This business statistics report analyzes data from a survey conducted for Furphy, an Australian brewery, to understand customer behavior and repurchase intentions. The report begins with descriptive statistics on repurchase intention, revealing a high mean score indicating customer satisfaction. It then explores the factors influencing repurchase intention through correlation and regression analyses. Key independent variables such as beer quality, brand image, advertising, and shipping speed are examined. The analysis reveals the significant impact of quality and shipping speed on repurchase intention, while advertising shows a weaker influence. Regression models are developed to quantify the relationships between these variables and repurchase intention, providing insights into customer preferences and the factors driving their decisions. The report also includes a regression model of likelihood of recommending, offering a comprehensive overview of customer behavior and its implications for Furphy's business strategies.
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