Business Opening Report: Analysis of Toms Shoes Business Model

This report provides an analysis of business opening strategies, emphasizing the importance of primary and secondary research methods. It delves into the business model of Toms Shoes, examining its impact on various stakeholders including employees, suppliers, intermediaries, customers, and competitors. The report highlights the effects of Toms Shoes' policies, such as flexible work schedules, supplier codes, marketing plans, and the 'one-for-one' model. The analysis covers the company's approach to customer feedback, competitive landscape, and the influence of CSR activities. The report concludes by assessing the overall influence on stakeholders and the community.

Running head: BUSINESS OPENING
Business Opening
Name of the Student
Name of the University
Author Note

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The primary research is a method where the research is conducted by gathering the data or
the figures directly from the market by means of survey or interviews of the concerned
people (Walliman, 2017).
Types:
 Observation:
Works well for a research related to the Business-to-Customer market.
The absence of interaction is a concern.
 Focus Groups:
Promising way to get cumulative feedback on a product.
Limited number of opinions.
 Interview:
Well designed for confidential feedbacks.
Depth analysis of the issues are confusing in terms of decision making.
 Survey:
Opinion of mass is guaranteed.
Significantly time consuming and costly.
Secondary research is a research method which incorporates data which are already existing
and prepared by someone else. It significantly depends on the primary research.
 Data from Internet:
The data is easily accessible and of negligible cost
The authenticity of the data is a major concern (Hair Jr et al., 2015).
 Government or Non-government agencies:

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The information is trustworthy.
The perspective of the research can be different.
 Public Libraries:
These are storehouse of important documents.
The chances of getting backdated data are huge.
 Commercial Information Source:
The data gives the view of the present situation in a best way
The political and social factor influences the data in a great deal.
Toms shoes
Effect of employees and managers:
The strategies like flexible work schedules, no-meeting on Monday or the paid paternity
leave of eight weeks along with happy helping hour is instrumental for the employees
(Marquis & Park, 2014). The employees make them more balanced and full filling and
increased the effectiveness to cope up with this.
Effect of Suppliers:
The organization implements the Supplier Code and continuous auditing of its suppliers. The
suppliers make sure that the child labour, wage discrimination, excessive overtime, forced
labour issues are dealt with proper approach to provide a healthy environment for the
workforce to acknowledge the suppliers code (Bachnik & Szumniak-Samolej, 2013).

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Effect of the intermediaries:
The organization follows the procedure of selling their products according to their marketing
plan and the agencies that sell their products are in legal contract to follow the guidelines.
The approach of business on the intermediaries’ part is constructed with focus on the image
of the organization.
Effect of Customers:
The strategies like one-for-one made the organization believe the implementation of their 5C
policy where they are able to collaborate with their customers and potential ones as well to
make a community which will enrich their growth (Marquis & Park, 2014). The customers
are significantly influenced to pass their feedbacks as well.
Effect of the Competitors:
The strategy one-for-one was believed to be much more than just a limelight catching concept
in terms of gaining the market. Along with that the CSR activity enables the organization to
gain such dominance that the organization is able to increase the product width as well (Ponte
& Richey, 2014). The competitors are trying to catch the media exposure with good quality
products to cope up with tom shoes.
Effect of Stakeholders:
The employees’ part is mentioned above but the strategies of selling a product and gifting a
pair of shoes to the needy children from there is significant. The distribution of shoes in the
places where the benefits of it in social and health perspective will be immense, is incredibly
influential for the stakeholders and the community (Wydick et al., 2016). The organization
receives commendable appreciation from all parts in it.

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References:
Bachnik, K., & Szumniak-Samolej, J. (2013). Shared value in practice: TOMS business
model. Chinese Business Review, 12(9).
Hair Jr, J. F., Wolfinbarger, M., Money, A. H., Samouel, P., & Page, M. J. (2015). Essentials
of business research methods. Routledge.
Marquis, C., & Park, A. (2014). Inside the buy-one give-one model.
Ponte, S., & Richey, L. A. (2014). Buying into development? Brand Aid forms of cause-
related marketing. Third World Quarterly, 35(1), 65-87.
Walliman, N. (2017). Research methods: The basics. Routledge.
Wydick, B., Katz, E., Calvo, F., Gutierrez, F., & Janet, B. (2016). Shoeing the Children: the
impact of the TOMS Shoe donation program in rural El Salvador. The World Bank.