Analysis and Recommendations: Business Solutions for Holywell Press

This report provides a comprehensive analysis of potential business solutions for Holywell Press, considering the evolving landscape of the press and media industry. It explores various strategies, including the implementation of Augmented Reality (AR) technologies, the development of IT systems, the application of 3D printing, and the use of video brochures. The report assesses the risks and costs associated with each solution, evaluating their feasibility and potential impact on the organization's competitive advantage. The primary recommendation is the implementation of AR technologies, due to its potential to enhance marketing and web design capabilities. KPIs are also defined to measure the success of the proposed solutions. The report also includes references to support the analysis and recommendations.

Running head: BUSINESS SOLUTION
BUSINESS SOLUTION
Name of the student
Name of the university
Author note

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1. Brainstorming the different solutions and appraisal of same for Holywell Press
The potential solutions that might be considered by the concerned organization are based
on the assessment of the issues and the feasibility of the solutions in fetching a competitive edge
to the business. The concerned organization might apply AR (Augmented Reality) based
technologies, development of IT base, 3D printing or Video brochures for upholding the
potentiality of the operations while adhering to the changing market trends. The utilization of
AR technologies will support the concerned organization in making use of computer- based
algorithms for augmenting sound, photographs and the like through the camera of the end user’s
device. The implementation of the AR technologies will thereby help the concerned organization
in utilizing the reality and virtual reality at a single instance. It will support the business in
continuing the potentiality of the propositions in adherence to the needs of the consumers .
The 3D printing applications would help the concerned organization in covering variety
of processes through the creation of computer controlled three-dimensional object. The
application of the measures will assist the organization in making the consumers aware of the
unique propositions while enhancing the marketing operations of the same. On the other hand,
the Video brochures will assist the organization in promoting their promotions through insertion
of videos in the traditional brochure, leaflet or exhibition. It will support the organizational
initiative of attracting the attention of the potential consumers towards the offerings made by
the business. The marketing propositions of a business help the same in gaining a competitive
edge over the other players (Okrepilov et al. 2015).
The development of the IT systems in an organization assists the same in continuing
the potentiality of the operations in adherence to the needs of the consumers (Yuan 2017). In
this context, the concerned organization might take steps to develop the IT capabilities for

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making the consumers aware of the propositions and thereby gather feedbacks from the same
for the future developments. On the other hand, the IT capabilities of the organization will also
support the businesses in continuing the potentiality of the operations through a better
understanding of the developments that are undertaken by the rival firms in the market. It will
also help the organization in gaining a competitive edge over the other players in the market.
2. Assessment of the alternative solutions
2.1 Risks faced by the solutions
Proposed Solutions Risks faced
AR  Lack of focus in
critical situations
 Distractions
 Privacy and security
IT services  Lack of security
resulting to
information breach
 Lack of proper
assessment of the
feedbacks
3D printing  Lack of proper
ventilation systems in
Printers results to
exposure of UFPs

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 Copyright
infringement
Video brochures  Costly procedure
 Lack of proper
understanding of the
target customer groups
2.2 Costs
Solutions Costs
AR A normal AR system might evoke a cost of
$250,000 whereas a complex AR system might
require an investment of $2,500,000 in adherence
to the current standard. The concerned organization
might make an investment of $300,000 for
continuing the effectiveness of the AR operations.
IT services A typical ERP system of an organization might
require an investment of $150,000 - $750,000.
However, the concerned organization might require
an investment of $400,000 for ensuring the secured
implementation of the IT operations.
3D printing The costs that might be incurred by the
organization for implementing an industrial 3D
printing devices is $850,000
Video brochures The concerned organization might incur a cost of
$700,950 for designing video brochures in the

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industrial quantity
The evaluation of the costs and risks of the different proposed solutions will assist the
organization in analyzing the potentiality of the solutions in resolving the issues that are faced by
the same.
3. Selection of the potential solution
The potential solution that might be considered by the business is the implementation of
the AR technologies. The implementation of the AR technologies will not only help the
organization in gaining a stable market but also help in saving different costs that would have
incurred by the business for designing the web pages, The AR technologies assist an
organization in gaining a competitive edge while operating in diverse economies (Gorla and
Somers 2014). On the other hand, the implementation of the AR technologies supports
businesses in continuing the potentiality of the marketing prospects through better web
designing operations. Therefore, the implementation of the AR technologies will support the
organization in enhancing their marketing and web designing skills.

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Figure 1: Augmented reality
(Source: Wang, Törngren and Onori 2015)
The development of the IT operations and online brochures are important for the
organization. However, while assessing the issues that are faced by the organization it was found
that the organization prioritized web development as their primary concern. Therefore, the
implementation of the AR technologies will support the business in continuing the potentiality
of the operations in adherence to the needs of the consumers .

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Figure 2: Utilization of AR
(Source: Liao 2015)
4. Assessment of the feasibility of the proposed solution
4.1 Feasibility of AR
The feasibility of the AR based solution in the perspective of the concerned organization
is based on the needs of the venture in enhancing the marketing operations and attracting the
attention of the potential consumers towards the offerings (Del Giudice and Della Peruta
2016). On the other hand, the development of the AR based technologies will assist the business
in continuing the potentiality of the web designing prospects, which will assist the same in
continuing the potentiality of the operations. The utilization of the AR based technologies will
help the organization in enhancing the customer experience and user satisfaction. On the other
hand, the implementation of the AR technologies will support the organization in improving the

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marketing prospects of the same. Therefore, the concerned organization will gain a competitive
edge through the utilization of the AR technologies in the organizational model.
4.2 KPIs
The KPIs for the process will be:
 The development of the web designing prospects by 4% within the next one year
 The enhancement in the marketing experience and PR activities by 7% within 3 hours

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References
Del Giudice, M. and Della Peruta, M.R., 2016. The impact of IT-based knowledge management
systems on internal venturing and innovation: a structural equation modeling approach to
corporate performance. Journal of Knowledge Management, 20(3), pp.484-498.
Gorla, N. and Somers, T.M., 2014. The impact of IT outsourcing on information systems
success. Information & Management, 51(3), pp.320-335.
Liao, T., 2015. Augmented or admented reality? The influence of marketing on augmented
reality technologies. Information, Communication & Society, 18(3), pp.310-326.
Okrepilov, V.V., Makarov, V.L., Bakhtizin, A.R. and Kuzmina, S.N., 2015. Application of
supercomputer technologies for simulation of socio-economic systems. R-Economy. 2015. Vol.
1. Iss. 2, 1(2), pp.340-350.
Wang, L., Törngren, M. and Onori, M., 2015. Current status and advancement of cyber-physical
systems in manufacturing. Journal of Manufacturing Systems, 37, pp.517-527.
Yuan, Y., 2017. Changing the World with Virtual\/Augmented Reality Technologies. IEEE
Consumer Electronics Magazine, 6(1), pp.40-41.