Business Strategies Report: Case Study for Mendelssohn Technologies
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AI Summary
This business report presents a case study analysis of Mendelssohn Technologies, focusing on four key business strategies. The report begins with an executive summary outlining the objectives and structure, followed by an introduction that defines business strategy and its importance. The core of the report is divided into four sections. The first section addresses the selection of hardware, software, and networking infrastructure, including cloud services. The second section explores the implementation of business intelligence tools. The third section focuses on customer relationship management (CRM) and its benefits. The final section examines the importance of social media in business. The report concludes with recommendations and suggestions to help Mendelssohn Technologies optimize its strategies. The report emphasizes the importance of adapting strategies to changing environments and leveraging competitive advantages to achieve organizational goals.

Running head: BUSINESS STRATEGIES REPORT
Task 2: Business Strategies Report
Name of the Student
Name of the University
Author’s Note:
Task 2: Business Strategies Report
Name of the Student
Name of the University
Author’s Note:
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BUSINESS STRATEGIES REPORT
Letter of Transmittal
06/06/2018
Dr. Rikki Wagner
Mendelssohn Technologies
Dear Dr. Moulton Rikki Wagner,
Please find attached the report namely “Business Strategies Case Study”. This report explains the
entire work that is to be completed at Mendelssohn Technologies by me as the student of
University of Southern Queensland in Business Strategies during the course, for the project
requested by your organization. This report comprises of four specific strategies for this business
that include the benefits of the implementation of customer relationship management or CRM,
implementation of business intelligence tools, selection of hardware, software and networking
infrastructure or cloud services and importance of social media within business. I would much
appreciate if you read my project report carefully, have the knowledge about the four business
strategies properly, complete the section given below and send it back to me.
If you have any questions or comments regarding this particular proposal, do not hesitate to
contact me.
Sincerely,
___________________
Student Name & Sign
BUSINESS STRATEGIES REPORT
Letter of Transmittal
06/06/2018
Dr. Rikki Wagner
Mendelssohn Technologies
Dear Dr. Moulton Rikki Wagner,
Please find attached the report namely “Business Strategies Case Study”. This report explains the
entire work that is to be completed at Mendelssohn Technologies by me as the student of
University of Southern Queensland in Business Strategies during the course, for the project
requested by your organization. This report comprises of four specific strategies for this business
that include the benefits of the implementation of customer relationship management or CRM,
implementation of business intelligence tools, selection of hardware, software and networking
infrastructure or cloud services and importance of social media within business. I would much
appreciate if you read my project report carefully, have the knowledge about the four business
strategies properly, complete the section given below and send it back to me.
If you have any questions or comments regarding this particular proposal, do not hesitate to
contact me.
Sincerely,
___________________
Student Name & Sign

2
BUSINESS STRATEGIES REPORT
I have read the enclosed proposal and have the following comments:
I accept the proposal.
I decline the proposal.
I accept the proposal with the changes/comments shown below (feel free
to include any comments in separate page as necessary).
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
_______________________ _______________________
Company Rep Name/Title Signature / Date
BUSINESS STRATEGIES REPORT
I have read the enclosed proposal and have the following comments:
I accept the proposal.
I decline the proposal.
I accept the proposal with the changes/comments shown below (feel free
to include any comments in separate page as necessary).
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
_______________________ _______________________
Company Rep Name/Title Signature / Date
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BUSINESS STRATEGIES REPORT
Executive Summary
The main objective of the business report is to know regarding the complete case study of Dr.
Rikki Wagner. The report would be solely explaining regarding the detailed research of four
distinct business strategies that are been decided to be used within the company of Mendelssohn
Technologies. This report aims to describe the entire scenario of this organization and how this
organization would work when they would take up the four strategies in the business. The first
and the foremost strategy is selection of specific hardware, software as well as various
networking infrastructures. Moreover, a proper cloud service is been selected for the company.
The second strategy is the selection of business intelligence. Proper tools for business
intelligence are also selected within this report. This strategy helps in reducing the complexity of
the organizational problems to a greater extent. The third section of this report focuses on the
CRM or customer relationship management. This strategy would be helpful for them in
maintaining their relation with the clients or customers. The final section of this report explains
about the fourth strategy, which is the social media. It is the most easiest or the simplest method
to communicate with the rest of the clients or customers. Significant recommendations or
suggestions are provided in the report for helping the organization in solving the issues properly.
