Business Development: Stakeholder Analysis of the Shell Company Report

This report provides a comprehensive stakeholder analysis of the Shell Company, a multinational energy corporation. It begins with an executive summary, followed by an introduction to Shell's background and operations, emphasizing its international presence and focus on oil, gas, and energy markets. The report identifies Shell's functional areas, including contract and procurement, and IT, and then delves into the internal stakeholders (shareholders, employees, suppliers) and external stakeholders (customers, governments), detailing their respective roles and interests. It examines the nature and degree of stakeholders' interests, including the competitive advantages and marketing strategies, and assesses the level of influence each stakeholder group holds. The report includes a stakeholder matrix to visualize influence and interest levels, categorizing stakeholders based on their power and interest. Finally, the report offers a discussion comparing Shell's stakeholder dynamics with those of Johnson & Johnson, highlighting dissimilarities and analyzing the differences in stakeholder interests and influences. The report concludes with a summary of findings and a list of references in APA 6th style.

Stakeholder Analysis 1
Shell Company Stakeholder Analysis
By (Name)
Name of the Class
Name of the professor
Institutional affiliation
City and State
Date

Stakeholder Analysis 2
Shell Company Stakeholder Analysis
Executive Summary
 Shell is one of the world’s recognized companies across different energy markets at the
international level
 It is an energy company that operates internationally and has been in a position og putting
a lot of focus in the exploration, different aspects of development, production and even
marketing of a wide variety of oil products together with natural gas products
(Bhattacharya et al ., 2019).
 The organization’s major focus has always been geared towards adequately developing
new crude oil together with several other aspects of natural gas supplies that are obtained
from the oil fields
 The organization has been able to put a lot of focus in meeting the energy needs of
various customers are located in different parts of the world (Bourke et al., 2014)
 Its high level of competitiveness is a condition that was brought on board by its
stakeholders who tend to exist both at the internal and external level of the organization
 What is more interesting about Shell is that it has been able to set up a variety of branches
across different parts of the world where it has been able to reach out to a wide range of
its consumers within the minimum time possible to provide them with the services that
they need.

Stakeholder Analysis 3
Introduction and background information of Shell Company
Shell is portrayed to be a multinational kind of company that majorly focuses on
petroleum products. As far as the origin of this company is concerned, it is majorly connected to
both British and Dutch. Way back in 2010, this royal Dutch kind of company was majorly
recognized to be the eighth largest cooperation across the whole world (McDaniel et al., 2018).
The headquarters of Shell is fully based in Netherlands where it is specifically located in Hague.
Also, it has been able to set up another different office that is strategically located in the capital
city of the United Kingdom (Brammer and Millington, 2014). On the other hand, the mode of
operation that has been implemented by this company appears to be extremely extensive since it
has been able to concentrate all its operations in more than forty countries across the world
(Brown et al., 2016). This is a unique feature that makes Shell company to be one of the most
recognized world’s largest business. The entire Shell group has always been in operation for
quite a number of years ever since 1907. It was during this time when Shell Company was
merged between two different types of companies where one of the companies was fully
allocated a total of 60% of the entire share while the remaining one was able to walk away with
40% ( Matthews and Berenberg, 2016). This was majorly carried out with an intention of making
Shell Company to be well initiated in several other countries. Again, this Royal Dutch
organization is known to have been basically formed way back in the 1890 under the leadership
of an individual by the name August Kessler (Colvin,Witt and Lacey, 2016). On the other hand,
the name “Shell” that the company uses to recognize itself across different market platforms is
known to be strongly linked to different functions of trading together with transportation that are
being carried out by the company across various regions(Cudich and Morais, 2019). In 1907 is
when the company started to gain much popularity across various parts of the world although by

Stakeholder Analysis 4
this time, the major owners of the company had not yet started to refer to it as Shell (Cuppen et
al., 2016). As a result, the brand that is attached to the Royal Dutch petroleum company is what
is currently being referred to as Shell. In this century, it is a kind of brand that is being
recognized by various people ad a special form of commercial symbol that makes the whole
company to look unique(De Vita, Lagoke and Adesola, 2016). It is mainly recognized as pectin
which is always a perfect reflection of as sea shell; this makes it clear that the design of Shell
major relies on the sea shell where the latest design was carried out by an individual by the name
Loewy Raymond.
The other essential kind of business that this organization is involved in is an adequate
exploration of natural gas where a significant amount of the organization’s profit normally
originates from the trade of natural gas, Moreover, its well-known mode of vertical integration is
very essential most so for a reasonable scale of various economies together with the prevention
of any mode of entrance (Kean nd Jaiswal, 2015). This company is also in a position of carrying
out a chemical trading business which has been in a position of bringing on board almost a third
of the organization’s profit. The chemical business is a serious business that Shell has been able
to initiate across different countries where it is attached to more than forty thousand petrol
stations together with seven different oil refineries that are all situated in strategic locations. The
brand is an essential tool that is perfectly utilized by the company to come up with a high level of
impression most so to its potential customers (Miito and Banadda, 2016). Generally, what is
being done by the company entails the ability of figuring out a unique type of brand that is
capable of adequately expressing its benefits to the entire world. It is therefore very important for
the company’s brand to be able to perfectly communicate the relevant information that the whole
organization is intended to give (Mohammad Razi et al., 2018). And be able to form with a vast

