University Business Research: Reflective Essay on Social Media Impact

This reflective essay examines the student's learning experience regarding the application of social media in business research. It delves into the advantages and disadvantages of social media marketing, digital marketing, and customer engagement. The essay discusses the student's understanding of how social media influences business performance, brand awareness, and customer communication. It highlights the importance of understanding both the positive and negative impacts of social media for future marketing professionals. The learning process involves theoretical and practical knowledge gained from assessments, which informs the student's insights on topics like corporate social performance and the need for extensive research. The essay concludes with the student's commitment to applying this knowledge in a future professional setting, emphasizing the significance of digital marketing and the strategic use of social media for business promotion and customer engagement.

Running head: REFLECTIVE ESSAY
Business Research Methodology
Name of the Student:
Name of the University:
Author’s Note:

2REFLECTIVE ESSAY
Social media and social network are beneficial for the business to create brand awareness
and to promote a business in an organization (Zhang et al. 2017). However, the social network
establishes a strong communication with the customers in the context of any business. This
current assignment deals with the learning process of the individuals to based on the application
of social media in business sectors.
The learning experience is a process through which an individual is able to gain
knowledge from the theoretical evaluation or practical evaluation (Heymann-Reder 2012).
According to me, learning experience gives practical knowledge to an individual besides the
theoretical knowledge. Based on the assessment 1 and assessment the individual gets a clear idea
of the advantage and disadvantage of social media application in the context of business. This
learning experience allows me to get a clear idea about the application of social media in the
business industry.
A learning experience has a great value to improve the individual's skill. Regarding me
learning experience regarding the pros and cons of the application of social media in business,
sectors allow the individual to get a preliminary idea about its impact on the work of an
employee (Grabher and König 2017). Therefore, a learning experience also enables the
individuals to make them personally and professionally active in the near future. From the
discussion of the use of social media network in the business sectors, I am able to understand that
social media network has been increasing rapidly in the business sector to promote a business.
However, there is some negative impact of social media in the business that also defined by me
through such learning experience.

3REFLECTIVE ESSAY
This learning process is beneficial for me as it helps me to make my career as a
management student with proper business skill. However, for a business student, it is important
to understand all marketing tools that will enhance the sale as well as the customer engagement
(Clark et al. 2017). According to me, such learning process will allow me to understand the
various aspects that are both the benefits and drawbacks of the use of social media network in the
business industry. However, it will help me to make my future as professional in the near future.
This learning practice is beneficial for me to pursue my management study, as marketing is a big
part of the management study. Therefore, this learning will help me to make me as the business
professional in the marketing team of a business by using the social media network in the proper
way for business promotion.
As per my viewpoint, this learning process will enable me to transfer my knowledge in
my professional sector in future. However, I will be able to share my learning experience
regarding the advantages and disadvantages of the social media network in the context of a
business. This will enable me to apply the social media network in the proper way that will not
affect the growth of a business. However, I will also insist my co-worker utilize the social media
properly in the context of business in the near future.
Learning process includes a theoretical knowledge and a practical knowledge (Kasemsap
2017). However, in the learning process, different phases occur that lead me to improve my
knowledge and my existing skills. According to me, this learning process enables me to observe
that social media and business performance have a relationship. However, corporate social
performance, financial performance, and operational performance can be enhanced through the
application of social media. It was understood by me through the learning outcomes that a
massive research is needed to develop a study. Therefore, it was seen by me that in this learning