BUSINESS STRATEGIES REPORT
Executive Summary
The main objective of the business report is to know regarding the complete case study of Dr.
Rikki Wagner. The report would be solely explaining regarding the detailed research of four
distinct business strategies that are been decided to be used within the company of Mendelssohn
Technologies. This report aims to describe the entire scenario of this organization and how this
organization would work when they would take up the four strategies in the business. The first
and the foremost strategy is selection of specific hardware, software as well as various
networking infrastructures. Moreover, a proper cloud service is been selected for the company.
The second strategy is the selection of business intelligence. Proper tools for business
intelligence are also selected within this report. This strategy helps in reducing the complexity of
the organizational problems to a greater extent. The third section of this report focuses on the
CRM or customer relationship management. This strategy would be helpful for them in
maintaining their relation with the clients or customers. The final section of this report explains
about the fourth strategy, which is the social media. It is the most easiest or the simplest method
to communicate with the rest of the clients or customers. Significant recommendations or
suggestions are provided in the report for helping the organization in solving the issues properly.
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BUSINESS STRATEGIES REPORT
Table of Contents
Introduction......................................................................................................................................5
Discussion........................................................................................................................................6
Business Strategy.........................................................................................................................6
Report Section 1: Hardware, Software and Networking Infrastructure or Cloud Services.........7
Report Section 2: Business Intelligence and its Benefits..........................................................10
Report Section 3: Customer Relationship Management and its Advantages............................14
Report Section 4: Social Media with its Importance.................................................................15
Conclusions and Recommendations..............................................................................................17
References......................................................................................................................................20
Appendix........................................................................................................................................21
BUSINESS STRATEGIES REPORT
Table of Contents
Introduction......................................................................................................................................5
Discussion........................................................................................................................................6
Business Strategy.........................................................................................................................6
Report Section 1: Hardware, Software and Networking Infrastructure or Cloud Services.........7
Report Section 2: Business Intelligence and its Benefits..........................................................10
Report Section 3: Customer Relationship Management and its Advantages............................14
Report Section 4: Social Media with its Importance.................................................................15
Conclusions and Recommendations..............................................................................................17
References......................................................................................................................................20
Appendix........................................................................................................................................21

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BUSINESS STRATEGIES REPORT
Introduction
Business strategy or simply business management can be defined as any organization’s
high level plan to reach the various objectives and goals of a business (Baltzan 2012). All the
strategies eventually succeed whenever they are leading to the growth of any business, stronger
financial performance and the stronger competitive position. When this specific higher level
strategy fails, the particular organization should either alter their strategies or prepare for going
out of their business (Bharadwaj et al. 2013). Business strategy is the working plan of any
organization to achieve the specific vision and mission of their business. Moreover, it helps to
prioritize the goals and objectives and compete successfully for any business. The financial
performance is well optimized with the respective business model. These objectives are to be
chosen properly for completing the strategies of the organization. The typical organization
comprises of various important and significant objectives and as a result, they make up several
business strategies for properly accomplishing the business objectives. Margins as well as
revenues are earned from these business strategies (Johnson 2016). The organizational strengths,
weaknesses, vulnerabilities, opportunities, resources and threats are well spotted or identified
with these business strategies. The business strategies should be made in such a way that the
above mentioned factors are well defined and the competitors of the market are identified by
them. Within the business, the strategy starts with focusing over the higher level objectives
within private industries. This helps to increase the owner’s value (Verbeke 2013). For each and
every business, the major reason to implement this business strategic management is to reduce
their business complexities to a greater level.
BUSINESS STRATEGIES REPORT
Introduction
Business strategy or simply business management can be defined as any organization’s
high level plan to reach the various objectives and goals of a business (Baltzan 2012). All the
strategies eventually succeed whenever they are leading to the growth of any business, stronger
financial performance and the stronger competitive position. When this specific higher level
strategy fails, the particular organization should either alter their strategies or prepare for going
out of their business (Bharadwaj et al. 2013). Business strategy is the working plan of any
organization to achieve the specific vision and mission of their business. Moreover, it helps to
prioritize the goals and objectives and compete successfully for any business. The financial
performance is well optimized with the respective business model. These objectives are to be
chosen properly for completing the strategies of the organization. The typical organization
comprises of various important and significant objectives and as a result, they make up several
business strategies for properly accomplishing the business objectives. Margins as well as
revenues are earned from these business strategies (Johnson 2016). The organizational strengths,
weaknesses, vulnerabilities, opportunities, resources and threats are well spotted or identified
with these business strategies. The business strategies should be made in such a way that the
above mentioned factors are well defined and the competitors of the market are identified by
them. Within the business, the strategy starts with focusing over the higher level objectives
within private industries. This helps to increase the owner’s value (Verbeke 2013). For each and
every business, the major reason to implement this business strategic management is to reduce
their business complexities to a greater level.
