Business Simulation Report: V-Connect's Strategic Plan and Analysis

This report analyzes the business simulation of V-Connect, a new smartphone company, focusing on its strategic plans, performance evaluations, and future recommendations. The report is divided into two parts: Part A reviews V-Connect's future plans, evaluates the success of its strategies (cost leadership, product leadership, and customer focus), and provides recommendations. It also examines the company's vision, values, mission, human resources, and company culture. Part B includes a professional development reflection report, summarizing identified events, relevant concepts and theories, industrial practices, application of theory and practices, discussion, and recommendations for practice and research. The report employs Porter's five forces and market share analysis to evaluate performance and guide future decisions. The ultimate goal is to become a major player in the smartphone market by providing high-quality products and services.

Business
Simulation
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Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY..................................................................................................................................................4
PART A.........................................................................................................................................................4
Section A..................................................................................................................................................4
Review and present future plan for the company...................................................................................4
Evaluate the success of your strategy and make recommendation for future plans...............................4
Section B..................................................................................................................................................5
Vision and Strategy of V-connect ............................................................................................................5
Review of each year progress .................................................................................................................6
Future plan and recommendation.........................................................................................................12
PART B – Professional development Reflection Report.............................................................................13
Executive summary................................................................................................................................13
Identified events....................................................................................................................................14
Review of relevant concepts or theories...............................................................................................14
Review of industrial practices................................................................................................................15
Application of theory as well as practices..............................................................................................15
Discussion..............................................................................................................................................16
Recommendation for practice and research.........................................................................................17
CONCLUSION.............................................................................................................................................17
REFERENCES..............................................................................................................................................19
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INTRODUCTION
Simulation that is used in education as well as training is referred to as business
simulation. It can either be based on analysis or be number based and can help in demonstrating
the different concepts of theory effectively. This canh further lead to retention in knowledge as
well as an increase in the overall knowledge (Draijer, 2020). Several benefits are associated with
business simulation which include that the participants get a chance to enhance their overall
practical knowledge and not just focus on building theoretical concepts. They also get an
opportunity to acquire new skills and also understand the organization in an effective manner. If
an organization uses business simulation, it can build an environment that is free of risks and
also promotes learning among the participants. This is because they learn from previous
mistakesin a comparatively safe environment. Business simulation allows the employees within a
company to personally experience the different consequences of aspects of business (Lin, Yen
and Wang, 2018). Not only this, the participants of the business simulation can also enhance
their learning about different concepts and increase overall engagement in a short time.
Organization on which this report is based the brand of Phone Ventures, V-connect,
which is a new business with the main objective of acquiring the Smartphone market completely.
The receptive company started its operations on a small level and late acquired the competitors
in the market. Those brands were leading the market with their products as well as services.
Respective company did this in a very short duration of time. The company aims to become a
major player in the market and grasp as many opportunities as possible. This will lead to an
increase in its overall sales. Business simulations have a series of round wherein each of the
rounds is equal to a year. The results are reviewed after each round and then new decisions are
made. The report provides an overview of the future plans for the company and also evaluates
the success of the strategy that is developed. Apart from this, it also includes recommendations
for the future along with a Five-Year strategy are also included as well as a reflection about how
working in the team can be helpful is also a part of this report.
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MAIN BODY
PART A
Section A
Review and present future plan for the company.
V-connect is comparatively new business in creating and developing smart phone
industry. Plans can be describe as the set of actions that is taken by organization in order to grow
and develop business into market area as well as provide its business offering to large number of
customers (Aranda, Sánchez, and Djundubaev, 2016). The aim and motive of V-connect
company for smart phone market area by providing high quality products and services to
potential customers. Future plan of respective company includes developing strong brand image
of organization as well as becoming the serious players of respectable size of company in market
area. This organization is planning to operate into new market areas as well as achieving
different business opportunity in order to increase sales of company. Increase in sales and profits
are the ultimate goals of business and all plans of organization is based on achievement of these
goals and objectives. There are various risk and issues that is associated in implementation of
strategy and developing future plan of company. V-connect organization is creating plan for
identifying needs of customer as well as market trends in order to provide its products and
offering to customers. respective company is planning to become top most company in
developing and manufacturing phone organization. Future plans of this company includes
providing new model of V-connect Smartphone from 2030 onwards.
