Business Skills 1 Report: Croft Glesson Ltd. Business Skills Analysis

This report, prepared for a Business Skills 1 assignment, analyzes the business practices of Croft Glesson Ltd., a company looking to expand through social media. The report is divided into two main tasks: Task A involves a comprehensive analysis of social media's role in business, including its marketing potential, international industry trends, money-making opportunities through website creation, associated costs, investment risks, and investment advice. Task B focuses on a presentation reflection, discussing key business skills such as division of labor, team working skills, and organizational strategies. The report also includes a discussion on the equality of treatment in the UK workplace and provides concluding remarks and references. This assignment is a valuable resource for students studying business development, offering insights into social media marketing, team dynamics, and the challenges of business expansion.

BUSINESS
SKILLS
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK A: REPORT..........................................................................................................................3
Social media.................................................................................................................................3
International picture of industry like............................................................................................3
Money making opportunities in relation to creation of new social media website.....................4
Potential cost involved in creating a website...............................................................................5
Potential risk of investing in this type of opportunities...............................................................6
Advice on investing in social media............................................................................................6
TASK B: PRESENTATION REFLECTION..................................................................................7
1. Division of labour....................................................................................................................7
Division of labour basically refers to discriminating workforce on the basis of some grounds
which make them able to perform better at the workplace for achieving organizational goals. 7
2. Team working skills.................................................................................................................7
3. Organization.............................................................................................................................8
TASK C...........................................................................................................................................9
3.Discussing the statement,'' In the UK both men and women are treated equally in the
workplace''. .................................................................................................................................9
CONCLUSION .............................................................................................................................11
REFERENCES .............................................................................................................................12
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INTRODUCTION
Business skills are the techniques which helps an organization to grow in adverse market
movement and improve overall business performance (Alasadi and Al Sabbagh, 2015). In this
case, the entire report is based on Croft Glesson Ltd., which is included in manufacturing and
sells of high end mobility services. Croft Glesson ltd. is run by Victor Croft and Gladys Glesson.
They are still using traditional methods for run their business from premises in Woolwich. They
want to expand their business through making promotions on social media sites. The report
explains the meaning and what types of platforms are there which can be used as marketing
tools.
TASK A: REPORT
Social media
Social media is basically refers to the computer mediated tools which allows people or
companies to exchange and share information and careers interest and many more things which
help people to build connections. Basically it is a web based platform and applications which
make people socially interacted with each other. Some examples of social media are Twitter,
Facebook, blogs and YouTube, all of this social media technologies enable peoples to make
connection via using internet (Cravens, 2010). It includes many function like sharing thoughts
and uploading videos through which anybody can make their social activity public which can be
seen by others. Apart from this, it also involves blogging, forums and any other aspect of an
interactive presence that allows a person to engage in making conversations with another
persons. People can discuss on blogs, news articles and any event which is shared by another
persons or by himself. Apart from this, social media is also used an effective marketing tools by
business entity which help them to make their product introduced to public which help them to
increase their sales. They are using this as a promotional marketing technique that helps in
increasing their online presence (Clarke-Hill, Comfort and Hillier, 2008).
International picture of industry like
The automobile industry is surged globally now-a-days with particularly growth in every
country. Overall estimation of global market vary from one source to another. As, estimation of
automobile industry is at 88.6 million till 2015. Apart form this, sales of high end mobility
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scooters increases from 12.9 percent. According to a research, 55 million electric motorcycles
and scooters will be sold worldwide. Other than this, Japanese share of automotive market rises
from 19.6 to 28.1 percent between 1980 and 1990. Capitals spending of the local automobile
makers are estimated at $17 billion in 1991 which is continuously increasing after that and
developing a high competitive market. Apart from this, majority of respondents are working on
hiring skill workforce through which they can get more revenue (Alasadi and Al Sabbagh, 2015).
In addition to this, more than 60% of the companies added employment opportunities since last
years. Other than this, more than 50% of company's financing capabilities are increased in
compare to previous year. Apart from this, supply chain management of the companies are also
increasing with an increase of cost of commodities and capabilities and availability of products.