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BUSINESS STRATEGIES REPORT
The following report will be outlining the entire case study of Dr. Rikki Wagner. This
particular report would be extremely helpful for Dr. Rikki Wagner in understanding the various
strategies of information technology and also retain the several competitive advantages within
their business. This report is sub divided in four parts. The first and the foremost strategy is to
select a specific hardware, software and networking infrastructure. The cloud service will also be
selected in this report. The second strategy is to select proper tools for the business intelligence.
The third section focuses on the customer relationship management of CRM for this particular
organization. The final part of the report clarifies the importance of social media for this specific
organization and Dr. Rikki Wagner.
Discussion
Business Strategy
Business strategies could be defined as the higher level plans of leadership, which are to
be undertaken within any business or company for understanding as well as attaining the various
organizational goals or objectives (Blackburn, Hart and Wainwright 2013). A specific good
business analyst or a good leader is responsible for making the strategies for the business and
hence helping the company in obtaining the several goals or business objectives. The explicit set
of objectives and goals of any company involves better growth or development of the innovative
services and products, perfect entry in the market place, which is completely new, and thus
reducing or diminishing the expenses, increasing the organizational sales, attracting the brand
new customers as well as the increasing or incrementing the loyalty of their clients. It is evident
that any company eventually suffers from various ups or downs. The major and the most
significant uncontrollable and unexpected problems or issues within any business involve the
BUSINESS STRATEGIES REPORT
The following report will be outlining the entire case study of Dr. Rikki Wagner. This
particular report would be extremely helpful for Dr. Rikki Wagner in understanding the various
strategies of information technology and also retain the several competitive advantages within
their business. This report is sub divided in four parts. The first and the foremost strategy is to
select a specific hardware, software and networking infrastructure. The cloud service will also be
selected in this report. The second strategy is to select proper tools for the business intelligence.
The third section focuses on the customer relationship management of CRM for this particular
organization. The final part of the report clarifies the importance of social media for this specific
organization and Dr. Rikki Wagner.
Discussion
Business Strategy
Business strategies could be defined as the higher level plans of leadership, which are to
be undertaken within any business or company for understanding as well as attaining the various
organizational goals or objectives (Blackburn, Hart and Wainwright 2013). A specific good
business analyst or a good leader is responsible for making the strategies for the business and
hence helping the company in obtaining the several goals or business objectives. The explicit set
of objectives and goals of any company involves better growth or development of the innovative
services and products, perfect entry in the market place, which is completely new, and thus
reducing or diminishing the expenses, increasing the organizational sales, attracting the brand
new customers as well as the increasing or incrementing the loyalty of their clients. It is evident
that any company eventually suffers from various ups or downs. The major and the most
significant uncontrollable and unexpected problems or issues within any business involve the
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BUSINESS STRATEGIES REPORT
strikes, economic recessions, natural disasters and natural calamities (Bentley, Omer and Sharp
2013). When any good leader or business analyst is responsible for making a specific business
strategy, he or she helps in making it in such a way that it could easily suffer in tougher
situations and hence the organization would not be facing any type of losses. These business
analysts often help in updating the business strategies for the reason that these could be easily or
promptly acceptable by all the internal environments or the external environments and also the
constant alterations or modifications within the business. All of these business strategies also
bring out competitive benefits to this organization (Brewster 2017). The competitive benefit is
the most important feature of any specific service and product that is solely responsible for total
growth or profit of any organization and thus the aspect that is used for understanding the
complete competition of this business from all the other similar businesses or organizations. The
various competitive benefits or advantages give similar product or service either at the lower
prices or with the additional value that fetches the best prices. All kinds of innovative and new
products could be made of only when there is a basic competitive advantage within the
organization or the business (Spender 2014). There could be even various strategies of
information technology, which could be under taken by Dr. Rikki Wagner for obtaining as well
as retaining the competitive benefits in their business of Mendelssohn Technologies.
