ONCAMPUS Business Skills: CSR Essay, Module Skills for Business

This essay examines the importance of Corporate Social Responsibility (CSR) in the modern business world, focusing on the relationship between profit and CSR. It defines CSR and its significance, discussing how organizations like Porsche integrate CSR into their strategies. The essay analyzes Porsche's CSR activities, including sustainable practices, community support, and employee initiatives. It highlights the advantages of prioritizing both profit and CSR, providing examples of how businesses can enhance profitability, strengthen market presence, and create global opportunities through CSR. The essay concludes by emphasizing the interconnectedness of profit and CSR, using Porsche as a prime example of a company dedicated to energy efficiency and sustainable practices. The paper also addresses the importance of CSR actions for improving profitability and business growth. The essay follows the guidelines provided in the assignment brief, including the word count, referencing style, and structure. It presents a balanced discussion on both the advantages and disadvantages of focusing on profits and CSR while supporting the arguments with examples of businesses and their CSR actions.

Running Head: BUSINESS SKILLS
0
Business Skills
CSR Essay
(Student Details: )
2/13/2020

BUSINESS SKILLS
1
Contents
CSR and its Importance.............................................................................................................2
Introduction................................................................................................................................2
Corporate social responsibility at Porsche.................................................................................2
Conclusion..................................................................................................................................5
References..................................................................................................................................6

BUSINESS SKILLS
2
CSR and its Importance
Introduction
The academic essay is based on identifying the importance of Corporate Social
Responsibility (CSR) in this modern business world. In this context, the discussion will
include a detailed discussion about how profit is significant to modern firms while discussing
why CSR is important to business organizations (CSR Porsche, 2020). Generally, CSR is a
kind of global private business self-regulations which aims to add to social goals of activist,
philanthropic, or charitable nature ethically-oriented practices (CSR Hub, 2018). In doing so,
the paper will talk about the firm Porche Automobile Manufacturer (PAM) being one of the
top automobile firms worldwide. Thus, by using some key examples this academic essay will
outline some key types of activities which a business should carry out to become social
responsible organization.
Corporate social responsibility at Porsche
In this context, this section is mainly focused on CSR strategies as well as activities at
Porsche. While talking about CSR, the chosen firm is going to be analysed from the key
stakeholders’ perspectives. It is worth knowing that profit is typically referred to as an
income distributed to the owner into a profitable market manufacture procedure. In addition,
profit is can also be seen as a measure of profitability that is the owner's key interest in the
income-formation procedure of market-production (Gallagher, 2015). In this way, several
profit measures are considered in general use. Likewise, profit is directly related to CSR and
both are equally important to modern firms. From the definition perspective, CSR is a way to
increase an organization’s profits and hence all big companies are proactively involved in it.
In other words, a well-structured CSR strategy is capable to enhance an organization's share
price, stock options and making executives' stock more profitable and thereby all
shareholders happier (Mueller et al., 2012).
In this competitive business world, organizations like Porsche look at CSR in order to
become the most important and successful organization in the world. It is because by looking
at the CSR, they are able to increase profitability, strengthen market presence, creating a
global presence, and thereby increase overall business opportunities (Newman et al., 2015).

BUSINESS SKILLS
3
At Porsche, consumers from the whole world expect the firm to maintain well-structured
policies that explore consumers’ commitments to CSR while also fulfilling the key values
consumers express. However, some popular businesses let their consumers down yet Porsche
has continuously upheld the devotion to CSR at every possible turn (Porsche, 2020).
In the context of CSR practices, Porsche is famous for maintaining quality as well as
precision in the form of sustainable practices. It has been found that Porsche believes in
sustainable practices by using green and eco-friendly materials as it is integral to CSR. On the
other hand, (CSR Porsche, 2020) is suggesting that the company is effectively maintaining
strict standards for commercial viability as well as quality craftsmanship. The company is
highly dedicated to finding ways for attaining their engineering goals and commercial goals.
The company is consistently protecting the environment by using the most appropriate
materials possible (Newman et al., 2015). For example, it has been noted several times that
Porsche has approached CSR through implementing lightweight materials into their vehicle
designs (VSkills, 2019). The company is doing excellence in terms of CSR because whenever
materials weigh less than the company downsizes vehicles by finding novel materials for
efficient manufacturing and production. The company understands the fact that when less
power is required hence they use efficient CSR strategies in the form of innovative
manufacturing processes. In this way, the chosen company is considerably reducing the
impact of its impacts on the environment as effectively as possible (Porsche Melbourne -
Melbourne, Florida, 2016).
In addition to that, Porsche is known for supporting communities as well as the people within
their organizational teams. In this context, the company has demonstrated product-related
responsibility in several ways. It has been noted several times that Porsche has been taking
responsibility while showing commitment to the surrounded communities. The company is
serving the communities in the best possible way while identifying the challenges their
people facing during daily personal as well as professional life. Apart from this, Porsche has
always supported many programs and CSR initiatives whether the causes are international or
domestic which ultimately shows that the company is involved in CSR activities to sustain as
a socially responsible organization (Myers & Fellow, 2014).
For example, McDonald is using CSR strategies and activities such as beef sustainability,
climate action, creating youth opportunities, recycling and packaging, and commitment to
families. Similarly, Porsche is also using some key activities for showing CSR for the

