Business and Society in the Digital Age: Internet Impact Analysis

This report delves into the multifaceted impact of the internet on both businesses and society in the digital age. It begins by comparing and contrasting the positive aspects, such as enhanced communication and research capabilities, with the negative consequences, including cybercrime and addiction. The report then explores the threats organizations and individuals face online, focusing on malicious code and insecure networks, alongside essential security and privacy measures. Finally, it compares and contrasts two unified communication providers, evaluating their features, applications, and suitability for various business needs. The analysis provides a comprehensive overview of the digital landscape, offering insights into navigating the challenges and opportunities presented by the internet.

Integrated
Professional
Skills
in the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
1. Compare and contrast the positive and negative use of Internet to businesses and society....3
2. Discuss the threats faced by organisations and society when using the Internet and
measures of security and privacy that taken when Internet applications or services are used
online...........................................................................................................................................5
3. Select any two different unified communications providers to compare and contrast their
features, applications and discussing their suitability for businesses.........................................6
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11

INTRODUCTION
Digital age is also consider as information age which help both society and business in
conducting their activities in effectively and easily. There are several benefits which an
individual gain through internet or digital age such as there is increase in speed of
communication, opportunities for learning, storage and transfer of data get easy, social
connectivity and many more (Arnold and Boggs, 2019). But there are some limitation which are
linked with digital age like there is increase in cyber crime, work load, insecurity of job, privacy
concern and many others. Topics that are explained in this report are negative as well as positive
aspects which are related to internet and threat that are faced by society as well as business while
adopting internet. It will also include measures which can be used for avoiding threat of internet
as well as this report will explain about two unified communication provider in order to identify
the most suitable provider.
MAIN BODY
1. Compare and contrast the positive and negative use of Internet to businesses and society.
Internet refers to global system which are adopted by every person in order to crease
interconnected computer network that will use protocol related to internet such as IP or TCP,
through this one can coupled devices to global level. It is generally know as network that will
belongs to business, government, public, private and so on. This will include various networking
services that are used by each and every person now a day for example world wide web, social
media, internet telephony, electronic mail, online games, online entertainment and many more.
There are numbers of positive and negative usage of internet in respect of business as well as
society, from which some major are defined below:-
Positive usage of Internet
 Research work get easy- Through internet peoples like students or researcher able to
conduct their research work easy and more effectively. This is so because at internet they
able to get number of online books, journals and article on each and every topic that will
help them in gather proper and more authenticate data (Bakker, 2014). At internet a
person can get information on every topics like current news or affairs, medical article,
research paper, entertainment and many others. This will also help business in conducting

research related to their products and services, customers demand and so on which will
help in developing more appropriate products.
 Develop faster communication- Through internet a person can communication to
another person at any time and at any place. This will help in increasing connectivity
among the family, friends and relatives in easy as well as quicker manner. There are
various techniques and tool which can be used by society and business for conducting
communication such as Gmail, Skype, Linked In, Google Duo and so on (Baym, 2015).
Through internet business also get help in conducting communication such as they can do
internet, business meeting, customers interactions and many others.
 Fast business transaction and get products options- Through internet society and
business both able to conduct their transactions in effective as well as safe ways. This is
so because by using e payment applications one can transfer money directly to the bank
account. There are numbers of e- payment application are available such as Credit card,
Debit card, Google Pay, Pay Pal and so on. Along with this, through internet peoples also
get variety of option related to one product as well as they can also access it from any
place and at any time.
Negative usage of Internet
 Adult, adolescent and children getting habitual to internet- Now a day every person
from adult to child are addicted to online surfing and games that soak their valuable time
in which they can conduct some productive task that help in developing their future. This
habit also leads to increase in major health issues among child, adolescent and adults
such as obesity, issues in vision, mental issues and many more. Moreover it will also
impact on the productivity of organisation because there is also some issues that most of
the employees are busy in internet surfing or online games.
 Pornography is uncontrolled- One of the major demerit of internet is that it leads to
wrongful activities like through internet any individual can easily download or upload
pornographic materials on internet for their fun or commercial reason (Buckingham,
2013). Through this all peoples are getting misleading specially adolescent and children
that encourage them to conduct some serious crime. This is major issue for business as
well as society because it will leading to illegal activities which affecting persons life and
career.

 Enhanced in Criminal act- Now a day many peoples use internet to conduct criminal
activities like hacking accounts and accounts, upload of wrong image and so on. There
are many cases in which hackers hack individual's bank account in order to steal money,
this case may also occur with business (Crisp, 2015). There are also some cases in which
peoples upload others image in illegal or wrong way, without their permission due to
which victim go through various issues or problems.
These are some of the major positive and negative aspect of internet for business as well
as society. So it is essential for individuals to use internet in proper and limited way which help
them avoiding negative impact properly.
2. Discuss the threats faced by organisations and society when using the Internet and measures of
security and privacy that taken when Internet applications or services are used online.
Internet plays important role in everyone life because through it each and every person
conduct their activities in easy as well as effective manner. But there are several threat which are
linked with internet and those are faced by society and organisation when they use it. From
which some major are mentioned below:-
 Malicious Code: It refers to software virus or bomb which impact or destroy all
informations and data of an organisation or a person. It will also affect company's code
generation system and programs due to which management face huge loss in financial
term as well as information (Top 10 Threats to Information Security, 2019). Sometime it
will also affect on personal computer and laptops while downloading or uploading any
information on internet.
 Unsecure wireless internet network: This threat is faced by society as well as business
when they use unsecure internet network because when a person use this type of internet
network then it is high chance that their system can get hacked easily by hackers. After
that hacker may use person's data for any wrongful or criminal activities. This situation
may occur at any time and at any place like while doing online shopping, surfing
Facebook or other social media sites and so on (Davis, Eickelmann and Zaka, 2013).
In order to overcome or avoid these threats it is essential for an individual is to follow
measures that are develop to minimising wrongful activities at internet. There are various factors
which can be consider by a person while using internet, from which some are given below:-