Report Section 1: Hardware, Software and Networking Infrastructure or Cloud Services
There could be some of the most important networks of private cloud, which are
eventually provided with all the services of auto scaling, more security, compliance, self-service,
instant provisioning, as well as many identity features of management (Woerner and Wixom
2015). All the popular providers, who are responsible for providing the cloud platforms are
mainly called Microsoft Azure, Amazon Web Services or AWS and Google Cloud. All of these
BUSINESS STRATEGIES REPORT
strikes, economic recessions, natural disasters and natural calamities (Bentley, Omer and Sharp
2013). When any good leader or business analyst is responsible for making a specific business
strategy, he or she helps in making it in such a way that it could easily suffer in tougher
situations and hence the organization would not be facing any type of losses. These business
analysts often help in updating the business strategies for the reason that these could be easily or
promptly acceptable by all the internal environments or the external environments and also the
constant alterations or modifications within the business. All of these business strategies also
bring out competitive benefits to this organization (Brewster 2017). The competitive benefit is
the most important feature of any specific service and product that is solely responsible for total
growth or profit of any organization and thus the aspect that is used for understanding the
complete competition of this business from all the other similar businesses or organizations. The
various competitive benefits or advantages give similar product or service either at the lower
prices or with the additional value that fetches the best prices. All kinds of innovative and new
products could be made of only when there is a basic competitive advantage within the
organization or the business (Spender 2014). There could be even various strategies of
information technology, which could be under taken by Dr. Rikki Wagner for obtaining as well
as retaining the competitive benefits in their business of Mendelssohn Technologies.
Report Section 1: Hardware, Software and Networking Infrastructure or Cloud Services
There could be some of the most important networks of private cloud, which are
eventually provided with all the services of auto scaling, more security, compliance, self-service,
instant provisioning, as well as many identity features of management (Woerner and Wixom
2015). All the popular providers, who are responsible for providing the cloud platforms are
mainly called Microsoft Azure, Amazon Web Services or AWS and Google Cloud. All of these

8
BUSINESS STRATEGIES REPORT
cloud platforms are solely responsible for providing similar types of capabilities that include
networking, storage as well as computing. All of these three providers of cloud eventually invest
hugely on the cloud services and thus comprise of the parent organization for this purpose. This
hence helps the organizations in making all of their products and services extremely vital and
trustworthy (Reich and Benbasat 2013). Amazon Web Services or AWS subsequently supports
the services of Hadoop and this is called Elastic Map Reduce. Similarly, Microsoft Azure is
responsible for providing services of HD Insight and Google Cloud is responsible for providing
Dataproc services.
Amongst all the three services, Amazon Web Services or AWS is the most popular and
significant of all. They provide huge varieties of services (Baltzan 2012). Around more than 100
various types of services like enterprise applications, networking, IoT, mobile, developer tools,
database, analytics, security, management tools, storage and computing.
These three cloud platform providers could be easily utilized by Dr Rikki Wagner. He
could even utilize various tools and techniques of machine learning and hence could also have
various added features and services, which could target the specific area of a cutting edge
technology, known as Internet of Things or IoT. Server less computing could also be utilized by
him (Baltzan 2012). When he will implement any of these cloud services in his business, he
would be able to connect the cloud to various applications of mobile and hence could create the
highest performance in any computing environment, which could satisfy the requirements of
their business and hence converting their business to electronic business.
Each and every above mentioned cloud vendor is extremely vital or strong in terms of
machine learning. They could easily help out all the developers in creating the several models for
BUSINESS STRATEGIES REPORT
cloud platforms are solely responsible for providing similar types of capabilities that include
networking, storage as well as computing. All of these three providers of cloud eventually invest
hugely on the cloud services and thus comprise of the parent organization for this purpose. This
hence helps the organizations in making all of their products and services extremely vital and
trustworthy (Reich and Benbasat 2013). Amazon Web Services or AWS subsequently supports
the services of Hadoop and this is called Elastic Map Reduce. Similarly, Microsoft Azure is
responsible for providing services of HD Insight and Google Cloud is responsible for providing
Dataproc services.
