Business Skills Case Study

This case study examines the performance of a small Australian business, Tender Writing Services, established in 2014 with 20 employees. It analyzes the company's strengths (competent employees, focused customer segment) and weaknesses (competition with larger firms, lack of higher management). The study proposes Key Performance Indicators (KPIs) for measuring performance, including daily consultation offered, time to convince clients, and customer satisfaction. Recommendations include expanding the employee base, studying competitor strategies, implementing a post-payment system, and expanding operations internationally (USA, UK, China, Japan). A revised business plan is suggested, incorporating a more robust payment system, security measures, and a refund policy to enhance customer trust. The impact of these changes, including employee training and management strategies, is discussed, along with a monitoring plan involving daily review meetings, sales targets, and customer feedback. The conclusion emphasizes the opportunities for small businesses to grow and compete effectively by adapting to changing market conditions and implementing strategic plans.

A Study on the importance of developing
business skills needed in reviewing and
managing the performance of a small
enterprise
Case Analysis of Tender Writing Services

Table of Contents
Introduction......................................................................................................................................3
Part A...............................................................................................................................................3
1.1 About the Small Business......................................................................................................3
1.2 Measuring Business performance..........................................................................................4
Part B...............................................................................................................................................6
2.1 Recommendation to overcome the weaknesses.....................................................................6
2.2 Tips for maintaining and strengthening existing performance of the business......................6
2.3 Recommendation on expanding the business........................................................................7
Part C...............................................................................................................................................8
3.1 Assessment of the present business purpose and plan...........................................................8
3.2 Revised Business Plan...........................................................................................................9
3.3 Action Plan.............................................................................................................................9
Part D.............................................................................................................................................11
4.1 Impact of the proposed changes...........................................................................................11
4.2 Planning on how to manage the changes.............................................................................12
4.3 Monitoring Improvement.....................................................................................................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

Introduction
Small business can be defined as anything which is self-govern by the person who owned the
business as well as who operate the company. The income of this type of business basically
depends on the functioning nature in addition to mostly remains less in number. A small
business is mainly identified where the employee strength is less than five hundred (Gerber,
2010). Through this research study the significance of building up of an industry aptitude that is
required in assessing as well as administering the acts of the small business will be highlighted.
Based on the study recommendations will also be provided so as to better manage the adopted
changes with the small business functioning.
Part A
1.1 About the Small Business
In order to show the strength in addition to weakness of a small business we have selected
Tender Writing service which is considered to be as one of flourishing small scale business
presently operating in Australia. The company, Tender Writing Service which was established in
the year 2014 has got employee strength of twenty skilled knowledgeable consultants working
on a nationwide basis providing the ability to help with any kind of venture in spite of the
location factor. Though the actual employee strength of the company is very low still all the
employees so competent that they can provide any kind of suggestion which help the business to
get the tender (Downing, 2011). The main mission of this is to provide business related solutions
along with subsidizing applications are constantly aggressive as well as normally including a
composed reaction, evaluating as well as organization data to permit the purchaser (the

association that discharges the tender) to draw in the best respondent. On the basis of the
information provided about the working of the Tender Writing Service the strengths and
weaknesses of the company are listed in detail below:
Strengths
1. One of the most important strength of Tender writing services is its employees. For any
company be it a small or big MNC having a good and talented workforce is considered to
be as a valuable asset. In the same manner though tender service has got a very low
employee strength but all the 20 employees are so competent that they can easily provide
any tender related consultation which helps in winning the tender (Adisa, 2014).
2. The next strength of the Tender Service is that they have very small customer segment as
a result they are providing the best possible solution to its customers and also maintain a
good track of its customer base sue to which they each and every easily able to approach
them (Adisa, 2014).
Weaknesses
1. Being a small scale business one of the greatest weakness of the Tender Witting Services
is that they have to compete with other big competitors who are providing tender related
consultations to the big companies like Telstra Communication and Woolworths
(Driessen, 2015).
2. Last but not the least because of its small size they don’t have any higher management as
a related issues related to operation has to take care by the proprietor only due which
many issues are still unresolved (Driessen, 2015).

1.2 Measuring Business performance
In case of Tender Writing Service the comparative business measure performance is generally
develop by using proper KPI which is also known as Key Performance Indicators.
Building up of Key Performance Indictors Comparative measuring of the business
 Recording of the daily basis tender
consultation offered which is contrasted
to calculate the daily amount based on
the past records as well as the ultimate
sale of consultation (Begley, 2007).
 Minimum timeframe needed to
convince the party for example the
deadline is three days for convincing
two parties (Begley, 2007).
 Daily basis recording of the customer’s
contrasted to calculate daily among
based on the past performance of the
workers (Begley, 2007).
 The actual number of targets received
as contrasted to the provided target
(Begley, 2007).
 Daily basis amount of targets which is
contrasted keeping the income and total
timeframe (Begley, 2007).
 Development of the scorecard in which
the customer satisfaction is being
recorded (Begley, 2007).
As per the business functioning of the Tender Service and from the above given competitive
measures it can be said that estimating the actual performance of the worker is one of the
toughest job for the owner. In this case it can be said that the comparative measures can be said
to as n useful tool when a very small token of motivation might able to motivate the workers. But
in case of this company it has been identified that the manager is more focussed towards
attaining targets rather than motivating the employees (Bamford, 2000). Based on the business of

