Business Strategies Case Study: Information System Report, USQ
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AI Summary
This report is a case study analyzing business strategies for Mendelssohn Technologies, focusing on information systems. It covers hardware, software, and networking infrastructure, including cloud services, business intelligence, customer relationship management (CRM), and social media integration. The report delves into cloud computing platforms like Amazon Web Services, Google Cloud, and Microsoft Azure, discussing their advantages and disadvantages. It examines system and application software, highlighting the importance of CRM in maintaining stakeholder and employee relations. The report also explores the role of business intelligence tools and social media in enhancing project efficiency and provides recommendations for improved performance. The study emphasizes the significance of strategic management, operational management, and feedback loops in achieving business objectives.

Running head: INFORMATION SYSTEM
Information System
Name of Student-
Name of University-
Author’s Note-
Information System
Name of Student-
Name of University-
Author’s Note-
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1INFORMATION SYSTEM
Letter of Transmittal
04/06/2018
Dr. Rikki Wagnerwas
Mendelssohn Technologies
Dear Dr. Moulton Rikki Wagnerwas,
The attached file consist of the case study includes the report regarding the “Business
Strategies Case Study”. The report will be dealing with the fact that will be required to be
performed by me for the completion of the project regarding the Mendelssohn Technologies.
This project will be approached by me as the student of the University of Southern Queensland
in Business Strategies, as the student of the university during the completion of the course. In
this report we will be dealing with 4 important strategies that will ensure the fact that the relation
between the stake holders and the employees of the organization is maintained. Customer
relationship management or CRM will be the major part of the processing of the project. This
will ensure the efficient completion of the project.
I would be really grateful to you if you kindly go through the project that I have
submitted and hence the project will be distorted and sent it back to me and fax it back to me.
Should you have any questions or comments regarding this particular proposal, do not
hesitate to contact me.
In case of any queries feel free to contact me and proceed with the following report.
Sincerely
___________________
Letter of Transmittal
04/06/2018
Dr. Rikki Wagnerwas
Mendelssohn Technologies
Dear Dr. Moulton Rikki Wagnerwas,
The attached file consist of the case study includes the report regarding the “Business
Strategies Case Study”. The report will be dealing with the fact that will be required to be
performed by me for the completion of the project regarding the Mendelssohn Technologies.
This project will be approached by me as the student of the University of Southern Queensland
in Business Strategies, as the student of the university during the completion of the course. In
this report we will be dealing with 4 important strategies that will ensure the fact that the relation
between the stake holders and the employees of the organization is maintained. Customer
relationship management or CRM will be the major part of the processing of the project. This
will ensure the efficient completion of the project.
I would be really grateful to you if you kindly go through the project that I have
submitted and hence the project will be distorted and sent it back to me and fax it back to me.
Should you have any questions or comments regarding this particular proposal, do not
hesitate to contact me.
In case of any queries feel free to contact me and proceed with the following report.
Sincerely
___________________

2INFORMATION SYSTEM
Signature of the Student
Signature of the Student
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3INFORMATION SYSTEM
I have gone through the proposal and here are my replies to the previous proposal:
I accept the proposal.
I decline the proposal.
I accept the proposal with the changes/comments shown below
(feel free to include any comments in separate page as necessary).
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
_______________________ _______________________
Company Rep Name/Title Signature / Date
I have gone through the proposal and here are my replies to the previous proposal:
I accept the proposal.
I decline the proposal.
I accept the proposal with the changes/comments shown below
(feel free to include any comments in separate page as necessary).
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
_______________________ _______________________
Company Rep Name/Title Signature / Date
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4INFORMATION SYSTEM
Executive Summary
The basic purpose of the report is to understand the proposing of the case study of Dr.
Rikki Wagner was. This report will discuss about the proceeding of the business strategies that
will be required for the formation of the proper business management of the Mendelssohn
Technologies. The major requirement of the project is to deal with the proceedings with the help
of the Customer Relation Management. This will ensure the fact that the terminologies related to
the proceeding of the Customer Relation Management will be clear and the process will be
conducted with utmost efficiency. This report will also deal with the processing of the business
intelligence tool for increasing the efficiency of the project. This will ensure the fact that the
processing will include the proceeding of the social media. This ensures the fact that the
recessing will be processed perfectly. The recommendations will also be provided for the better
performance of the proceeding.
