Business Skills for E-commerce: An Analysis of O2's Business Model

This report assesses the business skills required for e-commerce, using O2 as a case study. It details O2's core business functions, including its offerings for personal and business use, and evaluates its business aims in relation to stakeholders such as customers, suppliers, and employees. The report also analyzes the impact of introducing e-commerce to O2, covering risks like unauthorized websites and security issues, and discussing the global impact on customer service, pricing, and marketing. Furthermore, it addresses key aspects such as transaction security, system reliability, privacy concerns, product warranties, and taxation issues, providing a comprehensive overview of O2's e-commerce operations and challenges.