Business Group Presentation: STP Segments and Organizational Structure

This report provides a comprehensive overview of various business concepts, starting with an examination of different business organization types, including sole proprietorships, partnerships, and limited liability partnerships. It delves into the importance of segmentation and targeting, highlighting the advantages and disadvantages of each, and compares segmentation, targeting, and positioning (STP) strategies, justifying the significance of positioning within an organization. Furthermore, the report explains the elements of the marketing mix (product, price, place, promotion) and explores organizational structures, focusing on vertical integration, forward integration, and backward integration. The analysis concludes by emphasizing the role of the marketing mix in understanding product, place, price, and promotion activities, and highlighting the effectiveness of market segments for business operations, recommending the adoption of online services to enhance customer reach. The document includes references to books and journals.

Business Group Presentation

TABLE OF CONTENTS
• INTRODUCTION
• MAIN BODY
• Types of business organization
• Segmentation and targeting segments
• Positioning segments
• Comparison among STP segments.
• Justification for positioning in organization.
• Marketing mix
• Organizational structure.
• CONCLUSION
• REFERENCE

INTRODUCTION
Business is defined as enterprising or organization entity engaged in industrial,
professional activities or commercial. This report will examine about the various types
of business, segmentation, targeting in organization with their advantage and
disadvantage. Along with this positioning for organization and advantage and
disadvantage. This also evaluate the comparison of ST/P and justification about why
positioning is better for organization. Explaining the marketing mix and organizational
structure

The three major forms of business organization
• Sole proprietorship-
This is one of the primary forms of business organization which own individual, the company
wholly but also manage it single-handedly. While the business organization and the owner are
single entity.
• Partnership-
It is mutual agreement between two or more parties that are agreed to carry out with common
business. Therefore, the partner that work towards the same common goals of business which is
mainly profit.

CONTD...
• Limited liability partnership-
This enables partner to hold the separate obligation in business, and they share profits, just like
with regular partnership firm. In this form of business organization, minimum number of
partner are being participants.
Hence, Allure flower business is working with partnership form of business in which they are
sharing profits and loss among themselves. As they also deal with the most popular and basic
form of business organization.

Segmentation and targeting segments
•Segmentation is the first step in process.
•It groups the customer with having their same needs and wants which also determines the
characteristics of this customer.
•Segment have different audience such as demographics, behaviour, psycho-graphics.
•Advantage of segmentation: market identification, specialization, expansion, better strategies,
customer retention.
•Disadvantage: increased costs, wrong selection, change in market.

CONTD...
Targeting segments:
•The company which selects the segment of customer as they will keep focus and also
determine the base level of keeping their customer attractiveness.
•While this also depends on profitability, size, ability of the organization to serve their customer
in segments.
•Advantage of targeting: sales of product in the most appropriate places, pricing will be set to
reflect what target willing to pay for their products and services, knowing about marketing and
promotion techniques.
•Disadvantage: consider more expense, time-consuming, create ethical issues in market.

Positioning segments
• Positioning refers to the brands place that occupies in minds of customer and how this could
be different from other products of their competitor and how this will different with concepts
of brand awareness.
• Advantage: to make the entire organization with proper market oriented, cope with market
changes, meet out the market expectation of buyer, designing more promotional strategies,
win attention and interest of customer.
• Disadvantage: having less guarantee for succession, it might be reliable to the market
research.

Comparison among STP segments.
Segmentation-
• It is process which is defined as heterogeneous products and dividing them into segment or
sub markets, each of tends to all significant with having huge aspects.
• The manufacture that could be better position to find out and create the comparison for the
marketing potential about their products and services.
• This could be obtained in Allure flower business with having adjustment for production,
usage of manpower and many other resources which could keep them with profitability
manner.

CONTD...
Targeting-
• Allure flower business that should keep their market segment opportunities in deciding about how
many segments and which are required to be ones served with its products and services.
• It is second stages which is done once in market and keep the organization for developing the market
and schemes plan for their products among the given segments.
• Hence, at once market segments that could be created for organization, than it might be easier for
them in targets the audience.
Positioning-
• It is last stage of cycle in the segmentation, targeting and positioning.
• While in this once the market that could create the first impression with their products and services in
mind of customer through using positioning, this will lead them for selling huge products and take
better position.
• It also involves the brand with unique benefits and differentiation in mind of customer.

Justification for positioning in organization.
• Allure offer more upscale frequent with flower gift program targeted to features customer,
high quality of arrangements and personalized services.
• In addition, the company that also plans to create the unique shopping experiences for their
consumer and keeping floral design gallery that is located various part of areas.
• The business keep their various variety of flower and packaging in such as way that customer
can easily attract and keep in mind about their products and services.

Marketing mix
Products-
• The numerous ways to understand products concepts which provide the marketing in allure
an opportunity to difference between their overall value prepositions from its competitors.
Original floral designs, green and flowering houseplants, painting and artwork.
Price-
• Allure flower company which make the use of under cost based pricing strategies in which
they sell their product with low prices and have the highly competitive strategies.
• Along with this also make the use of market skimming pricing which help them for
increasing the prices as customer can pay with having higher prices.