Amongst all the three services, Amazon Web Services or AWS is the most popular and
significant of all. They provide huge varieties of services (Baltzan 2012). Around more than 100
various types of services like enterprise applications, networking, IoT, mobile, developer tools,
database, analytics, security, management tools, storage and computing.
These three cloud platform providers could be easily utilized by Dr Rikki Wagner. He
could even utilize various tools and techniques of machine learning and hence could also have
various added features and services, which could target the specific area of a cutting edge
technology, known as Internet of Things or IoT. Server less computing could also be utilized by
him (Baltzan 2012). When he will implement any of these cloud services in his business, he
would be able to connect the cloud to various applications of mobile and hence could create the
highest performance in any computing environment, which could satisfy the requirements of
their business and hence converting their business to electronic business.
Each and every above mentioned cloud vendor is extremely vital or strong in terms of
machine learning. They could easily help out all the developers in creating the several models for
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BUSINESS STRATEGIES REPORT
machine learning (Johnson 2016). Amazon Web Services or AWS has announced all the newer
three services for machine learning to properly execute image recognition in any business. The
learning models for text to speech, called Polly are utilized here.
In case of Google Cloud, the respective engineers of the machine learning helps in
building up of models that are based on the open source deep learning library, called the Tensor
Flow (Blackburn, Hart and Wainwright 2013). This particular cloud helps in offering the entire
host for the application program interfaces and hence involving processing of the computer
vision, translation and natural language.
For Microsoft Azure, machine learning is responsible for helping the various developers
in writing, deploying and testing of the algorithms in the application program interfaces. The
clients could easily run the various applications or services within cloud environment by the
implementation of all the approaches of cloud.
The distinct computer hardware can never work without the help of computer software.
Two kinds of programs are present. They are the application software and systems software.
Systems software can be defined as the particular computer programs, which manage each and
every resource of any computer system and hence simplify these applications to a great extent
(Baltzan 2012). The main parts of this system software are operating systems, software utilities,
and translators, networking software and DBMS or database management system. Moreover, the
disk operating system, file utilities management and computer operating system are well
managed by this systems software.
The second program is application software. It is the distinct software program, which is
responsible for directing the overall performance of any specific use, computer and applications
BUSINESS STRATEGIES REPORT
machine learning (Johnson 2016). Amazon Web Services or AWS has announced all the newer
three services for machine learning to properly execute image recognition in any business. The
learning models for text to speech, called Polly are utilized here.
In case of Google Cloud, the respective engineers of the machine learning helps in
building up of models that are based on the open source deep learning library, called the Tensor
Flow (Blackburn, Hart and Wainwright 2013). This particular cloud helps in offering the entire
host for the application program interfaces and hence involving processing of the computer
vision, translation and natural language.
For Microsoft Azure, machine learning is responsible for helping the various developers
in writing, deploying and testing of the algorithms in the application program interfaces. The
clients could easily run the various applications or services within cloud environment by the
implementation of all the approaches of cloud.
The distinct computer hardware can never work without the help of computer software.
Two kinds of programs are present. They are the application software and systems software.
Systems software can be defined as the particular computer programs, which manage each and
every resource of any computer system and hence simplify these applications to a great extent
(Baltzan 2012). The main parts of this system software are operating systems, software utilities,
and translators, networking software and DBMS or database management system. Moreover, the
disk operating system, file utilities management and computer operating system are well
managed by this systems software.
The second program is application software. It is the distinct software program, which is
responsible for directing the overall performance of any specific use, computer and applications
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BUSINESS STRATEGIES REPORT
and thus meeting the requirements of information processing for all the end users. This
application software mainly involves software of Aoff-the-shelf@ with spreadsheet package and
word processing (Baltzan 2012). Several internally or externally developed software that is being
designed to meet the organizational requirements is also present here. The other name of this
application program is productivity program for the end users. This is mainly because they have
the ability in enabling the users in completing their tasks like creating documents, publications,
spreadsheets, databases and many more. There are software trends, which are developed by the
end users or professional programmers of any business to use the software packages for Aoff-
the-shelf@ and are utilized by the vendors of software.
Two distinct types of these application program packages are present. They are as
follows:
i) Vertical Packages: All these packages are responsible for assisting the particular user
in any specific segment of industry. The vertical packages help in proper management of the
construction based projects, keeping the complete track of hospital inventories and is utilized in
the outlets of fast food.
ii) Horizontal Packages: All these packages are responsible for performing some of the
general functionalities, which involves office automation, accounting and other ranges of
business (Verbeke 2013).