In addition to this, pricing strategies are also improved which increases demand of customers in
the market place (Rosemann and vom Brocke, 2015).
Money making opportunities in relation to creation of new social media website
Social media is the most growing market in now a days which enables people to interact
with each other through which they can share information and their views regarding single thing.
As every single person is interested in visiting social media pages (Clarke-Hill, Comfort and
Hillier, 2008). This thing will help the entrepreneurs to generate money by developing new
media sites for people.
 Advertising and e-commerce: Many e-commerce and advertising companies are
there which are expanding and promoting their business products through using
social media site. Company can make good relations with the different types f
business that helps them to promote their product through using this new media
site (Harris, Gibson and Taylor, 2015). This is known as bets method of earning
through which company can get profit through allowing companies to advertise
on their sites. As, web advertising is an emerging market which helps major
companies to advertise their products more effectively because this will not only
reduces promoting cost by also increases interest of people in seeing company
advertise online. Apart from this, if people are watching the ads on a social media
site, advertisers are willing to pay millions of amount of money for making their
product promoted in the market (Cravens, 2010).
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 Creative products: Apart from advertising of as company's product, there are any
website are there which are coming up with creative ways to earn revenue. A
company can earn profit by developing there own services which can attract
people for example developing a new game or introducing a services with some
extra facilities which will make customer attracted towards the site (Belfield and
et.al., 2015).
Potential cost involved in creating a website
Creating a website involves not very big amount of cost. As certain types of costs are
there which should be involved in setting up a new website for the company. Some costs are
elaborated below which are mainly involved in setting up a website (Rosemann and vom Brocke,
2015). These are as follows:
 Domain name: It basically means by an identification that defines authority and
control within the internet. This are formed by Domain Name System. Prices of
domain name are different for every registrar. This amount for getting domain
number are paid over an year.
 Web hosting: Web hosting services are the internet hosting services that allows an
organizers to make their website accessible in worldwide (Rey-Martí, Porcar and
Mas-Tur, 2015). Web hosts are the companies that provide space on a server and
provide internet connectivity to the organizer so that he will be able to access his
website around the world. Different webs host has different prices for providing
acceptability of the site to every user.
 Software: Software are selected for setting up a new website through which site
can be accessible. Software is made on the basis of the site which has been
selected. Selecting software is costly but it is only one time cost which have to be
paid by the company (Bradley, 2015).
 Advertising: the website also needs to be advertise through which include a high
cost. Advertisement on the web can take place through many form. Different rates
are there for different mode of advertisement.
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Potential risk of investing in this type of opportunities
 Legal issues: There are many potential legal issues which affects investment
opportunities in social media (Cenere and et.al., 2015). This issues deals with
privacy laws, content ownership and intellectual property infringement.
 Tracking negative or misleading statement: Social media is the place where
everyone in invited to join. If the viewers gives the negative reviews and
statements it will affect the profitability of Croft Glesson Ltd (Donnelly, 2015).
As, this statements and comments can be viewed by every person visiting that
site.
 Accidental release of confidential information: If peoples are aware about the
inside information of the company, they can make it public which is not good for
the image of Croft Glesson Ltd (Foster, 2015). In the world of social media, I is
said that the sheer number means that once the confidential information is out, the
whole company is out.
Advice on investing in social media
Yes, Croft Glesson Ltd. should make investment in creating social media. Social media is
a very profitable business because majority of people like to spend their time on using social
media. As, it has some risk factors but in despite of this, there are also too much profit in
investing in social media.
Type of team:
As, there is too much risk is involved in social media, the team should also be very
effective so that Croft Glesson Ltd. can better understand the market trends. There should be
experts of information technology in the team. Apart from this, management of the team should
be also very effective through which effective strategies should be developed for achieving the
organizational targets (Fuchsberger, 2016). This type of team will make Croft Glesson Ltd. to
achieve its targets more quickly and give them stability on the market place within the
competitors.
