Business Research Report: Evaluating Social Media's Impact on Business

This report delves into the impact of social media on business, particularly focusing on a case study of Mc Donald's. It evaluates the effectiveness of the learning experience, highlighting the importance of social media for communication, building relationships, and enhancing brand reputation. The report explains how the learning process has increased the understanding of social media's role in business and marketing, emphasizing its use for promoting businesses and developing marketing strategies. It describes the learning process, including the use of various research activities, the application of mixed research designs, and the consideration of ethical factors. The report also discusses the application of this knowledge in scheduling research activities and provides insights into the limitations of research. The report concludes with a plan for applying the acquired knowledge to future business practices, particularly in using social media for marketing and management.

Running head: BUSINESS RESEARCH

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Table of Contents
1. Evaluate the effectiveness and your usefulness of the learning experience................................3
2. Explain how this learning process will be useful to you.............................................................3
3. Describe objectively what happened in the learning process......................................................3
4. Evaluate what you learn...............................................................................................................4
5. Explain your learning process.....................................................................................................4
6. Explain Plan how this learning you will apply............................................................................5
References........................................................................................................................................7

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1. Evaluate the effectiveness and your usefulness of the learning experience
This research is significant to me for increasing understanding regarding the impact of social
media on business: Case Study on Mc Donald’s. In such way, it is evaluated that social media
has different blocks that could be effective to create visibility among public such as
communication, sharing, identity, relationship, social presence, and reputation of corporation and
groups (Dijkmans, Kerkhof, and Beukeboom, 2015). I have also gained my understanding of
social media. In this way, I have pointed that social media is a set of internet-based application,
which had developed the technological foundation of the web 2.0 and aids in exchange and
creation of user-generated information. Thus, this learning was useful for me to use the social
media in an organization.
2. Explain how this learning process will be useful to you
This learning process can be beneficial for developing the awareness about the use of social
media and social networks by Mc Donald’s. I will apply this knowledge to use the social media
and promote my business in the future. In such way, I have increased my understanding that Mc
Donald’s has been highly active on social media as it is effective to connect with digitally savvy
customers and helps to build loyalty among customers. I will also transfer this knowledge to
develop a career in the marketing department of Mc Donald’s company.
3. Describe objectively what happened in the learning process
I have read different articles, textbooks, and academic publication to increase the understanding
of the impact of social media on business development and organizational presentation. From the
literature review, I have learned that Mc Donald’s utilizes social media to sponsor their brand
and also making efforts for implementing it despite facing the large number of criticism from the
campaign group, health professionals, and government. As a result, I would utilize this

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understanding in an organization as I can enhance my professional career. I have also increased
my knowledge regarding negative sides of using social media in business. In this way, it is
evaluated that there is a need for the company to update the social media feed to engage the
customers towards their products and services (Tiago and Veríssimo, 2014). Consequently, I will
practice this knowledge in making social media strategy.
4. Evaluate what you learn
The business research was beneficial for me to develop my investigation proficiency as it has
developed my depth data about several procedures for completing the investigation. In addition, I
have increased my knowledge regarding research design and methodology. In this way, it is
evaluated that research methodology demonstrates different strategies that could be implemented
for accomplishing the aim and objective of research and pooling the information (Dijkmans,
Kerkhof, and Beukeboom, 2015). As a result, I am proficient to apply the methodology in
research in a logical mode.
5. Explain your learning process
The main reason for using different research activities during the investigation is to accomplish
the aim and objective of research in specific time frames. I have observed that mixed research
design would be practiced for arriving at the valid conclusion. As, this research design contains
the characteristics of both qualitative and quantitative designing of research (Wamba, and Carter,
2016). Consequently, it makes competent to me for obtaining the reliable and valid outcome in
an appropriate manner.
It is pointed that qualitative research design would be implemented for gathering the information.
These data would be gathered by the idea, thoughts, and views of the customer (Li, and Stacks,
2015). I have also learned that quantitative research design would be used for gathering the

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statistical information. From the assignment 2, I have expanded my comprehension regarding the
technique of data pooling. In this way, I have developed my understanding regarding data
pooling tool. I have pointed that both primary, as well as secondary data technique, could be
used to collect the information about research concern. In such case, it could be determined that
primary information is captured via survey questionnaire whereas secondary information is
captured via different sources such as academic publication, journals articles, textbooks and
online websites (Agnihotri, Kothandaraman, Kashyap, and Singh, 2012).
This learning experience was significant for me to apply these techniques in business practices.
The business research was also prominent for me to gain depth awareness regarding ethical
consideration. As a result, now, I am proficient in attaining the aim and objectives of
investigation in an ethical manner. It is evaluated that an investigator must maintain the privacy
of participants during and after the research (Aral, Dellarocas, and Godes, 2013). Through the
proposal of research, I have also developed my comprehension regarding limitation of research.
In such manner, I have pointed that there is some limitation, which could be faced by an
investigator for completing the research. These limitations could be time, cost and sample size
constraint (Fotis, Buhalis, and Rossides, 2012). These limitations of research would be focused
by me to conduct further investigation. Consequently, this learning experience was effective to
improve my personal as well as professional life.
6. Explain Plan how this learning you will apply
This investigation has also enhanced my understanding regarding scheduling of research. In this
way, I have observed that research time plan provides the structure for completing each activity
of research. In addition, it is also analyzed that Gantt chart is executed for graphical
representation of scheduling regarding research (Aral, Dellarocas, and Godes, 2013).

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Consequently, this investigation would be beneficial for completing each practice in targeted
time duration. This learning would be used by for using social media practices and becoming a
good marketing manager in the future.

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References
Dijkmans, C., Kerkhof, P. and Beukeboom, C.J., 2015. A stage to engage Social media use and
corporate reputation. Tourism Management, 47, pp.58-67.
Tiago, M.T.P.M.B., and Veríssimo, J.M.C., 2014. Digital marketing and social media: Why
Bother?. Business Horizons, 57(6), pp.703-708.
Dijkmans, C., Kerkhof, P. and Beukeboom, C.J., 2015. A stage to engage Social media use and
corporate reputation. Tourism Management, 47, pp.58-67.
Wamba, S.F. and Carter, L., 2016. Social media tools adoption and use by SMEs: An empirical
study. In Social Media and Networking: Concepts, Methodologies, Tools, and Applications (pp.
791-806). IGI Global.
Li, C. and Stacks, D.W., 2015. Measuring the impact of social media on business profit and
success: A Fortune 500 perspective. Peter Lang.
Agnihotri, R., Kothandaraman, P., Kashyap, R. and Singh, R., 2012. Bringing “social” into sales:
The impact of salespeople’s social media use on service behaviors and value creation. Journal of
Personal Selling & Sales Management, 32(3), pp.333-348.
Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issue—social media and
business transformation: a framework for research. Information Systems Research, 24(1), pp.3-
13.
Fotis, J., Buhalis, D., and Rossides, N., 2012. Social media use and impact during the holiday
travel planning process (pp. 13-24). Springer-Verlag.