4REFLECTIVE ESSAY
process I have to carry out more research about the application of the social media in the
business context. It was read by me that social media has both positive and negative effect on the
business performance. Hence, it was heard by me that valid information is required to develop a
project properly. During the learning process, I took more time to understand the concept of
social media network in the context of business. Therefore, I have evaluated information based
on assignment 1 and 2 to get a clear idea of such studies and to enhance my knowledge.
Assessment 1 gives a preliminary idea about the application of social media in business
performance. As per my viewpoint, evaluation of the learning is vital to analyze the knowledge
of an individual (Sonnenschein et al. 2017). Based on the assessment 1 and 2 I got a brief idea
about the benefits and drawbacks of the social media network in business performance.
However, in assessment 2 it has found that time consumption is a big disadvantage of the use of
social media network. Therefore, it is difficult for the business organization to take control over
the feedbacks of the customers regarding a product or service. However, often the customers
show negative feedbacks regarding the product and service that affect the business. Therefore,
the competitors may affect the business by using social media platform and breach of
confidentiality is another drawback of social media application in business. Despite such
drawbacks, I believe that social media has an important role in developing communication with a
large population from different geographical regions. This business research is useful for my
research learning process as a management student I am able to get a clear concept about the
application of digital marketing via social media application.
This current learning process is helpful for me to analyze the strength of my existing
skill. I felt that this learning practice enables me to enrich my knowledge regarding the business.
This learning experience can be connected with cognitive learning as it improves my knowledge

5REFLECTIVE ESSAY
regarding a business project. According to the popular viewpoints learning process leads an
individual to gather knowledge from their learning experience (Velez et al. 2017). I believe that
assessment 1 and assessment 2 is based on the advantages and disadvantages of social media
network in the business context, which leads me to enhance my knowledge regarding the digital
marketing. However, the digital marketing is a modern marketing tool in the recent years. Hence,
as a management student, it is important for me to develop a clear concept of digital marketing
via social media to enhance the marketing knowledge.
According to me, present learning process enables an individual to apply it in future to
get significant outcomes (Sonnenschein et al. 2017). From the assessment 1 and assessment 2, I
have acquired a brief knowledge about the application of social media marketing in the business.
This knowledge will help to develop a plan for my future career. To be a professional in the near
future a preliminary knowledge is required for a person. Hence, such assessments will be helpful
for me to develop my future plan as a professional. In order to be a marketing professional, it is
important for me to understand the modern marketing tool. Hence, digital marketing is very
popular in the recent years. For this reason, it is vital for me to identify the benefits and
drawbacks of the social marketing media in the context of business. It will allow me to use the
social marketing media for the business promotion. Hence, this learning experience will be
beneficial for me to enhance my professional skills and develop me personally in a working
sector in near future.
The entire reflective study reveals the benefits of the learning experience regarding the
impact of social media application in business performance. This current learning experience is
relevant to my course as well as the research subject. This allows me to understand the various
aspects of digital marketing. However, my existing skill will be developed regarding the

6REFLECTIVE ESSAY
marketing through such learning while it will also help me to develop me professionally in my
near future. Therefore, the positive and negative aspect of social media application to advertise
the product or service is also evaluated in this assignment that is essential for a marketing
professional in their working place.

7REFLECTIVE ESSAY
References
Clark, M., Clark, M., Black, H.G., Black, H.G., Judson, K. and Judson, K., 2017. Brand
community integration and satisfaction with social media sites: a comparative study. Journal of
Research in Interactive Marketing, 11(1), pp.39-55.
Grabher, G. and König, J., 2017. Performing network theory? Reflexive relationship
management on social network sites. In Networked Governance (pp. 121-140). Springer
International Publishing.
Heymann-Reder, D., 2012. Social Media Marketing. Addison-Wesley Verlag.
Kasemsap, K., 2017. Professional and business applications of social media platforms.
In Analyzing the strategic role of social networking in firm growth and productivity (pp. 427-
450). IGI Global.
Sonnenschein, K., Barker, M., Hibbins, R. and Cain, M., 2017. “Practical Experience Is Really
Important”: Perceptions of Chinese International Students About the Benefits of Work Integrated
Learning in Their Australian Tourism and Hospitality Degrees. In Professional Learning in the
Work Place for International Students (pp. 259-275). Springer, Cham.
Velez, C.M., Nicolaidis, C., Korthuis, P.T. and Englander, H., 2017. “It’s been an Experience, a
Life Learning Experience”: A Qualitative Study of Hospitalized Patients with Substance Use
Disorders. Journal of general internal medicine, 32(3), pp.296-303.
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