Executive Summary
The basic purpose of the report is to understand the proposing of the case study of Dr.
Rikki Wagner was. This report will discuss about the proceeding of the business strategies that
will be required for the formation of the proper business management of the Mendelssohn
Technologies. The major requirement of the project is to deal with the proceedings with the help
of the Customer Relation Management. This will ensure the fact that the terminologies related to
the proceeding of the Customer Relation Management will be clear and the process will be
conducted with utmost efficiency. This report will also deal with the processing of the business
intelligence tool for increasing the efficiency of the project. This will ensure the fact that the
processing will include the proceeding of the social media. This ensures the fact that the
recessing will be processed perfectly. The recommendations will also be provided for the better
performance of the proceeding.

5INFORMATION SYSTEM
Table of Contents
Introduction..........................................................................................................................6
Section 1 – Hardware, Software & Networking Infrastructure / Cloud Services................7
Report Section 2 – Business Intelligence..........................................................................11
Report Section 3 – Customer Relationship Management (CRM).....................................15
Report Section 4– Social Media........................................................................................16
Conclusion and Recommendations....................................................................................17
References..........................................................................................................................20
Appendix............................................................................................................................21
Table of Contents
Introduction..........................................................................................................................6
Section 1 – Hardware, Software & Networking Infrastructure / Cloud Services................7
Report Section 2 – Business Intelligence..........................................................................11
Report Section 3 – Customer Relationship Management (CRM).....................................15
Report Section 4– Social Media........................................................................................16
Conclusion and Recommendations....................................................................................17
References..........................................................................................................................20
Appendix............................................................................................................................21
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6INFORMATION SYSTEM
Introduction
Business strategic management discusses about the terminology that the defined process
is due to the fact that the implementation of the goal accessing of the project with the help of the
significant objective management and considers the fact that the processing of the owners are
completely based on the processing of the internal and the external objective of the organization.
The implementation of the strategy management will ensure the fact that the processing of the
business methodology of the organization functions efficiently. This fact takes into consideration
the fact that the processing maintains the productivity of the entire process. This fact will also
ensure that the pre planning of the project will be processed. This leads to the fact that the
efficiency of the project is maintained and the functioning is done with utmost efficient
hierarchy. Feedback loop is the processing that will ensure the fact that the execution of the
processing of the data for the execution of the project will ensure the fact that the proceeding is
performed with efficiency and the task that is to be performed is completed within the deadline
that is allotted to the organization for the completion of the project. The feedback loop also
ensures the fact that the reference is created for the proper functioning of the project.
Porter is responsible for the functioning of the process that will ensure the fact that
strategies that are underlying for the purpose of the redeeming of the process. The alignments of
the task that are to be performed are considered to be the major issues of the termination of the
project. this ensures the fact that the processing of the data that is too be performed will deal with
the fact that leads to the efficient decision making of the project. The operational management
strategy depends on the fact that the processing of the data that will ensure the fact that the
usage of Enterprise Resource planning is introduced in the processing of the project. this will
take into account the efficient functioning of the project.
Introduction
Business strategic management discusses about the terminology that the defined process
is due to the fact that the implementation of the goal accessing of the project with the help of the
significant objective management and considers the fact that the processing of the owners are
completely based on the processing of the internal and the external objective of the organization.
The implementation of the strategy management will ensure the fact that the processing of the
business methodology of the organization functions efficiently. This fact takes into consideration
the fact that the processing maintains the productivity of the entire process. This fact will also
ensure that the pre planning of the project will be processed. This leads to the fact that the
efficiency of the project is maintained and the functioning is done with utmost efficient
hierarchy. Feedback loop is the processing that will ensure the fact that the execution of the
processing of the data for the execution of the project will ensure the fact that the proceeding is
performed with efficiency and the task that is to be performed is completed within the deadline
that is allotted to the organization for the completion of the project. The feedback loop also
ensures the fact that the reference is created for the proper functioning of the project.
Porter is responsible for the functioning of the process that will ensure the fact that
strategies that are underlying for the purpose of the redeeming of the process. The alignments of
the task that are to be performed are considered to be the major issues of the termination of the
project. this ensures the fact that the processing of the data that is too be performed will deal with
the fact that leads to the efficient decision making of the project. The operational management
strategy depends on the fact that the processing of the data that will ensure the fact that the
usage of Enterprise Resource planning is introduced in the processing of the project. this will
take into account the efficient functioning of the project.