Evaluate the success of your strategy and make recommendation for future plans.
Strategy play crucial role in enhancing business performance as well as accomplishment
of business objectives. It is very important to accomplishment of set objectives V-
connect company is considering cost leadership, products leadership and customer focus
strategy in order to perform business activities and well as providing its high quality products to
different set of customers (Carenys and Moya, 2016). Consideration of cost leadership strategy
in business operation will assist respective company to offer affordable products in market area.
Advance technology will help V-connect organization to improve its functioning and increase
capability of business to perform required task in better manner.
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Section B
Vision and Strategy of V-connect
Vision of company – Vision of the V connect is become world’s number one bran
through providing high quality mobile to the potential audiences at marketplace.
Values of company – The value of V connect is based on the main three value and that
are shaping the future technology around the world, providing premium Smartphone as well as
getting innovative ideas.
Mission of company – The mission statement of V connect will include implementation
of new technology by avoiding or leaving tradition technology as that will help in attract more
and more customers as well as it also enhance the workplace quality (Orozco-Leyva, Paredes and
Estrada, 2020).
Human resource – Human resource is considered as one the effective department of a
company as that will help firm in conducting work in effective manner as well as motivating
staff effectively so they attain desire goal successfully. At a workplace human resource play
major roles like hiring staffs, motivating staffs, conduct planning, ensure availability of resources
and so on. In respect of V connect it is essential for human resource to motiavate as well as
encourage staff so that they perform their work in effective manner as that will help in attainment
of desire goal as well as objective successfully.
Company culture – It is determined as culture of a company through which they can
attain their desire goal as well as objective in effective manner. It is essential for every company
to develop as well as maintain their working culture as that will motivate as well as encourage
staffs which also lead to attainment of desire goal as well as objective successfully. In respect of
V connect their corporate culture is developed in a systematic manner which motivate as well as
encourage labour to conduct their work in effective manner so that they can attain their desire
goal successfully. In addition to this it is essential for the respective company to develop as well
as maintain proper working culture and for that they must provide flexible working hours to
staffs, focus on work life balance and many more. This is so because through that management
able to develop positive attitude among the staffs which enhance working quality of employees
successfully.
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Review of each year progress
A company performance will be analyze through the combination of each and every
successive year that help them in the decision making process. For very organization it is
essential to conduct review of its performance on regular or annual basis as that will help them in
developing decision which leads to attainment of desire goal successfully. In respect of the V
connect them also conduct their performance evaluation as well as for that they adopt number of
methods which are described below:-
Competitor Analysis
Porter’s five force –
 Customer’s Bargaining Power – For V-connect client bargaining power is high in light
of the fact that there are huge number of substitutes accessible inside market territory
(Fekula and Rodriguez, 2020). Over the long haul it has been distinguished that separate
business firm has become successful as well as effective in diluting customers power of
bargaining with the help of utilizing separation strategy inside successful way for creating
smart phone which have abilities of upset market region. Such techniques bring about
supportive for organization to impart feeling of confidence among clients for association.
Alongside this, it likewise brings about expanding deals and benefit of organization.
 Supplier’s Bargaining Power – In connection to V-connect providers or suppliers
bargaining power is low on the grounds that inside the cell phone industry number of
suppliers isn't a lot of which legitimately brings about low suppliers bargaining power.
Over the long haul it has been seen that for the separate business huge number of
providers have been spotlight which brings about expanding the extent of this power for a
business firm. V-connect is keeping up connect with various providers so it will bring
about weakening the degree of this power.