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TASK B: PRESENTATION REFLECTION
1. Division of labour
Division of labour basically refers to discriminating workforce on the basis of some grounds
which make them able to perform better at the workplace for achieving organizational goals.
 Croft Glesson Ltd. can divide the labour according to their work performance and ability
to perform a task.
 It will Croft Glesson Ltd. to place right person at the right place, through which they can
give their best (Harris, Gibson and Taylor, 2015).
 Proper utilization of resource are done through which it will be easy to get the results
more quickly. Major inventions are facilitate from dividing the labour into various categories.
Challenges faced in division of labour:
 It takes too much time for dividing people according the various grounds.
 It can also leads to industrial disputes within Croft Glesson Ltd.
2. Team working skills
 Team working is basically defined as cooperation of employee for each others.
 It is also known as willingness of a group of people to work together for achieving best
possible outcomes (Pollack and Adler, 2016).
 It develops listening and communication skills between employee and employer which
helps to understand their thoughts and ideas.
 It also helps to increase participation of employees towards their work.
 It also helps to motivate the employee of a team through which they can get attracted
towards the work (Rey-Martí, Porcar and Mas-Tur, 2015). Apart from all this, it helps to build relations between the employees and the employer.
Challenges in team working skills:
 Difficult to make people cooperative with each other.
 Difficult to understand psychology of each and every staff member.
3. Organization
 Proper organization of the employees at the workplace will help to get better results.
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 It includes effective organization of duties and responsibilities of the individual at the
workplace (Rosemann and vom Brocke, 2015).
 Organizing training and development program through which employees can develop
unique skills.
 Organizing all the workforce according to their ability to work and performance review
which helps the employees to get better results. Organization of right people at the workplace which develop confidence in them (Clarke-
Hill, Comfort and Hillier, 2008).
Challenges in organization:
 Organizing employees according to their working performance is not an easy task.
 Organization needs to develop particular strategy for each group which is not easy.
4. Delivery
 Delivering any type of knowledge and experience to every employee is a very difficult
thing.
 HR have to sure management of Croft Glesson that all type of knowledge are properly
delivering to their employee for making them able to perform their duties (Cravens,
2010).
 Arranging some events for the workforce which make them entertain at the workplace.
 Proper training program are identified for making employee knowledgeable and skillful. Delivering of services from the best possible ways which make the employees
enthusiastic towards the work.
Challenges in delivery:
 Delivering each and every services to the workforce is very difficult as, every people has
different ability to learn.
 Every strategy and working skill is not applicable on every one, so different layout
should be developed for each group (Clarke-Hill, Comfort and Hillier, 2008).
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TASK C
3.Discussing the statement,'' In the UK both men and women are treated equally in the
workplace''.
From the critical analysis of various studies it can be stated that the UK provide equal
status to all its citizen irrespective if their gender. The country encourage equality among men
and women through employing various rules and regulation. There are some laws designed by
the UK government in relation to the man and women with a motive to treated them equally in
the work place.
Sex discrimination Act 1975- Discrimination is treated someone less favorably then
compared to other. This act in UK, refers that, discriminate between man and women is
unlawful. All men and women have rights, to not to be discriminated against any work. Many
places, company allows or ignore sexual harassment in the work place and also apply rules at an
unfair disadvantage on men and women (Rosemann and vom Brocke, 2015). There should be
equal terms and conditions for the men and women of UK in selection process, as well as in
training, promotions and benefits. The government of UK designed this act with a motive to
protect the employees of a company from direct and indirect discrimination
Equality act 2010- This act protect from the discrimination of men and women in the
work place. In the work place, all employees men and women are treated as equally in all aspect
of their work. If applicants are treated unfairly in the selection, then this is an unlawful
discrimination. In this act all are equal for the job, they are protected by the age, disability, race,
sex, religion. Pays and benefits are to be provided equally to both men and women in their work
place (Rey-Martí, Porcar and Mas-Tur, 2015). For example, if one candidate is of female and
another is male, than according to this act, both this candidate are treated equally for the job.