 Keep personal information limited: In order to avoid cyber crime it is necessary for a
person to keep their personal information or data in limited range. Business and society
should not shares too much personal as well as professional information on social
networking sites or internet because their will be high chance that any person can use it
for cybercrime.
 Remember keep privacy setting On: Second main measure which a person can take in
order to prevent themselves from cybercrime which may occur when they are using
internet for any activity or purpose (Duarte, Celani and Pupo, 2012). According to this it
is essential for a person to always keep their privacy setting On because after it no one
can download information through it as well as it is also create wall for hackers.
 Be careful while downloading files: In respect of this measure in order avoid internet
threat society as well as business must be careful during downloading file or documents
from internet such as official document, game, movie, image and so on. This is so
because many time document or file contain malware that may destroy whole file or data.
 Keep strong password: It is one of the essential factor which help a person in avoiding
threat of internet because if a person's computer or laptop or phone have weak password
like “abcdefghi” or “12345678” then their will be high change that system may hacked
easily and quickly. So it is important for an individual to always set strong password,
which include alphabets, numbers, sign or symbols.
 Always keep antivirus program up to date: It is one of the effective measure which
help a person or organisation in avoiding threat related to internet (Ellaway and et. al.,
2015). In this respect it is essential for every individual to keep their system's antivirus
always up to date because it will help in preventing system from getting hacked.
By implementing and following above given measures, business as well as society can
avoid threat which they face while conducting internet surfacing as well as it will also help in
conducting safe and effective activities at internet.
3. Select any two different unified communications providers to compare and contrast their
features, applications and discussing their suitability for businesses.
Unified communication refers to concept which are based on business and marketing as
well as these are also related to combination of multiple communication tool in an organisation
for example instantaneous presence of information, messaging, video and audio calls and many

others. There are numbers of unified communication provider such as Microsoft, Oracle, Cisco,
Avaya, ZTE, Huawei and so on (Griffin and Care, 2014). There are various benefits gain by an
organisation by adopting and implementing unified communication providers such as enhance in
business connectivity, development of network availability, avoidance of capital, requirement of
less maintenance and so on. Along with this respective communication provider also have some
limitations such as increase dependency on vendors in order to get internet connection,
customization are limited and many other. Below comparison among two unified
communication provider are given in order to identify their suitability for business:-
Basis Microsoft Oracle
About It is one of the famous and
leading unified communication
provider company (Huda,
2019). The respective
company provide numbers of
attractive practices for
example through it a person
can conduct scree sharing
along with audio or video call
and many others.
It refers to unified
communication provider
which is expanding their
business day by day. This
provider have number of
features in their system such as
characteristic for providing
high security, collaboration of
services can be done and many
others.
Feature Microsoft have various
features that help them in
attracting potential service
users so that they conduct their
work easily and safely. Some
of the major features of
respective company is given
below:-
 This communication
provider is more
effective for small
The respective unified
communication provider have
various features such as:-
 Through this user can
develop or create
applications (Instefjord
and Munthe, 2017).
 It will also aid for
intelligences and
clustering practices
related to business.

enterprise or individual
users.
 It is consider as more
easier unified
communication server
as compare to client
servers.
 Its system and database
is easy to understand
by everyone (10
Powerful Features of
Microsoft Access,
2019).
 In this unified
communication import
and export of
information is easy.
 The respective provider
is also have ready or
sample templates that
will help in developing
more effective data
(Svensson and
Goldberg, 2015).
 It have features which
help users in building
and publishing web
database in effective
form.
 This is more user
friendly in comparison
 Through this a firm can
also conduct database
management and
business activities
management.
 It will have feature
through which firm can
provide proper security
to their database.
 There are also some
software or
applications of Oracle
which support to PL/
SQL and SQL.
 Oracle also have
characteristic that is
known as
Heterogeneous
Replication in which
users can duplicate data
between a non oracle
system and oracle
system (Mattison,
2012).

to other provider as it
have Tell Me function
who assist users.
Application Microsoft have six application
which are applicable on
desktop:-
 Microsoft Office
Access (Raju, 2017).
 Microsoft Office Word
 Microsoft Office One-
note
 Microsoft Office Excel
 Microsoft Office
Power Point (Microsoft
Office Applications,
2019).
 Microsoft Office
Outlook
There are number of
application included in
respective communication
provider:-
 Oracle Global Human
resource
 Oracle ERP
(Applications by
Category, 2019).
 Oracle Financial Cloud
 Oracle Commerce
 Oracle Marketing
 Oracle Sales
Sustainability level By analysing features and
applications of respective
unified communication
provider it can be analyse that
it is more suitable for small
enterprise or individual or
company who conduct their
work small team or group.
Through analysis it can be
determine that there are Oracle
unified communication
provider is more effective for
big organisation because
respective system have
different application that
depend on departments
(Starkey, 2012).

CONCLUSION
By analysing above mentioned topics it can be conclude that internet have both positive
and negative impact on society as well as business. There are several positive impact of digital
age such as their will be increase in connectivity, storage of data get more proper and easy,
peoples gets opportunities to work from home and many more. Along with this there are some
limitation of internet such as increase in cyber crime, pornographic get increase, job insecurity
get increased and many others. There are also several threat which society and business faced
when adopt internet in its activities such as Malicious Code, Unsecure wireless internet network
and Mobile Malware. So there are various measure which business and society need to follow in
order to avoid threat as well as there are some unified communication providers which help
companies in conducting their work effectively.

REFRENCES
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