 Threat of Substitutes – In respect of V-connect the threat of substitutes is high because
at market there are several companies who offer similar kinds of products or smart phone
at the potential marketplace. In addition to this, particular corporation come up with new
and innovative ideas related to smart phone but there are numbers of companies who
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imitate as well as launch similar kind of smart phone at the market at the low price which
attract customers. This will directly impact on the sales of Phone Venture.
 Threat of New Entrants – It is determine as factor which is related to the threat related
to the entry as well as exit of new companies at the specific marketplace. A company
have respective threat when they offer normal products as well as not adopt innovation
and creativity related to it. Due to this market value of company get decreased and new
company gain opportunity as well as attract huge customers. In respect of V connect the
threat of new entry and exit is low as they adopt high technology which helps in
attracting more numbers of customers at the potential market successfully.
 Competitive Rivalry – This is considered as factor which shows that competition of a
company at the marketplace. In respect of V-connect they may face high competitive
rivalry because at the marketplace there are several companies who offer advance level
smart phone. For V-connect it is essential to develop as well as adopt new innovative
technology in regular manner so that they can attract more and more customers at the
market place. In addition to this, it will also help in gaining high competitive advantage at
market.
Market Share -
For any business, market shares indeed a key element. The core of the business will still
be pounded. Analyzing market share lets managers focus on the performance of the company.
When executives consider share of market in making assessments, their predictions are much
more reliable than if other variables are used. Many academicians said that the company's market
share is key to a successful business. Compared with companies that operate in a closely related
industry, market proportion is regarded as strength of the company. Within V-connect Business
this initiative would help to learn their market share. It helps manager to make friendly choices
about how to start serving their customers. The company's progress itself to its competitors.
Whether upwards or downwards, the company must know the patterns of all its share of market.
Market share may be characterized as the overall revenue of one business or products in a given
area managed by respective group. The company wants market share as it demonstrates the
profitability of a company in a specific industry. Market share allows firms to assess whether or
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not change is being made. The Netherlands, like in context of V-Connect, is largest private
market in category of 384000 aggregate demanded units and a constant decline of
around 319334.4 units. While the total demand in market for the Belgian sector fell to
around 432000 by year 2020, it fell to approx. 359251.2 in year 2029. France is now expected to
have a demand of around 1,500,000 by 2020 and around 2, 47400 by year 2029. The corporation
now focuses on the Dutch market. Over almost every continent in coming years, the demand
for company's items will decrease drastically, now here, in certain segments, company sales are
relatively small, showing that it does not fulfill long-term demands. In attempt to increase its
market-area or market sharing, the company can focus on increasing the customer's accessibility
of phones. In improving economies where rivalry is lesser,
changes/shift in market share percentage will have an even greater impact on the profitability of
firms. Changes in the market share percentage in these economies, by contrast, have no impact
on business. The whole trick tends to grow in business sector, so, even if it loses market position,
it will continue to increase sales. Throughout this instance, sales average productivity affects the
financials performance of companies more than other attributes.
Product/ price analysis -
The study/analysis of the products includes determining the specifications, prices,
standard quality, cost, look as well as other aspects of the brand. Potential buyers, sales staff and
verification portals for 3rd parties organise product testing/analysis or product research. The
bargaining of prices is way to decide that the negotiated price for products is fair and rational,
without considering the seller 's real estimates of costs and benefits. It is primarily a price
approach that fits the rationality metrics that are created. As with product / price analysis in
context of V-Connect, demands for Netherland retail prices in year 2020 is around 1800 000 as
well while demands for quality aspects is 240000, which reached in 2029, at around 1590435
and 199584 respectively. In the Belgium demand is around 1500 000, whereas the price
linked demands is about 600 000 for 2020, which is around 1325362.5 and 498960
simultaneously for 2029. That volume of demand is approx 600000 in the Belgium. Through its
third as well as biggest area, which is to say France's output demands are 1080000, while the
price linked demand is around 2040000 in year-2020, which in 2029 was met respectively by
around 898128 and 1802493 and through a downward trend. The cumulative results demonstrate
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that business demand size has deteriorated over the timeframe throughout all major markets.