the Tender Writing Service it can also be said that Individual characteristics are regularly great
markers of how well a man carry out in their occupation. Such characteristics might incorporate
administration, activity, critical thinking, compassion and collaboration (Begley, 2007).
Part B
2.1 Recommendation to overcome the weaknesses
From the above done discussion it can be now identified that one of the greatest weakness which
the Tender Writing Solution have is that because of the low employee base they can’t able to
compete with the other competitors as a result the customer base always remain very low. Being
a small business competing with competitors seems to be a very tough job but as there is a saying
where there is a will there’s a way. Big companies like Telstra Communisation and Woolworths
doesn’t start operating with tons of employees, in the starting phase of their business they are
also considered to be as small business but gradually with the adoption of proper business
strategy they reach the top position. So in order to overcome the issues it is recommended to the
Tender Writing Service to maximise its employee slowly because if they have a powerful
employee then they can attain more customer base. The next recommendation will be they need
study more about its competitors and have to grab the business tricks from those companies and
based on that they need to adopt the business strategies. As it is a very small business so in the
initial phase they can start with adopting these two changes and afterwards based on the result
they can implement other strategies also (Papanicolas, 2013).

2.2 Tips for maintaining and strengthening existing performance of the
business
For any kind of business be it a small or big business clients are considered as the kind to them in
that offering the best possible services to them is the key to grab the client base.
Acknowledgement of the services offered by the companies additionally helps in the
development of the business prospectus (Asplund, 2011). Presently the Tender Writing Services
is offering some of quality consultation to its customers as a result it turn out to be mandatory for
the company to uphold this performance to develop its business in the upcoming times.
Nevertheless the Tender Writing Services might chase few of the strategies that will assist them
in upholding as well as intensification the act of the company in a proper manner. Below
mentioned are few of the techniques:
 Endeavour to provide the customer the services which make them satisfied and in order
to do so the company might need to carry out an investigation of its clients concerning
the value of the services provided by them (Wei, 2014).
 Secondly they need to have a close look over the service strategy adopted by its
competitors and based on that they need to keep the costs of its service in order to
compete with them (Yazdanifard, 2015)
 Last but not the least they case start the method of after payment which will work as a
good image for the company. By using this technique the clients can repay the money
after getting the entire consultation. In order to do so they have to look after the delivery
time of the services too (Yazdanifard, 2015)

2.3 Recommendation on expanding the business
In order to gain profit and more customers it is important for every business to further increase
its operation. Taking into account the volume of rivalry as well as other aspects the Tender
Writing Service might look forward to increase their operation exterior to Australia also. In order
to do so the company can target the other small business who are dealing with tenders on a daily
basis and those who needs tender related consultation. They might also make bigger their
business in those area where the number of manufacturing companies are greater in number as
because this type of companies daily used to deal with tenders and always need consultation on
how to win the tender. Some of the best targeted countries to expand the business are USA, UK,
China and Japan. So it can be depicted from the above discussion that expanding will not only
helps the Tender Writing Service to get additional customer base but on the other hand it will
also help the company to attain more profit in terms of its business operation (Twarowska,
2009).
Part C
3.1 Assessment of the present business purpose and plan
The main business model of the Tender writing service is focussed on to give the best
consultation services which helps the businessman to win the tender. The most important
purpose of this company is to attain the market by offering superior class of tender related
consultation to the valued clients. With an intention to build up the company objective the
Tender Writing Service has built up diverse business design as well as endeavouring to execute it
within their functioning. Though the company offers its consultation services to different clients
but their main target is the manufacturing business. For the expansion of its business objectives

the Tender Writing Service offer their services to the best lowest cost. In the present day
business scenario the business are struggling to win tenders and they are much worried about
how to win the tender in order to get the projects. They provide their consultation in such a
manner which helps the small manufacturing to win the tenders in a very easy manner. Though
small business doesn’t follow any huge objective as a result the main focus and the prime
objective of this company is to provide best consultation with minimum cost (ALmasri, 2013).
3.2 Revised Business Plan
Building up of a proper business plan is considered to be as one of the pivotal element for the
development of a company. Within the context of the contemporary business scenario, the
presence concerning the goods and services is modifying gradually. As a result in order to get
acquainted with this modifying business scenario the companies need to build up supple business
design (Nunn, 2010). The Tender Writing Services in the same manner confronts the altering
preferences in the consultation service which they are offering to their clients. The preference of
getting consultation regarding the tenders has changed a lot since last few years. Now in order to
deal with these changes they need to hire additional experienced staff that will provide quality
information about how to win the tenders, And this will the first move for having a new business
plan. The revised business can also include an additional partner or investor who will be
managing the business with the owner. This will help the business to solve out the internal issues
as well they will get fund to start the business in a new way too.
3.3 Action Plan
It is a very real fact that modifications might bring fruitful result or in contrary it can ruin the
entire business functioning too. With the modifications that happen in the modern day business
it has become important for the companies to properly get acquainted with those changes after

careful review. The mindset of the people transforms continuously and with those modifications
the preference in the goods and services also modified. In order to get acquainted with those
modifications it will be beneficial for the Tender Writing Services to create some action plan
which are discussed in detail below.

Action Plan Implementation Procedure
1. 1.Payment Procedure The Tender Writing Services need to create a
payment where the customer can get both the
advantage of pre-booking and post-payment.
The pre-booking system will be for the existing
clients and the pot-payment services will be for
the new clients. This will help the company to
retain both the new as well as the existing
customers both (Bamford, 2000).
2. Security system The next important step will be implement a
new kind of system where they can provide
some kind of security system to the new clients
so that they can at least convinced that they
will get the best services (Papanicolas, 2013).
3. Refund Policy Last but not the least they need o adopt a
refund policy where the client can get refund of
their payment if they fail to win the tender.
This will create a good image and the same
client will again get back to them. This is
considered to be as one of the important action
plans for trustworthiness in a business leads to
success for the company. And the same will
happen with Tender Writing Service if they