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7INFORMATION SYSTEM
The basic purpose of the report is to understand the proposing of the case study of Dr.
Rikki Wagner was. This report will discuss about the proceeding of the business strategies that
will be required for the formation of the proper business management of the Mendelssohn
Technologies. The major requirement of the project is to deal with the proceedings with the help
of the Customer Relation Management. This report will also ensure the fact that the progression
of the data base management system is checked with proper proficiency. This will ensure the fact
that the Microsoft Access as well as the Decision Support System is processed with the
functioning of the data base testing. The entire report is diversified in 4 options namely the
hardware, software, networking and the cloud service infrastructure module. The advantage and
the disadvantage of utilizing the processing of the Customer Relation management will be
discussed and the processing will deal with the proper implementation of the business
intelligence tool for the processing of the project management.
Section 1 – Hardware, Software & Networking Infrastructure / Cloud Services
Part 1: The cloud computing services are based on the processing of the auto scaling
purpose. Instant provisioning also plays a major role in convicting the process. This ensures the
factr that the compliance regarding the self provisioning is made with the help of the process
making. The major platform provider for cloud computing are Amazon Web Services, Google
Cloud, Microsoft Azure. These platforms merely has the processing of the same configuration as
well as the same termination process of the activity. This also ensures the fact that the data
processing regarding the cloud computing is maintained with utmost efficiency.
The platforms that ensures the proceeding of the project ensures the fact that the
investment that they make are viable with the amount of the processing of the data that ensures
The basic purpose of the report is to understand the proposing of the case study of Dr.
Rikki Wagner was. This report will discuss about the proceeding of the business strategies that
will be required for the formation of the proper business management of the Mendelssohn
Technologies. The major requirement of the project is to deal with the proceedings with the help
of the Customer Relation Management. This report will also ensure the fact that the progression
of the data base management system is checked with proper proficiency. This will ensure the fact
that the Microsoft Access as well as the Decision Support System is processed with the
functioning of the data base testing. The entire report is diversified in 4 options namely the
hardware, software, networking and the cloud service infrastructure module. The advantage and
the disadvantage of utilizing the processing of the Customer Relation management will be
discussed and the processing will deal with the proper implementation of the business
intelligence tool for the processing of the project management.
Section 1 – Hardware, Software & Networking Infrastructure / Cloud Services
Part 1: The cloud computing services are based on the processing of the auto scaling
purpose. Instant provisioning also plays a major role in convicting the process. This ensures the
factr that the compliance regarding the self provisioning is made with the help of the process
making. The major platform provider for cloud computing are Amazon Web Services, Google
Cloud, Microsoft Azure. These platforms merely has the processing of the same configuration as
well as the same termination process of the activity. This also ensures the fact that the data
processing regarding the cloud computing is maintained with utmost efficiency.
The platforms that ensures the proceeding of the project ensures the fact that the
investment that they make are viable with the amount of the processing of the data that ensures

8INFORMATION SYSTEM
the fact that the major investment of the resources is invested on the processing of the cloud
storage system in order to make the platform robust in nature.
Hadoop services are the major implementation of cloud services that use Amazon Web
Services. HDInsight is the service that is provided by Microsoft Azure and Google establishes
the servicing of the Dataproc.
The services that are provided by Amazon Web Services include the networking facility.
Despite of the providing of the networking facility the projection will ensure the fact that the
security of the platform is maintained with the help of the Internet of Things. This fact ensures
that the mobile analytic tool is assigned with the processing of the data security.
These are the 3 cloud computing planning that ensures the fact that the processing of
the cloud platform requires the security proposing and the constituent must ensure the fact that
the cutting edge Internet of Things is used for the processing of the project. The server less
computing that will ensure the fact that the connection of the server for the processing of the
cloud computing platform providers. These facts are taken into concern due to the fact that the
business organization ensures the satisfaction of the business needs.
The three-platform provider who acts as the vendors of the cloud computing for the
processing of the project helps in the processing of the internal expertise. AWS has been
launching the Amazon machine learning services. This ensures the fact that the processing of the
data is performed with utmost efficiency. The Amazon Web Services ensures the fact that the
launching of three new processing of the will increase the processing of the data that will be
induced by the processing of the data managing of the organization that will process the
purposing of the data of the organization. These ensures the facilities of the image recognition
the fact that the major investment of the resources is invested on the processing of the cloud
storage system in order to make the platform robust in nature.
