predecessor obligations and
avoid delaying the entire project (Pellerin & Perrier, 2019).
Project management is an important tool when planning and scheduling a project for
completion. The tool may be utilized to control the activities of a challenging project. The
PERT/CPM technique is excellent for maintaining control of complicated projects. These
techniques improve the completion of projects through delegating start and finish time and
staying within a set budget. The project management technique may be stored within the
software that helps the management track and make an effective decision. Implementing an

effective project management system towards a project makes the difference between success
and failure (Xuan & Moslehpour, 2019).
The marketing School
The marketing School of Business Management identifies the client's needs, the
formation of project organizations, stakeholder’s management, the interactions between
customers and contractors, the internal marketing of the project organization, stakeholders, and
how the marketing of the project will be done to its customers. Also, the marketing that enables
the sharing of project management to senior executives is addressed in the marketing school
(Turner et al., 2013).
The School of Marketing addresses projects as a billboard that connects the company
senior-most executives and the employees in relation to project management and how they can
increase productivity and realize more profits for the organization. The marketing School is seen
as a way of integrating the strategic elements and tactical components for the success of the
business. The public and media relations are used by the organization to reach more people while
advertising their products and services (Turner et al., 2013).
For the Engineering and construction department at North Oil Qatar, marketing is directly
related to sales. When marketing activities and marketing communication is well done, the
company is able to sell its products and services and consequently earning more profits and
achieving their objectives (Goetz & Hoelter, 2013). The company mainly depends on its
marketing department for it to make decisions on what to produce and sell. Various marketing
techniques have helped the company to regulate and produce products and services according to
the market needs (Martin, 2011).
The Behaviour School

The Behaviour School addresses projects as a social system. The school is closely related
to the Governance School and uses it as its premise that the project at the organization is a social
system including several areas of organizational behaviour such as communication, leadership,
team building and human resource management. While dealing with the behaviour School,
project managers should be able to address conflict management that arises when various teams
are selected to work together towards the successful completion of a project (Raziq &
Maulabakhsh, 2015).
Employee’s attitude is closely related to their productivity at the organization. The
workplace is a social system where a small and informal group could influence what levels an
individual behaves. It is also important to note that the style the leaders use in supervision is a
critical factor in creating a worker's job satisfaction. At the Engineering and construction
department at North Oil Qatar, steps have been taken to assist workers in adjusting to the
organization's culture and way of life by using training and collaborative systems between
management and the labour force (Bakotić, 2016).
According to the school, the manager should possess skills and training that enable them
to know the causes of human behaviour at the workplace. These managers should also be able to
motivate, lead, and communicate with their employees with competence — the school advocates
for the satisfaction of employees at the workplace. Further, the school argues that if the needs of
the employees are well handled, this results in the employees becoming more productive and the
organization benefits. To sum up, the school deals with leadership, motivation, communication
and the behaviour of individuals and groups within the organization (Peiró & Tordera, 2019).
The school led to the emergence of Human Relations and behavioral science. The
behavioral science category has contributed to the school as it focuses on motivation, group

behaviour, conflict management, personality, attitudes, leadership, and communication among
other things. In behavioral science, the conceptual and analytical tools are applied to the problem
of both understanding and predicting the behaviour of individuals and groups at the workplace.
This was necessitated as a result of criticism that Human Relations was not effective in assuming
that employee satisfaction was directly related to productivity. On the other hand, the Human
Relations category of the school mainly focuses on the influence of management theory and
practice in organization behaviour, the psychology of employees at their workplace and human
resource management as a whole.

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