Report Section 2: Business Intelligence and its Benefits
The BI or Business Intelligence majorly involves the tools, techniques, applications,
practices, or technologies, which are being utilized for the collection, integration, analysis, as
well as well presentation of the raw information of any specific organization for the reason that
BUSINESS STRATEGIES REPORT
and thus meeting the requirements of information processing for all the end users. This
application software mainly involves software of Aoff-the-shelf@ with spreadsheet package and
word processing (Baltzan 2012). Several internally or externally developed software that is being
designed to meet the organizational requirements is also present here. The other name of this
application program is productivity program for the end users. This is mainly because they have
the ability in enabling the users in completing their tasks like creating documents, publications,
spreadsheets, databases and many more. There are software trends, which are developed by the
end users or professional programmers of any business to use the software packages for Aoff-
the-shelf@ and are utilized by the vendors of software.
Two distinct types of these application program packages are present. They are as
follows:
i) Vertical Packages: All these packages are responsible for assisting the particular user
in any specific segment of industry. The vertical packages help in proper management of the
construction based projects, keeping the complete track of hospital inventories and is utilized in
the outlets of fast food.
ii) Horizontal Packages: All these packages are responsible for performing some of the
general functionalities, which involves office automation, accounting and other ranges of
business (Verbeke 2013).
Report Section 2: Business Intelligence and its Benefits
The BI or Business Intelligence majorly involves the tools, techniques, applications,
practices, or technologies, which are being utilized for the collection, integration, analysis, as
well as well presentation of the raw information of any specific organization for the reason that

11
BUSINESS STRATEGIES REPORT
they could easily create the insightful or actionable business information. This business
intelligence is the significant discipline and a technology driven procedure, which are completely
made of the various important activities like analytical processing, data mining, which are being
made online either by reporting or by querying.
There are some of the most important advantages, which this business intelligence
program eventually offers. All of these benefits majorly involve acceleration and improvement
of the process of decision making, optimization of the procedures of the internal business,
incrementing the total operational efficiency, helping in driving the new revenues, gaining or
obtaining competitive benefits over their respective business rivals, identifying the trends in
market, and finally helping in spotting the various business problems that are required to be
properly addressed (Spender 2014).
The tools and techniques of this business intelligence are extremely important for all the
data driven Decision Support System or DSS. This business intelligence is utilized
interchangeably with the proper briefing of queries, report tools or books and the EIS or
executive information system. The tools of business intelligence also help the clients of the
business for the perfect analysis of the data by themselves; and not taking up help from any
expert of information technology to run the respective reports. The business information even is
responsible for accessing the decisions of business with most of the hard numbers and not just
making up assumptions.
The organizations could take up data resources that are rich for their business with the
utilization of BI or business intelligence for fulfilling their objectives of the business and finally
targeting them to guide through the strategic decisions. This business intelligence even makes
BUSINESS STRATEGIES REPORT
they could easily create the insightful or actionable business information. This business
intelligence is the significant discipline and a technology driven procedure, which are completely
made of the various important activities like analytical processing, data mining, which are being
made online either by reporting or by querying.
There are some of the most important advantages, which this business intelligence
program eventually offers. All of these benefits majorly involve acceleration and improvement
of the process of decision making, optimization of the procedures of the internal business,
incrementing the total operational efficiency, helping in driving the new revenues, gaining or
obtaining competitive benefits over their respective business rivals, identifying the trends in
market, and finally helping in spotting the various business problems that are required to be
properly addressed (Spender 2014).
The tools and techniques of this business intelligence are extremely important for all the
data driven Decision Support System or DSS. This business intelligence is utilized
interchangeably with the proper briefing of queries, report tools or books and the EIS or
executive information system. The tools of business intelligence also help the clients of the
business for the perfect analysis of the data by themselves; and not taking up help from any
expert of information technology to run the respective reports. The business information even is
responsible for accessing the decisions of business with most of the hard numbers and not just
making up assumptions.
The organizations could take up data resources that are rich for their business with the
utilization of BI or business intelligence for fulfilling their objectives of the business and finally
targeting them to guide through the strategic decisions. This business intelligence even makes
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