Business Communication: Evaluating Resources on Social Media Impact

This report, titled "Business Communication," analyzes the impact of social media in the workplace by evaluating five resources: three journal articles and two videos. The report examines the authority, audience, transparency, objectivity, and currency of each resource, assessing their reliability and relevance. The first journal article explores enterprise social media, while the second examines organizational policies regarding social media use. The third journal article investigates the effects of support and job demands on social media use and work outcomes. The videos discuss how social media and electronic communication revolutionize business communication and provide advice on social media use in the workplace. The report provides a detailed analysis of each resource, justifying their inclusion and assessing their credibility, offering insights into the evolving landscape of business communication in the digital age.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of Student
Name of University
Author Note

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BUSINESS COMMUNICATION
Table of Contents
Resource 1..................................................................................................................................2
Name of resource....................................................................................................................2
Type of resource.....................................................................................................................2
Justifying use of resources......................................................................................................2
Applying five reliability test...................................................................................................2
Resource 2..................................................................................................................................3
Name of resource....................................................................................................................3
Type of resource.....................................................................................................................3
Justifying use of resources......................................................................................................3
Applying five reliability test...................................................................................................3
Resource 3..................................................................................................................................4
Name of resource....................................................................................................................4
Type of resource.....................................................................................................................4
Justifying use of resources......................................................................................................4
Applying five reliability test...................................................................................................4
Resource 4..................................................................................................................................5
Name of resource....................................................................................................................5
Type of resource.....................................................................................................................5
Justifying use of resources......................................................................................................5
Applying five reliability test...................................................................................................5

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BUSINESS COMMUNICATION
Resource 5..................................................................................................................................6
Name of resource....................................................................................................................6
Type of resource.....................................................................................................................6
Justifying use of resources......................................................................................................6
Applying five reliability test...................................................................................................6
Reference....................................................................................................................................7

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BUSINESS COMMUNICATION
Resource 1
Name of resource
Enterprise social media: Definition, history, and prospects for the study of social
technologies in organisations
Type of resource
Journal article
Justifying use of resources
The article presents the positive as well as the negative consequences that the use of
social media has in the workplace. In the modern world, the use of social media has increased
significantly among the people. The reasons behind the choice of the article are that it
provides a proper research of the concept of enterprise social media along with more details
about the concept. The positive, as well as the negative consequence of the use of social
media, are broadly defined depending upon the metaphors that are used for social media.
Applying five reliability test
Authority- The authors of the journal article are Leonardi, Huysman & Steinfield. This is
because the authors are reputable and have expertise in the manner related to the topic.
Audience- The audience targeted for the journal consists of the academic audiences
Transparency- The evidence that has been provided is based on the thorough research of the
positive and negative impact of social media on the place. The information provided can be
checked via practical application of the issue. The reason behind this is because the
information that is provides describes in detail about the negative as well as the positive
effect of social media.

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BUSINESS COMMUNICATION
Objective- The opinion of the authors is agreeable as it provides an important source of
information to the audience. The researcher does not provide judgements based on the effect
of the use of social media.
Currency- The information provided is up to date and relevant in the modern world. This is
because people in the modern world can get a clear idea about the impact of social media in
the modern world.
Resource 2
Name of resource
Social media affordances and governance in the workplace: An examination of
organisational policies
Type of resource
Journal article
Justifying use of resources
The article is important as it helps in understanding organisational policies that exist
regarding the use of social media. The identification for four affordances is highlighted in the
article. The evaluation of the social media from a source of concerned risk management to
value generating potential is considered in this article.
Applying five reliability test
Authority- The journal article is written by Vaast & Kaganer. The expertise of the authors
makes the journal authoritative.
Audience- The target audience of the journal article is the professionals as well as the general
public.

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BUSINESS COMMUNICATION
Transparency- Corporate policies of 74 companies are collected from public social media
sites. These provide the necessary evidence regarding the reaction of the employees on the
use of social media in the workplace. Clear view about the sample companies are provided
that is transparent with regard to the analysis of the topic.
Objective- The objective of the article was to understand whether or not, organisations
acknowledged social media at the workplace. However, as implied the disagreement part
comes in the fact that people do not post organisation related decisions in social media. Most
people tend to avoid social media for official purpose.
Currency- The information provided is up-to-date and relevant to the topic at hand.
Resource 3
Name of resource
Effects of support and job demands on social media use and work outcomes
Type of resource
Journal article
Justifying use of resources
The article is based on the job satisfaction that an employee receives with the use of
social media in the workplace. The relation between social media use and job satisfaction was
analysed in order to understand the impact of social media in the workplace. The article
highlights the impact of social media on the job satisfaction of the employees as it needs to
understand the effectiveness of the use of social media.