Enterprise will aim to establish successful pricing policy and product consistency. In certain
cases, the exact structure of the demanding rows is nearly impossible to determine. Also there
several ways of quantifying the exposure of customers to alternatives. Of this function, it could
be utilized of evaluating relations. It could be appropriate to examine prices and
quantities historical records. The company will thus focus solely on improved productivity of its
devices and on reducing the prices of its items through exhaustive examination in an attempt to
increase profits and sales.
Competitors -
It is important for the an business firm to gather or collect information as well as data
related to competitors which are inside the concerned business in order to making and executing
viable systems according to the requirement. In relation of V-connect, competitors are the other
team member in group of company. There are several major or important steps are taken by
administration of V-connect Company so they will be able to gain competitive advantages within
market are in effective manner. Such practices will provide assistance to business firm in
building positive image within the eyes of clients as well as adjust as per the prerequisites of
market.
Competencies and capabilities -
When an corporate entity conduct their activities within marketplace then for them it is
important for them to implement suitable competencies as well as capabilities for growth and
development of business firm. With the help and utilization of these an association will ensure
that it will ready to adapt up to all the complexities which may develop inside the limits of
commercial centre in future course of time. Also, with detail of V-connect, it has been
distinguished that particular enterprise have a few abilities and skills. Since these assume
significant job in compelling execution of tasks as indicated by the necessity. Description of
these in detailed manner are mention below :-
 High share of market – At current it has been determined that V Connect is conducting
their business operations within range of country. This goes about as one of the most
unmistakable skills helping the element in blowing up its scope among the individuals.
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Subsequently, the firm will have the option to give its contributions as far as cell phones
to bigger base of crowd over the globe. By serving an enormous territory of commercial
centre, this mobile company trying to enhance their incomes as well as revenue over the
long run, for gaining competitive advantages within market place in which company
conducting their operations.
 High product demand–As per the data, it has been identified that the interest of the
smart phones offered by V-connect is high inside the limits of the considerable number of
country inside that the company will in general work. By providing better offerings
respective smart phone company will be able to attract large number of customers in
more effective manner without facing any difficulties and make them loyal part of
company.
Performance results
Analysis of financial data -
Income statements: The examination/analysis of the income statements involves reviewing
several elements in statement and even evaluating common trends of some products numerous
times over. This analysis uses account of the cost system of company and its financial
performance. Although the information provided is indeed very limited, a significant amount of
useful insight could be gained from this to help grasp a group's latest business results, thereby
predicting its opportunities. In this way, it is important for consumers to have a clear sense of
context throughout every income statement.
The review of the income statement involves the study of several line items in the report, as well
as the evaluation of trend trends in individual products that have been observed many times. This
work is used to understand the cost structure of a product, as well as the ability to generate a
profit. Therefore, although the data contained in this assertion is relatively simplistic, a lot of
useful information can be drawn from it to help grasp the organization's recent financial
performance so as to construct an assessment of its future. Throughout this respect, any effort to
include facts on the income statement is important for consumers to provide a clear
understanding of the historical condition. As in the case of the V-Connect income statements, the
group's revenues in year 2020 are € 575.436.732,00 which reached to € 429.043.898,00, €
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500.259.518,00, € 313.738.646,00, € 353.312.190,00, € 665.691.868,00, € 955.841.654,00, €
1.113.593.976,00, € 653.326.466,00 and € 483.106.511,00 respectively in 2029, 2028, 2027,
2026, 2025, 2024, 2023, 2022 and 2021.While the group's gross profit amounts to €
101.451.847,00 in year 2020, which amounts to € 240.814.562,99,€ 263.139.325,44, €
50.347.586,84, € 41.717.177,80, € 11.351.150,09, € -4.780.627,83, € 293.130.240,69, €
152.707.681,48 and € 95.478.497,71 in the period 2029, 2028, 2027, 2026, 2025, 2024, 2023,
2022 and 2021 respectively. It shows that gross profit level is rising after
2022.Moreover, company's overall net profits amounts to € -853.186.092,99, € -732.837.617,76,
€ -790.704.092,84, € -703.589.141,71, € -687.461.176,35, € -647.630.906,97, € -222.799.589,96,
€ -257.884.408,59, € -101.990.070,44 and € -70.683.861,25, respectively, for 2029, 2028, 2027,
2026, 2025, 2024, 2023, 2022, 2021 and 2020. After this, an overall review of V-Connect’s
income statement demonstrates that group is constantly incurring deficits over the whole period.
