Researching Services Report

This report analyzes two distinct businesses: Adventure Life, an adventure travel organization, and Agility Computer Network Services, an IT consulting firm. It details the services offered by each, including Adventure Life's range of activities (rafting, skydiving, trekking, etc.) and Agility's IT solutions (managed services, IT audits, cloud migration, etc.). The report then utilizes the Goods and Service Continuum to compare the relative tangibility of the services provided by both organizations, concluding that both offer a mix of pure intangible and semi-tangible services. The analysis is supported by references to relevant academic literature on service quality and marketing.

Researching Services

Step 1
Adventure life is considered as an adventure travel organization which providing private
journeys, expedition voyages throughout the world and small group tours. The main focus of the
organization is on cultural, nature and active travel. It was established in 1999 by Brian Morgan.
When it was launched, it provided Spanish language study trips and internships. During 200 the
organization decided to focus on only offering tours and no more Spanish language internships
and study trips (Cronin 2015). It provides various services to its customers some of them are
following:
 Rafting
 Sky Diving
 Rappelling
 Trekking
 Motorcycle Tours
 Scuba Diving
 Cycling
 Paragliding
 Mountaineering Expeditions

Step 2
Agility Computer Network Services is considered a famous organization which provides
technology consultation, support, management, implementation, and application development
services to different business organizations. It has more than 1000 employees in its Chicagoland
area. The organization offers a well-managed network of different services. It utilizes the
efficient information technology solutions to serve its clients in an efficient way. It has extensive
experience in delivering IT services which reduce the risk possibility of the organization
(Mountney, 2016). It provides following services to its clients:
 Managed services
 IT Projects
 IT Audits
 Security facility
 Business Continuity
 Virtualization

 Cloud Migration Services
 IT Consulting
 Microsoft Office 364
 Remote Monitoring and Management
Step 3
The Goods and Service Continuum help marketers to measure the relative goods and services
composition of total products. With the help of goods and service continuum, they are able to
identify available opportunities. On the basis of above-mentioned continuum service diagram of
consultancy organization and Travel Company, it can be said that the common service areas for
both the organization are pure intangible elements and mid of intangible elements or tangible
elements (Mok, 2013). It means that pure intangible elements provide pure service functions to
their customers or clients or mid of area means that they provide semi-tangible services or semi-
intangible services.

References
Cronin Jr, J. J., & Brokaw, S. C. (2015). The Importance of Image Attributes: A Comparison of
Product and Service Sectors. In Proceedings of the 1988 Academy of Marketing Science (AMS)
Annual Conference (pp. 350-354). Springer International Publishing.
Mok, C., Sparks, B., & Kadampully, J. (2013). Service quality management in hospitality,
tourism, and leisure. Routledge.
Mountney, S., Asthana, A., Mohammed, K., & Almond, M. (2016). A preliminary investigation
of the reserve service continuum. Universia Business Review, (49), 116-131.