Stakeholder Analysis: Business Development Report - Module Name

This report analyzes the influence of internal and external stakeholders on business practices. The report examines the role of stakeholders and their impact on business operations, including internal stakeholders such as employees and management, and external stakeholders such as customers, suppliers, and the community. The report also addresses the influence these stakeholders have on business practices and the benefits of stakeholder engagement. The report includes a literature review, stakeholder analysis, and recommendations for improved stakeholder management. The report covers the significance of the relationship between the business and stakeholders, highlighting how this relationship affects business practices and overall performance. It also examines the various methods of business engagement with stakeholders, including their influence on the business. The report includes an analysis of a chosen business and the impact of stakeholders on its operations, with references to academic texts and business examples.

Analyze the relationship and
influence internal and
external stakeholder have on
business practice

Table of Content
• Introduction
• Analyze the relationship and influence internal and external stakeholder have on business
practices
• Relationship and influence of internal and external stakeholders
• Conclusion
• References

INTRODUCTION
• Stakeholder are the one who associated the group having interest towards the company. It covered
all the theories and the method that any business is using in their operational areas. The company
must use the various external and internal sources that includes the supplier, shareholders,
creditors, board of directors, investors etc.

Analyze the relationship and influence internal and external stakeholder have on
business practices
Morrisons categorized Stakeholders in term of their influence, level of participation and
interest, which is explained as follows:
• High Power, High Interest
• High Power, Low Interest
• Low Power, High Interest
• Low Power, Low Interest

Relationship and influence of internal and external stakeholders

CONCLUSION
• It is concluded from the above report that Stakeholder are the one who can uplift the
business and can also slowdown the business operation as they are having the highly
intense power and interest. There are internal and external stakeholders who impact the
business and also contribute in the growth of the business.

References
• Agi, M.A. and Nishant, R., 2017. Understanding influential factors on implementing green supply
chain management practices: An interpretive structural modelling analysis. Journal of environmental
management.188.pp.351-363.
• Andersson, S. and Wikström, N., 2017. Why and how are social media used in a B2B context, and
which stakeholders are involved?. Journal of Business & Industrial Marketing.
• Fan, B. and Zhao, Y., 2017. The moderating effect of external pressure on the relationship between
internal organizational factors and the quality of open government data. Government Information
Quarterly. 34(3).pp.396-405.