Business Skills 1: Enhancing Business Growth Through Communication

This report explores the critical role of communication skills in business enterprises, highlighting their significance for managers and employees to exchange ideas and information effectively. It emphasizes how communication skills enhance motivation, customer relations, and managerial efficiency, leading to improved organizational functions and profitability. The report discusses various types of communication, including oral, written, and non-verbal, and addresses common barriers to effective communication, such as physical and attitudinal challenges. It concludes that improving communication skills is essential for resolving conflicts, enhancing leadership, and fostering better coordination within the business, ultimately contributing to organizational growth and success. Access the full document on Desklib, your go-to platform for academic resources.

Business Skills
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In a business enterprise, communication is considered as most import skills because without this
managers and employee cannot exchange their ideas and also cannot share important
information. There is a huge need for communication skills in personal as well as professional
life. In the present time, it has become mandatory for all business managers and leaders to have
highly improved communication skills so that they can easily communicate to their subordinates.
The current assignment is based on the study of communication skills which are significant for
business growth and development. In this report, different skills of business have been
determined and main focus has been given to communication skills.
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According to Chairat (2016), all people of business enterprise have to interact with each other so
that; they can work mutually and also can accomplish their desired goals and objectives in most
effective as well as in a systematic manner. For business professionals and managers, it is very
much important to enhance their communication skills because it helps them in motivating their
workers, impressing their customers, enhancing morale at the workplace and also increase the
managerial efficiency. Apart from this, high level of communication helps in removing all kind
of controversies from the workplace. By taking help of right communication tools for right
messages and at right time, a business enterprise can easily motivate workers to contribute more
to organisational growth and development. Motivated employees make sure that organisational
functions will be operated in an effective manner and also they ensure a high level of production
and profit. Business managers need good communication skills so that they can influence
positive impact on their customers and also can make them loyal. There are various tasks which
are operated by the organisation, but with the help of effective communication system, they can
be performed in an appropriate manner.
Further Agarwal and Garg (2012), stated that effective communication ensures the smooth
functioning of organisation and also reduce the chances of conflicts and controversies from the
workplace. There are many types of communication but oral, nonverbal and written is considered
as a most effective type of communication because it conveys message or information in such
proper manner. Oral communication is that form in which message and information exchanges
by taking help of words. Different business managers take help of this communication style
mainly in meetings, group discussions, presentations, talks, speeches and interviews. In this
style, information or message reaches to the audience very fast. Apart from this, written
communication is that communication type in which hard copy of message if get prepared.
Business notes, research papers, reports and articles are some most important example of written
communication. The biggest advantage of this communication form is that it conveys the
message in clear and concise manner. On the other side, the biggest disadvantage of this style is
that it consumes so much time which creates a problem in the communication process.
Moreover, in non-verbal communication posters, body language, eye contacts, gestures and
postures are used to communicate message or information. In other words, signs and cues are
major tools which are used in this type of communication style. Hence, these are some most
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import type of communication which is used in business enterprise for conveying a message
from one department to another department.
As per the observation of Mahajan (2015), communication is that most important factor which
can lead an organisation to a high level of success and growth. While operating communicating
process, business persons meet with different barriers such as physical, physiological,
presentation etc. All these barriers influence huge negative impact on communication skills of
business managers. Sometimes, ineffective working environment and poor working conditions
do not allow managers to increase communication level within the workplace. Apart from this,
employees with different behaviour and attitude create a problem in the communication process,
also it influences negative impact on organisational profitability and productivity. Apart from
this, presentation of information also influences the behaviour of the audience. So, it is very
much important for business leaders and managers to present information in most effective as
well as in a systematic manner. If message and information will be conveyed in the simple and
attractive manner then it can be understood by the audience in an appropriate manner. Further, he
stated that there is the huge importance of effective communication at all level of the business
enterprise. So, it is highly essential for all kind of business enterprise to improve their
communication skills so that they can easily communicate with the department as well.
According to the viewpoint of Ahmad (2016), there are various reasons for which business
managers have to improve their communication skills such as for resolving organisational
conflicts, to enhance leadership skills, for improving networking, for better control and
coordination and the most significant reason is for sharing important information. Moreover,
with the help of effective communication skills, leaders can easily provide guidance to their
subordinates and also can make positive relationships with them. There are various components
of good communication such as clarity, transparency, generosity, simplicity and good English
which can help business managers in improving their communication skills. With the help of
highly improved business skills, managers can solve any kind of organisational problem and also
enhance their organisational growth. Communication skills are essential for business managers,
employees and owners because it helps them in communicating with others and also helps in
creating a positive bond with their colleagues, friends, and customers. Mainly, the business
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customer gets influenced to purchase particular products or service because of the
communication style of the seller.
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By evaluating this report, it has been concluded that business skills play a most significant role in
maximising organisational profitability as well as productivity. In business skills, communication
skills are considered as most important because it helps managers and leaders in building a
strong relationship with their subordinates. There are different types of communication styles
which can be used at a different level of organisation. For achieving effective communication
skills, business managers should analyse all the barriers which create a problem in
communication process such as physical, attitudinal, ambiguity etc. there are different ways
through which business managers can improve their communication skills and also can over
problems related to communication.
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References
 Agarwal, S. and Garg, A., 2012. The importance of communication within the
organisation. Journal of business and management, Vol. 3, No. 2, pp. 40-49.
 Ahmad, S. R., 2016. Importance of English communication skills. International journal
of applied research, Vol. 2, No. 3, pp. 478-480.
 Chairat, P., 2016. Communication skills used by English major graduates in the
workplace. International journal of languages, Vol. 2, No. 1.
 Mahajan, R., 2015. The key role of communication skills in the life of professionals.
Journal of Humanities and social science, Vol. 20, No. 12.
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