Strategic Planning for Business and Global Society: Adamas Motors

This report examines Adamas Motors' strategic planning in the context of business and global society, emphasizing sustainability and social responsibility. The introduction highlights the importance of sustainable practices and introduces Adamas Motors' focus on autonomous electric vehicles. The report delves into the company's mission and vision, followed by a situational analysis addressing urbanization, the impact of car accidents, and the opportunities presented by Industry 4.0. Objectives are defined, including developing autonomous electric vehicles and reducing waste and emissions. An action plan outlines steps for integrating social responsibility into the value chain, including technological advancements and partnerships. The conclusion emphasizes the positive impact of the strategic plan on the value chain and the importance of transformational leadership and employee support. The report references various sources to support its analysis and recommendations.

RUNNING HEAD: Business & Global Society
Business & Global Society

Business & Global Society
Table of content
Introduction 3
Mission and vision of the company 3
Situational analysis 4
Objectives 6
Action plan 7
Conclusion 9
References 10
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Introduction
Sustainability means achieving the present needs without compromising the capability of
the next generations to fulfil their needs. This project is based on introducing new autonomous
electric vehicles with protecting responsibility towards society. In this project, it has been
discussed how the organisation implements a high level of strategic planning for the
development of autonomous electric vehicles and also mentions some points which protect the
social responsibility of the organisation like Adamas Motors. At the end of the project, the action
plans and the process of implementation of the strategic planning has been discussed with
mentioning some recommendations for the organisation. Adamas Motors has recently launched
its stunning electric car in Dubai and introduced some new features. However, the organisation
has the scale to conduct research on autonomous vehicles for more improvement of the features
of the electric cars.
Mission and vision of the company
The mission of Adamas Motors is to develop a Prestige automotive motor group which
returns high levels of profitability (Adamas Motors. 2020). The vision of the company is to
develop the quality Prestige automotive motor group which offers through the brands of
manufacture. Maintaining internal work Ethic, supported by the outstanding employees is a
major value for the company.
Situational analysis
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Figure.1: Loss of value across value chain
(Source: Fink & Elisabetta, 2019)
Urbanisation is the emerging change in developing countries that have a positive influence on
GDP development (Fink & Elisabetta, 2019). However, with urbanization, the world is more
directed toward the increased rate of waste generation, reduced supply of energy, deterioration of
natural resources, increased traffic and accidents leading to air pollution.
Figure.2: Impact of urbanization of economy
(Source: Porter & Kramer, 2019)
It has been identified that in the automobile industry, the rate of car accidents has greatly
increased in recent years.
Figure.4: Death and injuries from traffic accidents
(Source: Li, Peng, Yanxu & Yi’na, 2017)
On the other hand, the revolution in Industry 4.0 has developed numerous smart technologies
like artificial intelligence, Internet of Things, and robotics technology that are growing
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opportunity for automobile companies like Adamas Motors to associate social responsibility to
its value chain and value proposition.
Figure.3: The fourth industrial revolution and its impact on businesses
(Source: Gereffi & Lee, 2016)
Esposito & Tse, (2017) have identified five megatrends that have been discussed as DRIVE
(“Demographic and social changes, Resource scarcity, Inequalities, Volatility and
Enterprising dynamic”). That characterises the future of the business.
Objectives
Objective 1: Development of autonomous electric vehicle for link social responsibility to the
value creation within 2 years
Specific Measurable Achievable Realistic Timebound
The objective
specifically aims
to develop self-
driving electric
cars with the
The outcome is
measurable with
the help of KPI.
It'll help to
examine the
It's achievable
through different
sources like
human
resources, best
This is realistic
to implement
this strategy as
the company has
financial
It will take 2
years to
complete.
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maintenance of
social
responsibility.
performance of
the cars, the rate
of decreasing
accidents and
how it's helpful
for the social
environment.
technology,
artificial
intelligence, IoT,
robotic
technology.
support.
Objective 2: To reduce the wastage and emission in the production process by 30% within 6
months to improve the value chain sustainability
Specific Measurable Achievable Realistic Timebound
The objective
specifically aims