Stakeholder Analysis 5
range of consumers has greatly strengthened the bond to an extent of making its sales to
skyrocket over the past few years.
Functional Areas in Shell Company
Shell Company has a variety of functional areas that has enabled its management team to
carry out various operations with a lot of efficiency in order to make sure that different
objectives are attained within a reasonable time frame. One of the major functional areas in Shell
Company is the contract and procurement department (Martin and McMahon, 2012). The
contract department secures a variety of contracts on behalf of the entire organization by coming
up with an appropriate schedule that will make sure that the contracts are responded to within a
reasonable time limit (Okinono, Salleh and Din, 2016). The procurement department on the other
hand, is a special department that has been given the mandate to issue a vast range of invitations
in order to bid and even carry out requests for different types of proposals and quotations on
behalf of the organization (Martin, Duggan and Baggott, 2013). Information technology is also
another functional area within the organization where it entails the use of a vast range of
parameters to adequately communicate with different parties majorly the potential customers
who are likely to be situated across different parts of the world.
Internal and external stakeholders together with their respective roles
Internal stakeholders
Internal stakeholders are normally being viewed by the wider community as a reflection
of Shell Company together with how it has been able to perform various tasks (Yang, Zou and

Stakeholder Analysis 6
Wang, 2016). Some of the major internal stakeholders for Shell Company majorly constitutes of
the shareholders, its employees and also a wide range of suppliers. Since the company is a form
of large business, it is fully owned by the shareholders who tend to play a fundamental role in the
life of the business. The shareholders being the major internal stakeholders, their role mainly
entails the provision of a reasonable part of capital that is normally required to set up a business
and also run it at the same time. Again, they are capable of taking a reward from a share of
different organizational profits that are normally provided in the form of dividends. Again, one
of the most important roles of the shareholders as the major internal stakeholders is to choose an
appropriate and reliable board of directors present them and also to provide a good direction to
the company. Employees play an important role when it comes to the implementation of various
strategies.
External stakeholders
Customers- without the existence of customers, it would be very difficult for a business to
operate. They play an essential role of buying the organizations goods and services based on
their preferences
Governments- various governments have also been Shell’s external stakeholders where their
major role has always been to provide Shell Company with approval of operating the businesses
across the borders of various governments.
The nature together with degree of major stakeholder’s interests

Stakeholder Analysis 7
The nature together with the degree of main stakeholders’ interest that is attached to Shell
provides a lot of information regarding what the organization is all about. Aforementioned, the
major stakeholders for this organization mainly entails shareholders, employees together with
different types of suppliers, and their interests has always been geared towards making the entire
organization to be able to offer a high level of competitive advantage across different market
platforms (Puffer and Braithwaite, 2016). The employees have gone to an extent of coming up
with appropriate marketing strategies that are set to benefit the organization. Again, the
shareholders too have been on the fore front to make sure that a reliable board of directors is
chosen in order to guide the organization to a reasonable direction.
Level of influence attached to the main stakeholders
As far as the level of man stakeholders’ influence is concerned, Shell’s major
stakeholders are known to be having a high importance together with high influence that is
geared towards making a difference within the organization (Xu et al., 2016). Their high
influence level is fully based on the ability to make sure that the organization is capable of
attaining all its targeted objectives within the shortest time possible.
Stakeholder’s Matrix

Stakeholder Analysis 8
High
Keep Satisfied
Manage Closely
Power Monitor
Keep Informed
Low Low
Interest High
 High power and high interest type of stakeholders-These are the most important
stakeholders attached to the organization where they mainly include shareholders.
Furthermore, Shell Company has been able to prioritize keeping these stakeholders happy
through a variety of projects that are always in progress.
 High power low interest type of stakeholders- As a result of high influence of theses
stakeholders to Shell Company, the entire organization has been working very hard to
keep them satisfied at all times. The stakeholders falling under this category are the
suppliers
 Low power and high interest stakeholders- Shell is always focused towards keeping these
stakeholders informed where the organization has also gone an extra mile to regularly

