Analysis of Business Strategies: Cloud, BI, CRM & Social Media

This report provides a comprehensive analysis of various business strategies, focusing on cloud services, business intelligence (BI), customer relationship management (CRM), and social media. It begins by defining business strategy and its importance in achieving organizational objectives, then delves into cloud services, highlighting their security features, self-servicing capabilities, compliance, and identity management. The report identifies major cloud service providers like Google Cloud, Microsoft Azure, and Amazon Web Services (AWS), detailing the services they offer, including HDInsight, Hadoop support, and a range of tools for security, networking, and management. The discussion on BI covers its definition as a technology-driven process involving querying, online analytical processing, reporting, and data mining, along with its advantages such as optimizing internal business processes, driving new revenues, identifying marketing trends, improving decision-making, and detecting business problems. Various data mining techniques are explored, including forecasting sales, basket analysis, inventory planning, customer loyalty analysis, and database marketing. The report also examines CRM as an approach to manage customer relationships, focusing on customer retention and sales growth, and discusses the role of social media in facilitating the sharing of ideas and interests through virtual networks. The conclusion emphasizes the importance of business strategies for long-term business planning and resource management and recommends the implementation of cloud services, CRM, BI tools, and social media communication. The report concludes with a bibliography of relevant sources.

Business Strategies
Name of the Student
Name of University
Student I/D

Contents Introduction
 Cloud services
 Cloud service providers
 Business Intelligence (BI)
 Advantages of BI
 Techniques for Data mining
 Tools of BI
 Customer Relationship Management
 Social Media
 Conclusion
 Recommendations
 Bibliography

Introduction
 Business strategy can be defined as the
evaluation, formulation and implementation
of various functional decisions
 Business strategy helps an organization in
attaining its main objectives.
 It can also be defined as a plan for
leadership.
 It includes innovation in products or services
for the betterment of the organization

Cloud services
Provides higher security: cloud services
provide greater security. Cloud feature
provides access of data to authentic users
only
self servicing
compliance
Identity characteristics of management

Cloud service providers
Cloud service providers include
Google cloud
Microsoft azure
Amazon Web Services (AWS)

All the cloud service providers have
parent companies who invest in their
cloud services.
Azure provides services of
HDInsight
Amazon Web Services supports
Hadoop services. besides this the
AWS provides around 100 different
types of services.

This makes the company services
more matured.
Google provides service of Dataproc
are
The services provided by AWS
include security, networking,
management tools, mobile, storage,
database and many more

Business Intelligence (BI)
BI can be defined as a technology
and discipline driven process. It
consists of several activities such as
◦Querying
◦Online Analytical processing
◦Reporting
◦Data mining

Advantages of BI
BI optimizes internal business process
It drives new revenues
It identifies the marketing trends
It improves decision making
It detects business problems that are
necessary to solve

Techniques for Data mining
Forecasting sales:
◦this technique aims in looking after when
customers buy various products and when do
thy tend to buy again
Basket Analysis:
◦This feature analyses products as well as
services that are bought by customers. This
result of analysis can be used to improve the
product layouts in related product
recommendations for online retail outlets

Inventory planning:
◦this technique is very important for any
company that sells products as well as
consumable services. it can help the online
businesses to maximize the value from
stocking options and inventory warehousing
decisions
Loyalty of Customers:
◦this technique is important for markets where
just a small increment in price can lose loyal
customers. Customers would jump to
competitors who offer lower prices.

Database marketing:
◦this technique aims in creating product
groups.
◦These groups help the products to sell
themselves. This can be done by a very
careful analysis of customer
demographics and buying habits.

Tools of BI
Various Tools of BI are as follows
◦Acutate Business Reporting and Intelligence
(BIRT): BIRT project is an open source and a
flexible java reporting tool. This is used for
building and publishing reports for data
sources from XML data sources to business
relational database.
◦Domo: its business optimization software
brings together the data and the people. this
gives a detailed review of the whereabouts of
the organization

◦icCube: it is an end to end BI platform. It
is specialized for embedding in user’s
application. It can be deployed on
premises, in cloud or can be made use of
its managed services.
◦Sisensse: it is capable of effectively
simplifying complex data analyses. It also
makes big data insights accessible for
small companies as well as start ups.

Customer Relationship
Management
Customer relationship management is
the typical approach to manage each and
every type of features of this relationship
with the clients and the respective
company.
The most significant focus is given to
the customer retention of the business and
hence driving the growth of sales
exponentially

One of the most important and significant
aspects of the customer relationship
management is the specific systems of
this approach
The main communication channel is the
website of the specific company,
marketing materials, telephone, social
media, live chat and many more
The approach of customer relationship
management eventually refers to the
different things for the different people

Social Media
Social media can be defined as the
various computer based technologies,
which eventually facilitate the entire
creation or sharing of ideas, interests or
expressions through the virtual networks
and communities.
Social media eventually facilitate the
overall development of all the online
social networks, simply by the connection
of any user’s profile with all other groups
or individuals.

Conclusion
The business strategy could be described as the
long term business planning. Any business
strategy eventually is of maximum 5 years. This
business strategy is absolutely concerned with
the significant issues related to resources like
raising finance for the purpose of building any
plant or factory. The scope of the activities of
any business is easily understood with the help
of business strategies. These are extremely
important for Dr. Rikki Wanger.

Recommendations
 Implementation of cloud service
 Customer Relationship
Management
 Implementation of Business
Intelligence Tools
 Communication in Social media

Bibliography
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