It indicates the financial fitness of the enterprise is not stable.
Balance Sheet -
The balance sheet assessment can be described as a property analysis, total liabilities and
business resources. This analysis / examination usually takes place at a certain time line, like the
annualized basis. In order to determine precise actions of the operating profits, assets and current
debt, analysts are using the balance sheet analytical tool. In the financial statements of V-
Connect in 2019, gross cash-funds are estimated to be approximately in the same year. The gross
liabilities, however, will be roughly 519487. That same years, the group stated a fixed
assets figure of €1700 000. Due largely to around 2100000 deposits, overall cash increased to
513591660 by 2020.It indicates that the working capital status of the company has rising over the
course of the year. This reflects that perhaps the position of the group's working capital level has
improved year over year. The very same projections for 2021 showed that the profitability
of sector decreased this year, also as cumulative cash of company, which had been more than
45951711, deteriorated. This year, company's combined assets and liabilities sum to somewhere
around €432909556. Towards this year, 12619675 attributed the loan and other long-
terms bonds. Clear evidence shows that these asset and liability rates have decreased steadily
from the 2019 to 2029.The company's equities have not been shifted throughout the period, but
entire liabilities and assets have continued to increase and decline.
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Cash Flow statements -
The analysis/evaluation of a Cash Flow report/statement is a measure of cash-funds influxes by
revenues, borrowings and expenditure as well as certain other elements. That is an overall
description of how company gets its money, where it arrives through and whether it does with
the product 's profits. Cash Flow analysis/evaluation is a way that companies evaluate how often
cash those that have produced and determine the cost of particular organizations and local units.
Cash Flow assessment and evaluation generally use cash flows report that reflects the entire
section of cash group receive and spend over period, as well as several other outcomes. As with
V-connect, total cash incomes reported by group are € 1.292.391.095,98 , € 1.228.727.979,19, €
1.114.518.712,43, € 1.096.142.387,23 , € 1.379.725.407,88 , € 1.615.518.857,05 , €
1.329.416.848,72, € 644.570.082,85, € 490.390.271,00 and € 526.772.594,00 respectively
in periods 2029, 2028, 2027, 2026, 2025, 2024, 2023, 2022, 2021 and 2020. The gross cash
expenditures of the Group is EUR € 1.287.391.095,98, € 1.223.727.979,19, € 1.109.518.712,43,
€ 1.091.142.387,23, € 1.374.725.407,88 , € 1.610.518.857,05, € 1.324.416.848,72, €
927.620.980,07, € 608.534.089,53 and € 634.564.878,25 respectively for 2029, 2028, 2027,
2026, 2025, 2024, 2023, 2022, 2021 and 2020. The following analysis shows that overall cash
revenues of the group have continuously increased and also that aggregate cash expenses of the
business too have continuously increased. The cash flow or liquidity condition of group is
not strong, as income is smaller in proportion to overall cash expenditures, which may contribute
to an unfavorable cash flow condition.
Future plan and recommendation
On the basis of analysis business performance of V-Connect, it can be said that the
business firm from sometime performance of company get weak. In addition to this, for
corporate entities it become essential to implement suitable strategy by that an business firm can
accomplish competitive advantages as well as long term sustainability. In relation of this, future
plans along with the recommendation for next 5 years are discussed below:-
 It has been recommended to V-Connect that they have to conduct market research on
timely basis for analysing as well as gaining opportunities which will provide assistance
to business firm in grabbing huge attention of several customers and fulfilling demand in
required time period.
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