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BUSINESS COMMUNICATION
Applying five reliability test
Authority- The author of the journal article is Charoensukmongkol. The author is reputable
with the interest being providing information about the use of social media.
Audience- The audience of the journal are the professional people involved in the use of
social media in the workplace.
Transparency- The responses of 170 employees working in Thailand provides sufficient
evidence about the use of social media in the workplace. The objective of the journal is to
provide clarity of job satisfaction and the use of social media while working.
Objective- The position claimed by the author in terms of finding a positive relationship with
job satisfaction and job performance is agreeable. Most of the people provide positive
feedback about the impact of the use of social media and the job satisfaction enhancement it
causes in the organisation.
Currency- The journal article highlights the positions and problems of modern-day
workplace such as use of facebook, watsapp in order to create a diversion from the
monotonous work.
Resource 4
Name of resource
How Social Media and Electronic Communication Are Revolutionizing Business
Communication
Type of resource
Video

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BUSINESS COMMUNICATION
Justifying use of resources
The video is based on the use of social media and its impact on business. Social media
has helped to revolutionise the world and the manner in sites such as youtube have an impact
in business. Hence, the video justifies the use of social media for the concern of a business
enterprise.
Applying five reliability test
Authority- The video is taken from a youtube link that is narrated by Courtland Bovee.
Audience- The target audience for this video is the general public and the professionals.
Transparency- Statistical data that are provided in the video provides relevant evidence about
the impact of social media. Social media along with the use of electronic communication
provide evidence about the video.
Objective- Agreement can be made with the narrator about the increased use of social media
at the workplace. The revolutionised version of social media is highlighted in the video that
provides intensive knowledge. Knowledge of the employees are highlighted in the video.
Currency- The video is up-to-date as the use of Facebook and LinkedIn are identified in the
video.
Resource 5
Name of resource
Social Media and the Workplace
Type of resource
Video

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BUSINESS COMMUNICATION
Justifying use of resources
The video provides advice to companies about the use of social media. Companies
need to make guidelines regarding the use of social media in the workplace. This is because
confidential information may get shared from the use of social media. Hence, the video can
be used for justifying the topic.
Applying five reliability test
Authority- The contents of the video is explained by common craft.
Audience- The general people are the main target audience of this video.
Transparency- Evidence regarding the various uses of social media in organisational context
is provided in the video. Statistical data also provide evidence.
Objective- The video can be agreed upon as it provides the truth of using social media and the
guidelines.
Currency- The video is updated and provides helpful information to the public.

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BUSINESS COMMUNICATION
Reference
Charoensukmongkol, P. (2014). Effects of support and job demands on social media use and
work outcomes. Computers in Human Behavior, 36, 340-349.
http://www.looooker.com/wp-content/uploads/2014/05/Effects-of-support-and-job-
demands-on-social-media-use-and-work-outcomes.pdf
How Social Media and Electronic Communication Are Revolutionizing Business
Communication. (2017). YouTube. Retrieved 19 November 2017, from
https://www.youtube.com/watch?v=ZzuyE2AJ6_c
Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise social media: Definition,
history, and prospects for the study of social technologies in organizations. Journal of
Computer‐Mediated Communication, 19(1), 1-19.
http://onlinelibrary.wiley.com/doi/10.1111/jcc4.12029/full
Social Media and the Workplace Explained by Common Craft (VIDEO). (2017). Common
Craft. Retrieved 19 November 2017, from
https://www.commoncraft.com/video/social-media-and-workplace
Vaast, E., & Kaganer, E. (2013). Social media affordances and governance in the workplace:
An examination of organizational policies. Journal of Computer‐Mediated
Communication, 19(1), 78-101.
http://onlinelibrary.wiley.com/doi/10.1111/jcc4.12032/full