Hadoop services are the major implementation of cloud services that use Amazon Web
Services. HDInsight is the service that is provided by Microsoft Azure and Google establishes
the servicing of the Dataproc.
The services that are provided by Amazon Web Services include the networking facility.
Despite of the providing of the networking facility the projection will ensure the fact that the
security of the platform is maintained with the help of the Internet of Things. This fact ensures
that the mobile analytic tool is assigned with the processing of the data security.
These are the 3 cloud computing planning that ensures the fact that the processing of
the cloud platform requires the security proposing and the constituent must ensure the fact that
the cutting edge Internet of Things is used for the processing of the project. The server less
computing that will ensure the fact that the connection of the server for the processing of the
cloud computing platform providers. These facts are taken into concern due to the fact that the
business organization ensures the satisfaction of the business needs.
The three-platform provider who acts as the vendors of the cloud computing for the
processing of the project helps in the processing of the internal expertise. AWS has been
launching the Amazon machine learning services. This ensures the fact that the processing of the
data is performed with utmost efficiency. The Amazon Web Services ensures the fact that the
launching of three new processing of the will increase the processing of the data that will be
induced by the processing of the data managing of the organization that will process the
purposing of the data of the organization. These ensures the facilities of the image recognition
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9INFORMATION SYSTEM
and the processing of the text to speech deep learning process. the major advantage is the
supporting of the Alexa that brought the revolution in the world of the projection of the AWS.
Google ensures the fact that the processing of the machine learning that will ensure
the fact that cloud computing processing that will ensure the efficient processing of the data with
the help of the Tensorflow. Natural language processing ensures the fact that the processing of
the translation can be processed efficiently.
Microsoft's Azure Machine Learning Studio ensures the fact that the API that the press to
develop the algorithm that will ensure the processing of the developers of the marketing of the
algorithm of the procession of the market place.
The platform providers ensures the fact that the processing of the data with the procession
of the partnership that will take into consideration the fact that the cloud environment is
supported.
Part 2: the hardware of the computer is basically dependent on the virtually useless data
that will ensure the fact that the processing of the data. The hardware of the servicing computers
is the accomplishment of the control activities provided by the proceeding of the programs. The
software processing is mainly divided in 2 parts, namely: -
Systems software are the set of programs that ensures the processing of the data for
completion of the details that will be up for the completion of the programming purpose. This
fact takes into consideration the fact that the entire processing is used for the translating of the
system management. System software ensures the facat that teb processing off the data that will
ensure the fact that the operating system functions efficiently. The operating system ensures the
fact that hardware of the computing system works with utmost proficiencies
and the processing of the text to speech deep learning process. the major advantage is the
supporting of the Alexa that brought the revolution in the world of the projection of the AWS.
Google ensures the fact that the processing of the machine learning that will ensure
the fact that cloud computing processing that will ensure the efficient processing of the data with
the help of the Tensorflow. Natural language processing ensures the fact that the processing of
the translation can be processed efficiently.
Microsoft's Azure Machine Learning Studio ensures the fact that the API that the press to
develop the algorithm that will ensure the processing of the developers of the marketing of the
algorithm of the procession of the market place.
The platform providers ensures the fact that the processing of the data with the procession
of the partnership that will take into consideration the fact that the cloud environment is
supported.
Part 2: the hardware of the computer is basically dependent on the virtually useless data
that will ensure the fact that the processing of the data. The hardware of the servicing computers
is the accomplishment of the control activities provided by the proceeding of the programs. The
software processing is mainly divided in 2 parts, namely: -
Systems software are the set of programs that ensures the processing of the data for
completion of the details that will be up for the completion of the programming purpose. This
fact takes into consideration the fact that the entire processing is used for the translating of the
system management. System software ensures the facat that teb processing off the data that will
ensure the fact that the operating system functions efficiently. The operating system ensures the
fact that hardware of the computing system works with utmost proficiencies
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10INFORMATION SYSTEM
Application software deals with the programming of the data that provides direct affect
to the performance of the data annuity. This process will take into consideration the fact that the
processing of the data meets the information deals with the usage of the particular process that
secures the processing if the end users. This fact also takes into consideration the fact that the
data that are collected in the processing of the data through the Aoff-the-self@ software system.