Other activities like, training, promotion, appraisal etc, these all are to be provided equally to
them.
Anti discrimination act 1977- In this respect, government has generated this law and the
objective of this act was to provide equal employment opportunities to both the genders. With
this act government of UK aims at protecting the employees against various kinds of
discrimination at work place. According, to this act, equal pay, working conditions must be
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provided to both men and women (Pollack and Adler, 2016). In addition to this, employment
terms and conditions should also be same for both male and female employees.
Equal pay act 1970- With an increase in the discrimination between the man and
woman, this law is designed to solve the problem for the female working at work place.
According to this act, all individual have right for the same pay and benefits. A person of the
oppostive gender is entitle to receive the same benefits (Harris, Gibson and Taylor, 2015).
Maternity leave and pay regulations 1975- This measures is taken by the government
of UK, where women is entitled to take statutory leave and pay, which can be up to 12 months.
They are guaranteed an entitlement to return to their own job, during their leave period with the
same terms and conditions under which they left.
More than two third of the employees are women and they earn a lot less than man. Since
the equal pay act come into force, but still men earn more than the women. On 100th anniversary
of the international woman's day, men earn and take home higher salary compared to women in
370 of the UK's 426 job classifications (Bawden and Rogers, 2011). It is examined that only in
53 categories, women earn more than men. Recently, in work place, the presence of the women
is growing steadily. In journalism, women are increasing rapidly, but still they have longer way
to go for considering equal to men.
In recent times, many countries made progress in achieving gender quality. As they are
considered both as an equal in the work place. At many places, men are still encountered more
challenges compared to women counterparts. Real gender equality in the workplace can only be
happen when both are enjoying the same reward, opportunities. All human being have same right
to work as well as same opportunities. Business organization must strive for the removals of
barriers between men and women of half and equal participation in the work place. Equal
participation of men and women should also be apply in selection and recruitment process.
According to their qualification and competence, employment opportunities is to be provided to
them rather than gender difference (Fuchsberger, 2016). Moreover, regardless of gender, all the
workers in the work place are rewarded equal consideration in the evaluation and assessment of
their work. All are entitled to paid leave and retirement benefits and they also have equal right to
protection of health and safe working condition. The achievement of gender quality in the work
place is very important for the company as it affect the productivity of the business as well as of
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the nation. It improves the productivity of the company, this is because of diversity of talent and
perspective in both men and women, leads in better decision making. Implementing those
decision will bring positive impact on the production of the organization (Foster, 2015).
The equal opportunities commission is the key institution responsible to the Minister for
equality, which is involved in the promotion and implementation of gender equality issues. The
main function of this equal opportunities commission is to set the gender equality agenda, to
investigate the companies where the inequalities between men ad women exist. They also handle
the cases related to equal pay act and sex determination act.
In number of ways, inequality still exists in the work place, Pregnancy Discrimination,
under which company accommodate the women with medial complications from Pregnancy. Pay
inequality, in which there is inequality in the pay of both men and women, man are earning more
compared to the women (Donnelly, 2015). Gender inequality has been very apparent among
work place, where women are treated inferior then man. There is a male dominant population in
the work places and female are getting less paid.
Th advantage of gender equality in the work place helps in creating the environment with
high morale, it also helps in developing a good reputation and with an equality, company can
recruit the top talent people whether an or women for their business. The another advantage of
the equality in the work place is, it helps the company in measuring the effectiveness of man and
women in their business (Cenere and et.al., 2015). They can also motive both of them to
contribute towards the company in a positive way.
CONCLUSION
From the above report, it can be stated that business skills are very important for
organization. Business skills refers to those competencies and abilities that are essential for any
individual to operate any organization. The progress and success of business in long run is
depended upon large extent upon the skills of entrepreneur. Therefore, it require abilities like,
planning, communication, decision making, sales, marketing, self development etc. Further, it
has been identified that UK both men and women are treated equally and various laws and
regulations support females.
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