Business Group Presentation: STP Segments and Organizational Structure

This report provides a comprehensive overview of various business concepts, starting with an examination of different business organization types, including sole proprietorships, partnerships, and limited liability partnerships. It delves into the importance of segmentation and targeting, highlighting the advantages and disadvantages of each, and compares segmentation, targeting, and positioning (STP) strategies, justifying the significance of positioning within an organization. Furthermore, the report explains the elements of the marketing mix (product, price, place, promotion) and explores organizational structures, focusing on vertical integration, forward integration, and backward integration. The analysis concludes by emphasizing the role of the marketing mix in understanding product, place, price, and promotion activities, and highlighting the effectiveness of market segments for business operations, recommending the adoption of online services to enhance customer reach. The document includes references to books and journals.

Business Group Presentation

TABLE OF CONTENTS
• INTRODUCTION
• MAIN BODY
• Types of business organization
• Segmentation and targeting segments
• Positioning segments
• Comparison among STP segments.
• Justification for positioning in organization.
• Marketing mix
• Organizational structure.
• CONCLUSION
• REFERENCE

INTRODUCTION
Business is defined as enterprising or organization entity engaged in industrial,
professional activities or commercial. This report will examine about the various types
of business, segmentation, targeting in organization with their advantage and
disadvantage. Along with this positioning for organization and advantage and
disadvantage. This also evaluate the comparison of ST/P and justification about why
positioning is better for organization. Explaining the marketing mix and organizational
structure

The three major forms of business organization
• Sole proprietorship-
This is one of the primary forms of business organization which own individual, the company
wholly but also manage it single-handedly. While the business organization and the owner are
single entity.
• Partnership-
It is mutual agreement between two or more parties that are agreed to carry out with common
business. Therefore, the partner that work towards the same common goals of business which is
mainly profit.

CONTD...
• Limited liability partnership-
This enables partner to hold the separate obligation in business, and they share profits, just like
with regular partnership firm. In this form of business organization, minimum number of
partner are being participants.
Hence, Allure flower business is working with partnership form of business in which they are
sharing profits and loss among themselves. As they also deal with the most popular and basic
form of business organization.

Segmentation and targeting segments
•Segmentation is the first step in process.
•It groups the customer with having their same needs and wants which also determines the
characteristics of this customer.
•Segment have different audience such as demographics, behaviour, psycho-graphics.
•Advantage of segmentation: market identification, specialization, expansion, better strategies,
customer retention.
•Disadvantage: increased costs, wrong selection, change in market.

CONTD...
Targeting segments:
•The company which selects the segment of customer as they will keep focus and also
determine the base level of keeping their customer attractiveness.
•While this also depends on profitability, size, ability of the organization to serve their customer
in segments.
•Advantage of targeting: sales of product in the most appropriate places, pricing will be set to
reflect what target willing to pay for their products and services, knowing about marketing and
promotion techniques.
•Disadvantage: consider more expense, time-consuming, create ethical issues in market.

Positioning segments
• Positioning refers to the brands place that occupies in minds of customer and how this could
be different from other products of their competitor and how this will different with concepts
of brand awareness.
• Advantage: to make the entire organization with proper market oriented, cope with market
changes, meet out the market expectation of buyer, designing more promotional strategies,
win attention and interest of customer.
• Disadvantage: having less guarantee for succession, it might be reliable to the market
research.

Comparison among STP segments.
Segmentation-
• It is process which is defined as heterogeneous products and dividing them into segment or
sub markets, each of tends to all significant with having huge aspects.
• The manufacture that could be better position to find out and create the comparison for the
marketing potential about their products and services.
• This could be obtained in Allure flower business with having adjustment for production,
usage of manpower and many other resources which could keep them with profitability
manner.

