Business Skills Report: Analyzing Writing Styles and Target Audiences

This report delves into the realm of business skills, primarily focusing on interpersonal and writing skills. It examines two news articles related to the refugee crisis, analyzing the target audiences, writing styles (persuasive and expository), and the impact of quotations and images. The report also evalu...Read More

BUSINESS
SKILLS

TABLE OF CONTENTS
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
Target audience in each case........................................................................................................3
Effect on the writing style............................................................................................................3
Effect of use of quotations and images on the reader..................................................................4
Relative usefulness of each article...............................................................................................4
Task 3...............................................................................................................................................5
Agreement and disagreement on Mr Hancock's position............................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7
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INTRODUCTION
Business skills mainly refers to as the interpersonal skills which is used by a person so
that they can interact with others in an appropriate manner. In a business culture, this term is
basically characterized as an ability of an employees to get along with others while getting the
job (Afroz, Brennan and Greenstadt, 2012). This also includes the writing skills and judging
skills of a person. This report describes the contrast of writing styles and justification of writing
styles.
TASK 1
Target audience in each case
There are two cases given in this report that is refugee of Syria and blockage of railway
station at Hungary due to migrants. In first scenario the target audience of newspaper editor is
the citizens of Germany and UK who are far behind in the race of inviting the migrants than
other European countries. They have showed the number of people who have got the asylum in
the Germany and UK (Bowkett, 2009). Moreover, these countries have accepted very less people
as a refugee to their country. On the other hand, Germany have accepted more people and act as
a asylums for more people than UK. In Germany political issues are limiting the acceptance of
migrants but privately many natives of Germany have started helping the refugees. But in UK,
these things are limited and thus, the target audience of this article is the UK government,
citizens, private agencies, etc. From the abstracts it can be known that main target has been made
on the UK government because they are less willing to contribute themselves for the help of
Syrian refugee. In the second abstract, the target audience is again the government and system of
Hungary. It has taken money for the ticket and than closed the railway station for the migrants.
This article is about the corruption in the system and non-humanitarian attitude of the Hungarian
system (Brown, 2009).
Effect on the writing style
As it is known that there are 4 types of writing style which is basically used for writing
purpose that are descriptive style, persuasive style, expository style and narrative style. In the fist
article of refugee, the target audience is the citizens of UK and Germany. Because the article
wanted that people should force the government to accept the refugee from the Syria as they are
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helpless (DiTiberio and Jensen, 2007). The style which have been used is “Persuasive Writing
Style” so that people of the UK get persuade by reading this and start helping the migrants. The
effect it has on the writing style is that the editor has to convey the message in such a form that
people get persuade about the situation and start reacting on that for this purpose, editor has to
collect accurate information and has to mix some other style of writing as well in order to
support the main writing style which may impact the actual fundamentals of writing styles.
On the other hand, second article is targeted towards the corrupt system of the Hungary
which has used the writing style as expository in which the actual phenomena have been
described with a facts and figures (Earl‐Novell, 2001). This has impacted the writing style in a
greater manner. That while writing Expository style, editor has to use narrative style in middle as
well in order to provide support to the main style.
Effect of use of quotations and images on the reader
Every news articles contains some of the quotations and images which support the
contain of the news. The given articles also contains some of the quotations and images which
describes the real conditions of the scene. In the first case which is based on the refugees quota
in the Germany and UK (Parker, 2013). There have been use of several quotes that is “vulnerable
persons”, We have a proud tradition of protecting
refugees. We’re not living up to it. It’s extremely disappointing. What’s needed in this
country is real leadership on this.” These quotes have a greater effect on the minds of the reader
that is people get attracted towards reading this article due to the mysterious quotations it
contains. Also, people get persuade with the writing style (Pinker, 2014).
However, in the second case, there is a use of picture which creates a humanity in the
minds of people of Hungary and they will get persuades to become a helping hands of those
refugees. On the contrary, people may have a negative impact by seeing the picture of dead
