This report offers a comprehensive analysis of Jaguar Land Rover's business strategy, encompassing both its macro and internal environments. The analysis begins with an examination of the macro environment using the PESTLE framework to identify political, economic, social, technological, legal, and environmental factors. The report then delves into the internal environment, utilizing SWOT analysis to assess strengths, weaknesses, opportunities, and threats. Furthermore, the McKinsey 7S framework and VRIO analysis are applied to evaluate the organization's effectiveness and resource capabilities. Porter's five forces model is also used to evaluate the competitive forces within the market sector. Strategic planning is interpreted and devised using a range of theories, concepts, and models, including the Ansoff Matrix and stakeholder analysis, to formulate strategic recommendations for Jaguar Land Rover. The report concludes with an overview of strategic planning and recommendations.