CONTD...
Targeting-
• Allure flower business that should keep their market segment opportunities in deciding about how
many segments and which are required to be ones served with its products and services.
• It is second stages which is done once in market and keep the organization for developing the market
and schemes plan for their products among the given segments.
• Hence, at once market segments that could be created for organization, than it might be easier for
them in targets the audience.
Positioning-
• It is last stage of cycle in the segmentation, targeting and positioning.
• While in this once the market that could create the first impression with their products and services in
mind of customer through using positioning, this will lead them for selling huge products and take
better position.
• It also involves the brand with unique benefits and differentiation in mind of customer.

Justification for positioning in organization.
• Allure offer more upscale frequent with flower gift program targeted to features customer,
high quality of arrangements and personalized services.
• In addition, the company that also plans to create the unique shopping experiences for their
consumer and keeping floral design gallery that is located various part of areas.
• The business keep their various variety of flower and packaging in such as way that customer
can easily attract and keep in mind about their products and services.

Marketing mix
Products-
• The numerous ways to understand products concepts which provide the marketing in allure
an opportunity to difference between their overall value prepositions from its competitors.
Original floral designs, green and flowering houseplants, painting and artwork.
Price-
• Allure flower company which make the use of under cost based pricing strategies in which
they sell their product with low prices and have the highly competitive strategies.
• Along with this also make the use of market skimming pricing which help them for
increasing the prices as customer can pay with having higher prices.

CONTD...
Place-
• Allure which make the proper use distribution channels or set of process through which they
deliver huge number of products towards their customer.
• The company make the use of direct distribution system in which they open stores and just
sell all products through online.
Promotion-
• The company perform with various promotion tools such as sales promotion, personal
selling, public relation and direct marketing.
• Allure which also keep the various forms of communication tools to their customer with
existence products and services.

Organizational structure.
• Vertical integration is strategies structure where the company own the supply chain of
products and services.
• So usually, composed between partnership involved at different stages of production.
• The company which basically make the use of vertical integration structure through which
they are working depending on what backward and forwards integration can play the role for
consumer.
Forward integration-
• Allure flower company which keep the expansion forwards with its supply chain and it
would be also performing the better forward integration.
• Manufacture that could also like to take control of its distribution channels in offering the
products and services directly to consumer instead of going with middleman.

Backward integration-
• This could work with take control of parts of production with further back process in its
supply chain.
• In this sense, it might be also required the major retail or distribution with company in
buying out producers or manufacture of goods that save the suppliers to check out products
and services.

CONCLUSION
•From the above report it had been concluded that, marketing mix which help the
business for knowing about their product, place, price and promotion activities.
•The various segments of market that help the business for working with more
effective things.
•The company should also start the business through using online services and
deliver through which they can easily keep their better customer based.

REFERENCE
Books and Journals
•Bertassini, A.C. And et.al., 2021. Circular Business Ecosystem Innovation: A guide for mapping
stakeholders, capturing values, and finding new opportunities. Sustainable Production and Consumption. 27.
pp.436-448.
•Hizarci‐Payne, A.K., İpek, İ. and Kurt Gümüş, G., 2021. How environmental innovation influences firm
performance: A meta‐analytic review. Business Strategy and the Environment,.30(2). pp.1174-1190.
•Mancha, R. and Gordon, S., 2021. Multi-sided platform strategies for organizations: transforming the
business model. Journal of Business Strategy.
•Soderstrom, S.B. and Heinze, K.L., 2021. From paradoxical thinking to practicing sustainable business: the
role of a business collective organization in supporting entrepreneurs. Organization & Environment. 34(1).
pp.74-98.
•Tran Anh, H.O.A. And et.al., 2021. The Impact of Enterprise Risk Management Implementation on
Organization Performance by Moderating Role of Information Technology.
•Ueda, Y., 2021. Effect of Organization and Workgroup Identification on Attitudinal and Behavioral Factors.
•van Bree, J., 2021. How to Link the Efforts of an Organization. In Organization Design (pp. 137-163).
Palgrave Macmillan, Cham.