Business Strategy Report: BS A0.1, Semester 1, NEU

This report is a comprehensive business strategy analysis of a chosen company operating in Vietnam. The report begins with a brief introduction of the company, detailing its products and markets. The core of the analysis involves applying the PESTEL framework to examine the impact of the macro-environment, focusing on at least four sub-environments. Subsequently, Porter's Five Forces model is employed to evaluate the competitive forces within the company's market sector. The report aims to provide a detailed understanding of the company's strategic position and the external factors influencing its performance, supporting strategic decision-making. The report adheres to specific formatting and referencing guidelines, including the use of Harvard referencing style.

BS A0.1: Business Strategy Report | Assignment Brief
NATIONAL ECONOMICS UNIVERSITY
INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS
HIGHER NATIONALS
BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)
Unit Code, NumberandTitle K/508/0574 RQF level 5 - Unit 32: Business Strategy
Semester and AcademicYear Semester 1, Academic year 2022-2023
UnitAssessor(s) Dinh Anh Tuan,Ta Minh Quang, Le Thi Thai Ha, Tran Thi Huyen Trang
Assessment NumberandTitle BS A0.1: Business Strategy Report
(Individual written assignment)
IssueDate September 30th, 2022
SubmissionDate 10:00 am, Friday, December2nd, 2022
IVName Nguyen Thuy Chinh
IV Date September 30th, 2022
Student name ĐOÀN HOÀNG NGUYÊN
NEU Student ID 10190673 Pearson ID
Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who
break the rules, however innocently, may be penalised. It is your responsibility to ensure that you
understand correct referencing practices. As a university level student, you are expected to use
appropriate references throughout and keep carefully detailed notes of all your sources of materialsfor
material you have used in your work, including any material downloaded from the Internet. Please
consult the relevant unit lecturer or your course tutor if you need any further advice.
Student declaration
I certify that the assignment submission is entirely my own work and I fully
understand the consequences of plagiarism. I understand that making a
false declaration is a form of malpractice.
Student name / Signature Đoàn Hoàng Nguyên Date: 21/10/2022
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ubmission format and Instructions:
This is an individual assignment.
The submission format is in the form of an E-report. Please refer the “Turnitin Submission Rules” that
was posted on Moodle.
The file on Turnitin must be in Word format and include the first page of this cover sheet. The first
page of the cover sheet should be in the picture format in order to ensure the accepted similarity of
Turnitin.
The similarity allowed is up to 25% after excluding references.
Name of the file includes Student ID_Unit name_Assessment no. (E.g. “1010001_BS_A1.1”)
Ensure that authenticity declaration has been signed electronically.
Plagiarismis unacceptable. Studentsmustciteallsourcesand input
theinformationbyparaphrasing,summarising or usingdirectquotes. A Referral Grade isgiven when
Plagiarismisidentified in yourwork. There are noexceptions.
Your evidence/findingsmustbe cited using Harvard Referencing Style. Please refer to Reference
guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.
This assignment should be written in a concise, formal business style using Arial 11 or Times New
Roman 13 font size and 1.5 spacing.
 YouMUSTcomplete and submit softcopyof your workon the due datesstated on Assignment brief.
Alllate workis not allowed to submit. Thisruleisnot waived under anycircumstances.
Read ALL Instructionson thisPage andreviewthe Pass, Meritand Distinction criteria carefully. To pass
the assignment, you must achieve ALL the Pass Criteria outlined in the marking sheet. To achieve
a Merit, you must achieve ALL the Merit criteria (and therefore the Pass criteria). To achieve a
Distinction, you must achieve ALL the Distinction criteria (and therefore the Pass and Merit
criteria).
UnitLearningOutcomes:
LO1: Analyse the impact and influence which the macro environment has on an organization and its
business strategies.
LO3: Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market
sector.
AssessmentBriefandGuidance:
ASSIGNMENT BRIEF
In this assignment, you are to choose an appropriate company (which currently operates in Vietnam)
so that you cancollect information for strategic analysis. Your responsibilityis to performa strategic
analysis ofthe chosen company, using a number of concepts and analytical tools/frameworks in business
strategy. You are requested to write a report to:
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1. Briefly introduce the company of your choice. (600 words)
You shouldbriefly describe the chosen company, and its main products and markets.
2. Analyse the impact and influence which the macro environment has on the company and its
business strategies. (1000 words)
You should apply the PESTEL framework to analyse the current conditions in the notable sub-
environments(at least 04 out of 06) on reliable sources of data/information.
3. Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given
market sector. (800 words)
You should apply Porter’s Five Forces model evaluate the competitive forces of a given market sector for
the chosen company.
Learning Outcomes and Assessment Criteria
Learning Outcome Pass Achieved
(ticked) Merit Achieved
(ticked) Distinction Achieved
(ticked)
LO1 Analyse the
impact and influence
which the macro
environment has on
an organization and
its business
strategies.
P1 Applying
appropriate
frameworks analyse
the impact and
influence of the
macro environment
on a given
organization and its
strategies.
M1 Critically analyse
the macro
environment to
determine and inform
strategic
management
decisions.
LO 1, 2, 3 & 4
D1 Critique
and interpret
information
and data
applying
environmental
and
competitive
analysis to
produce a set
of valid
strategic
directions,
options,
objectives
and tactical
actions.
LO3 Evaluate and
apply the outcomes of
an analysis using
Porter’s Five Forces
model to a given
market sector
P3 Applying
Porter’s Five
Forces model
evaluate the
competitive forces
of a given market
sector for an
organization.
M3 Devise
appropriate
strategies to improve
competitive edge
and market position
based on the
outcomes.
Formative Feedback: Assessor to Student
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Action Plan
Summative Feedback: Assessor to Student
Choose One
(*)
The Student Is Awarded:
ReferralPASS GradeMERIT Grade DISTINCTION Grade
Name Of Assessor: Date Of Assessment:
Re-submission Feedback:
Choose One
(*)
The Student Is Awarded A:
ReferralPASS Grade
Name Of Assessor: Date Of Assessment:
Feedback: Student to Assessor
Signature & Date:
* Please note that grades are provisional. They are only confirmed once internal and external verifiers
have taken place, and the final decisions have been agreed at the assessment board.
* This grade only reflects the result of this assignment, not for the whole Unit.
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