to reduce the
wastage and to
improve the
value chain
sustainability.
The outcome of
this objective is
measurable by
comparison of
wastage rate
with the previous
rate.
It's achievable
by implementing
effective
technology
through which
waste materials
can be reused
and also help to
reduce
emissions.
This is realistic
to fulfil this
objective as the
organisation has
that kind of
ability to
implement costly
and effective
technology.
It'll take 6
months to
implement this
strategy.
Action plan
For the achievement of the objectives set above, the organization is required to follow an
action plan
● The organization has to identify production-related sustainability issues (Gereffi & Lee,
2016). Adamas motors have to conduct a detailed analysis on its value chain and value
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proposition for identifying the rate of waste material production, the rate of emissions,
energy use and the rate of car accidents faced in relation to its own car.
● In the next stage, the organization has to identify the technologies or alternative options
such as renewable energy, industry 4.0 technologies that can help it to reduce the waste
production, energy use, and rate of accidents, air pollution and social aspects.
● For developing the new electric autonomous car the company will be required to develop a
partnership with several IT companies for the development of software and its installation in
the cars.
● The organisation will also need to hire skilled, talented and experienced employees in
industry 4 technologies such as IoT, robotics and artificial intelligence.
Figure.5: Fourth industrial revolution
(Source: Egels-Zandén, 2017)
● With the new product development strategy, the company will be able to propose a range of
noble values to the customers. Therefore the company can focus on social responsibility
with the proposition of values like a decreased rate of car accidents with the self-driving
feature, a reduced level of energy conception with the electric cars, and the ability to respect
the social values of the customers.
● For improvement of the value chain, the company has to reduce the overall rate of waste
material production (Walters & Helman, 2020). For this purpose, the company will utilise
the reusable materials for different business operations. In this way, the overall rate of waste
material will be greatly decreased in the upcoming years and thereby help in the
achievement of the company strategic objective.
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● The implementation of new technologies to reduce the emission of carbon dioxide will help
the company to enhance social responsibility through its value chain.
● For the implementation of the strategic plan in Adamas Motors, the company will need
transformational leadership, as this leadership style in hence the motivational level of the
employees. Apart from that the company can also develop a culture of social responsibility
and communicate regarding the need for the strategic planning to the employees for gaining
support from them in the actualization of the strategic plan.
Conclusion
As a conclusion, it can be said that implementing this strategic planning will affect the
value chain maintaining sustainability. This project follows the main objectives that are the
development of autonomous electric vehicles with protecting social responsibility and reducing
waste and emissions. The action plan includes the steps that the organisation needs to follow for
integrating social responsibility within the value chain and value proposition. The action plan
describes the technological changes within the organisation and the changes in the production
unit that would reduce the company’s negative impacts on society.
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References
Adamas Motors. (2020) Automobili Pininfarina - Battista Launch - Adamas Motors. (2020).
Adamas Motors. Retrieved 21 February 2020, from
https://adamasmotors.com/news_events/automobili-pininfarina-battista-launch/
Egels-Zandén, N. (2017). Responsibility boundaries in global value chains: Supplier audit
prioritizations and moral disengagement among Swedish firms. Journal of Business
Ethics, 146(3), 515-528.
Esposito, M., & Tse, T., (2017), Understanding How the Future Unfolds in the assignment
Fink, A., & Elisabetta, E. (2019). Skill flows and the Fourth Industrial Revolution: future
questions and directions for the ASEAN Economic Community. In Skilled Labor
Mobility and Migration. Edward Elgar Publishing.
Gereffi, G., & Lee, J. (2016). Economic and social upgrading in global value chains and
industrial clusters: Why governance matters. Journal of business ethics, 133(1), 25-38.
Li, H., Peng, J., Yanxu, L., & Yi’na, H. (2017). Urbanization impact on landscape patterns in
Beijing City, China: A spatial heterogeneity perspective. Ecological Indicators, 82, 50-
60.
Porter, M. E., & Kramer, M. R. (2019). Creating shared value. In Managing sustainable business
(pp. 323-346). Springer, Dordrecht.
Walters, D., & Helman, D. (2020). Preservation: Corporate Sustainability. In Strategic
Capability Response Analysis (pp. 221-245). Springer, Cham.
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