BUSINESS SKILLS
4
communities and people. For example, the company has considerably supported professional
sports, leisure sports with the help of Basketball Academy and Porsche Tennis Grand Prix
into Germany (Mueller et al., 2012). In other words, Porsche is committed to effective social
involvement by assisting kids in developing skills and knowledge within engineering and
technology (CSR Porsche, 2020). Furthermore, the chosen firm is also providing scholarships
for poor children. Besides, Porsche offers sponsorship for skilled professionals in sports, arts
like orchestras, ballet troupes and many more (Porsche Melbourne - Melbourne, Florida,
2016). Therefore, the company is successfully showing its involvement in different CSR
strategies and activities while also contributing cash to the research and development
department. Also, the chosen firm is continuously protecting its position in the hierarchy of
technology and non-technical leadership in order to maintain trust among consumers (Turner
et al., 2019).
Conclusion
In whole, this academic essay has successfully discussed how profit and CSR is the main
objective for an organization. Moreover, a strong has been identified between profit and CSR
in relation to the chosen firm as Porsche. In addition, some important organizations like McD
and Porsche have been recognized using CSR actions for improving profitability and business
growth. It is found that Porsche’s most important CSR value is the company’s devotion to
energy efficiency. Apart from this, Porsche always aspires to improve the overall efficiency
of all car models by at least 20%. Furthermore, this essay has found that with so many CSR
actions and activities, Porsche has attempted to reduce energy usage into their factories and in
other properties.

BUSINESS SKILLS
5
References
CSR Hub, 2018. Corporate Social Responsibility (CSR) & Environment, Social, Governance
(ESG) Metrics. [Online] Available at:
https://www.csrhub.com/CSR_and_sustainability_information/Coca-Cola-Amatil-Limited
[Accessed 2019].
CSR Porsche, 2020. CSR PORSCHE BY RPM TECHNIK. [Online] Available at:
https://csrporsche.co.uk/ [Accessed 2020].
Gallagher, S., 2015. RPM Technik Porsche 996 CSR review, price and specs. [Online]
Available at: https://www.evo.co.uk/porsche/911/15215/rpm-technik-porsche-996-csr-
review-price-and-specs [Accessed 2020].
Mueller, K., Hattrup, K., Spiess, S.O. & Lin-H, 2012. The effects of corporate social
responsibility on employees' affective commitment: A cross-cultural investigation. Journal of
Applied Psychology, 97(6), p.1186.
Myers, C. & Fellow, K., 2014. Corporate Social Responsibility in the consumer electronics
industry: A case study of Apple Inc. Resource document. Georgetown University, Edmund A.
Walsh School of Foreign Service. http://lwp. georgetown. edu/wp-content/uploads/Connor-
Myers. pdf. Accessed, , 10.
Newman, A., Nielsen, I. & Miao, Q., 2015.. The impact of employee perceptions of
organizational corporate social responsibility practices on job performance and organizational
citizenship behavior: Evidence from the Chinese private sector.. The International Journal of
Human Resource Management, 26(9), pp.1226-42.
Porsche Melbourne - Melbourne, Florida, 2016. Porsche and Corporate Social
Responsibility. [Online] Available at:
https://www.porschemelbourne.com/blogs/882/porsche-and-corporate-social-responsibility/
[Accessed 2020].
Porsche, 2020. Porsche at a glance. [Online] Available at:
https://www.porsche.com/international/aboutporsche/overview/ [Accessed 2020].

BUSINESS SKILLS
6
Turner, M.R., McIntosh, T. & Reid, S.W., 2019. Corporate implementation of socially
controversial CSR initiatives: Implications for human resource management. Human
Resource Management Review, 29(1), pp.125-36.
VSkills, 2019. CSR Approaches. [Online] Available at:
https://www.vskills.in/certification/tutorial/management/corporate-social-responsibility-
professional/csr-approaches/.