Business Research Project: Effectiveness of Social Media Marketing

This report details a 12-week research project conducted by a student to determine the effectiveness of social media for business organizations. The project involved structuring a research proposal, defining objectives, and gathering information from secondary resources through literature reviews. The student identified research questions, explored sampling methods for primary data, and learned about various types of primary and secondary data. The project also included critical analysis of literature, determining the viability of primary data, identifying limitations, and evaluating the overall experience. The report highlights the student's learning process, including the importance of primary and secondary data, and the ability to critically analyze literature. The student gained experience in organizing a research plan and comparing their work with other authors. The project aimed to understand the impact of social media marketing on business potentiality, with insights into market trends and customer expectations. The conclusion reflects on the knowledge gained and its applicability to future research endeavors.

Running head: BUSINESS RESEARCH
Business research
Name of the student
Name of the university
Author note

1BUSINESS RESEARCH
Table of Contents
Introduction......................................................................................................................................2
Week: 1............................................................................................................................................2
Week: 2............................................................................................................................................2
Week: 3............................................................................................................................................3
Week: 4............................................................................................................................................3
Week: 5............................................................................................................................................3
Week: 6............................................................................................................................................3
Week: 7............................................................................................................................................4
Week: 8............................................................................................................................................4
Week: 9............................................................................................................................................4
Week: 10..........................................................................................................................................5
Week: 11..........................................................................................................................................5
Week: 12..........................................................................................................................................5
Conclusion.......................................................................................................................................6

2BUSINESS RESEARCH
Introduction
I have done a 12-week research project in determining the effectiveness of the social
media for the business organizations. Accomplishing the research proposal proves beneficial for
me due to the reason that, it helped me in gaining knowledge about the designing and structuring
a research plan. In addition, it helped in gaining the knowledge about the generation of
information from the secondary resources. The following sections will further discuss about what
I have done in 12 weeks.
Week: 1
In the first week, I have done the structure of the research proposal that I am going to do.
My topic was to determine the effectiveness of the social media marketing in enhancing the
business potentiality of the organizations. In the first week itself, I have structured and
mentioned the objectives of my project. It acts as a guideline for me in the further period.
Moreover, the early detection of the project objectives also helped me reducing the chance of
deviating from the core topic.
Week: 2
In the second week, literature review is being done by me. It helped me in gaining the
knowledge of how to gather information from the secondary resources along with critically
analyze the resources. Moreover, the critical analysis of the literatures also helped me in having
diversified information and data about the topic of my project, which can be used by me in
future.

3BUSINESS RESEARCH
Week: 3
Third week is being spent on identifying the questions that will be solved in the project.
Identification of the questions helped me to determine the diverse areas or issues that should be
solved through the project. I have also gained the knowledge of identification of the issues.
Week: 4
Primary data is also being proposed by me in accomplishing this project. In fourth week,
I have completed the sampling method of the primary data. It is new experience for me and it
will help me in doing the sampling more effectively in future.
Week: 5
I have learned about various types of sampling method. In the fifth week, various types
and methods to determine the primary data are being learned by me. In this week, I came to
know that there are various types of primary data are being available and each one is effective
for distinctive research work.
Week: 6
In week six, I learned about the various types of secondary data, which are being
available in the online medium. In the sixth week, I came to know that secondary data are also
having various types, which are only useful for a specific type of research. Thus, gaining the
knowledge about the various types of secondary data will help me in identifying the effective
data types for a certain research in the future.

4BUSINESS RESEARCH
Week: 7
Literature review is being done in the seventh week. In this week, I learned about the
accumulation of the journals from various mediums for my proposals. It will help me to gather
various literatures for research work in future. In addition, having the experiences and
knowledge about various literatures regarding a certain topic will help me to gather diverse
knowledge. Thus, it will help me in having a huge storage of the ideas and information for the
future work.
Week: 8
Critical analysis is being done based on the accumulated literatures. Critical analysis
helped me in having knowledge about determining merits and demerits of literatures of other
authors. Thus, in future works, it will be helpful for me to identify the limitations of various
other projects.
Week: 9
Critical analysis also helped me in gaining the knowledge about the views and opinions
of other authors regarding the topic of my proposal. Thus, it will be helpful for me in future to
have the information or views of other authors when working on a particular topic. However, in
my learning process of critical analysis, it is been seen by me that, various authors are having
contradictory views on a certain topic. Thus, it became little difficult for me in gaining the
conclusion from the diversified ideas and information.

5BUSINESS RESEARCH
Week: 10
In determining, the viability of the primary data for my research proposal, needs and
requirements for identifying the trend of the market and expectation of the individual customer is
being gained by me. Tenth week is being spent by me in determining the importance of the
primary data for my research proposal and it is being learned by me that primary data will only
help me in identifying the individual trend of the customers. Thus, in the future work, I can use
the primary data more effectively in diversified uses.
Week: 11
The eleventh week is being spent by me in determining the limitation of the research
proposal. It is been identified by me that, though the proposal of mine will have various merits
but still there are some limitations which will be prominent. In addition, it is also learned by me
that the conclusion of the research to be done by me will also be contradictory to other research
work already being done. Thus, this experience will help me in identifying the limitation of
other’s project in comparison of mine.
Week: 12
The last week is being spent on evaluating the overall experience of the research proposal
being proposed by me. It is being evaluated by me that the initiation of this research proposal
will help me in identifying the limitations as well as the advantages prior to the commencement
of the final project.

6BUSINESS RESEARCH
Conclusion
The initiation of this research proposal has helped me to gain diverse experience in
organizing a research plan along with effectively determining all the related aspects. It will also
prove beneficial for me in future due to the reason that, I have gained enough learning about
critically analyze the literatures of other authors and comparing mine in line with them. Thus, in
future, I will have more diverse knowledge about chosen topic, which can be further used by me
in other field also. Importance of gathering primary and secondary data have also been gained by
me.