This technology is put into use due to the fact that the processing of the data is done with more
accuracy compared to the software that are present in the market.
The major trend of the software designing was in the projection that the customization
provides the lack of efficiency of the processing. The projection of the one of kind program is
developed due to the fact that the processing of the data is being used by the software vendors of
the entire process.
There are two types of available packages, they are namely: -
1. Vertical packages – This segment is used by the end users to gain the processing of
the data who are present in a particular set of industry. This will ensure the fact that
the processing of the data will be done for the managing of the construction message
of the industry segment.
2. Horizontal packages – This process takes into consideration the fact that the data
processing of the project is performed by a single prospect of the entire process
irrespective of the sector of the industry.
Report Section 2 – Business Intelligence
Module 1: the processing of the business intelligence will deal with the fact that the
entire application will use the terminology of the data processing of the technological tools and
Application software deals with the programming of the data that provides direct affect
to the performance of the data annuity. This process will take into consideration the fact that the
processing of the data meets the information deals with the usage of the particular process that
secures the processing if the end users. This fact also takes into consideration the fact that the
data that are collected in the processing of the data through the Aoff-the-self@ software system.
This technology is put into use due to the fact that the processing of the data is done with more
accuracy compared to the software that are present in the market.
The major trend of the software designing was in the projection that the customization
provides the lack of efficiency of the processing. The projection of the one of kind program is
developed due to the fact that the processing of the data is being used by the software vendors of
the entire process.
There are two types of available packages, they are namely: -
1. Vertical packages – This segment is used by the end users to gain the processing of
the data who are present in a particular set of industry. This will ensure the fact that
the processing of the data will be done for the managing of the construction message
of the industry segment.
2. Horizontal packages – This process takes into consideration the fact that the data
processing of the project is performed by a single prospect of the entire process
irrespective of the sector of the industry.
Report Section 2 – Business Intelligence
Module 1: the processing of the business intelligence will deal with the fact that the
entire application will use the terminology of the data processing of the technological tools and

11INFORMATION SYSTEM
the processing of the data integration. This process ensures the fact that the insightful and
actionable data processing is done due to the processing of the actionable business information.
The activities that constitutes the processing of the business intelligence are namely: -
Data mining: Data mining is the procedural and structured process that will ensure the
fact that the processing of gathering of the data and the evaluation of the same is
considered to be the data mining process. this ensures the fact that the processing will
deal with the data that will be required for the processing of the data evaluated data for
the purpose of the data mining algorithms for the processing of the data processing. This
will cut cost of the processing of the data of the organization that will use the process of
data mining.
Querying : Querying includes the fact that the processing of the data that ensures the fact
that the processing of the data will provide the processing of the data that will help in the
collection of data and modulating the same for the purpose of the data annotation that is
stored in the processing of the organization.
The usage of business intelligence is understood and valued for the processing of the
functions namely: -
Optimizing the internal business process
Improvement in decision making
Operational efficiency is increased
Business intelligence is basically driven by the collected data that will ensure the fact that
the processing of the data is done more efficiently. The Business Intelligence to; ensures the fact
that the processing of the data will be more beneficial for the functioning of the business. the
the processing of the data integration. This process ensures the fact that the insightful and
actionable data processing is done due to the processing of the actionable business information.
The activities that constitutes the processing of the business intelligence are namely: -
Data mining: Data mining is the procedural and structured process that will ensure the
fact that the processing of gathering of the data and the evaluation of the same is
considered to be the data mining process. this ensures the fact that the processing will
deal with the data that will be required for the processing of the data evaluated data for
the purpose of the data mining algorithms for the processing of the data processing. This
will cut cost of the processing of the data of the organization that will use the process of
data mining.
Querying : Querying includes the fact that the processing of the data that ensures the fact
that the processing of the data will provide the processing of the data that will help in the
collection of data and modulating the same for the purpose of the data annotation that is
stored in the processing of the organization.
The usage of business intelligence is understood and valued for the processing of the
functions namely: -
Optimizing the internal business process
Improvement in decision making
Operational efficiency is increased
Business intelligence is basically driven by the collected data that will ensure the fact that
the processing of the data is done more efficiently. The Business Intelligence to; ensures the fact
that the processing of the data will be more beneficial for the functioning of the business. the
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