children and may get mentally disturbed (DiTiberio and Jensen, 2007).
Relative usefulness of each article
Both the article is on the case of refugee crisis of the Mediterranean. This have described
the critical conditions of the migrants and the country which are supporting these migrants.
Moreover, these articles are highly useful because they act as a source of evidence of the
conditions of the refugee in these European countries (Afroz, Brennan and Greenstadt, 2012).
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First article describes that Germany's native people are supporting on their efforts and political
people are against the support and also UK people are less willing to provide support to the
people. This shows that the nations are not becoming the helping hand for the victims. In the
second scenario, Hungarian system has charged high amount from the victim and closed the rails
for the migrants and the people have died due to the crowd which shows the non-humanitarian
behavior of the people. Thus, it provide an evidence against the government of UK, Germany
and system.
TASK 3
Agreement and disagreement on Mr Hancock's position
Mr Matthew Hancock , a Cabinet officer Minister who have took the decision about the
wage policy. He decided that worker under 25 year of age should not be included for the living
wage policy. It is because according to him under 25 years people are not that productive than
the older worker in an organization. For this purpose, there is a complete disagreement on the
statement of Hancock. It is because, as a rational perspective it has been described that a young
candidate can produce more than the older worker. Because the energy level which a young
person possess is more than the older or middle aged person and the enthusiasm is more in the
age of 25 year (WHAT IS THE LIVING WAGE,. 2015). However, it can be agreed that
experience will be more in the older worker but the level of energy will be less in them as they
have already become lethargic by doing the same type of work for a longer period of time. If it is
being talked about the living wages than it can be described that the these days young people
have become self dependent and they require to fulfill its basic necessities by their own. Thus, it
can be supported that young people do require the increment in the living wages. Mr. Hancock
has increased the daily wage of older worker from £7.20 to £9. while there is no increase in the
wages of under 25 years people. There wage remained the same as £6.70. This decisions is
totally wrong and the explanations which have been given in the support of this decision is also
wrong. Thus, it is being disagreed because the people who are under the age of 25 have more
knowledge about the present scenario and they are
having best skills than the already working people. Furthermore, they are more creative and they
know the best possible solutions of every problems. It is said that freshers take more time in
learning and thus, they produce less but on the other hand, those people have more energy and
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enthusiasm for the learning and they learn in a more faster manner and thus give enhanced
productivity to the company. Through this form get more output and they generate more profit
due to the young people. That is why the statement of Hancock is rejected that they are less
productive than the older people. On the other hand, the living wage should be increased because
their living of standard is rising and this at the end will benefit the company and also the
contribute in the growth of the economy of a country. However, the living wage of the under 25
worker should be increased because they are highly productive as compare to the older worker
already working in a company.
CONCLUSION
After preparing this report, it can be concluded that business skills or interpersonal skills
are highly important for making the contact with the others. In this report writing style of news
articles have been identified which will help in the enhancement of the career as identification of
writing style from newspaper article is a difficult task. Moreover, the justification has been made
on the statement given by the cabinet minister Hancock about the agreement and disagreement.
This will help in the clarification of the data and also it will help in the development of the
judgmental skills and argument skills.
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REFERENCES
Journals and Books
Afroz, S., Brennan, M. and Greenstadt, R., 2012, May. Detecting hoaxes, frauds, and deception
in writing style online. In Security and Privacy. pp. 461-475.
Bowkett, S., 2009. Countdown to Non-Fiction Writing: Step by Step Approach to Writing
Techniques for 7-12 Years. Routledge.
Brown, S., 2009. A litotes of what you fancy: some thoughts on Stanley Hollander's writing
style. Journal of Historical Research in Marketing. 1(1). pp.74–92.
DiTiberio, K. J. and Jensen, H. J., 2007. Writing and Personality: Finding Your Voice, Your
Style, Your Way. Karnac Books.
Earl‐Novell, S., 2001. “Gendered” styles of writing and the “inequality in assessment”
hypothesis: an explanation for gender differentiation in first class academic
achievement at university. International Journal of Sociology and Social Policy.
21(1/2). pp.160–172.
Parker, N., 2013. Keep it simple: The influence HR can exert with a clearer writing style.
Human Resource Management International Digest. 21(4). pp.3–5.
Pinker, S., 2014. The Sense of Style: The Thinking Person’s Guide to Writing in the 21st
Century. Penguin UK.
Online
WHAT IS THE LIVING WAGE?. 2015. [Online]. Available through
<http://www.livingwage.org.uk/what-living-wage>. [Accessed on 25 December 2015].
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