Stakeholder Analysis 9
check in with them to ensure that they are not encountering any project related problems.
The stakeholders falling in this category are the employees
 Low power, Low interest stakeholders-Shell has been on the verge of keeping this group
of stakeholders with periodical updates without overdoing it. The surrounding society is
the stakeholder attached to this category (Van Rietschote et al., 2017).
Discussion
The kind of industry that shell operates in is totally different from the one that Johnson
and Johnson carry out its operations. Shell is more about energy while Johnson is more about
healthcare. Moreover, there exist quite a number of stakeholder dissimilarities between what is
taking place in Shell Company and what is being encountered in Johnson and Johnson Company.
Firstly, Johnson &Johnson values society as one of its most significant stakeholder that is known
to be existing at the external level. In shell Company, the most valuable stakeholder at the
external platform is the customer. Shell values its customers most than any other stakeholders at
the external level since the customers are the ones who keep the business moving and without
them, there is a high probability that the business will be able to operate efficiently. There also
exists the difference in terms of stakeholder interests together with influence between Shell and
Johnson & Johnson. In Shell Company, the shareholders are known to be having a high power
and high interest rates geared towards making the organization to emerge very competitive. In
Johnson & Johnson, the high power and high interest stakeholders is channeled towards the
direction of the employees and specific members of the organization who are not found at the
senior most levels.

Stakeholder Analysis 10
Conclusion
Stakeholders are always essential in an organization’s operations at some point; they are
likely to determine the kind of direction that a given organization is likely to take in order to
attain all the desired objectives. As a result, an adequate analysis of the stakeholders greatly
determines how soon an organization is likely to become very competitive. Good and reasonable
stakeholders are normally in a position of understanding how and organization should operate
together with some of the things that are given organization should avoid I order to overcome
different barriers during operation.

Stakeholder Analysis 11
Bibliography
Bhattacharya, S., Hansalia, R., Muddana, R., Paramasivam, S., Dayabaran, V. and Gumudavally,
S., Arris Enterprises LLC, 2019. Distributed rule provisioning in an extended bridge. U.S. Patent
10,193,706.
Bourke, A., Sleiter, B., Shu, F.H., Machado, B.A. and Miskiewicz, P., SWEETLABS Inc, 2014.
Systems and methods for integrated application platforms. U.S. Patent 8,806,333.
Brammer, S. and Millington, A., 2014. The development of corporate charitable contributions in
the UK: A stakeholder analysis. Journal of Management studies, 41(8), pp.1411-1434.
Brown, G., Strickland-Munro, J., Kobryn, H. and Moore, S.A., 2016. Stakeholder analysis for
marine conservation planning using public participation GIS. Applied Geography, 67, pp.77-93.
Colvin, R.M., Witt, G.B. and Lacey, J., 2016. Approaches to identifying stakeholders in
environmental management: Insights from practitioners to go beyond the ‘usual suspects’. Land
Use Policy, 52, pp.266-276.
Cudich, M. and Morais, S.D., BEA Systems Inc, 2019. System and method for extending ad hoc
information around structured data. U.S. Patent Application 12/109,133.
Cuppen, E., Bosch-Rekveldt, M.G., Pikaar, E. and Mehos, D.C., 2016. Stakeholder engagement
in large-scale energy infrastructure projects: Revealing perspectives using Q methodology.
International Journal of Project Management, 34(7), pp.1347-1359.
De Vita, G., Lagoke, O. and Adesola, S., 2016. Nigerian oil and gas industry local content
development: A stakeholder analysis. Public Policy and Administration, 31(1), pp.51-79.

Stakeholder Analysis 12
Kean, B. and Jaiswal, S., Telefonaktiebolaget LM Ericsson AB, 2015. Intelligent traffic quota
management in split-architecture networks. U.S. Patent 9,178,767.
Martin, D.J. and McMahon, P.B., International Business Machines Corp, 2012. System and
method for circuit and path based event correlation. U.S. Patent 8,255,525.
Martin, D.J., Duggan, M.E. and Baggott, C.J., International Business Machines Corp, 2013.
System and method for correlating carrier ethernet connectivity fault management events. U.S.
Patent 8,572,435.
Matthews, A.R. and Berenberg, A., Cisco Technology Inc, 2016. Switch management system and
method. U.S. Patent 9,509,588.
McDaniel, D., Sreenivasa, K.K.A. and Varadaraju, B., Brocade Communications Systems LLC,
2018. Techniques for facilitating port mirroring in virtual networks. U.S. Patent 9,912,536.
Miito, G.J. and Banadda, N., 2016. Waste to energy technologies for solid waste management a
case study of Uganda. Agricultural Engineering International: CIGR Journal, 18(3), pp.136-
146.
Mohammad Razi, M.A., Al-Gheethi, A., Al-Qaini, M. and Yousef, A., 2018. Efficiency of
activated carbon from palm kernel shell for treatment of greywater. Arab Journal of Basic and
Applied Sciences, 25(3), pp.103-110.
Okinono, O., Salleh, D. and Din, B.H., 2016. Infrastructure and sustainable development the case
of the niger delta region in Niger Delta. Delhi Business Review, 17(1), pp.1-14.
Puffer, S.M. and Braithwaite, K., 2016. The Russian Management Revolution: Preparing
Managers for a Market Economy: Preparing Managers for a Market Economy,778