Learning Experience: Social Media's Impact on Business Development

This assignment reflects on the effectiveness and usefulness of social media in the business sector. The student analyzes the impact of social networking websites on business operations, highlighting their role in marketing, sales, and reputation management. The learning process involved gathering knowledge from primary and secondary sources, including research on the advantages and disadvantages of using social media for business growth. The student emphasizes the importance of using social media strategically and cautiously, recognizing its potential to enhance business development and also its risks. The assignment concludes with a plan to apply the acquired knowledge to future business endeavors, advocating for the controlled use of social media to achieve positive outcomes. References to academic papers support the analysis.

Running head: ASSIGNMENT
Assignment
Name of the Student
Name of the University
Author note

1ASSIGNMENT
Effectiveness and usefulness of the learning experience
After completion of the assignments, I have realized that, in today’s life, the advancement
of technology is playing an integral part in the business sector. In this scenario, the social
networking websites are becoming a specific medium that enhances the general awareness
relating to the social and political issues and it handles various demonstrations to the public. In
today’s world, there are ample of social media websites that provides huge opportunity to
business organizations to get connected with numerous clients scattered all over the globe (Fotis,
Buhalis and Rossides 2012). The effectiveness of this learning lies on the potential merits of the
social media platforms regarding enhancing sales and the overall reputation of the organizations.
In my opinion, the importance of this learning lies on the fact that, in this way the
original impact of the social media websites on the business sector can be analyzed and the
general understanding of the advantages of social media on the business sector would be
enhanced.
How this learning process will be useful to the readers
In my opinion, this learning experience would serve the purpose of shedding light on a
general issue of life and that is the importance of social media websites on the business sector. I
do not think that this learning is any ways about any kind of course, program or future career.
This learning can only let the readers know about the usage of social media in business sector
and the merits and demerits of using social media websites in business sector (Trainor et al.
2014). I guess that applying or transferring the learning that can be acquired by the previous
assignments can easily be transferred or implemented by using social media websites with

2ASSIGNMENT
caution regarding business issues and by increasing the general awareness of this issue (Fotis,
Buhalis and Rossides 2012).
What happened in the learning process
In the process of learning, I have gathered some knowledge regarding the usage of social
media websites in the business sector, as it can be said that, I have gathered knowledge regarding
how social media websites can be used as a significant tool for marketing purposes and for the
future development of the business organizations (Fotis, Buhalis and Rossides 2012). Apart from
that in this learning process I have learnt what are the basic advantages and disadvantages of
using social media as a tool for the growth of the organization and it has also become a fact that
in some cases social media leads the organization in various adverse situations where the
reputation of that specific organization gets done and dusted.
Evaluation of what I have learnt
In the learning process, while doing the business research, primary and secondary sources
were taken to collect the data, aiming to develop a better understanding of the various aspects of
this research. For the completion of the research work the data were analysed in an appropriate
manner making an action plan to notice various activities related to the research program. Thus
in my opinion, the learning process was brilliant and the objectives behind the learning has been
rightly met and in the concluding part all the raised questions were answered and thus it can
surely be said that the learning method was immensely successful (Trainor et al. 2014).

3ASSIGNMENT
Explaining my learning process
Within the learning process I have seen that social media websites are an integral part of
doing business and it is also a matter of fact that using social media websites in business setor
can often bring in various adverse situations that affects the reputation or the profitability of that
business organization (Fotis, Buhalis and Rossides 2012). Within the learning process, I noticed
that various questions regarding this issue can be raised and the most important questions among
those are that are, the important usage of social media websites in business organizations and the
things that are to be analysed before using social media websites widely in the business
organizations. on the other hand, it can also be said that social media websites can work as a
effective tool to enhance the demand of the products the organization is trying to sell, and most
importantly the negative impacts of social media in business sectors. After analysing all the data
I came to an conclusion that, social networking sites are one of the most essential marketing tool
for the further growth and development of the organizations (Trainor et al. 2014).
Explaining Plan how this learning I will apply in future
In future I will have to imply the learning I have acquired from this learning process for
the betterment of the business organizations (Fotis, Buhalis and Rossides 2012). It is a matter of
fact that social media can be used for various developmental works of business organizations and
at the same time uncontrolled usage of social media can sometimes make the reputation and
profitability of the organization crumble down to the ground (Aral, Dellarocas and Godes 2013).
Thus it would be wise that the business leaders should think it through before using social media
websites widely in their business organizations. If the business leaders control the usage of social
media in their organizations then social media can become an important tool for marketing
purposes and social media websites can improve the reputation of the organizations in an

4ASSIGNMENT
organized way. In today’s world, the world can be seen as a global village due to the
advancement of social media most of the population of the earth are in a way interconnected and
this can become the most important tool for the organizations to grow using social media website
as a tool. Thus, it can surely be said that, I am a huge advocator of using social media websites
for the growth and developmental purposes of the business organizations and the business
leaders must use this tool with proper caution so that their business does not get harmed (Trainor
et al. 2014).

5ASSIGNMENT
References
Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issue—social media and
business transformation: a framework for research. Information Systems Research, 24(1), pp.3-
13.
Fotis, J., Buhalis, D. and Rossides, N., 2012. Social media use and impact during the holiday
travel planning process (pp. 13-24). Springer-Verlag.
Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage
and customer relationship performance: A capabilities-based examination of social
CRM. Journal of Business Research, 67(6), pp.1201-1208.
Treem, J.W. and Leonardi, P.M., 2013. Social media use in organizations: Exploring the
affordances of visibility, editability, persistence, and association. Annals of the International
Communication Association, 36(1), pp.143-189.